Air Defense

DR. CARLOS S.
LANTING COLLEGE
Basic Education Department
16 Tandang Sora Ave., Sangandaan, Novaliches, Quezon City
Tel. No. (02) 938-7782 / (02) 938-7789 Telefax No. (02) 939-7229
Email: info@lantingcollege.edu.ph Website: www.lantingcollege.edu.ph
ISO 9001:2015 Certified
DR. DENNIS MAYER A. TAN

President/CEO Effortless Life Company
DR. NORA VELMA M. GAYOD
Senior Vice President
DR. FRANCISCO S. CABRERA, JR.

VP Academic Affairs
DR. ERWIN L. PURCIA

Principal
PROF. JOMAR B. MENDOZA

SHS Over-all Coordinator MEMBERS:
Bernaldo, Camille Kate
SHS Coodinators
Calimba, Leah
Subject Coordinators
Cedullo, Kyla Mae
Academic Staff Contridas, Camilla
De Leon, Nicole
Nuñez, Mary Grace
Santos, Jannele
Sarmiento, Collin
Silvosa, Kazhmier Arryl Mae
Urbano, Cyrus
BASIC EDUCATION DEPARTMENT
Dr. Carlos S. Lanting College

Tandang Sora Ave., Sangandaan, Quezon City
6 single spaces
APRIL 2021
i
DR. CARLOS S. LANTING COLLEGE
Tel. No. (02) 938-7782 / (02) 938-7789 Telefax No. (02) 939-7229
APPROVAL SHEET
In partial fulfillment of the requirements for Entrepreneurship, this paper

titled with business name “A Viability Study of Air Defense System as a
President/CEO
New Product for Safety and Security”, prepared and submitted by Bernaldo,
Senior Vice President Camille Kate, Calimba, Leah, Cedullo, Kyla Mae, Contridas, Camilla, De Leon,
DR. FRANCISCO S. CABRERA, JR. Nicole, Nuñez, Mary Grace, Santos, Jannele, Sarmiento, Collin, Silvosa,
VP Academic Affairs
Kazhmier Arryl Mae, Urbano, Cyrus, was examined and recommended for
DR. ERWIN L. PURCIA
Principal
acceptance and approval for Oral Examination.
SHS Over-all Coordinator
PRINCESS ERICA BEUP, MaEd
SHS Coodinators Entrepreneurship Adviser
________________________________________________________________________
Academic Staff
2 single spaces
BUSINESS PLAN PANEL
Approved by the committee on oral examination with a grade of ______.
2 single spaces
Chair
Member Member
____________________________________________________________________
Accepted and approved in partial fulfillment of the requirements in

ENTREPRENEURSHIP
ERWIN L. PURCIA, DALL

Principal, Basic Education Department
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ACKNOWLEDGMENTS
This research paper is made possible through the help and support from
our teachers. First, we would like to thank God for the peace of mind and good
President/CEO
health in order to finish this research. Second, we would like to thank our family
Senior Vice President for their unconditional guidance, love, prayers, caring, and sacrifices for
DR. FRANCISCO S. CABRERA, JR. educating and preparing me for my future. Also, we very much thankful to our
VP Academic Affairs
grammarian for her support to complete this research work. Finally, we are
DR. ERWIN L. PURCIA
Principal sincerely thankful to our friends, classmates, and respondents because of
PROF. JOMAR B. MENDOZA them, this research paper would not be finished without all of them.
SHS Coodinators
Academic Staff
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TABLE OF CONTENTS
2 single spaces
Page
Title Page i
Approval Sheet ii
Acknowledgments iii
DR. DENNIS MAYER A. TAN Table of Contents iv
President/CEO

Chapter 1-THE BUSINESS
Senior Vice President I. Executive Summary
Mission 1
VP Academic Affairs Vision 1
DR. ERWIN L. PURCIA
Philosophy 1
Principal Logo 2
Location 3
SHS Over-all Coordinator Business Structure 3
Business Description 4
SHS Coodinators The Market 4
Growth Potential 5
II. Historical Background 5
Academic Staff III. Product Description 7
IV. Management Description 9
Chapter 2 - Marketing Plan

I. Marketing Mix
Pricing 16
Placement 16
Promotion 18
II. Internal and External Analysis 19

SWOT
PEST
III. Marketing Goals and Objectives
IV. Financial Requirement in Marketing Aspect 22
Chapter 4- Financial Plan

I. Projected Income Statement 23
II. Projected Cash Flow 24
III. Projected Balance Sheet 29
Chapter 5- Conclusions and Recommendation 31
REFERENCES 32
APPENDICES
Business Permit and Licenses Sample 33
Researcher’s Profile 34
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INTRODUCTION
● EXECUTIVE SUMMARY
Our product is a 2 in 1 “ Air Defense “ that has an air purifier and
pepper spray that can protect you from viruses and harm. The process of
our business is we are distributing our product directly to our consumer
President/CEO and we have a manufacturer for our products. We are planning to
manufacture are own product if our business has a regular increase in
Senior Vice President profit, we can do advertising in social media to help us announces our
new product and the benefits of established products, also to be identified
VP Academic Affairs
in the market, and it gives awareness to our consumer about the product
information and the variety of our product, In this kind of business from
DR. ERWIN L. PURCIA
Principal what we learned in this experience would help us in our next goals that
something, we want to accomplish in the future.
● Vision
SHS Coodinators
ELL Co.’s vision is to be one of the leading companies in 5 years on
providing innovative products in the town of Manila. Setting one's sight on
Academic Staff making everyone to be one step ahead to a trouble-free life.
● Mission
Our company's mission is to provide life changing products that will help
our daily lives, achieved by looking further into one's lifestyle and
innovate products that will be of tremendous help. Dedication to seek
out problems that impair us from having an enjoyable life and actively
finding solutions. As entrepreneurs, our role is to keep product trends to
market.
● Philosophy
Effortless Company strives to become the most well-known and

reputable product provider in the Philippines. ELL Co. provides a quality
product but at a cheaper price. We strive to act as a partner to our clients
and strengthen traditional values with innovative ideas to provide good
service.
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● Logo

President/CEO


VP Academic Affairs
DR. ERWIN L. PURCIA

Principal

SHS Coodinators
Academic Staff
Our company ELL. Co which means effortless life company. The

products are effective and high quality and you will not regret the money
that you spent on it because it can help us to free from the virus. The
color orange on the logo represents a growing society and the letter C
is referred to as a shield or protection to those users of our product from
life threatening problems. The pandemic that trying to conquer the
society that spread rapidly to anyone our product will helps to control
and stop it from spreading and make the surroundings clean and as
much as possible is free from virus and the green color represents a
healthy environment that leads to healthy living which is the main goal
of our company such as our product air purifier.
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● Location

President/CEO


VP Academic Affairs
DR. ERWIN L. PURCIA

Principal

SHS Coodinators
Academic Staff
Effortless Life Company will be established at Dapitan Street, Sampaloc,

