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    10 views8 pages

    Website Hosting and Design Methodology - Edited

    Uploaded by

    wangathioli 1
    Essay

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Applied Business Project 3 – Website Development

    You MUST Submit your ABP-3 report as a PDF file.

    If you do not submit the report as a PDF document, there will be a 10-point deduction!

    Name: Lastname, Firstname (UA Email address)

    Project: ABP-3 Website Development

    Task 1: Website hosting and Design Methodology

    1.1. The website development tool used to develop your Website

    Dreamweaver

    1.2. What computing platform you used to develop your Website

    Visual Studio

    1.3. A screenshot image of the ABP3 project folder

    Task 2: Web-based Marketing Strategy

    2.

    2.1. Product and Adword (word or phrase)

    Responsive Search Ads (RSAs)

    MIS 111 Fall 2022 Version 1.0 Page 1 of 8


    Applied Business Project 3 – Website Development

    2.2. AdWord selection criteria discussion

    Criteria #1: Google search: This first criterion I used is self-evident. If the terms you're

    targeting aren't searched in Google, your ad campaign won't create any leads or sales.

    #2. Prospects Searched: I must ensure that my target prospect is searching for the term.

    Examine the existing advertisements for the term on Google.com to see whether they are

    targeting our prospects. If they are, it is a positive indicator.

    Third, I looked for information to help me make a purchasing decision: Finally, I

    examined if the keyword is more likely to be searched to make a purchasing choice or to conduct

    more research. The keywords should flow the first two requirements, but many will fail the third.

    2.3. Assessment of the effectiveness of your proposed AdWord

    The search terms report is an excellent resource for identifying fresh prospects and the

    phrases for which the advertisements were activated. It will assist you in evaluating your

    campaign's performance and whether it is driving relevant traffic. This stage will also shed light

    on phrases unrelated to the organization and consuming a significant portion of the cash.

    2.4. Screenshot of the top organic search result reported by Google for your AdWords

    Task 3: Universal Design and Accessibility

    3.

    3.1. “Language Missing” Analysis

    3.1(a) ‘lang’ attribute

    MIS 111 Fall 2022 Version 1.0 Page 2 of 8


    Applied Business Project 3 – Website Development

    3.1(b) Developers can declare the language of a document, Website, or element using the

    HTML lang property. It's a good statement for ensuring that your information performs

    predictably — particularly crucial for enhancing digital accessibility.

    3.2. “Missing Alternate Text” Analysis

    3.3(a) <img src=” images/Walmart_logo.jpg” width=”300"

    3.3(b) The written language is shown instead of an image on a webpage if the picture

    fails to load on a user's screen, known as alt text. This content assists screen-reading programs in

    describing images to visually impaired users and enables search engines to crawl and rank your

    page more effectively.

    Task 4: Insert images of each significant section of your Website

    4.1 Image for Header (Row 1)

    4.2 Image for Corporate Governance (rows 2 - 4)

    4.3 Image for Corporate ESG Analysis (rows 5 – 7)

    MIS 111 Fall 2022 Version 1.0 Page 3 of 8


    Applied Business Project 3 – Website Development

    4.4 Image for Copyright Statement (row 8)

    Task 5: HTML source code of your “index.html” website

    <!DOCTYPE html>

    <html lang="en">

    <head>

    <meta charset="UTF-8">

    <meta name="viewport" content="width=device-width, initial-scale=1.0">

    <title>WALMATE</title>

    <link rel="stylesheet" href="index_css.css">

    </head>

    <body>

    <div class="image">

    <div class="bg">

    <header>

    MIS 111 Fall 2022 Version 1.0 Page 4 of 8


    Applied Business Project 3 – Website Development

    <div class="navigation">

    <div class="brand">

    <brand>

    <span>WALMATE</span>

    </brand>

    </div>

    <div class="nav">

    </div>

    </div>

    </div>

    <div class="underline"></div>

    </header>

    <div class="get started">

    <div class="content">

    <span class="easy">Welcome to this site</span><br>

    <div class="border"></div>

    <div class="knowledge">It will make your stay here comfortable</div>

    <div class="text">

    Could you talk with us?

    </div>

    </div>

    </div>

    </div>

    </div>
    MIS 111 Fall 2022 Version 1.0 Page 5 of 8
    Applied Business Project 3 – Website Development

    <div class="options">

    <div class="one">

    <p>Do you want the best land-purchasing deal?</p>

    <a href="purchase.php"><button>BUY LAND</button></a>

    </div>

    <div class="two">

    <p>In need of the best platform to sell your Land? We give you the best deal</p>

    <a href="sell.php"><button>SELL LAND</button></a>

    </div>

    <div class="three">

    <p>Or maybe you are seeking some agricultural knowledge. Learn all you need at
    Lima</p><br>

    <a href="learn.php"><button>LEARN</button></a>

    </div>

    </div>

    <div class="share">

    <div class="container">

    <div class="inner">

    <div class="heading"><h1>Have knowledge in agricultural field. Help others by


    creating your academic article.</h1></div>

    <div><button>CREATE ARTICLE</button></div>

    </div>

    </div>

    MIS 111 Fall 2022 Version 1.0 Page 6 of 8


    Applied Business Project 3 – Website Development

    </div>

    <div class="footer">

    <div class="content">

    <div class="about">

    <h1>about</h1>

    <p>

    Land Kenya helps you buy and sell Land conveniently.

    </p>

    </div>

    <div class="contacts">

    <h1>contacts</h1>

    <p>

    email: hes@gmail.com <br>

    phone: +254 790947399

    </p>

    </div>

    <div class="help">

    <h1>help</h1>

    <p>

    If you need any help, you can contact us through our contacts or comment page.

    MIS 111 Fall 2022 Version 1.0 Page 7 of 8


    Applied Business Project 3 – Website Development

    </p>

    </div>

    </div>

    <div class="socket">

    </div>

    <div class="copyright">

    group 100 &copy; 2020 Tecla

    </div>

    </div>

    </body>

    </html>

    MIS 111 Fall 2022 Version 1.0 Page 8 of 8

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