COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES

Week No: 4
RD
3 Trimester, AY 2020-2021
HOMEWORK NO. 2
MARKS

COURSE CODE BSIB514 COURSE TITLE INTERNATIONAL MARKETING

SECTION TIME DAYS THD ROOM
STUDENT NAME ID NO. DATE

TOPIC International market selection process

ASSIGNMENT
DIRECTION & Direction: Prepare a write-up of approximately 250 words for the
REQUIREMENT/ requirements given below:
S
(Identify the ILOs to The correct choice of a business partner is very critical in being successful in a
be assessed at the potential market. Assume that you are planning to export pottery from Bahrain to
end of each potential countries in Africa. Choose any one country and relate the factors you
requirement. would consider while choosing a potential partner for marketing of pottery in the
Include the rubric or
marking scheme for chosen country to the factors discussed in class.
each
item/requirement.)

ASSIGNMENT
OUTPUT The factors that will be considered in choosing a potential partner for marketing of
pottery are-
Delhi
The location based factors are multiple and therefore they have a significant impact
on the establishment of a business.Any new business has to consider these factors
before opening up.The three location decision factors for delhi are-
Costs-The cost of starting a business are cheaper than the other countries
mentioned above.These costs are supported by low labor costs and as a
consequence therefore would result into huge savings for the company.
Legal factors-The regulations for conducting the business in India are in favor of the
businesses.As a consequence therefore,these legislations surrounding the business
establishmnet are in favors of the ease of doing business and have made the
business registrations,labor laws etc easier.
Infrastructure-Delhi being the capital city of the country has huge impact of the
availability of the infrastructure.These are available with ease and at costs lower
than those available in other cities of the country
Economic factors-For conducting business easily the government provides taxes
and incentives at lower rates,also the demand for FMCG products is huge in India
and therefore,these also favour the opening of businesses.

Rubric for 10 Marks:

RUBRIC / 9-10 = Details are fully complete and demonstrate deep understanding of conent
MARKING 7-8 = Answer is acceptable but lacks minor details

Prepared By Reviewed Approved by

1

Dr. Dr. Maria Cecilia P. Lagaras Dr. Vinodh Natarajan Dr. Marluna Urubio
Vishwas Chakranarayan Programme Head Associate Dean College Dean
Course coordinator
Date: Date: Date: Date:
 COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Week No: 4
RD
3 Trimester, AY 2020-2021
HOMEWORK NO. 2
MARKS

COURSE CODE BSIB514 COURSE TITLE INTERNATIONAL MARKETING

SECTION TIME DAYS THD ROOM
STUDENT NAME ID NO. DATE

5-6 = Answer is responsive but not fully complete

SCHEME 3-4 = Major details are missing and shows low level of understanding of the content
2-1 = Answer is lacking multiple major details
0 = Question in not answered or answer given is inappropriate

LEARNING ASSESSMENT/MARKING FACULTY/MARKER’S FEEDBACK

ITEM CILOs MARKS MARKS AWARDED
1 C3 10

TOTAL 10

Prepared By Reviewed Approved by

2

Dr. Dr. Maria Cecilia P. Lagaras Dr. Vinodh Natarajan Dr. Marluna Urubio
Vishwas Chakranarayan Programme Head Associate Dean College Dean
Course coordinator
Date: Date: Date: Date: