Shivakumar R PDF

ACCUTECH AGRO PVT LTD
01
Executive summary
01 03-06
Introduction And Research Methodology
02 Industry and Organization Profile 07-18
03 Mckensy’s 7s Frame work and 19-33

Porters five force model
04 SWOT Analysis 34-35
05 Financial Statement Analysis 36-39
06 Learning Experience 40-42

Conclusion
Bibliography 43
GOVT FIRST GRADE COLLEGE (UG&PG COURSE) DAVANAGERE

Page 1
EXECUTIVE SUMMARY
This document describes the entirely of the business in a few pages. As per part of course curriculum of
degree of master in business administration at Davangere University. I am required to undertake an
organization study after second semester, It enables to know the realities of the business and application of
theoretical knowledge in practical environment fact the purpose of this study is to create the managers with
greater adaptability and when can provide creative solution to the organization they work with so it helps the
student to become a complete manager for the fulfilment of the same.
This report is framed in six different chapters
1. It starts with an introduction about internship, history, structure, environment impact.

2. In second chapter it shows background of “ACCUTECH AGRO PVT LTD” and their vision, mission, workflow
model, product service, ownership pattern, achievements, future growth and outlook.
3. An internal architecture of the working with McKinney’s 7’s framework and porters five force model.
4. Also it discusses about strength, weakness, opportunities, threats.
5. Also discusses about analysis of financial statement.
6. Finally learning experience.
I learned how to manage time as well as human resources. And I visited different departments like
production and HR departments including the finance department there they do not give me full information but they
support me they provide limited information, and learned various things and use full things the in future from
“Accutech agro pvt ltd”. Good communication inside and outside of the organization, about network and connections,
Hard work, Good relationship with Company workers and many things learned from So, The study helps me to gain
knowledge about how company works and there activities and also know the effectiveness of organization study.

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CHAPTER :1
INTRODUCTION RESEARCH METHODOLOGY

Page 3
CHAPTER :1
INTRODUCTION
INTRODUCTION:
The Internship began on 27th Sep to 27th October 2021 and 4 weeks in Davanagere City the
venture was conveyed because of the criteria of the University for the Completion of Master
of Business Administration. The primary goal of this in-work preparing was to get a
presentation to the working Condition in an association. This was an open door for me to
relate ideas learned by me to the functional application in the association.
Topic of the Study:
"An organization Study at Accutech Agro Pvt Ltd"
1.1 INTRODUCTION
The late spring preparing organization study is intended to give the handy information of
corporate world. It was precisely in this setting I was sufficiently special to join Accutech
agro. I accomplished loads of experience certainty during the last four week which will help
me to assume the future liability on my shoulder. Amid this period, I was given to discover
out the "RESEARCH METHODOLOGY ON ACCUTECH AGRO PRIVATE LIMITED".
Entraining
Programmed I had attempted my level best to organize the work in methodical and sequential
way. This Endeavor work should give the fertilizer item advertising division, a thought
regarding economic situation.

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RESEARCH METHODOLOGY
Research as a scientific and systematic search for pertinent information on specific topic. In fact, research is
an Art of scientific investigation. Research may be defined as a careful investigation or inquiry especially through
search for new facts in any branch of knowledge. In short it comprises defining and redefining problems,
formulating hypothesis or suggested solution; collecting; organizing and evaluating data; making deductions and
reaching conclusions; and last carefully testing the conclusions to determine whether they fit the hypothesis.
Research methodology is a way to systematically solve the research problem.
1 1.2 Objectives of the study:
• Develops better insight into Topic

• Provides systematic structure
• Enhance the Research Quality
• Derive better solutions
• Aids in Decision Making
• Inculcates logical and systematic Thinking
1.3 Scope of the Study:
The Scope of the study is to get the firsthand knowledge about the various determinants of Human Relation
Management and Manufacturing of “Granulated Fertilizer & Soil Conditioners” in “ACCUTECH AGRO PVT. LTD”.
1.4 Research Design:
Research design is the plan, structure to answer whom, when, where and how the subject is under
investigation. Higher plan is an outline of the research scheme & which the researcher has to work. The structure
of the research is more specific outline & the strategy out, specifying the methods to be used in the connection &
analysis of data.
Descriptive Research Design:
The type of Research Design used in this study is the Descriptive Research. The main characteristics of this
method is that the researcher as no control over the variables can only report what was happened or what is
happing, In this study the performance of “Accutech agro pvt ltd” and to study about the different sections of
that company has been under taken based on the opinions of the employees. Hence, this research studies
categorized as Descriptive Research Method.
Sources of Data:
➢ Primary Data:

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Primary data is refers to the first hand data gathered by the researchers himself/herself
Ex: Surveys, observations, Experiments, Questionnaire, Personal interview, etc.
➢ Secondary Data:
Secondary Data means data collected by someone else earlier.
Ex: Government publications, Websites, Books, Journal articles, internal records etc.
Nature of Data:
The main structure of the main source of information for the study is based on the data collection. Data
should be collected on secondary in nature. Like Company Website, Reference of some Books, and some
Information collected by the Manager of “Accutech Agro Pvt Ltd”

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1.2 INDUSTRY PROFILE:

