Farlin Abp-3 Final PDF Draft

Applied Business Project 3 – Website Development
You MUST Submit your ABP-3 report as a PDF file
If you do not submit report as a PDF document, there will be a 10-point deduction!
Name: Farlin, Christian (christianjfarlin@email.arizona.edu)
Project: ABP-3 Website Development
Task 1: Website hosting and Design Methodology
1.1. The website development tool used to develop your website
Adobe DreamWeaver
1.2. What computing platform you used to develop your website
A Dell Laptop Computer with Microsoft Windows software.
1.3. A screenshot image of the ABP3 project folder
Task 2: Web-based Marketing Strategy
2.1. Product and adword (word or phrase)
The product we selected from ITW’s customer-facing website is the “cordless nailer”,
which was a patented, award-winning invention by the company. The Google Adword phrase
MIS 111 Fall 2021 Version 1.0 Page 1 of 10

that we chose is “cordless nail gun”, which is what cordless nailers are now commonly referred
as.
2.2. AdWord selection criteria discussion
I selected the phrase “cordless nail gun” because Illinois Tool Works was the pioneer for
this type of construction equipment. They were the first company to sell said equipment,
meaning that they would have likely established strong customer relationships by having no
competition. Also, their history in the field means that customers may refer to them as the best.
Finally, their status as the pioneers of this product would likely result in their name appearing
first in searches for nail guns.
2.3. Assessment of the effectiveness of your proposed AdWord
The search using the Google AdWord phrase “cordless nail gun” was not successful in
generating links or references to Illinois Tool Works specifically, meaning that potential
customers will not be driven toward their website. However, it was successful in bringing up
cordless nail guns manufactured by ITW’s competitors and rival distributers. Therefore, the
phrase was far too generic, which signifies the influx of competitors in the cordless nail gun
segment.
2.4. Screenshot of the top organic search result reported by Google for your AdWord

Task 3: Universal Design and Accessibility
3.1. “Language Missing” Analysis
3.1(a) The attribute that needs to be added to correctly reference English as the valid
language for the Accessible University Website is to add “lang=‘en’” after <html. The
new html tag that references English as the valid language is <html lang=“en”>
3.1(b) The POUR principle that addresses language issues is “Understandable”. This
principle appropriately addresses language issues because a website that is only available in one
language is difficult for an individual to understand if they learned another language.
3.2. “Contrast Error” Analysis
3.2(a) <a href="#" style="color: rgb(138, 148, 168); background-color:

rgb(231, 236, 216);">
About
</a>
3.2(b) The POUR principle that addresses visual issues relating to contrast and visual
acuity is “Perceivable”. This principle appropriately addresses contrast and visual acuity issues
because individuals with poor eyesight cannot perceive the differing colors from the background
and the text.
3.3. “Missing Alternate Text” Analysis
3.3(a) <img id="logo" src="images/au123456789.gif" width="441" height="90">
3.3(b) The POUR principle that addresses the lack of “Alt Text” in Accessible University’s
website is “Perceivable”. “Alt Text” improves the accessibility of AU’s website because it allows
individuals to receive the information presented in images that they cannot read.

Task 4: Insert images of each major section of your Website
4.1 Image for Header (Row 1)
4.2 Image for Corporate Governance (rows 2 - 4)

4.3 Image for Corporate ESG Analysis (rows 5 – 7)
4.4 Image for Copyright Statement (row 8)
Task 5: HTML source code of your “index.html” website
<!DOCTYPE html>
<html>
<head>
<meta http-equiv="content-type" content="text/html; charset=utf-8">
<title>Illinois Tool Works Inc</title>
<link rel="shortcut icon" href="SampleWebsite-F21/favicon.ico">
</head>
<body> <tb></tb>
<table border="12" style="width: 1254px; height: 1500px;">
<tbody>

<tr>
<td width="652" style="background-color: #ff6600;">
<center>
<h1><strong><span style="color: white">Illinois Tool Works Inc.