Manila. It is a suitable location for our business as it is accessible to our
target market knowing that this area is surrounded by universities and
companies that have numerous students and workers. This location is
ideal for our business as it also has nearby establishments that allow us
to gain more possible customers. The rent expense in this area is fair
given that most of the premises here is allotted for commercial spaces.
Customers who ordered online will receive the product immediately as
our location is close to other cities. Customers can also reach us by
contacting this phone number, +639068831274. Rest assured all of the
inquiries will be answered by our team.
● Business Structure
A sole proprietorship is an unincorporated corporation that has only one

owner who pays personal income tax on gains received by the company,
often referred to as a sole trader or a proprietorship. Owing to a lack of
government oversight, a sole proprietorship is the simplest type
corporation to start up or take apart. Many sole proprietors conduct
business under their own names so it is not necessary to establish a
different corporation or trade name.
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● Description of the Business:
DR. DENNIS MAYER A. TAN Effortless Life Company will provide customers with a unique and
President/CEO
resourceful product for enjoying life. ELL CO., soon to be located in
DR. NORA VELMA M. GAYOD Dapitan Street, Sampaloc, Manila, will offer society an easy and affordable
product. The staff that ELL CO. provides, will help the customers that do
DR. FRANCISCO S. CABRERA, JR. not associate themselves with the Air defense. This educational aspect will
VP Academic Affairs
attract adult members of society who are promptly attaining interest in their
DR. ERWIN L. PURCIA
Principal
safety. The location provides people with a convenient time for their life.
ELL CO. is a privately held Dapitan Street, Sampaloc, Manila. Kazhmier
PROF. JOMAR B. MENDOZA Silvosa, the CEO of ELL CO., is the majority owner. ELL CO. start-up
costs will cover site renovation and modification, capital to cover losses in
SHS Coodinators the first year, and the equipment necessary to get its customers. The
equipment is necessary to provide ELL CO. customers with the services it
has to offer makes up a large portion of the start-up costs. The site will
Academic Staff require funds for renovation and improvement. The renovation cost
estimate will include the costs associated with preparing the site for
opening business.
● The Market:
The target audience of Effortless Life Company is students and workers,

especially women aging from 18 and above. Concentrating on the
students, workers, bypassers around Dapitan Street as well as the
customers from social media platforms. Utilizing these platforms
customers can now check out our product. Our product expands to other
cities inside Manila such as Quezon City which also has high rates of
crime and positive cases on Covid-19 slowly, making it available to more
consumers. Individuals who are always in a hurry would always go for
something that is small and convenient to bring. The air defense spray is
perfect for our target market since it is worn as a necklace. Our company
will have loyal customers as they have a great experience with our
innovative product. It gives them a hassle-free life, they are acquiring our
products for protection. They prefer having double-purpose products as it
saves them space and time. Effortless Life Company does not limit its
target audience hence it is proposed to individuals who mainly need it.
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● Growth Potential:

We are looking forward to great success in our business. Continuing the
President/CEO production of our product since safety for everyone will always be our
priority. A survey in 1997 showed that 80% of the companies who began
Senior Vice President innovations in the last 3 years improved their business performance in
terms of profits, market share and new markets penetration
VP Academic Affairs
(CBI/NatWest, 1997). The results have been consistent for the past 3
DR. ERWIN L. PURCIA years.The survey suggests that innovations have led to improved
Principal
business performance. Other studies such as Franko (1989) demonstrate
PROF. JOMAR B. MENDOZA the link between Research and Development expenditure and succeeding
sales revenues of a firm. It was shown by Geroski et al. (1992) that
SHS Coodinators innovating and developing firms are able to achieve larger market share
and higher growth rates and profits. A major research project, focusing on
the relationship between technological factors and economic indicators,
Academic Staff has shown that the technological performance of the firm is positively
associated with its market value. After encountering revenue declines
over the past five years, the Safety Equipment and Supplies Distributors
industry is expected to return to growth over the next five years. The
demand for the industry of safety products is anticipated to grow as
manufacturing markets begin to expand and ramp up productions (IBIS
World, 2020). The company believes that even in the next five years the
business is still needed by the consumers.
II. HISTORICAL BACKGROUND
The entrepreneurs end up on this kind of product, because they find

it in-demand and coinciding helpful for everyone. The said product was
Air defense, which offers a 2-in-1 uses, they prefer this business as they
want to make a difference that can help people to protect themselves
from viruses and harm. With this product it would be easy for everyone
to keep safe when they are travelling. The entrepreneurs looking at their
product as a successful one because the product that they trade is one
of a must needed right now. Given that today’s pandemic this product
will be useful to each target customer, not just for this situation but also
in their daily lives, it will help those people who buy this product to
defend themselves from any kind of harm.
According to Sylvester, P. (2020) The danger of kidnapping exists,

particularly in the southern Philippines. This type of crime is believed to
be due dxf to the extensive poverty of the Filipino people, and visitors
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are often targeted. Gangs will often get a member to pose as a friendly local inviting
you to join them for meals with the family, then once you have established trust, they
invite you on an out-of-town trip. Once you are away from the city, they might drug
you (usually via a drink), then rob or rape you.
A 2-in-1 product that can be used as an air purifier that consists of a
HEPA filter (high-efficiency particulate air), and a defense spray, that
can protect you from infection at the same time can protect you from
President/CEO any time incident. Air defense is very handy considering that it is
lightweight and rechargeable. One
Senior Vice President press for air purifying and press it doubled to activate the pepper spray
and it will come out downward. The entrepreneurs’ create the product
VP Academic Affairs
that is inspired by those people who love to travel. The product can be
used as a protection from viruses and harm. As for today, most of the
DR. ERWIN L. PURCIA
Principal countries around the world we’re facing pandemic, and those peoples
especially travelers have high potential to attract viruses. They have a
PROF. JOMAR B. MENDOZA lot more potential that the virus infects them by exposing in different
kinds of environments. This product will surely help them to ease their
SHS Coodinators fears from risk.
Based on the entrepreneurs’ experience, when you get involved in
Academic Staff
business you will have trouble finding people who offer encouragement
to take the step, as they were a team who exert effort, creativity,
cooperation and common goals in starting this kind of business. As a
team we will always have courage to overcome the difficulty of our
business. This product is not just useful, but has two functions stating
that this product was beyond useful. Given that the product was never
seen in the public market, it was innovatively
created, an air purifier with defense spray. People usually see the air
purifier but do not have defense spray, which makes the Air Defense
one step ahead from the other product. The Air Defense is the people’s
must needed product, because it will help them to protect themselves
from harm to their surroundings and this product will be useful not only
for pandemic but also in their daily lives.
According to Long, E. (2020). if you smoke or you live with a smoker

Cigarette smoke (including secondhand smoke) has significant negative
effects on your health and the health of those you live with. According to
the Environmental Protection Agency, the best way to improve indoor air
quality is to get rid of the source of pollutants and ventilate your interior
spaces with clean outdoor air. While air purifiers can reduce airborne
pollutants, they cannot eliminate them. They also can't clear the dust,
dander and other particles that have already settled on surfaces around
your home. Plus, for maximum effectiveness, air purifiers have to run
almost constantly. But that doesn't mean air purifiers aren't effective in
the real world. In fact, the best air purifiers are really good at filtering out
fine particles like smoke, dust, pet dander and pollen. Anecdotal
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evidence suggests that users feel better when they run these devices in their homes
— even if the long-term health benefits aren't well-studied.
Due to COVID-19 Pandemic, the said product is what’s perfect for people’s needs.
Consumer’s need to know how the Air Defense does benefit them. They make sure
that the product is reliable and the quality that gives to people was never
seen on the other product. The entrepreneurs make sure that they
create a real product like Air Defense that will further help the people’s
President/CEO immediate needs, because it benefits them by simply giving them an
extra protection for their health from diseases like COVID-19 viruses. It
Senior Vice President also helps them to minimize breathing bad air from the environment. In
this business by starting in the medium term that serves as their
VP Academic Affairs
stepping stone to achieve the goals for the business, from what the
entrepreneurs learned in this experience would help in our long-term
DR. ERWIN L. PURCIA
Principal goals that something we want to accomplish in the future.