Agro industrial sector can be defined as the subset of the manufacturing sector that processes raw
materials and intermediate products derived from agriculture, fisheries and forestry.Agro industry
has historically given high priority in Indian policy and development programs. In India agriculture
is the largest sector of economic activity. It provides food, raw materials and above all employment
to a very large proportion of population. The national output depends on the output in agriculture
as it is one of the most dominating sectors in India. At the same time exports of primary produce
earn valuable foreign exchange which can be used to import capital goods for the development of
industry and infrastructure.
An improved and efficient agriculture is a basic necessity in our economy. 80 percent of the
population resides in the rural areas and 72 percent of the work force depends on agriculture for
their livelihood. According to the surveys conducted by India Ministry of Planning, 1996 it shows
that 46 percent of all factories in India are agro-industrial and they contribute 22 percent of the
manufacturing value added and nearly 43 percent of manufacturing industry employment. Increase
in per capita incomes, higher urbanization and the growing numbers of women in the workforce
engender greater demand for high-value commodities, processed products and ready prepared
foods. There is also a growing use of agricultural products, Agriculture is the backbone of the
Indian economy and hence the very existence of economic activities of entire people in the country
is dependent on the state and health of its agriculture sector. Since last 30 years the fertilizer
industry in India has grown tremendously. The government is keen to see that fertilizer reaches the
farmers in the distant and hilly areas. Some steps are implemented to assure an increase in the
supply of nonchemical fertilizers at reasonable prices In India there are 53 fertilizer quality control
laboratories. Since Bio fertilizers are regarded as an effective, cheap and renewable supplement to
chemical fertilizers, the government is implementing a national project on development and use of
Bio fertilizers. Accutech aims to be one amongst the Top 500 companies in India by creating core
competency at every level of sales and service so as to excel in creating the best value proposition
to the corporate world. It is a private limited Company incorporated on 23/06/2011 and is 10 years,
4 months, old. It is classified as Indian Non-Government Company and is registered at RoC-
Bangalore. Particularly grained and oil crops, fertilizers.

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OVERVIEW OF FERTILIZER INDUSTRY IN INDIA
India is prominent country from agricultural point of view. India is agricultural economy where
80% of the people depend on agriculture. In other hand India is the second most populous country
in the world. It has been projected to be the world's most populous country by 2025 surpassing
China. To feed the population there is need to increase food grain production. To increase
agricultural production and diversify the agricultural base, the government focuses on irrigation,
adoption of new agricultural technologies, credit facilities to farmers and the use of various
agriculture input like better quality seeds, efficient and balanced use of fertilizers and insecticides.
Fertilizer is one of the main agriculture Input for increasing food grain production. It strengthens
the soil and enhances its fertility.
The productivity of agricultural land has to be necessarily improved with increased use of
agricultural inputs like quality seeds, fertilizers, water, agro-chemicals etc., for better crop yields.
Among the different agricultural inputs and practices required for good production, the use of the
fertilizers together with quality seeds and water are the most important. Fertilizers provide plants
with the food they need for their growth and development.
Production of fertilizer
To meet the increasing demand of fertilizers various production unit have been established in
public, cooperative and private sector. The first fertilizer unit in India was established in 1906 as
a single super phosphate (SSP) manufacturing unit having 6000 MT annual capacity near Ranipet.
After that, to achieve self-sufficiency in food grain first large sized fertilizer plant, The Fertilizer
and Chemicals Travancore of India Ltd. (Fact) at Cochin in Kerala and fertilizers corporation of
India (FCI) in Sindri in Bihar (now Jharkhand) has been established in the forties and fifties. A
green revolution took place in India in the 1960s. And this increased the use of fertilizer in the
country.
Over the last 50 year a series of changes have taken place in fertilizer industries in India. Because
of government favorable policy toward fertilizer industries large scale. Investment has been donein
all three Sector viz public, private and cooperative. For fulfilling demand of fertilizer product

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There was need to increase production unit and also total installed capacity of the Government
owned public Sector undertakings, Cooperative Societies and units from Private sector.
Demand of Fertilizer in India.

Population of India is growing very rapidly and Indian government had doubt that the country
would not be able to grow enough food to feed the increasing population.so the government
introduced green revolution program in 1967-68. Under green revolution program IADP
(Integrated agriculture development program) has been launched and with the help of modern
technology, Indian government was successful to increase agricultural production and productivity
of land. Agricultural policy focused in India across decades has been on self-sufficiency and self-
reliance in food grains production. Agriculture production dependents upon various factors like
climate condition, techniques of farming, irrigation facilities, seed quality, seed variety, soil
properties, cropping pattern, prevention from pests etc., but more importantly usage of optimum
primary, secondary and micro nutrients. Fertilizer is an important factor of agricultural production.
It strengthens the soil and enhances its fertility. There was increasing demand for fertilizers. To
meet the demand of farmers the fertilizers were imported. The government decided to established
fertilizer manufacturing within the home country. At present, the fertilizer industry in India has
three major players private, public and cooperative.
Chemical fertilizers are key element of modern technology and have played an important role in
agricultural productivity growth in India. However, the demand-supply gap of fertilizers in India
has increased in recent times, thereby leading to increased dependency on imports. Indian imports,
which were about 2 million tones in early part of 2000, increased to 10.2 million tons of fertilizers
in 2008-09. In view of importance of fertilizers in agricultural growth and the possibilityof an
emerging demand-supply gap, there is need to forecast future demand. The paper begins withan
overview of fertilizer consumption trends and then identifies important determinants of fertilizer
demand and develops projects demand scenarios for fertilizers in India in 2020-21. India is the
second largest consumer of fertilizers in the world after China, consuming about 26.5 million tons.
However, average intensity of fertilizer use in India remains much lower than most countries in
the world but is highly skewed, with wide inter-regional, inter-state, and inter-district variations.
The results show that non-price factors such as irrigation, high yielding varieties, weremore
important than price factors in influencing demand for fertilizers. Of the two-price policy

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instruments, affordable fertilizer prices and higher agricultural commodity prices, the former is
more powerful in influencing fertilizer demand. The paper suggests that in order to ensure self-
sufficiency in agricultural production in the country, availability of fertilizers at affordable prices
should be prioritized over higher output prices. By 2020, fertilizer demand in the country is
projected to increase to about 41.6 million tones and is expected to grow at a faster rate in eastern
and southern region compared with north and west. To meet the increasing fertilizer requirements
of the country, a conducive and stable policy environment, availability of raw materials, capital
resources, and price incentives will play a critical role.

