Competition is considered the most essential factor of porter's five factors.

The severity of the

competition is an indicator of the actual market situation. The factor is significant since it

indicates the business's position relative to its competitors. Second, it is necessary to stipulate the

impact of the competition factor. The larger the number of competitors, the lower the company's

position in the industry. That said, Beyond Meat's has an array of competitors ranging from

animal-protein businesses to plant-based meat companies. Some of these competitors include

Tyson foods, WH Group, Cargill, Kroger Simple Truth, and Impossible foods. This

competitiveness is fierce. Beyond Meat's market position is at risk since high competition

reduces its ability to dictate the market. The company's market position is weak; therefore, it

should seek to improve. Considering the situation, the company should seek to solidify its

position by differentiating itself by offering high-quality products. It should also continue with

its ferocious innovation and research policy.

This slide discusses two Porter's factors; the substitutes and new entrants’ threats. The existence

of substitutes for the company's products weakens the company's industry positions since they

lead to lower prices of the company's products. Therefore, a company with products that do not

have substitutes can control the business's pricing, increasing profitability. Beyond Meat's faced

a substitute threat from Field Roast and Lightlife substitutes which used different ingredients and

flavoring. Even though there are substitutes in the market, their impact is minimal since they are

only minor compared to the company's already established brands. On the other hand, the new

entrants’ market threat is pronounced in the plant-based meat business. Because the businesses

encourage healthy living, they face minimal regulations that could hinder establishing new

businesses. Second, since Beyond Meat was the first mover in a plant-based diet, the market is

still unsaturated; hence new entrants will always enter the business.
 The next porter's factor to consider is consumers' power. Consumers of any organization

are the drivers of its profits. Consumer behavior determines a customer's perception and

preference for a specific organization. The bargaining power of customers influences the

lowering or increase of the company product prices. Beyond Meat has customers both locally

and abroad and across all demographics. Currently, Beyond Meat consumers have prior negative

perceptions about the taste of plant-based Meat. The taste preference of the customers has led to

intense research by the company to achieve a taste, texture, and appearance as close as possible

to Meat. Subsequently, the increasing trends in healthy living have increased the number of

people who prefer plant-based Meat over real Meat. Therefore, the current consumer power is in

favor of Beyond Meat. The business should continue with its research and development

objectives to come up with products that fit the consumers' preferences.

Lastly, this presentation will look at the role of suppliers in the company's external market

position. Porter identifies that suppliers' power impacts the company's prices, customer service,

and product distribution. A right balance of power should exist between the suppliers and the

business. Suppliers who are more powerful than the company lower their market strengths. In the

end, the suppliers make more profits as the company struggles. The suppliers' power factor

impacts Beyond Meat's input costs, availability of inputs, and quality of the inputs. Beyond Meat

is in has the right supplier-business power balance. However, the company has fewer suppliers,

so if they boycott their functions or increase costs, they will directly affect the business

considerably. Therefore the fewer the suppliers, the weaker the company's market position.

Beyond Meat caters to this factor by ensuring meaningful and longstanding relationships with its

distributors and suppliers.