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Culture & Community (CCPFP)

Assignment 2 - Cultural Concepts
[Individual] 35% October 2022

Due Date: Due in class in Week 8 (5-9 Dec 2022) – by 5pm on the day of your CCPFP lesson*
(Please submit your assignment through SafeAssign on Brightspace)

You have been taught the following cultural concepts in CCPFP lessons and in this assignment, you are
required to apply them:
1. Individualism vs Collectivism
2. Monochronic vs Polychronic (concept of time)
3. High Context vs Low Context

Over 7000 Multi-National Corporations (MNCs) from various countries have invested in Singapore. Here is a
sample list:
1. Bosch – German-based company specializing in the automotive technology industry, industrial
and building technology and consumer goods
2. Tencent – Chinese multinational technology and entertainment conglomerate
3. Samsung – South Korean company that is one of the world’s largest producers of electronic
devices
4. CIC – French-based financial services company
5. Sony Corporation – Japanese-based consumer electronics, gaming, entertainment and financial
services company
6. Philips – Netherlands-based consumer electronics, healthcare and lighting company
7. Xero – New Zealand-based cloud-based accounting software for SMEs
8. Roche – Switzerland-based high-end software and security engineering company
9. Apple – American multinational technology company that specializes in consumer electronics,
software and online services
10. Genting – Malaysian company involved in leisure and hospitality, oil palm plantations, property
development, life sciences and biotechnology activities.

Select one of the above MNCs and answer the following questions, providing rationale and examples for your
answer.

Question 1 (15 marks)

How would you evaluate the nationals/people from your chosen MNC for the following cultural concepts? Are
they more
a. Individualistic or Collectivistic? (5 marks)
b. Monochronic or Polychronic? (5 marks)
c. High Context or Low Context? (5 marks)
Answer to each question should be between 100 to 150 words

Question 2 (10 marks) (200 to 300 words)

Describe two main cultural concept differences or similarities (refer to list above), between the
nationals/people from your chosen MNC/country and Singaporeans. Please provide examples to support
your answer.
(2 (differences or similarities) X 5 marks = 10 marks)

IS/CCPFP/Assessment 2/AY22-23 October Semester 9 September 2022

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IS/CCPFP/Assessment 2/AY22-23 October Semester 9 September 2022

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Question 3 (10 marks) (200 to 250 words)

Imagine you have successfully secured an internship with your chosen MNC and would be going to the
MNC home base country for attachment. You will be staying with a host family during the internship. For
example, you will be going to China for an internship with the Tencent conglomerate and staying with a
Chinese family. How would you address the two differences or similarities cited in Question 2 during your
home stay with your host family or at the workplace with colleagues? You can quote everyday situations
such as having meals, social outings, communication and discussions (2 (differences or similarities) X 5
marks = 10 marks).

Assignment 2 – Cultural Portfolio (35%) - Marking Rubric

Question A (4-5) B (3.5) C (3) D (2.5) F (0-2)
PART A  Demonstrated  Demonstrated  Demonstrated fair  Demonstrated  Demonstrated
excellent good understanding of some little or no
understanding of understanding of cultural concepts understanding of understanding of
Question cultural concepts cultural concepts learnt cultural concepts cultural concepts
learnt learnt  Fairly good learnt learnt
1a to c  Excellent  Good appropriate appropriate  Examples given to  Poor or no
(5 marks appropriate examples given to examples given to illustrate concepts examples given to
each) examples given to illustrate concepts illustrate concepts learnt were not too illustrate concepts
illustrate concepts learnt learnt appropriate learnt
learnt  A little over  Some  Generalized  Over
 No over generalization and generalization and application of generalization and
generalization and application of application of concepts acquired. application of
application of concept acquired. concepts acquired.  Some effort to concepts
concepts acquired.  Well referenced  Fairly good effort to provide references acquired.
 Very well with in-text provide references with in-text  Minimal or no
referenced with in- citations. with in-text citations. references with in-
text citations. citations. text citations
given.