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CHAPTER:2
ORGANISATION PROFILE

Page 11
CHAPTER:2
ORGANISATION PROFILE
Company profile also called as business introduction, is a way to introduce your company. The
Accutech Agro Pvt Ltd profile provides detailed and clear explanations about company activities,
abilities and assets under given below.
Table: 2.1
Table showing the basic information about Accutech agro private limited.
Name Accutech Agro Private Limited
Constitution Private Limited Company

Incorporation Year 2011
Address Accutech Agro Private limited
Chattobanahalli village, near Honnur, Gollarhatti
, NH4, PB Road,
Davanagere-577002
Karnataka, India
Phone no 9986177848
Nature of the business Production Fertilizers
Number of employees 90
E-mail Accutechagropvtltd@gmail.com
Trading and marketing Karnataka
Maharashtra
Tamilnadu
Exports Karnataka
Main product SIRI 17:17:17,14:06:21,16:12:16
Source: Accutech Agro Pvt Ltd Office Data

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2.1 : BACKGROUND
Accutech Agro private limited was founded on 23-06-2011 and as its registered office in Peenya
industrial area Bangalore. The organization status is listed as "Active" Accutech agro pvt.Ltd., is
a private company limited by shares registered in India with India Company registers Bangalore
Karnataka.
Accutech agro pvt. Ltd., is involved in agriculture and allied activities and currently company is
in “Active” status.
Accutech Agro private limited Annual turnover of the company is about 15 cores. Accutech Agro
pvt. Ltd., Davanagere. Accutech Agro private limited is a private incorporated Company on 23
June 2011. It is classified as Non-government Company and is registered at registrar of companies,
Bangalore. Its authorized share capital is Rs 30, 00, 00,000 and its paid-up capital is Rs 29,230,880.
It is involved in agricultural and animal husbandry service activities, except veterinary activities
Accutech Agro Private Limited's Corporate Identification Number (CIN) is
U01403KA2011PTC059274 and its registration number is 59274 Accutech Agro Private Limited
manufactures granulated fertilizers and soil conditioners. The main branch of Accutech Agro Pvt
Ltd is in Davanagere.
Accutech Agro private limited Annual General Meeting (AGM) was last held on 31 December
2020 as per records from Ministry of Corporate Affairs (MCA), this company balance sheet was
last filed 31-03-2020
2.2 : NATURE OF BUSINESS:
Accutech Agro Private Limited manufactures granulated fertilizers (NPK complex mixtures)and
soil conditioners. Granulated fertilizers are the one which are in the form of small lumps or
granules. Their advantages are friability, freedom from caking and improved agro technical
properties. These are the most effective for the application in rows or in seed drill holes along with
the seeds. A soil conditioner is a product which is added to soil to improve the soil's fertility (ability
to provide nutrition for plants) and soil structure.

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RESOURCES USED:
DAP, Urea, Potassium, filler materials.
Here the NPK are mixed to form the granulated fertilizers and for every 400 bags 1 sample is
drawn and tested through core and core method. As per the Fertilizer Control Order (FCO) the
granule size must not exceed the limit of 1.5mm – 4mm. Soil conditioners are made of calcium,
magnesium and Sulphur. It is best suited for crops likes onion, paddy and to salty soil. 17-17-17
grade fertilizer is used in paddy and maize, 14:06:21 Grade Fertilizer can be used in nut, coconut
and cocoa crops for Rich fertilizer, Siri Accutech 16:12:16 Fertilizer recommended by the Coffee
Board and Crystalline fertilizer suitable for Coffee crop.
2.3 : VISION, MISSION, QUALITY POLICY:
Vision Statement:
The Company's vision statement is to be world Class Company in the field of granulated fertilizers
and soil conditioners with dominant position in Indian market, ensuring optimalutilization of
resources, taking good care of environment, building a world class organization with culture based
on creativity, and service and remain socially and ethically responsible.
Mission statement:
The company's mission statement is a desire to create and to bring agricultural technologies and
inputs to the farming community in the most efficient manner and to contribute to the advancement
of agricultural science aimed at sustainable development of natural resources for the benefit of
current and future generations around the world.

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QUALITY POLICY:
Safety:
Accutech Agro Pvt Ltd conforms to the highest standards of safety and has a strong
commitmentto The Environment conservation and employee health.
Health:
Accutech Agro Pvt Ltd provides support programs and services to help its employees live healthier and
safer lives at work. Pre-employment and periodic medical check-ups and maintenance of health records
for all the employees.
Regular health awareness programs and specialized health / medical check-up organized for
employees to enhance their knowledge about living in a healthy, safe and secure environment in a
simplistic way.
Environment:
Accutech Agro Pvt Ltd understands the effects of environment deterioration and therefore takes
great steps towards environment conservation and protection by reducing and limiting the
generation of pollutants to eliminate and minimize end treatments Adhering to the regulatory
requirements and standards of the State Pollution Boards and Federation of Indian Industries,
Accutech agro Pvt, Ltd. incorporates appropriate effluent handling and disposal systems, to keep
allowable limits of solid, semi-solid and gaseous affluent discharges in check through constant
monitoring . Emissions in the fertilizer plant are duly controlled by scrubbers and cyclone separators
Ambient air-monitoring stations are installed in the factory premises to monitor the airquality
continuously.
Core values:
This supports the company's vision, shapes the culture and reflects what company values. Here
are the few core values the company possesses:

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Teamwork:
Providing support to one another, working co-operatively, respecting one another's views to
achieve mutually beneficial results and making the work environment fun and enjoyable.
Honesty:
Being open and honest in all the dealings and maintaining the highest integrity at all times.
Excellence:
Always doing what is been said and striving for excellence and quality in everything it does.
Commitment:
Works with urgency and commitment to be successful from individual and company
perspectives.
Recognition:
Recognizes and rewards each other's contributions and efforts.
Customer service:
Customers are provided with the timely, responsive, pro-active service meeting their
needs and aiming to delight.
Professionalism:
At all times company acts with integrity, providing quality service, being reliable and
Responsible.
Personal development:
Company value learning, feedback, coaching and Mentoring.

