Silay Institute, Incorporated

Rizal Street, Silay City, Negros OccidentaL

Senior High School Department

GENERAL INSTRUCTION: Critique an advertisement material (billboard, video, slogan) that you find
interesting or controversial. Make sure to attach a copy of the material (like photos or other document) to your
paper. Be guided by the following questions in our discussion.

Be guided by this rubric:

Criteria Good Fair Needs Improvement

Thesis statement is Thesis statement is There is no clear thesis
somewhat clear and is somewhat clear and is statement that will direct
relevant to the topic. The relevant to the topic. There the flow of the analysis.
THESIS STATEMENT &
objectives of the paper are are objectives but need to There are no clear
OBJECTIVE
explicitly presented. be explicitly presented objectives explicitly or
implicitly presented.
(20) (10) (7)
CONTENT There is accurate There is some information Little information is
Description: Analysis and information that clearly that validates the presented to validate the
explanation of information validates the assertions assertions made. assertions made.
that generates the made.
assertions. (20) (10) (7)
REACTION Clear opinions are provided Clear opinions are provided Opinions are provided that
Description: Arguments that are supported by well- that are supported by are supported by
and opinions developed arguments. arguments arguments
(30) (15) (10)
STYLE AND There are clear transitions There are transition There is an attempt to
ORGANIZATION from one idea to markers from one idea to provide transitions from
Description: another.Paragraphs are another paragraphs are one idea to another.
- Transitions from idea to well-developed and do not well-developed and contain Paragraphs are not well-
idea contain error in punctuation minimal error in developed and contain
- Paragraph development and grammar. Ideas punctuation and grammar. many errors in punctuation
- Compositional rules borrowed from other Ideas borrowed from other and grammar. Ideas
people/books are cited people/books are cited borrowed from other
* Grammatical and properly. properly. people/books are not cited
punctuation rules followed properly.
* Referencing (30) (15) (10)

English for Academic and Professional Purposes