NEW PRODUCT DEVELOPEMENT

PHASE 1 (Company Background & PIC)

Group Members

Dawood Rashid Sp19-BBA –057

Syed Usama Zahid Sp19-BBA-069

Asad Nawaz Sp19-BBA-078

Mubbashar Ali Sp19-BBA-084

Zeeshan Rasheed Sp19-BBA-060

INTRODUCTION

MUSCLETECH emerged out of an obsession to push the boundaries of science and human
potential. With our commitment to research, development, and innovation, we are recognized
worldwide as one of the leading sports nutrition brands in the industry and continue to be. from
America's elite names to redefining performance through innovative products and quality
ingredients. Backed by America's #1 selling sports supplement company with distribution in over
140 countries, MUSCLETECH has become one of the most considerable sports and body
nutrition brands in the world

VISION STATEMENT

We inspire active people, fitness enthusiasts and elite athletes to grow stronger together

PRODUCT RANGE

 Protein
 Pre- workout
 Post -workout
 Weight Loss
 Apparel

PRODUCT INNOVATION CHARTER

Background

Due to changes in the lifestyle, people are more inclined toward a healthy life and move toward
the meal that fulfills their taste preferences and also helps them to maintain their healthy life such
as young women and adults student class is getting more and more occupied in their busy
routines the trend of getting quick and accessible food like the products available at the fast food
chain is becoming extremely common in daily life consumption of high calories food on daily
basis is not of for the individual's health in the long-term and people are more concern about it
By keeping that in mind we introduce a meal where the carbs, protein & calories are estimated
and have the basic calories and dietary requirements as needed an opportunity for a product can
be utilized as a healthy meal which is quick and easy to consume and safe for daily use.

Focus

Market Dimension

A good portion of market size is available for this particular niche which comprises of almost all
the fitness conscious adults (18+). Especially the males and females who don’t got anytime for
setting up their meals in their busy schedules, it is their ultimate solution. Saves the time in
kitchen because it often comes pre-chopped and pre-cooked. As we can also see that there is
increase in living standards and fair amount of willingness has also been seen in spending money
in past few years, so it is not a bad idea to jump in this niche and capture a big chunk of market
straightaway and make these fitness conscious meals a part of their entire lives.

Technological Dimension

In order to make this user-friendly with respect to technology, so we’re looking at designing an
app containing the profiles and meal patterns of all the end users, hence our customers. Today,
everyone got an access to smartphones and internet, so we just need to create a user-friendly,
easy to use application in which all our customers will submit their body dimensions like height,
weight, age, etc. Then as everyone might not have the same eating routine so they will be able to
set the timings of getting fresh meals according to their routine.

The application will also keep check of their day-to-day activities by calculating their change in
weight, hence assuring the effectivity and efficiency of the process. As these people don’t got
much time so they are just needed to put the time on which they need their meals and they will
get those on time without any worry.

Goals and Objectives

 Protect the Health and Safety of Consumer by reducing food related risk
 Competitive edge and Market Expansion
  Homemade taste experience
 Time Efficient
 Providing ease to working class
 Awareness about health
 Daily usage friendly for all adults

Guidelines

 Incur large advertising expense for maximum reach before, and a short time after, launch.
 Use current distribution channels because we will be catering to same potential buyer
demographic.
 Make technical improvements and follow other miscellaneous guidelines.