III. PRODUCT DESCRIPTION
SHS Coodinators Air Defense comes with an air purifier and defense spray, it can give
you health benefits, it is 2-1 product that can be used as an air purifier, it
has a HEPA filter and a defense spray that can protect you from viruses
Academic Staff and harm. Air Defense is very convenient and easy to use, supposing that
it is lightweight and rechargeable, With one press for air purifying and two
long presses to activate the pepper spray, it will come out downward. The
fan inside the air purifier shouldn’t be working tough to pull in and blow
out air. Customers can choose various colors. This product will not give
you any hassle. It maximizes the safety of the person carrying it from their
surroundings. It can be marketed online, digital marketing. Via physical
stores, different branches to make the production wide. This product is
significant to those people that admire to travel. During this pandemic, this
product is advantageous to ease the fears of viruses.
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President/CEO


VP Academic Affairs
DR. ERWIN L. PURCIA

Principal

SHS Coodinators
Academic Staff
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President/CEO


VP Academic Affairs
DR. ERWIN L. PURCIA

Principal

SHS Coodinators Airdefense is a 2-in-1 product that can protect you from viruses and harm. It
has an air purifier and pepper spray. This product has a separate container to
avoid mixing chemicals of pepper spray to Air purifier. Air defense is very
Academic Staff
handy and considering that it is lightweight and rechargeable. Air purifiers have
a HEPA (High Efficiency Particulate Air) Filter that typically capture over 99.5%
of all particulate pollution they're made from plastic and it can capture things
like viruses and bacteria. Whether for an air purifier or other implementation,
come with many benefits and claims.
This product is reliable and the quality that it gives to people was never seen
in other products.This product is easy to use since it is a necklace type of
purifier with pepper spray. The product does not give any hassle. Thus, it
minimizes safety of the person carrying it from their surroundings.
There's no possible way that we’ve been able to appeal to every single
person out there. Everyone has different interests, needs and reasons that
drive them to buy. The air purifier and pepper spray is already existing in the
market. But we create a 2 n 1 product “Air Defense“ has an Air purifier and
Pepper spray. The difference of our product in the existing product in the
market is that we combine these two products to less hassle so that they can
carry it from their surroundings since we designed it as a necklace.
The unique selling points that we can offer is this product is 2 -in- 1, It's not
just useful but has two functions stating that this product was beyond useful.
Air Defense can give you health benefits and defense spray for physical harm.
This product is reliable and the quality that gives to people was never seen in
other products.
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As of now, They have knowledge and ideas for our product. Customers are always
satisfied with any things that they bought. So, as an entrepreneur We, engage with
people by demonstrating our products in front of them. They satisfy the clients by
giving them enough or equipped needs that they want the products.
IV. MANAGEMENT DESCRIPTION AND ORGANIZATION
People are the greatest resource of any business venture. This section focuses
your attention on your workforce, their training needs as well as their materials needs
President/CEO in terms of health & safety, professional development, job satisfaction and
remuneration.
● Describe your Management Structure
VP Academic Affairs
Ms. Kazhmier Arryl Silvosa is the owner of our company. She is the
DR. ERWIN L. PURCIA
Principal one who controls or handles the business. The Secretary of company is
Ms. Leah Calimba she will handle and manages routine and detail work for
a boss (Owner). The Financial Manager is Ms. Nicole De Leon she is the
one who will create plans and strategies about the business. We also have
SHS Coodinators two (2) Assistant Financial Manager, Ms. Camille Kate Bernaldo & Ms.
Mary Grace Nunez; they are the one who will help the financial manager.
Our Marketing Manager is Ms. Collin Sarmiento. She is the one who is
Academic Staff responsible for managing the position of a brand or the products and also
she is managing the promotion and her two (2) assistants Ms. Camilla
Contridas and Ms. Kyla Mae Cedullo will help their manager or they will
assist her. The Administrator is Ms. Jannele Santos will offer or provide
office support to either an employee or a team and is necessary for an
organization to operate smoothly. The administrative assistant of Ms.
Jannele Santos is Mr. Cyrus Urbano, Administrative Assistant will listen or
answer the phone calls, plans sessions and assists guests and also will
help his admin.
These are the responsibility of people who work together in a company.

First the business owner are generally responsible for the development,
stability, course and daily functioning of the company. For a typical
business owner, additional job tasks include: meeting with service
providers or product suppliers to facilitate distribution. Make purchase trips
for inventory transactions. Next one is the secretary, The Secretary of a
company is the person who has the rightful responsibility of maintaining
the company's records. The Secretary handles and manages routine and
detail work for a boss. The next Administrator, Admin should provide a
person or team with office support and is important for the smooth running
of a company. Fielding telephone calls, receiving and directing visitors,
word processing, production of spreadsheets and presentations, and filing
can be their duties. Followed by Administrative assistant fielding telephone
calls, receiving and directing visitors, word processing, production of
spreadsheets and presentations, and filing can be their duties. In addition,
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supervisors are also accountable for office tasks and responsibilities, as well as
managing the work of junior admin workers. The next one is Marketing manager,
Marketing manager should be responsible for sourcing new customers, To answer
customer’s complaints and concerns.The marketing manager needs to be responsible
for customer occupancy monitoring. And also should do marketing presentations and
initial discussion on prices can also be carried out. We also have here The
marketing assistant, Simply they will Communicate directly with clients and
DR. DENNIS MAYER A. TAN encourage trusting relationships. And the last one is the Financial
President/CEO
manager, The Financial manager should provide financial reports and
DR. NORA VELMA M. GAYOD interpreting financial information to managerial staff while recommending
further courses of action, And advising on investment activities and
VP Academic Affairs
providing strategies that the company should take. The Financial Manager
should maintain the financial health of the organization. We also lastly
DR. ERWIN L. PURCIA
Principal have The financial assistant, The financial assistant will assist in the
production of financial statements and applications, preparation of
spreadsheets, reports and correspondence as required.
SHS Coodinators
Academic Staff
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CEO
1. Masters degree (MA) or equivalent

2. Ten to fifteen years related experience and at least 2 years as
president or ceo
3. Ability to relate to people at all levels of an organization and
possesses excellent communication and presentation skills.
4. Experienced leader with excellent project management skills with high
President/CEO ethical standards
5. Illustrate strategic visionary, analytical ability, good judgement and
strong operation focus
6. Moderate ability to travel and flexibility to attend social events.
VP Academic Affairs
Essential Skills:
DR. ERWIN L. PURCIA
Principal
● Good Communication Skills
PROF. JOMAR B. MENDOZA ● Management skills
● Time Management skills
SHS Coodinators
Financial Management
Academic Staff
1. FP&A, investment banking, business administration, or management

consulting experience.
2. Bachelor's degree in finance or accounting.
3. Strong Excel Skills
4. Excellent ability to problem solve along with solid analytical skills,
understanding of business process and systems optimization.
5. Comfortable interacting with all levels of management in multiple areas.
6. Strong knowledge of financial reporting.
7. Ability to review data and make relevant management decisions.
8. Strong financial system and business administration understanding.
Essential Skills:
● commercial and business awareness.