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2.4. WORKFLOW MODEL
CRUSHING PROCESS
FEEDING PROCESS
GRANULATING PROCESS
DRYING PROCESS
COOLING PROCESS
SCREENING PROCESS
PACKING PROCESS
• Crushing process:
During this process, crushing the compost block by the crusher, it is ready for the
pelleting process, if the compost fermentation effect is good, no limps, and this step
can be omitted.
• Feeding process:
If you need to add many kinds of material in the recipe. In order to improve the
processing efficiency and the accuracy of the proportion of the ingredients the
recipe you can adopt the automatic batching system.
• Granulating process:
Disc granulation machine (drum granulation machine) is widely used in fertilizer

granulation, as the core step of the production line. Our equipment can
automatically produce the most suitable shape of the pellets for our customer.

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• Drying Process:
In order to shape the pellet shape and better storage. The humidity of the fertilizer
should no more than 14%, drum rotary dryer is widely used for drying fertilizer
pellets.
• Cooling Process:
In order to increase the hardness of fertilizer granules, then we need cooling the fertilizer granules
after drying it. Roller cooling machine can meet this demand.
• Screening Process:
Using the trammel to select moderate size granules, too little or too big size fertilizer granules will
be re crushed and re granulation.
• Packing process:
Packing Process as the final process of the whole plant, generally using automatic
packing machine, packing the fertilizer granules into bags for sale.
2.5. PRODUCT/SERVICE
PROFILE: 1) SIRI [17:17:17]
Specification of FCO:
• Moisture percent by weight, maximum-1.5
• Total Nitrogen, percent by weight, minimum-17
• Ammonia Nitrogen, percent by weight, maximum 5.0

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• Urea Nitrogen, percent by weight, maximum 120
• Neutral Ammonium citrate soluble phosphate (as P₂O5).) percent by weight, minimum 17.0
• minimum 17.0 Water soluble phosphorous (P₂O5) percent by weight, minimum= 14.5
• Water soluble Potash (as K₂O) percent by weight, minimum 17.0.
• [Particle size - Not less than] 90 percent of the material shall pass through 4mm is sieve
and be retained on 1mm Is sieve. Not more than 5 percent shall be below 1 mm 1s sieve.
2) SIRI [14:06:21]
Product Description:
• Contains N (T) 14.0%, P (P2O5) and 06.0%, K (K2O) 21.0%.
• Granules are uniform and between 1mm and 4mm size.
• Power is fine and free flowing.
Feature:
• It has good storage properties.
• Phosphorus and Sulphur are present in a single product.
• High concentration of nutrients makes packing, storage and transport cost cheaper.

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3) SIRI [16:12:16]
• Total nitrogen percent by weight, minimum =16.0

• Ammonia Cal nitrogen percent by weight, minimum=14.50
• Moisture percent by weight, maximum= 1.5
• Nitrate Nitrogen percent by weight, maximum= 3.0
• Neutral ammonium citrate soluble phosphate (as P2O5) percent by weight, minimum= 16.0
• Citric soluble phosphate (asp2O5) percent by weight, minimum= 16.0
• [particle size-not less than] 90 percent of the material shall pass thought 4mm is sieve and
shall be retained on 1 mm is sieve Not more than 5 percent shall be below 1mmis sieve.
4) SIRI SETRIGHT

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• Siri Accutech Soil Reinforce Calcium (15%), Magnesium (4%) and Sulphur (5%) Soil
Reformer with nutrients.
• Siri Accutech Soil Reformer Fixes Alkaline and Acidic Soil Fertilizer (SOILPH).
• Siri Accutech Soil Reinforce the Soil's Intellectual and Chemical Properties Along with
fixing, increase the activity of germs in the soil, Plant nutrients continuously grow into
available crops through the roots Improves growth, productivity and quality.
• Create the amount of Accutech soil reinforces based on soil flavor.
2.6. OWNERSHIP PATTERN:
The strength of an organization is powered by the people who work for it. While the summit of
success might have been flagged by the organization, it is the hard work and perseverance of the
people which makes it possible.
Company believes in team building Brick by brick they formed a highly motivated, committed and
competent team capable of achieving the set targets and vision.
PRESENT TEAM
Table 2.2: Table showing the ownership of Accutech agro private. Limited.,
Kalavur Onkarappa Siddesh Managing Director

Mahesh K O Managing Director
Prasad Muthagudoor Jayanna Additional Director
Jyothi Prakash Additional Director
Vishwanath Mathur Additional Director
Suresh Manager
Girish Datar Manager
Source: Accutech Agro Pvt. Ltd., Office Data

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2.7. ACHIEVEMENTS AND AWARDS:
❖ Certificate of Excellence:
It is for Excellence in service & Business Association with Mangalore Chemicals &
Fertilizers Limited (MCF).
❖ Certificate of Merit:
Area Championship for the Year 2016-2017.
2.8. FUTURE GROWTH AND PROSPECTS:
The Accutech agro industry think about future growth purpose establish a new product They are
WATER SALIBALE and LIQUIED fertilizers for increase production capacity.
In order to meet the increasing demand for 17-17-17 Fertilizer in Karnataka enhanced production
capacity has been installed. To overcome the chronic problem of electricity failure the company
has installed a generator with enhanced power capacity of 320KVA. In order to increase the
capacity of the production along these future growths the company concentrates on profit
maximization and the wealth maximization.

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CHAPTER:3
McKINSEY’s 7S FRAMEWORK AND PORTER'S
FIVE FORCE MODEL

Page 19
CHAPTER: 3
McKINSEY’s 7S FRAMEWORK AND PORTER'S FIVE FORCE MODEL
ORIGIN OF 7S FRAMEWORK:
McKinsey's 7s frame work was first mentioned in "The Art of Japanese management" by Richard
Pascale and Anthony Athos in 1981. They have been investing how Japanese industry has been so
successful. At around the same time that Tom peters and Robert waterman were exploring what
made a company excellent by taken up a basic tool by global management consultancy company
Mckinsey.
INTRODUCTION TO McKinsey 7's MODEL:

The McKinsey model is a tool that analysis firms organizational design by looking 7 elements in
order to identify if they are effectively aligned and allow organization to achieve its objectives.It's
also a tool to asses and monitor changes in the internal situation of organization. The fundamental
tenet of the frame work is that their are7 internal aspects of an organization that need to be aligned
if it wants to be successful. It sought to present an emphasis on human as a key to higher
organizational performance.
THE 7'S ELEMENTS:

