Assignment #1

Submitted By Afaq Anwar

Sap:70078748
Submitted To: Sir Ali Raza
BBA7B
Promotion and Advertisement
Topic: Marketing and how promotions are related to marketing
Marketing;
Marketing refers to activities a company undertakes to promote the buying or selling of a
product or service. Marketing includes advertising, selling, and delivering products to
consumers or other businesses. the process of exploring, creating, and delivering value to meet
the needs of a target market in terms of goods and services; potentially including selection of
a target audience; selection of certain attributes or themes to emphasize in advertising;
operation of advertising campaigns; attendance at trade shows and public events; design of
products and packaging attractive to buyers; defining the terms of sale, such as price, discounts,
warranty, and return policy; product placement in media or with people believed to influence
the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and
attempts to create awareness of, loyalty to, and positive feelings about a brand.

Promotion;
Promotion refers to a variety of actions intended to raise greater awareness or advancement of
an item. In marketing, promotion refers to increasing intention on a product through advertising
or a discounted price. Promotion belongs to the 4Ps of marketing. It’s all about strategies and
techniques that help communicate a product to the audience. The goal of promotions is to
present your product, increase demand, and differentiate it. So, promotion is the basic element
of marketing.

How promotion is related to marketing?

Marketing and advertising management are related concepts because they both refer to the
promotion and sale of goods and services. Even though the two concepts are related, they both
deal with different aspects of the sale process. Marketing is targeted toward the tactics and
underlying strategies involved in the sale of goods and services. Advertising management is a
part of the marketing strategy, which a company uses to sell its products and services.

An example of the relationship between marketing and advertising management can be seen in
an illustration of various marketing tactics in relation to the use of advertising management. A
popular marketing tactic is to put goods or services on sale. The sale may be a reduction of the
normal price of the good or service by a stated percentage. Such a sale or price reduction must
be communicated to the consumers. Through the use of various advertising mediums, the
company can spread the word or create an awareness of the sale. This ad may be in the form
of bright sale signs in the front of shops, through catalogs or weekly newsletters, through the
Internet, through the radio or through the television. The process of getting the word about the
marketing tactic out is advertising management. Another relationship between marketing and
advertising management can be seen in the use of advertising to promote other types of
marketing tactics. For example, advertising can be used to promote a raffle drawing or a
promotion offering a cash prize for fulfilling a stated condition, which is a part of the marketing
strategy. Advertising may also be used to promote offers like the buy-one-get-one-free
marketing tactic. Managing the use of advertising to promote these marketing tactics involves
such decisions as to the type of medium to use, how much the advertising budget will be, and
the frequency with which the advertisement will run.