 Demonstrated  Demonstrated good  Demonstrated fair  Demonstrated  Demonstrated

excellent ability to ability to identity the ability to identity the some ability to little or no ability
identity the 2 2 differences or 2 differences or identity the 2 to identity the 2
Question 2 differences or similarities. similarities. differences or differences or
(10 marks) similarities.  Differences and  Fairly good effort to similarities. similarities.
 Differences and similarities are well support differences  Examples given to  Poor or no
similarities are very supported by and similarities with support differences examples given
well supported by relevant examples some relevant and similarities to support
very relevant and illustrations. examples and were weak. differences and
examples and  Well referenced illustrations.  Some effort to similarities.
illustrations. with in-text  Fairly good effort to provide references  Minimal or no
 Very well citations provide references with in-text references with
referenced with in- with in-text citations. in-text citations
text citations. citations. given.

 Demonstrated  Demonstrated good  Demonstrated fair  Demonstrated  Demonstrated

excellent ability to ability to address ability to address some ability to little or no ability
address the 2 the 2 differences or the 2 differences or address the 2 to address the 2
Question 3 differences or similarities. similarities. differences or differences or
similarities.  Proposed actions  Fairly good effort to similarities. similarities.
(10 marks)  Proposed actions are well supported support suggested  Examples given to  Poor or no
are very well by relevant actions with some support proposed examples given
supported by very examples and relevant examples action were not too to illustrate
relevant examples illustrations. and illustrations. appropriate proposed actions.
and illustrations.  Generally well  Fairly good effort to  Some effort to  Minimal or no
 Very well referenced with in- provide references provide references references with
referenced with in- text citations. with in-text with in-text in-text citations
text citations. citations. citations. given.

IS/CCPFP/Assessment 2/AY22-23 October Semester 9 September 2022

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Submission (for self-checking)

Before you submit your assignment please make sure that the following are in order:
Task Details Done?
Y/N

1. Deadline & name Please submit a soft copy of your assignment through Turnitin on
of document Brightspace by 5pm on the day of your CCPFP class in Week 8 (5-9
Dec 2022). Name the document as CCPFP_A2_Your Name.doc

2. Assignment mark Please fill in the Assignment 2 Mark Sheet with your full name and
sheet full NP Student ID (according to the register). You are to upload the
mark sheet together with your submission on Brightspace. Name the
document as CCPFP_A2_Your Name_Mark Sheet.doc
3. Font & spacing Submissions should be type-written and 1.5 or double-line spaced. Use
12-point Arial or Times New Roman font.

4. In-text citations Please provide in-text citations and a reference list for any external
and Reference list sources / research for your points,. To find out more on what these are,
visit https://np-sg.libguides.com/c.php?g=846507&p=6053700

5. Word limit Word limit: Please note that the maximum limit for 1) questions 1a to 1c
is 200 words per question and 2) questions 2 and 3 is 400 words each.

6. Plagiarism check Draft: Submit a draft of your assignment BEFORE the deadline to check
on Turnitin on your SafeAssign score (to the Assignment 2 – DRAFT Turnitin
submission link on Brightspace). You are allowed multiple attempts to
submit drafts but remember that this is not the final submission. Your
SafeAssign plagiarism score should ideally not exceed 20%.

- If your score is higher than 20% and there are parts in the text that
are highlighted in chunks, with no in-text citations and references
provided, please revise those parts before the final submission.

- If your score is higher than 20% due to the system highlighting your
in-text citations, references or other non-content related points, do
not worry – go ahead and submit your FINAL document.

Final: Once you are ready to submit the final document, upload your
document on to the Assignment 2 – FINAL Turnitin submission link
on Brightspace. You only have one attempt for this so ensure that you
have submitted the correct copy and that your submission is on time.
Upload your mark sheet (with your full name and Student ID) to the
link for A2 Mark Sheet.

7. Academic honesty You must never copy or submit your friend’s work. If you are using
& integrity information from elsewhere, please provide citations/references. If
citations/references are not provided, or if you have been found to have
plagiarized your work, you will be dealt with in accordance with NP’s
Policy on Cheating & Plagiarism. Please see this link:
http://www.np.edu.sg/antiplagiarism/

8. Late submission LATE Submission penalty:

penalty A penalty of 10% of the total mark allocated for the assessment will be
deducted per day for the first 7 days (including weekends & public
holidays).

Assessments submitted later than 7days after the deadline without a

valid reason or prior approval will receive a mark of ZERO. (Late
submissions will increase your RISK of FAILING the assessment and/or
module.)

IS/CCPFP/Assessment 2/AY22-23 October Semester 9 September 2022

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IS/CCPFP/Assessment 2/AY22-23 October Semester 9 September 2022