Table 3.1: Table showing the 7s elements of Accutech agro private limited
HARD ELEMENTS SOFT ELEMENTS

Strategy Skills
Structure Style
System Shared values
Staff
SOURCE: Accutech agro Pvt Ltd Office Data

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The three "hard" elements are strategy, structures are organization charts and reporting lines and
systems is formal processes and IT systems. These are relatively easy to identify, and management
can influence them directly.
The four "soft" elements, on the other hand, can be harder to describe, less tangible, and more
influenced by your company culture. But they're just as important as the hard elements if the
organization is going to be successful.
3.1 MCKINSEY'S 7S MODEL
Figure: 3.1
Figure Showing the Mckinsey's 7s framework
The above figure illustrates the multiplicity interconnectedness of elements that define an
organization’s ability to change. The theory helped to change managers thinking about how
companies could be improved. It says that it is not just a matter of devising a new strategy and
following it through or it is a matter of setting up a new system and letting them generate
improvement.
The 7s model is a tool for managerial analysis and action that provides a structure with which to
consider a company as a whole, so that the organization problem may be solved and a strategy may
be developed and implemented the 7s is a frame work for analyzing organization and its
effectiveness.

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3.1.1. STRUCTURE:
Structure refers to the ways in which task and people are specialized and dividend and authority are
distributed i.e., who is accountable to whom in the organization. It is the organizational chart of the firm.

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1.2. SKILL:
A skill refers to how smart an employee does his work with available sources. In the marketing
department, various steps are taken for staff to develop appropriate new skills for marketing their
products.
• Technical Skill
It is the ability to work with resources in a particular area of expertise. A surgeon must know how
to do surgery. An accountant must know how to keep the accounts. Without the technical skill, one
is not able to manage the work effectively. The first line supervisor in a manufacturing industry
needs greater knowledge about technical aspects of the job compared to his top boss. In asmall
manufacturing organization, even the top boss who owns the company needs to know a lot of
technical skills.
• Human Skill
Human skill is the manager's ability to work effectively as a group member and to build cooperative
effort within the team he leads. Every managerial level requires managers to interact with other
people, whereas technical skill is primarily concerned with working with things (processes or
physical objects) The first level manager is involved on a regular basis with the personal problems
and life events of many non-managers. It is therefore natural that he or she must be able to work
through these personal situations and effectively lead subordinates. He or she hasto perceive and
reorganize the perception of his or her superiors. Equals and subordinates and his or her behavior
subsequently.
• Conceptual Skill
This skill means the ability to see the organization as a whole and it includes recognizing how the
various functions of the organization depend on one another It also makes the individual aware how
changes in any one part of the organization affect all the others. It extends to visualizing the
relationship of the individual business to the industry, the community and the political, socialand
economic forces of the nation as a whole Thus, the manager gains insight into improving the overall
welfare of the total organization.

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• Multi-disciplinary Skill
In production department, some persons have the skills to operate different varieties of mixing
machines and even some time they also handle small problems in machines. They themselves
identify the problem area of machine and make it repaired if required.
3.1.3. STYLE:
Style refers to the flow of orders or method of communication in the organization. Strategic
leadership is one that involves a leader who is essentially the head of an organization. The strategic
leader is not limited to those at the top of the organization. It is geared to a wider audience at all
levels who want create high performance life, team or organization.
• Decision flow
In Accutech agro Pvt. Ltd. decision flow is from top to bottom. The decision flows from higher
authority to the lower level. As the higher authority has a control over the decision making within
the organization. Those decisions will influence the functioning, executing, administrating of the
organization in an effective and efficient manner.
3.1.4. STRATEGY:
Strategy refers to how an organization will attain its vision, mission and respond to the threats and
opportunities of the new capabilities needed different departments the main strategy of Accutech
Agro Pvt. Ltd is aiming at gaining the sustainable advantage over the competitors and improving
the product through quality and reduces cost. It is also trying improving its position in the minds of
the buyers by following up and providing the buyers value and value-added service of the competent
industry and also, the company is allocating the resource available very legibly to get best out of
the availability.
• AOP Strategy
Annual operation planning (AOP) is carried out everywhere all the managers of various franchisees
meet at one place to decide on various aspects like pricing, promotions, additional coolers, and about
the targets for next year.

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3.1.5. SYSTEM:
System refers to the formal process and procedure used to manage the organization, including the
management control systems, performance management measurement and record systems,
performance measurement and reward systems, planning, budgeting, resource allocation systems,
information system and distribution system.
• System in Warehousing:
Accutech Agro Pvt ltd is following the FIFO System in Warehouse i.e. First in First Out There is
separate storage area for raw material and finished products, all such materials are identified and
their containers examined for damage and assigned control number then products will be stored at
room temperature.
• Order receiving System:

In order receiving system the customer executives will take a major part, they will go toeach
distributor in various areas and take the order from the distributor The collected orders will be shown
to the areas sales manager and area sales manager will give indent to the marketing manager of
Davanagere. The area sales manager should take care while receiving the raw materials, if they find
any defects it will be sent back.
3.1.6. STAFF:
Staff refers to the company's human resources, which includes the manpower available in the entire
organization.
• Technical staff:
Company classifies employees working in production department where many activities related
technical are done.
• Non-Technical Staff:
Company also has non-technical staff security department, dispatch section and workers in
garden etc.

Page 25
• Administrative Staff:
Accutech Agro Pvt Ltd also has the staff to administrative the company Every department,the head
of the department will make decision in the company after having discussion with the subordinates.
3.1.7. SHARED VALUES:

In shared values, a role of the vision statement is to impart to the organization and externally what the
organization stands for and what it believes in usually this is related to the top management in which
top management not only formulated and constantly reiterate values and beliefs but also adhere to
them.
In Accutech Agro Pvt. Ltd. the top management adheres to its mission statement and follows the
same in its production department. The interconnecting center of McKinsey's model is shared
values. What does the organization stand for and what it believes in.
Shared values with regard to Accutech Agro Pvt, Ltd. are:
❖ Understanding the needs of buyers and offering those good products.
❖ Providing an enabling environment to faster growth and learning for our employees.
❖ Maximize the profit by satisfying the buyers, and increasing the marketing share.
❖ Fulfilling the social objectives with the constant attachment and contribution to the
society for well being of both company and society.
❖ Customer orientation.
❖ Team work among our people.
❖ Commitment towards Human Resource Development.

