A. The following table gives estimated advertising expenditures by media 1950 and 1959.

a. Compute the percentage distribution of expenditures by media for each of the 2 years.
b. Write a brief summary of the shifts that have taken place in the distribution of advertising expendutures between 1950

A. ADVERTISING EXPENDITURES
IN THE UNITED STATES, BY MEDIA
1950 AND 1959
(Million of Dollars)

Meduim 1950 1959 PERCENTAGE OF TOTAL

1950
Newspapers 2076 3,517 36.36
Radio 605 638 10.60
Television 171 1,526 2.99
Magazines 515 866 9.02
Business papers 251 566 4.40
Direct Mail 803 1,573 14.06
Outdoor 143 193 2.50
Miscellaneous 1146 2,211 20.07

Total 5,710 11,090 100.00

B. The following table shows the national income and population of the US for the years 1953 to 1959
a. Compute for the per capita national income for each year.
b. Explain briefly what is shown by the per capital figures with respect to the changes in national income during the period
c. Compute the fixed-base relatives for national income and for population, using 1953 as the base.

A. NATIONAL INCOME AND POPULATION

OF THE UNITED STATES
1953 TO 1959

PER CAPITA
Year National Income Population NATIONAL INCOME
(Million of Dollars) (Thousands)

1953 302,129 159636 1.893

1594 298,335 162417 1.837
1955 330,200 165271 1.998
1956 350,800 168091 2.087
1957 366,900 171198 2.143
1958 367,700 174054 2.113
1959 399,600 177103 2.256
 B. The result of per capita income every period/year shows that every increase in the
national income of United States, also increases its per capita income. Therefore,
both are interrelated.

C. NATIONAL INCOME AND POPULATION

OF THE UNITED STATES
1953 TO 1959
RELATIVES
Year National Income Population NATIONAL INCOME
(Million of Dollars) (Thousands) 1953=100

1953 302,129 159636 100

1594 298,335 162417 99
1955 330,200 165271 109
1956 350,800 168091 116
1957 366,900 171198 121
1958 367,700 174054 122
1959 399,600 177103 132

C. a. Compute for the link and chain relatives of the information presented below.

TRAFFIC DEATHS
1950 TO 1960
CHAIN RELATIVES
Year Traffic Deaths LINK RELATIVES 1950=1.000

1950 34,763 1.000 1.000

1951 36,996 1.064 1.064
1952 37,794 1.022 1.087
1953 37,955 1.004 1.092
1954 35,586 0.938 1.024
1955 38,300 1.076 1.102
1956 39,628 1.035 1.140
1957 38,702 0.977 1.113
1958 36,981 0.956 1.064
1959 37,910 1.025 1.091
1960 38,200 1.008 1.099
vertising expendutures between 1950 and 1959.

B.
CENTAGE OF TOTAL In order to get the percentage of each medium, the number per medium
1959 divide its total in the year 1950 has all been rounded up to nearest
31.71 hundredths to get the total of 100% . But on the other hand, in year 1959
5.75 has been rounded up to nearest tenths to get the total of 100% .
13.76 Because if i will rounded it up to nearest hundredths, i will only get 99.99%.
7.81 Therefore, i will need to forge the balance to make it up to 100%.
5.10
14.18
1.74
19.94

100.00

1953 to 1959

s in national income during the period.

53 as the base.
 RELATIVES
POPULATION
1953=100

100
102
104
105
107
109
111

CHAIN RELATIVES
1950=100

100.0
106.4
108.7
109.2
102.4
110.2
114.0
111.3
106.4
109.1
109.9