● excellent communication and presentation skills.
● an analytical approach to work.
● high numeracy and sound technical skills.
● problem-solving skills and initiative.
● negotiation skills and the ability to influence others.
● strong attention to detail and an investigative nature.
Assistant Financial Management
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1. Bachelor’s degree in accounting, finance, mathematics, or a

similar subject.
2. Some employers may require a master’s degree in one of these
subjects to prove competency and skill in topics such as analytics
and financial analysis.
3. Applicants should also be able to demonstrate skills in database
software such as Microsoft Excel
President/CEO
Essential Skills:
Senior Vice President ● Analytical Skills
● Organization skills
VP Academic Affairs ● Computer Skills
DR. ERWIN L. PURCIA ● Integrity skills
Principal
● Communication Skills
SHS Over-all Coordinator Marketing Manager
SHS Coodinators
1. Bachelor's degree in marketing, finance, business administration, or
Subject Coordinators similar.
2. A master's degree in a relevant field will be advantageous.
Academic Staff
3. At least two years' experience as a marketing manager.
4. Proficiency in electronic marketing automation software such as
HubSpot Marketing and Bitrix24.
5. Extensive knowledge of marketing strategies, channels, and branding.
6. Superb leadership, communication, and collaboration abilities.
7. Exceptional analytical and problem-solving skills.
8. Strong time management and organizational abilities.
Essential Skills:
● Communication skills and networking ability.

● Strong attention to detail.
● Good organisation and planning skills.
● Creativity and writing skills.
● Numerical skills.
● Advertising skills
● Good Graphic designer
Assistant Marketing Manager
1. Bachelor's degree in marketing, business or related field.

2. Administration or sales and marketing assistant experience.
3. Effective written and verbal communication skills.
4. A high level of attention to detail.
5. Ability to work effectively within a team and independently.
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Essential Skills:
● Confidence
● Organizational skills
● Commercial awareness
● Adaptability
● Creative
DR. DENNIS MAYER A. TAN ● Good Teamworking skills
President/CEO
● Communication skills
DR. NORA VELMA M. GAYOD ● Numerical skills

Secretary
VP Academic Affairs
DR. ERWIN L. PURCIA

1. Must have a high school diploma. A college degree is usually not
Principal required for general office positions, but may be advisable for certain
fields, like legal and medical secretaries.
SHS Over-all Coordinator 2. In any position, you will receive on-the-job training to help you get used
SHS Coodinators
to office procedures.
Subject Coordinators Essential Skills:

Academic Staff
● Administrative writing skills
● Reporting skills
● Supply management
● Scheduling
● Microsoft office skills
● Professionalism, confidentiality, and organization
● Travel logistic
● Good Typing skills
Administrator
1. Proven admin or assistant experience.

2. Knowledge of office management systems and procedures.
3. Excellent time management skills and ability to multitask and prioritize
work.
4. Attention to detail and problem solving skills.
5. Excellent written and verbal communication skills.
Essential Skills:
● Strong organisational skills with excellent time-keeping capabilities.

● Strong communicator, both verbal and written.
● Happy working as part of a team.
● Strong IT / English capabilities.
● Ability to produce highly accurate work.
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● Strong numerical abilities.

● Ability to take initiative.
● What type of skills and/or experience are you looking for?

Ell Co. is focusing on a hardworking person, a good listener, good at
communicating with other people, good at handling a team, and knows
DR. DENNIS MAYER A. TAN the real essence of teamwork. It's just a bonus when you have
President/CEO
experience because we don't look at your experience, what is important
DR. NORA VELMA M. GAYOD in our company is that you are a skillful person and willing to learn.
DR. FRANCISCO S. CABRERA, JR. ● What training will your work force require to be able to meet your
VP Academic Affairs
future plans?
DR. ERWIN L. PURCIA
Principal
The company will require managerial training such that we can prepare
our employees to handle larger jobs and we will also conduct
PROF. JOMAR B. MENDOZA communication training in order that they can enhance their
communication skills. We will also do team building therefore they
SHS Coodinators become more familiar with the weaknesses and strengths of their co-
workers and they can be comfortable with each other once inside the
office.
Academic Staff ● What measures do you plan to adopt to ensure employees loyalty?
A great employer should work in collaboration with their employees.

That being said, as a company that cares for its employees, we will
respect what our workers need. We will conduct surveys, specifically
Likert Scale, evaluating their satisfaction with their jobs. According to
Lamalfa (2007), an apathetic employee just works for a paycheck, but
an engaged employee regards their job as important. We will make
sure to make our employees feel that they are needed in our company.
We will trust what workers are doing, of course with the right
management. We will absolutely recognize what they have done and
we will respect them with all our best. We will also conduct team
building activities among employee groups so that they can be
comfortable towards each other. This will result in a healthy work
environment for the employees.
● How soon do you think you will need to expand your workforce?
Expanding your workforce as your business grows is essential.
However, there are plenty of factors to consider. The capacity of the
business to hire new employees is one point to be weighed up.
Assessing the company's financial reporting and its employees would
be vital before deciding on bringing new employees. This move should
be calculated thoroughly by our company. If the company's performance
is steadily growing and all sides were examined, in no time our business
15
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should be slowly expanding its workforce. Ell Co. believes that taking one step at a
time is far better than rushing into something without assurance.
ISO 9001:2015 Certified MARKETING PLAN
DR. DENNIS MAYER A. TAN Marketing Mix

President/CEO
DR. NORA VELMA M. GAYOD ● Pricing

DR. FRANCISCO S. CABRERA, JR. 2,075,000/500=4,150 Total expense

VP Academic Affairs
4,150x100%=4,150 Mark up
DR. ERWIN L. PURCIA 4,150+4,150= 8,300 Selling Price
Principal

MATERIAL DESCRIPTION AMOUNT
SHS Coodinators S
Subject Coordinators Product One set 2,000,000 (500 pieces)
Academic Staff
Packaging Enclosing or protecting products 20,000
Instruction Book or booklet that have guide 25,000