Page 26
3.2 Porter's Five Force model
Figure 3.2
Figure showing the Porter’s Five Force model.
These economic characteristics can, in large part, be examined using Porter's five force model.Porter
posits that the key economic features of an Industry can be identified by examining how suppliers,
buyers, rivalry, substitution, and barriers to entry affect it.
Porter's five force Model and Its Application in Accutech Agro Pvt Ltd
the Porter's Model
❖ Porter's five forces model helps in accessing where the power lies in a business situation.
❖ Porte's Model is actually a business strategy tool that helps in analyzing the attractiveness
in an industry structure. It let you access current strength of your competitive position and
the strength of the position that you are planning to attain.

Page 27
❖ Porters Model is considered an important part of planning tool set. When you're clear about
where the power lies, you can take advantage of your strengths and can improve the
weaknesses and can compete efficiently and effectively.
These five competitive forces identified by the Michael Porter are:

1. Threat of substitute products
2. Threat of new Entrants
3. Industry rivalry
4. Bargaining power of suppliers
5. Bargaining power of Buyers
3.2.1. Threat of Substitute Products

• Threat of substitute products means how easily your customers can switch to your
competitor's product.
• There are many substitute products available.
• Customer can easily find the product or service that you're offering at the same or less
price.
• Quality of the competitor's product is better.

Threat of Substitutes MEDIUM:
1. Bio fertilizers, organic fertilizers, manures, vermin-compost may serve.
2. Natural fertilizers are not as effective as chemical fertilizers.
Substitute Goods
The Substitute Goods are:
• Bone Meal.
• Cottonseed Meal
• Alfalfa Pellets
• Bat Guano
• Fish Emulsion
• Composted Manure

Page 28
3.2.2. Threats of new Entrants
• New entry of competitor into your market also weakness your power. Threat of new entry
depends upon entry and exits barriers.
• There is variation in attractiveness of segment depending upon entry and exit barriers.
That segment is more attractive which as high entry Barriers and low exit Barrier.
• The relative ease with which parties with access to capital can enter crop production will
limit the upside profitability potential for current producers.
Threat of New Entrants Low:

1. High capital investment with high cost and low returns.
2. Difficult to acquire government approval for allocation.
3. Shortage of natural gas in India.
4. Production of DAP (Di-ammonium, Phosphate) costly, 65% of requirement is
imported.
5. Delays in subsidy payments leads to troubles in Management of funds.
3.2.3. Industry rivalry

It means the intensity of competition among the existing competitors in the Market.
Rivalry is LOW:
1. It is a highly government regulated industry.
2. Pricing subsidies provided by government.
3. Private players are trying to improve supply chain through retail network.

Page 29
4. Industry is witnessing already high-capacity utilization; players are not suffering from
underutilized capacities; hence rivalry is low.
5. Uniform prices across industry leads to indirect mutual co-operation.
3.2.4. Bargaining power of suppliers

• Bargaining power of supplier means how strong is the position of a seller How much your
supplier has control over increasing the price of suppliers.
• Input suppliers to grain/oilseed production tend to be dominated by large agribusiness
firms that compete vigorously for former business.
• The establishment of the farm credit system was competitive situation in agriculture
lending.
Bargaining Power of Suppliers HIGH:

1. Fertilizers industry is a captive market in India.
2. Very limited number of suppliers.
3. High prices of inputs and less diversity of inputs.
4. Raw materials are scarce being natural resources.
5. Heavy dependence on imports for meeting requirements of Inputs/Intermediaries/
Products.
3.2.5. Bargaining power of buyers

• Bargaining power of buyer’s means, how much control the buyers have to drive down
your products price, can they work together in ordering large volumes.
• Buyers bargaining power may be lowered down by offering differentiated product if

you’re serving a few but huge quantity ordering buyers, then they have the power to
dictate you.
• While exports are also critical to the sector, we focus on the domestic and international
markets where grains/oilseeds are used.

Page 30
Bargaining Power of Buyers LOW:

1. High demand for agriculture products leads to high requirements for fertilizer products.
2. Nutrient’s level depletes in soil with each harvest of crop forcing demand for fertilizers,
else deficiency of nutrients reduces crop yield.
3. High demand of fertilizers with relatively low productivity per unit of fertilizer
consumed, leading to higher demand.
4. Low productivity of substitutes.
5. Lack of product differentiation.

Page 31
CHAPTER: 4
SWOT ANALYSIS

Page 32
CHAPTER: 4
SWOT ANALYSIS
SWOT Analysis is a framework used to evaluate a company's competitive position by

identifying its strengths, weaknesses, opportunities and threats. Specifically, SWOT analysis is
foundational assessment model that measures what an organization can and cannot do, and its
potential opportunities and threats.
Analyst present SWOT analysis as a square with each of the four areas making up one quadrant;
this visual arrangement provides a quick overview of the company's position. Although all the
points under a particular heading may not be of importance, there is insight in seeing how the
number of opportunities measures up to the number of threats and so forth.
Figure 4.1: SWOT Analysis of Accutech agro Pvt. ltd.,

Page 33
Internal aspects:
The 'strengths' and 'weaknesses' internal to the business, i.e., its strategies and its position in
relation to its competitors. The internal aspects may be considered as strengths or weaknesses
depending upon their effect on the company's positions. This means, they may symbolize a
strength for one organization but a weakness, in relative terms, for a different.
External factors:
The 'opportunities and threats' caused by the external environment and the competition. The
external factors may comprise macro economic issues such as technological change, legislation,
and socio-cultural changes, in addition to changes in the market place or competitive position.