</span></strong></h1>
<h2><span style="color: white">Market: NYSE</span></h2>
<h2><span style="color: white">Ticker: ITW</span></h2>
</center>
</td>
<td width="564" style="height: 200px;">
<center>
<h3> </h3>
<h3><img src="ITW Logo.jpg" width="600" height="203" alt="This is the Illinois

Tool Works Inc. logo. "/></h3>
<h3 style="height: 117px;">Source: <a

href="https://ml.globenewswire.com/Resource/Download/5947b771-ca1d-4d68-8a54-
06116e780a4e?size=3">https://ml.globenewswire.com/Resource/Download/5947b771-ca1d-
4d68-8a54-06116e780a4e?size=3</a></h3>
</center>
</td>
</tr>
<tr>
<td height="50" colspan="2" style="background-color: #3366ff;">
<h1>
<center style="background-color: #3366ff;"> <span style="color:

white;">Corporate

Governance </span>
</center>
</h1>
</td>
</tr>
<tr>
<td height="250" style="text-align: center;">Illinois Tool Works Inc. has developed

an authority website to provide its customers with a comprehensive overview of their
international operations, products, and services via an easily-accessible and navigable online
presence. Given ITW's business model consisting of multiple business segments with various
lines of products and services their website was built to provide customers with one
comprehensive site containing all relevant details of their history, operations, and performance
reports. Utilizing the authority website is the appropriate choice for ITW given their special
industrial machinery industry classification. Lead-generation, sales, and utility webiste designs
would have provided a confusing online presence with so many products, services, and
locations. ITW's website strategy mirrors fellow competitors, including Dover and GE, who
similarly employ authority websites. </td>
<td><center>
<h3><img src="ITW ABP-1 Corporate Governance Table.png" width="600"

height="264" alt="This is the Corporate Governance Chart for Illinois Tool Works Inc. It includes
the company's legal company name of Illinois Tool Works Inc. It additionally shows the
company's trading exchange and ticker symbols, which are the NYSE and ITW respectively. The
table also shows the company's primary website URL of http://www.itw/com. Its Corporate
Headquarters are located in Glenview, IL 60025-4075. The most key executive is Charmain
& CEO of ITW E. Scott Santi. The company's fiscal year ends on the 31st of December. The
company retains 43,000 full-time employees, and is in the Industry Sector of
"Industrials". Illinois Tool Works has the industry classification of "Specialty
Industrial Machinery". "/></h3>
</center></td>
</tr>
<tr>

<td height="50" style="text-align: center;"><h4>
<h3>(Source: <a href="itw.com">itw.com</a> Referenced

11/7/2021)</h3> </h2></td>
<td><h3>(Sources: <a
href="https://finance.yahoo.com/quote/ITW?p=ITW">https://finance.yahoo.com/quote/ITW?p
=ITW</a> &<a
href="https://finance.yahoo.com/quote/ITW/profile?p=ITW">https://finance.yahoo.com/quote
/ITW/profile?p=ITW</a>& <a href="https://finance.yahoo.com/quote/ITW/balance-
sheet?p=ITW">https://finance.yahoo.com/quote/ITW/balance-sheet?p=ITW</a> Referenced
9/10/2021) </h3></td>
</tr>
<tr>
<td height="50" colspan="2" style="background-color: #3366ff;">
<h1>
<center>
<span style="color: white;">Corporate ESG Strategy Analysis</span>
</center>
</h1>
</td>
</tr>
<tr>
<td height="250" style="text-align: center"><p>Illinois Tool Works' customer-facing

website reflects the company's environmental, social, and governance brands in great detail.
The "Governance & Ethics" tab reflects their Governance Brand via details of
how their chairman-helmed Board oversees specific teams in charge of key facets of the
company, such as their management team and their Director of Environmental Health, Safety,
& Sustainability. Additionally, ITW's Environmental Brand is reflected through their
Environmental Responsibility and Recognition tabs, which both display the corporation's
progress in becoming more environmentally-friendly and their awards in doing so. Their Social

Brand is reflected through their "Our People" and "Our Communities"

tabs, which detail their efforts to create a welcoming workforce and how they help communities
through philanthropic efforts. Thus, ITW's website details reflects their brands thoroughly.
</p></td>
<td><center>
<h3><img src="ABP-2 Sustainanalytics ESG Ratings Graph.png" width="600"

height="361" alt="This image depicts three companies' levels of commitment to three types of
sustainability: Environment, Governance, and Social. The three companies shown in the chart
are Illinois Tool Works (ITW), Dover Corporation (DOV), and General Electric (GE). A key
takeaway from the chart is that larger companies tend to have worse ERG ratings due to the
size and scale of their operations. "/></h3>
</center></td>
</tr>
<tr>
<td height="50"><h3>