Manual on how to use the product
Sticker A piece of plastic that have 10,000

adhesive on one side
Product piece of material attached to a 20,000

labeling product to identify it, to identify
it's content.
Total 2,075,000
● Placement
Our company uses direct channels because the consumer is directly

purchasing the product from us and we have a manufacturer for our product
whether our business has a regular increase in profits, boost sales, and effective
digital marketing, then we are going to expand our business to manufacture our own
product.
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President/CEO


VP Academic Affairs
DR. ERWIN L. PURCIA

Principal

SHS Coodinators
Academic Staff
● Promotion
We aim to use social media such as facebook, Instagram as marketing to

promote our product that we are going to sell, we chose to use soc ial media as
marketing since the fact that digital consumers spend hours on social media
platforms daily, which means for nearly hours a day we will have a chance to
reach our target customers to offer our product. Using these platforms to
connect with our target audience to build brand awareness, product
awareness, also boost our leads and sales. Social media as marketing we can
save money and reach more customers for less money than other digital
marketing, as well as creating and sharing content on our Facebook Page,
Instagram Account to achieve our marketing goals.
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Facebook Page

President/CEO


VP Academic Affairs
DR. ERWIN L. PURCIA

Principal

SHS Coodinators
Academic Staff
Instagram Account
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● Internal and External Analysis

Strength Weaknesses Opportunities Threats

● Persistent on ● New entrant ● Increase in ● Increase of
President/CEO producing of market competitors
quality competitors shares. taking up the
Senior Vice President products market in the
same field.
VP Academic Affairs
● Employees ● Low financial ● Establish ● Product
DR. ERWIN L. PURCIA
Principal have utmost support or brand’s pricing may
dedication fundings. name on be costly due
when it comes different to the
to work. platforms. materials
SHS Coodinators used
Subject Coordinators ● Continuous ● Low market ● Reach ● Imitation of
innovation and shares. customers the counterfeit
Academic Staff
development demand in or low quality
of products. providing 2 products of
in 1 the
products company’s
products.
● Expanding the ● Product may ● Availability ● Adverse

business by seem hard to of new and changes in
producing use for the innovative regulations
refills of the customers technology. and new
pepper spray since it is a 2 government
and air purifier. in 1 product. policies.
POLITICAL DESCRIPTION EFFECT

FACTOR
Republic Act No. The minimum wage rates for Employees’ satisfaction
6727 or Wage agricultural and non-agricultural with the wages will result
Rationalization Act workers and employees shall be in better and efficient
those prescribed by the Boards work. This will also result
which shall in no case be lower in employees' motivation
19
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than the statutory minimum wage in working with the
rates. company.
President/CEO The Department of The department claimed that the Customers may think
Health does not device does not pose any harm, twice in buying the
Senior Vice President recommend the use however using these devices is not product since it is said
or necklace air recommended due to lack of that it lacks evidence
VP Academic Affairs purifiers. evidence of efficacy. that it can protect them
DR. ERWIN L. PURCIA
from viruses.
Principal
No laws against the There are no laws against the It is guaranteed that it is
possession of possession of pepper spray, it is safe to bring the product
pepper spray. legal to use for self-defense only. with you.
SHS Coodinators
Food and Drug FDA has certain recommendations The company assures
Subject Coordinators Administration for the manufacturers to evaluate that the products are
and include labelling for better legal and approved by
Academic Staff
understanding of the users of the FDA.
device.
ECONOMIC DESCRIPTION EFFECT

FACTOR
Economic The economic inflation rate in the The pricing of the products may
Inflation Philippines has increased by increase depending on the
0.59% for the year of 2021. inflation rate in the Philippines.
Compared to the inflation rate of However if it increases, the cost
2020, which is 2.44%, it is now of the products may also rise
3.03%. since the rate for the materials
used will also be increased.
Economic Focus Economics Consensus There may be an increase in

Forecast panelists project GDP to the value of the products.
increase 7.1% in 2021, which is Meaning, this may result in
down 0.1 percentage points from more profits of the business.
c Growth last month's estimate. For 2022, The company’s capital may
they forecast economic growth of lead to investments and hiring
6.4%. more employees. As jobs
increase, incomes rise.
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Interest Rates The Philippines has lowered its High interest rates lower
interest rate by 0.25 percentage consumers’ income, but low
DR. DENNIS MAYER A. TAN points, from 2.25% to an annual interest rates can spur
President/CEO
rate of 2%. consumer spending.
Senior Vice President Consumer The consumer confidence in the This may affect the company’s
Confidence first quarter of 2020 ranges from sales since the consumers’
VP Academic Affairs 1.31 to 1.26 that means it is confidence index decreased,
DR. ERWIN L. PURCIA
favorable. However, it decreased this just indicates that the
Principal to -47.9 which means that the products sold may also
consumers’ confidence dropped decrease.
SHS Over-all Coordinator by -46.64.
SHS Coodinators
SOCIAL DESCRIPTION EFFECT
Academic Staff FACTOR
Advertising By advertising, the company can This will most likely gather
Preferences make the consumers be aware of customers that can lead to
the existence and availability of higher profit of the business.
the products. If they find the The investments may also
advertisement interesting, they increase.
may consider purchasing the
products.
Attention in As the inflation of the number of SInce it is prioritized, the

Health Care COVID-19 cases continues, product that the company is
purchasing health care products is selling can be a trend in the
one of the priorities nowadays. market.
Lifestyle Changes in lifestyle may affect the Changes in lifestyle does not
consumers’ purchasing choices. always mean growth, it may
This will also affect consumers’ also show the decrease of
decision making. sales since it depends on the
change in lifestyle.
Safety and There are high levels of street As the need for safety and
Security Need crime and robbery sometimes security increases, the demand
involving weapons and firearms. for the company's product also
Which should be taken with rises.
sensible precautions.
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TECHNOLOGI DESCRIPTION EFFECT
CAL FACTOR
President/CEO Automation Automation boosts economic This indicates that automation
growth, increases job will greatly benefit the business
Senior Vice President opportunities, and improves living by increasing productivity. The
standards. It includes higher more products produced, the
VP Academic Affairs production rates and increased higher sales the company can
DR. ERWIN L. PURCIA
productivity, more efficient use of attain.
Principal materials, better product quality,
and improved safety.
Research and Research and development It can also increase productivity
SHS Coodinators Development activities lead to innovation of the and boost competitiveness that
Activity business. will help the business through
the whole business journey.
Academic Staff
Technological Technological advancements Affordable but quality products
Advancement allows the company to outsource attract more buyers. Some
which can help in lowering the cost buyers tend to look at the price
of the products. before purchasing the
products. This indicates that
there is a possibility that
customers will prefer buying
products from the company.
Digitized Digital marketing is the most Since digital marketing is the

Marketing convenient marketing strategy most accessible for the
during the pandemic. Many majority of the target audience,
businesses shifted to advertising reaching them with our
their products online. advertisement is much easier.
A. Marketing Objectives
1. Boost brand credibility- by the end of the calendar year, achieve and
maintain a 60 percent positive voice share so that prospective customers
know, like and trust us.
2. Increase revenue- to greatly improve products and attract customers in a
current year.
3. Website Metrics- keeping an eye on web analytics and online KPIs is
crucial to tell you how well your site performs.
4. Retain Existing Customers- to give them better deals, such as a loyalty
card and a little discount on our product.
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5. Build Brand Awareness- consumers recognize and remember your business. The
greater the brand awareness you have, the more audiences will be familiar with your
logo, messaging, and product.