Page 34
STRENGTHS WEAKNESS
• Unique cost-effective manufacturing • Difficult to reach enough potential

process customers.
• Major raw materials component • Company does not exploit the financial
sources within the country. leverage.
• Large domestic market for products • Absence of clearly formulated strategy.
• Quality human resource.
• Insufficient promotion
• Locally available human Resource.
• Retaining of trade payables for long
• Liquidity position of the company is period.
good. • Need for efficient distribution system.
• The company profit is gradually
• Outdated technology.
increasing every year
• Better quality and quantity
OPPORTUNITY THREATS
• Online market • Future or potential competition from

large, multinational agro
• Growth of horticulture and
manufacturers.
floriculture
• Unforeseen government regulatory
• New markets
actions.
• International expansion • New costs, taxes and compliance.
• Innovations and new technology Problem of environmental impacts
causes & effects in the future.
• Grant of government's shares tothe
• Intense competition from local as well
workforce has come as a great
as international companies.
motivator for improved
productivity and growth. • Threat from genetically modified seeds
• Demand for organic farming.

Page 35
CHAPTER :5
FINANCIAL ANALYSIS

Page 36
CHAPTER:5
FINANCIAL ANALYSIS
Financial Statements:
Meaning:
Financial statements are written records that convey the business activities and the financial
performance of a company. Financial statements are often audited by government agencies,
accountants, firms, etc. to ensure accuracy and for tax, financing, or investing purposes.
Ratio Analysis:
Meaning:
Ratio Analysis is a mathematical tool used to evaluate the financial position of acompany and
compare the outcome with the previous year figures and also analyze the performance of the
company as compared to its peers.
Calculation of Ratios
1. Current Ratio:
The current ratio is a type of liquidity ratio which is established by dividing total current assets
of a company with its total current liabilities. It shows the amount of current assets available
with a company for every unit of current liability payable
"Current ratio=current assets /current liability"
2. Quick Ratio:
Acid Test Ratio/Liquid Ratio/Quick Ratio is a measure of a company's immediate short- term
liquidity. It is calculated by dividing liquid assets by current liabilities. Liquid assets can be termed
as those assets which can almost immediately be converted to cash or an equivalent.
"Quick ratio=quick assets/current liability"

Page 37
3. Gross Profit Ratio:

It is also known as Gross Profit Margin ratio, it establishes a relationship between gross profit earned
and net revenue generated from operations (net sales). Gross profit ratio is a profitability ratio which
is expressed as a percentage hence it is multiplied by Ratio.
"Gross profit ratio= gross profit/ net sales *100"
4. Net Profit Ratio:

It is also known as Net Profit Margin ratio, it is establishing a relationship between net profit earned
and net revenue generated from operations (net sales). Net profit ratio is a profitability ratio which
is expressed as a percentage hence it is multiplied by 100.
"Net profit ratio= net profit/ net sales *100"
5. Operating Ratio:
It is computed by dividing operating expenses of a particular period by net sales made during that
period. Like expense ratio, it is expressed in percentage.
"Operating ratio=operating expenses /net sales *100"
6. Inventory Turnover Ratio:

Inventory turnover ratio or stock turnover ratio indicates the relationship between "cost of goods
sold" and "average inventory". It indicates how efficiently the firm's investment in inventories
is converted to sales and thus depicts the inventory management skills of the organization.
"Inventory turnover ratio=cost of goods sold / average inventory"
7. Assets Turnover Ratio:

The asset turnover ratio measures the value of a company's sales or revenues relative to the value
of its assets. The asset turnover ratio can be used as an indicator of the efficiency with which a
company is using its assets to generate revenue.
"Assets turnover ratio= total sales /assets"

Page 38
CHAPTER: 6
Learning Experience

Page 39
CHAPTER: 6
LEARNING EXPERIENCE
Organization study under taken at Accutech Agro Pvt ltd Every student doing a professional course
needs to undertake organization study in there, which gives them a chance to explore their skill and
suit them self in the work environment. The organization study will benefit both students who are
working to a company for which the student is working.
The organization study work was assigned by the Davanagere University as a part of curriculum,
which helps toward to know how the various departments in the organization work co-coordinately
in achieving vision, mission, & common goal of the company. It is a time to convert out the
knowledge into reality & the applicability of the theoretical elements into practical in the
organization.
Due to study that I conducted in the company allowed me to learn the basics of my education and
turning those aspects into reality. The organization study period i.e., 4 weeks made me to judge
whether I can adjust to the corporate environment or not.
The organization study at Accutech Agro Pvt ltd, Davanagere has given me the opportunity to gain
valuable Agro industry related experience that would allow me to expand my career options. The
skills and knowledge what I got throughout my academics was quite differentthan the experience that
I gained at Accutech Agro Pvt ltd, Davanagere I was able to utilize and engage the knowledge and
skills gained in my academics in a more practical approach at Accutech Agro Pvt ltd, for example,
application of SWOT analysis and application of McKinsey's 7S frame work & porter's five force
model. The guidance, support, feedback and useful suggestion provided by my Project guide Mr.
Suresh helped me to successfully complete this organization study.

Page 40
CONCLUSION
It has been great opportunity for me carry out the study of an organization at Accutech
Agro Pvt ltd Davanagere. It has helped to a great extent to have an insight in to the practical
realities of the organization study. I have done my best effort for completion of my
organization study.
Accutech Agro Pvt ltd Davanagere Is providing an excellent service to the public of
Davanagere through its effective and efficient distribution of qualitative and quantitative
goods and services. This is because the organization structure adopted and followed good
facilities for smooth functioning of the organization. It has big organization concern, and
has its own goodwill.
Accutech Agro Pvt Ltd Davanagere is further changes are not required. But, regarding
technical adoption and quicker servicing it must go for further research and development.

Page 41
BIBLIOGRAPHY:
➢ Stephen P Robbins, Timothy A. Judge, Neharika Vohra, (Organizational behavior).