(Source: <a
href="itw.com">itw.com</a> Referenced 11/7/2021) </h3></td>
<td><h3>(Source: <a
href="https://finance.yahoo.com/">https://finance.yahoo.com/</a> Referenced
10/8/2021)</h3></td>
</tr>
<tr>
<td height="25" colspan="2" style="background-color: #ff6600;">
<center>
<p><span style="color: white;"><strong><em>This website is the original work of

and copyright 2021 by website designer. All registered trademarks are property of their
respective owners. </em></strong></span></p>
</center>
</td>

</tr>
</tbody>
</table>
</body>
</html>

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Applied Business Project 3 – Website Development

You MUST Submit your ABP-3 report as a PDF file

Name: Farlin, Christian (christianjfarlin@email.arizona.edu)

Project: ABP-3 Website Development

Task 1: Website hosting and Design Methodology

1.1. The website development tool used to develop your website

1.2. What computing platform you used to develop your website

A Dell Laptop Computer with Microsoft Windows software.

1.3. A screenshot image of the ABP3 project folder

Task 2: Web-based Marketing Strategy

2.1. Product and adword (word or phrase)

MIS 111 Fall 2021 Version 1.0 Page 1 of 10

2.2. AdWord selection criteria discussion

2.3. Assessment of the effectiveness of your proposed AdWord

MIS 111 Fall 2021 Version 1.0 Page 2 of 10

Task 3: Universal Design and Accessibility

3.1. “Language Missing” Analysis

3.2. “Contrast Error” Analysis

3.2(a) <a href="#" style="color: rgb(138, 148, 168); background-color:

3.3. “Missing Alternate Text” Analysis

3.3(a) <img id="logo" src="images/au123456789.gif" width="441" height="90">

MIS 111 Fall 2021 Version 1.0 Page 3 of 10

Task 4: Insert images of each major section of your Website

4.1 Image for Header (Row 1)

4.2 Image for Corporate Governance (rows 2 - 4)

MIS 111 Fall 2021 Version 1.0 Page 4 of 10

4.3 Image for Corporate ESG Analysis (rows 5 – 7)

4.4 Image for Copyright Statement (row 8)

Task 5: HTML source code of your “index.html” website

<meta http-equiv="content-type" content="text/html; charset=utf-8">

<title>Illinois Tool Works Inc</title>

<link rel="shortcut icon" href="SampleWebsite-F21/favicon.ico">

<table border="12" style="width: 1254px; height: 1500px;">

MIS 111 Fall 2021 Version 1.0 Page 5 of 10

<td width="652" style="background-color: #ff6600;">

<h1><strong><span style="color: white">Illinois Tool Works Inc.

<h2><span style="color: white">Market: NYSE</span></h2>

<h2><span style="color: white">Ticker: ITW</span></h2>

<td width="564" style="height: 200px;">

<h3><img src="ITW Logo.jpg" width="600" height="203" alt="This is the Illinois

<h3 style="height: 117px;">Source: <a

<td height="50" colspan="2" style="background-color: #3366ff;">

<center style="background-color: #3366ff;"> <span style="color:

MIS 111 Fall 2021 Version 1.0 Page 6 of 10

<td height="250" style="text-align: center;">Illinois Tool Works Inc. has developed

<h3><img src="ITW ABP-1 Corporate Governance Table.png" width="600"

MIS 111 Fall 2021 Version 1.0 Page 7 of 10

<td height="50" style="text-align: center;"><h4>

<h3>(Source: <a href="itw.com">itw.com</a>&nbsp;Referenced

<td height="50" colspan="2" style="background-color: #3366ff;">

<span style="color: white;">Corporate ESG Strategy Analysis</span>

<td height="250" style="text-align: center"><p>Illinois Tool Works' customer-facing

MIS 111 Fall 2021 Version 1.0 Page 8 of 10

Brand is reflected through their &quot;Our People&quot; and &quot;Our Communities&quot;

<h3><img src="ABP-2 Sustainanalytics ESG Ratings Graph.png" width="600"

<td height="50"><h3>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;

<td height="25" colspan="2" style="background-color: #ff6600;">

<p><span style="color: white;"><strong><em>This website is the original work of

MIS 111 Fall 2021 Version 1.0 Page 9 of 10

MIS 111 Fall 2021 Version 1.0 Page 10 of 10

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<h3>(Source: <a href="itw.com">itw.com</a> Referenced

Brand is reflected through their "Our People" and "Our Communities"

<td height="50"><h3>