B. Financial Aspects in the Marketing Aspects

Activity Description Amount
President/CEO
Social Media Advertising 50 php per day for 10,000 php
Senior Vice President (Facebook, Instagram, impressions for 20 days
Youtube, etc.)
VP Academic Affairs
Total 10,000 php
DR. ERWIN L. PURCIA
Principal

SHS Over-all Coordinator The company opt for the activities shown above to make sure that the
product is well promoted. We have a team for the craftsmanship of the posters,
SHS Coodinators flyers, and posts. Individuals who have an excellent background on graphic
designs . After creating the posters, flyers, posts on social media, and the
advertisement videos, posting them should be next.That being said, the
Academic Staff platforms that we’ll use are Facebook, Instagram, Youtube, Twitter and many
more. By social media advertising, we believe that our product will gain the
attention it deserves.
ELL Co.
Income Statement
Income 2021 2022 2023 2024 2025
Sales 2,075,000.00 2,178,750.00 2,287,687.5 2,402,071.88 2,524,175.47
Total 2,075,000.00 2,178,750.00 2,287,687.5 2,402,071.88 2,524,175.47

Income
Expense
Rent 50,000.00 52,500.00 52,500.00 55,125.00 55,125.00

Expense
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Salaries 275,000.00 288,750.00 288,750.00 303,187.50 303,187.50
Expense
President/CEO Advertisi 20,000.00 21,000.00 21,000.00 22,050.00 22,050.00
ng
Senior Vice President Expense
VP Academic Affairs
Delivery 20,000.00 20,000.00 20,000.00 21,000.00 21,000.00
Expense
DR. ERWIN L. PURCIA
Principal
Tax and 20,000.00 21,000.00 21,000.00 22,050.00 22,050.00
PROF. JOMAR B. MENDOZA License
Expense
SHS Coodinators
Utilities 10,000.00 10,000.00 10,500.00 10,500.00 11,025.00
Subject Coordinators Expense
Academic Staff Cost 622,500.00 830,000.00 830,000.00 1,037,500.00 1,037,500.00

of
goods
Office 150,000.00 150,000.00 157,500.00 157,500.00 165,375.00

Supplies
Office 270,000.00 270,000.00 283,500.00 283,500.00 297,675.00

Equipme
nt
Total 1,437,500 1,663,250.00 1,669,750.0 1,912,412.00 1,934,962.50

Expense 0
Net 637,500 515,500.00 617,936.50 489,659.33 589,212.97

Income
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ELL Co.
Cash Flow Statement

President/CEO
2021
DR. NORA VELMA M. GAYOD Net Cash Flow from Operating Activities
DR. FRANCISCO S. CABRERA, JR. Net Income ₱1,612,500.00

VP Academic Affairs
DR. ERWIN L. PURCIA Cash received from sales ₱2,075,000.00

Principal
Cash receipts from collection of receivables ₱430,000.00

Cash payments for Employees (₱275,000.00)
SHS Coodinators
Cash payments for Utilities (₱10,000.00)

Academic Staff
Cash payments for Tax and License (₱20,000.00)
Payments for Accounts Payable (₱450,000.00)
Payments for Utilities Payable (₱200,000.00)
Increase in Unearned Revenues (₱300,000.00)
Net Cash Flow provided by Operating Activities ₱1,250,000.00
Net Cash Flow from Investing Activities
Purchase of Office Equipment ₱270,000.00
Purchase of Office Supplies ₱150,000.00
Purchase of Furnitures and Fixtures ₱350,000.00
Net Cash Flow provided by Investing Activities ₱770,000.00
Net Cash Flow from Financing Activities
Investment ₱950,000.00
Net Cash Flow provided by Financing Activities ₱950,000.00
Net Increase/Decrease Cash ₱1,430,000.00
Beginning Balance- January 1 ₱2,075,000.00

25
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Ending Balance of Cash and Cash Equivalent ₱3,505,000.00
2022
DR. DENNIS MAYER A. TAN Net Cash Flow from Operating Activities
President/CEO

Cash receipts from Sales ₱2,178,750.00
Cash receipts from accounts receivable ₱500,000.00
VP Academic Affairs
Cash receipts from notes receivable ₱200,000.00
DR. ERWIN L. PURCIA
Principal
SHS Coodinators
Academic Staff
Payments for Notes Payable (₱375,000.00)
Purchase of Office Supplies ₱150,000.00
Additional Investment ₱1,000,000.00
Payment for Long-Term Loan (₱375,000.00)
Proceed from Long Term Loan ₱200,000.00
Net Cash Flow provided by Financing Activities ₱825,000.00
Net Increase/Decrease Cash ₱794,000.00

26
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Beginning Balance-January 1 ₱2,275,000.00
DR. DENNIS MAYER A. TAN 2023

President/CEO

Net Cash Flow from Operating Activities
VP Academic Affairs
DR. ERWIN L. PURCIA
Principal
Cash payments for Accounts Payable (₱425,000.00)
SHS Coodinators
Academic Staff

Purchase of Office supplies ₱157,000.00
Purchase of Furniture and Fixtures ₱20,000.00
Payment for Short-term Loan (₱111,000.00)
Proceeds from Short-term Loan ₱150,000.00
Net Cash Flow provided by Financing Activities ₱1,039,000.00

27
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Net Increase/Decrease in Cash ₱1,733,887.5


DR. DENNIS MAYER A. TAN 2024

President/CEO
DR. NORA VELMA M. GAYOD Net Cash Flow from Operating Activities

VP Academic Affairs
DR. ERWIN L. PURCIA

Principal
SHS Coodinators

Academic Staff
Increase in Unearned Revenues (₱1,000,000.00)

28
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2025
DR. DENNIS MAYER A. TAN Net Cash Flow from Operating Activities
President/CEO
DR. NORA VELMA M. GAYOD Cash receipts from Sales ₱2,524,175.47


VP Academic Affairs
DR. ERWIN L. PURCIA

Principal
SHS Coodinators

Academic Staff


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i. Balance Sheet
ELL Co.
Statement of Financial Position
President/CEO ( Year Ended 2021)
DR. NORA VELMA M. GAYOD Assets

DR. FRANCISCO S. CABRERA, JR. Current Assets

VP Academic Affairs
DR. ERWIN L. PURCIA Cash ₱800,000.00

Principal
Account Receivable ₱430,000.00
SHS Over-all Coordinator Total Current Assets ₱1,230,000.00
SHS Coodinators
Noncurrent Assets
Academic Staff Office Equipment ₱270,000.00
Office supplies ₱150,000.00
Furniture and Fixtures ₱350,000.00
ELL Co. Investment ₱950,000.00
Total Noncurrent Asset ₱1,720,000.00
Total Assets ₱2,950,000.00
Liabilities
Current Liabilities
Accounts Payable ₱450,000.00
Salaries Payable ₱300,000.00
Utilities Payable ₱ 125,000.00
Total Current Liabilities ₱875,000.00
Owners’ Equity
ELL Co. Capital ₱2,075,000.00
Total Liabilities and Owner's Equity ₱2,950,000.00
30
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President/CEO
CONCLUSIONS AND RECOMMENDATIONS