14th Edition, Pearson, 2012.
➢ Maheshwari S N, Maheshwari Sharad K. Maheshwari, (Accounting for
management). 2/e, Vikas publishing house (P) ltd
➢ Fred R Devid at Forest R. Devid, (Strategic management), 15th Edition.
WEBLIOGRAPHY:
➢ www.accu-techagroprivatelimited.com
➢ www.agrofertilizer.com
➢ www.accutechagro.com

Page 42
Annexure Weekly Progress Report 1
ANNEXURE – 1
USN MB202724
Name of the Student SHIVAKUMAR R
Title of the Study Organization
Organization ACCUTECH AGRO PVT. LTD, DAVANAGERE
Duration Week Start Date and End Date 24-11-2021 -01-12-2022
Chapters Covered During the week Chapter 1
Description’s activities performed during the Understanding the Organization and its Functions
Week Visited Departments
Date: Signature of the student
Reviewed
Signature of the Internal Guide with Date.

Page 43
ANNEXURE – 1
MB202724
USN
SHIVAKUMAR R
Name of the Student
Organization
Title of the Study
ACCUTECH AGRO PVT. LTD, DAVANAGERE
Organization
Duration Week Start Date and End Date 02-12-2021 - 09 -12-2021

Collecting Product Information and Understanding Work
Description’s activities performed during the
week flow model
Reviewed

Page 44
ANNEXURE – 1
USN MB202724
Organization ACCUTECH AGRO PVT. LTD, DAVANAGERE

Duration Week Start Date and End Date 10-12-2021 -18 -12-2021
Description’s activities performed during the week Relating McKinsey 7S Model and Porter Five Forces
Model to organization
Reviewed

Page 45
ANNEXURE – 1
USN MB202724
Organization ACCUTECH AGRO PVT. LTD,

DAVANAGERE
Duration Week Start Date and End Date 19-12--2021 -25-12-2021
Description’s activities performed during the Identifying the SWOT of the Organization and
week
Understanding and Analyzing Financial Data
Reviewed

Page 46

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ACCUTECH AGRO PVT LTD

02 Industry and Organization Profile 07-18

03 Mckensy’s 7s Frame work and 19-33

04 SWOT Analysis 34-35

05 Financial Statement Analysis 36-39

06 Learning Experience 40-42

GOVT FIRST GRADE COLLEGE (UG&PG COURSE) DAVANAGERE

This report is framed in six different chapters

1. It starts with an introduction about internship, history, structure, environment impact.

GOVT FIRST GRADE COLLEGE (UG&PG COURSE) DAVANAGERE

INTRODUCTION RESEARCH METHODOLOGY

GOVT FIRST GRADE COLLEGE (UG&PG COURSE) DAVANAGERE

Topic of the Study:

"An organization Study at Accutech Agro Pvt Ltd"

GOVT FIRST GRADE COLLEGE (UG&PG COURSE) DAVANAGERE

1 1.2 Objectives of the study:

• Develops better insight into Topic

1.3 Scope of the Study:

1.4 Research Design:

Descriptive Research Design:

GOVT FIRST GRADE COLLEGE (UG&PG COURSE) DAVANAGERE

GOVT FIRST GRADE COLLEGE (UG&PG COURSE) DAVANAGERE

1.2 INDUSTRY PROFILE:

GOVT FIRST GRADE COLLEGE (UG&PG COURSE) DAVANAGERE

OVERVIEW OF FERTILIZER INDUSTRY IN INDIA

GOVT FIRST GRADE COLLEGE (UG&PG COURSE) DAVANAGERE

Demand of Fertilizer in India.

GOVT FIRST GRADE COLLEGE (UG&PG COURSE) DAVANAGERE

GOVT FIRST GRADE COLLEGE (UG&PG COURSE) DAVANAGERE

GOVT FIRST GRADE COLLEGE (UG&PG COURSE) DAVANAGERE

Name Accutech Agro Private Limited

Constitution Private Limited Company

Chattobanahalli village, near Honnur, Gollarhatti

GOVT FIRST GRADE COLLEGE (UG&PG COURSE) DAVANAGERE

2.2 : NATURE OF BUSINESS:

GOVT FIRST GRADE COLLEGE (UG&PG COURSE) DAVANAGERE

DAP, Urea, Potassium, filler materials.

2.3 : VISION, MISSION, QUALITY POLICY:

GOVT FIRST GRADE COLLEGE (UG&PG COURSE) DAVANAGERE

GOVT FIRST GRADE COLLEGE (UG&PG COURSE) DAVANAGERE

GOVT FIRST GRADE COLLEGE (UG&PG COURSE) DAVANAGERE

2.4. WORKFLOW MODEL

Disc granulation machine (drum granulation machine) is widely used in fertilizer

GOVT FIRST GRADE COLLEGE (UG&PG COURSE) DAVANAGERE

• Moisture percent by weight, maximum-1.5

• Total Nitrogen, percent by weight, minimum-17

• Ammonia Nitrogen, percent by weight, maximum 5.0

GOVT FIRST GRADE COLLEGE (UG&PG COURSE) DAVANAGERE

• Urea Nitrogen, percent by weight, maximum 120

• Water soluble Potash (as K₂O) percent by weight, minimum 17.0.

• Contains N (T) 14.0%, P (P2O5) and 06.0%, K (K2O) 21.0%.

• Granules are uniform and between 1mm and 4mm size.

• Power is fine and free flowing.

GOVT FIRST GRADE COLLEGE (UG&PG COURSE) DAVANAGERE

• Total nitrogen percent by weight, minimum =16.0

• Moisture percent by weight, maximum= 1.5

• Nitrate Nitrogen percent by weight, maximum= 3.0

• Citric soluble phosphate (asp2O5) percent by weight, minimum= 16.0

GOVT FIRST GRADE COLLEGE (UG&PG COURSE) DAVANAGERE

2.6. OWNERSHIP PATTERN:

Kalavur Onkarappa Siddesh Managing Director

GOVT FIRST GRADE COLLEGE (UG&PG COURSE) DAVANAGERE

2.7. ACHIEVEMENTS AND AWARDS: