SOCIAL SCIENCE DEPARTMENT

COURSEWORK BRIEF

BUSINESS STUDIES
(0450)

(Lecturer: Caroline Anthony)

September 2022

Assignment Format
 Be contemporary in your analysis. You must be able to show that you have analysed current
issues facing your particular market.
 Your assignment must be in report format
 The front cover stating:
 Cover page (in Microsoft word)
 Attach the Group Member Registration Form (in Microsoft Word)

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GROUP ASSIGNMENT WRITTEN REPORT MARKING SHEET (20 %)
Criteria 1st Marker 2nd Comments
Marker
Company and Product Performance:
(20 Marks)
 Describe briefly the company’s
background and products;
 Analyse the company/product
performance for the past three years
The competitive analysis: (20 Marks)
 Describe the comparative analysis
between the company’s products and their
competitors.
 Conclude your findings
The buyer analysis: (20 Marks)
 Explain the company market
segmentation, target market and
marketing strategies;
 Explain the buyer decision making
behaviour in the target market.
Conclusion and recommendation: (20 Marks)
 Based on your findings makes your original
conclusion(s) and recommendation(s).
/100 /100
TOTAL

Total Module Marks (20%) /20 /20

General Comments

Marked By:
1st Marker 2nd Marker
Name: Caroline Anthony Name: _____________
Date: ………………….. Date: ………………………..

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 GROUP MEMBERS REGISTRATION FORM

Course : BUSINESS STUDIES

Course Code : 0450

Lecturer : Ms Caroline Anthony

Assignment : _______________________________________

Name of Organization with the industry: ______________________

Name Student ID Number Signature

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