This part presents the summary of findings, conclusions and outcome of
VP Academic Affairs the study after the rigors of analysing the data gathered.
DR. ERWIN L. PURCIA
Principal ● CONCLUSION
SHS Over-all Coordinator The participants were mainly aware of what the air-purifier and pepper
spray is. The benefits and advantages of having these products with you
SHS Coodinators were mentioned by the respondents leading them to suggest that they
would rather have it with them. The products that our company selected
to combine appear to be new to their ears. Launching this kind of
Academic Staff product to the market is great particularly these days that our country is
still in the fight against the virus. Nevertheless, some respondents do
not see these two individual products as essential at all due to certain
reasons hence, possessing these products is excellent.
● RECOMMENDATION
The researchers have observed and studied the responses of the

participants involved in the interview. By that, they came up with
suggestions that might help the future users of the product. Based on
some certain negative responses pertaining to the safety precautions of
the product, researchers recommend that the company should assure
the customers that the possibility of accidents while using the product is
low. Educating the users on how the product works sure is a must. The
criticism from the respondents will be taken positively and guaranteeing
it will be evaluated by the researchers for the further improvement of our
products .
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President/CEO

Senior Vice President REFERENCES
VP Academic Affairs
Go, E. (1998). Innovation And Business Performance A Literature
DR. ERWIN L. PURCIA
Principal
Review.
http://ecsocman.hse.ru/data/696/521/1221/litreview_innov1.pdf
IBISWorld. (2020). Safety equipment & supplies distributors industry in
SHS Coodinators the US - market research report. https://www.ibisworld.com/united-
states/market-research-reports/safety-equipment-supplies-distributors-
industry/
Academic Staff
LaMalfa, K. (2007). The top 11 ways to increase your employee loyalty.

http://hosteddocs.ittoolbox.com/kl082708.pdf
Long, E. (2019).
5 reason you need an air purifier
https://www.google.com.ph/amp/s/www.tomsguide.com/amp/reference/5
-reasons-you-need-an-air-purifier
Rinkesh, A. (2020).
reason why you need air purifier
https://www.conserve-energy-future.com/author/rinkesh
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APPENDICES
BUSINESS PERMIT
This certifies that
ELLCompany
QUEZON CITY, NCR. FIRST DISTRICT, NATIONAL CAPITAL REGION

President/CEO
(NCR) Is a business name registered ELL Co in the office pursuant of Act 3883. As
DR. NORA VELMA M. GAYOD amended by Act 4147 and Republic Act No. 863, and compliance with the applicable
rules and regulations prescribed by The Department of Trade and Indust ry.
VP Academic Affairs
This certificate issued to:
DR. ERWIN L. PURCIA
Principal
Silvosa, Kazhmier Arryl Mae
SHS Over-all Coordinator Bernaldo, Camille Kate
SHS Coodinators Calimba, Leah
Subject Coordinators Contridas, Camilla
Academic Staff Cedullo, Kyla mae
De leon, Nicole joyce
Nunez, Mary grace
Santos, Janelle
Sarmiento, Collin
Urbano, Cyrus
is valid from 19, February 2021 to 19, February 2026 subject to continuing compliance with
the above-mentioned laws and all applicable laws of the Philippines, unless voluntarily
cancelled.
In testimony whereof. I hereby sign this
ELL Co.
Certificate of Business Name Registration
and issue the same on this 19 February 2021 in the Philippines
Gregory L. Domingo
Secretary
Certificate No. 01637401
33
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ISO 9001:2015 Certified RESEARCHER”S PROFILE

President/CEO

PERSONAL DATA
Name: Camille Kate B. Bernaldo
VP Academic Affairs Permanent Address: 439 int. 14 Camp Grezar Bagbag Novaliches, Quezon
DR. ERWIN L. PURCIA City
Principal
Telephone Number: 936-3626
Date & Place of Birth: 02 October 2002, Manila
SHS Coodinators
Subject Coordinators EDUCATION

Academic Staff Secondary Level: Francisco School, Baesa, Quezon City Metro Manila
Dr. Carlos S. Lanting College, Tandang Sora Avenue,
Quezon City, Metro Manila
Primary Level: Placido Del Mundo Elementary School, Talipapa,
34
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DR. DENNIS MAYER A. TAN PERSONAL DATA

President/CEO
Name: Leah D. Calimba
Senior Vice President Permanent Address: No. 3 Door B, Bisugo Kanan Street, Cadaing Village,
VP Academic Affairs
Barangay Talipapa, Novaliches Quezon City
DR. ERWIN L. PURCIA

Telephone Number: 8523-1319
Principal
Date & Place of Birth: 20 January 2003, Quezon City
SHS Coodinators EDUCATION
Subject Coordinators Secondary Level: Francisco School, Baesa, Quezon City Metro Manila
Academic Staff
Primary Level: Placido Del Mundo Elementary School, Talipapa, Quezon
City, Metro Manila
ACHIEVEMENTS: Junior High (Grade 10): 3rd Quarter with Honors
Senior High (Grade 11): With honors
35
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PERSONAL DATA
DR. DENNIS MAYER A. TAN Name: Kyla Mae Cedullo
President/CEO
Permanent Address: 263 fff Sitio Mabilog, Quezon City
Senior Vice President Mobile Number: +639052602856
VP Academic Affairs
Date & Place of Birth: 23 March 2003, Nueva CIA
DR. ERWIN L. PURCIA

EDUCATION
Principal
Secondary Level: Culiat High School, Tandang Sora Avenue, Quezon City,
SHS Over-all Coordinator Metro Manila
SHS Coodinators Dr. Carlos S. Lanting College, Tandang Sora Avenue,
Subject Coordinators Quezon City, Metro Manila
Academic Staff
Primary Level: Culiat Elementary School, San Ponciano, Quezon City,
Metro Manila
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President/CEO
Name: Camilla G. Contridas
Senior Vice President Permanent Address: 125 NPC Area B Talipapa, Caloocan City Barangay 164
VP Academic Affairs
MobileNumber: +639756699776
DR. ERWIN L. PURCIA

Date & Place of Birth: 27 March 2003, East Avenue
Principal
EDUCATION
SHS Over-all Coordinator Secondary Level: Talipapa High School, Caloocan City, Metro Manila
SHS Coodinators Dr. Carlos S. Lanting College, Tandang Sora Avenue,
Academic Staff
Primary Level: Talipapa Elementary School, Caloocan City, Metro Manila
37
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President/CEO
PERSONAL DATA
Senior Vice President Name: Nicole De Leon
VP Academic Affairs
Permanent Address: Npc area Delena Compound Rd. 7 extension Barangay 164
DR. ERWIN L. PURCIA

Caloocan City
Principal
Mobile Number: +639514985183
SHS Over-all Coordinator Date & Place of Birth: 5 August 2002, Binangonan Rizal
SHS Coodinators
EDUCATION
Secondary Level: Talipapa High School, Caloocan City, Metro Manila
Academic Staff

Primary Level: Talipapa Elementary School, Caloocan City, Metro Manila
38
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President/CEO
Name: Mary Grace Anne Nunez
Senior Vice President Permanent Address: Blk 25 lot 2 Kindness St. Goodwill Homes I
VP Academic Affairs
San Bartolome
DR. ERWIN L. PURCIA

Telephone Number: 8423- 5524
Principal
Date & Place of Birth: 29 August 2003, Manila
Academic Staff
Primary Level: Placido Del Mundo Elementary School, Talipapa, Quezon
City, Metro Manila
39
Tel. No. (02) 938-7782 / (02) 938-7789 Telefax No. (02) 939-7229

President/CEO
Name: Jannele C. Santos
Senior Vice President Permanent Address: No. 16 A Philand Extension Barangay. Pasong Tamo,
VP Academic Affairs
Tandang Sora, Quezon City
DR. ERWIN L. PURCIA

Principal
Date & Place of Birth: 03 June 2001, Pasig City
Subject Coordinators Secondary Level: Culiat High School, Tandang Sora Avenue, Quezon City,
Academic Staff
Metro Manila
Primary Level: Pasong Tamo Elementary School, Tandang Sora Avenue,
ACHIEVEMENTS: Junior High (Grade 10): with Honors
40
Tel. No. (02) 938-7782 / (02) 938-7789 Telefax No. (02) 939-7229

President/CEO
Name: Collin M. Sarmiento
Senior Vice President Permanent Address: 174 Alcan Tara apo 2 Banlat Tandang Sora, Quezon City
VP Academic Affairs
DR. ERWIN L. PURCIA

Date & Place of Birth: 01 January 2003, Quezon City
Principal

SHS Over-all Coordinator EDUCATION
SHS Coodinators Secondary Level: Tandang Sora National Highschool, Tandang Sora, Quezon
Subject Coordinators City, Metro Manila

Surigao Del Norte National Highschool, Surigao Del Norte,
Academic Staff
Surigao City
Dr. Carlos S. Lanting College, Tandang Sora Avenue
Primary Level: Tandang Sora Elementary School, Tandang Sora, Quezon
City, Metro Manila
ACHIEVEMENTS: Primary Education: Honor Student
Secondary Education: Honor Student
41
Tel. No. (02) 938-7782 / (02) 938-7789 Telefax No. (02) 939-7229

President/CEO
Name: Kazhmier Arryl Mae Silvosa
Senior Vice President Permanent Address: #21 Salazar Drive, Barangay Balonbato, Balintawak,
VP Academic Affairs
Quezon City
DR. ERWIN L. PURCIA

Principal
Date & Place of Birth: 29 June 2003, Paranaque City
Academic Staff
Primary Level: Balumbato Elementary School, 21 Salazar Dr, Quezon
City, Metro Manila
ORGANIZATIONS: Madhouse Music Unite Organization
Head of Public Affairs, Commisions for Missions
ACHIEVEMENTS: Primary Education: Honor Student
Secondary Education: Honor Student
42
Tel. No. (02) 938-7782 / (02) 938-7789 Telefax No. (02) 939-7229

President/CEO
Name: Cyrus G. Urbano
Senior Vice President Permanent Address: 13- D Carreon Drive, Sangandaan,Quezon City
VP Academic Affairs
DR. ERWIN L. PURCIA

Date & Place of Birth: 14 November 2002, Caloocan City
Principal

SHS Over-all Coordinator EDUCATION
SHS Coodinators Secondary Level: Dr. Carlos S. Lanting College, Tandang Sora Avenue,
Academic Staff
Primary Level: Dr. Carlos S. Lanting College, Tandang Sora Avenue,
43
Tel. No. (02) 938-7782 / (02) 938-7789 Telefax No. (02) 939-7229

President/CEO


VP Academic Affairs
DR. ERWIN L. PURCIA

Principal

SHS Coodinators
Academic Staff
44
Tel. No. (02) 938-7782 / (02) 938-7789 Telefax No. (02) 939-7229

President/CEO


VP Academic Affairs
DR. ERWIN L. PURCIA

Principal

SHS Coodinators
Academic Staff
45

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DR. CARLOS S.

ISO 9001:2015 Certified

DR. DENNIS MAYER A. TAN

DR. FRANCISCO S. CABRERA, JR.

DR. ERWIN L. PURCIA

PROF. JOMAR B. MENDOZA

BASIC EDUCATION DEPARTMENT

Dr. Carlos S. Lanting College

ISO 9001:2015 Certified

In partial fulfillment of the requirements for Entrepreneurship, this paper

BUSINESS PLAN PANEL

Approved by the committee on oral examination with a grade of ______.

Accepted and approved in partial fulfillment of the requirements in

ERWIN L. PURCIA, DALL

DR. NORA VELMA M. GAYOD

Chapter 2 - Marketing Plan

II. Internal and External Analysis 19

Chapter 4- Financial Plan

Chapter 5- Conclusions and Recommendation 31

Effortless Company strives to become the most well-known and

DR. DENNIS MAYER A. TAN

DR. NORA VELMA M. GAYOD

DR. FRANCISCO S. CABRERA, JR.

DR. ERWIN L. PURCIA

PROF. JOMAR B. MENDOZA

Our company ELL. Co which means effortless life company. The

ISO 9001:2015 Certified

DR. DENNIS MAYER A. TAN

DR. NORA VELMA M. GAYOD

DR. FRANCISCO S. CABRERA, JR.

DR. ERWIN L. PURCIA

PROF. JOMAR B. MENDOZA

Effortless Life Company will be established at Dapitan Street, Sampaloc,

A sole proprietorship is an unincorporated corporation that has only one

ISO 9001:2015 Certified

The target audience of Effortless Life Company is students and workers,

ISO 9001:2015 Certified

DR. DENNIS MAYER A. TAN

II. HISTORICAL BACKGROUND

The entrepreneurs end up on this kind of product, because they find

According to Sylvester, P. (2020) The danger of kidnapping exists,

According to Long, E. (2020). if you smoke or you live with a smoker

PROF. JOMAR B. MENDOZA

ISO 9001:2015 Certified

DR. DENNIS MAYER A. TAN

DR. NORA VELMA M. GAYOD

DR. FRANCISCO S. CABRERA, JR.

DR. ERWIN L. PURCIA

PROF. JOMAR B. MENDOZA

ISO 9001:2015 Certified

DR. DENNIS MAYER A. TAN

DR. NORA VELMA M. GAYOD

DR. FRANCISCO S. CABRERA, JR.

DR. ERWIN L. PURCIA

PROF. JOMAR B. MENDOZA

These are the responsibility of people who work together in a company.

1. Masters degree (MA) or equivalent

1. FP&A, investment banking, business administration, or management

● commercial and business awareness.

Assistant Financial Management

1. Bachelor’s degree in accounting, finance, mathematics, or a

● Communication skills and networking ability.

Assistant Marketing Manager