CENTRO DE ENSEÑANZA TÉCNICA Y SUPERIOR

Business and Administration School

Administration

In-Class Assignment #2:

Uber Case Study

Presents:
Christian Villafaña Mancilla
ID 36081

Tijuana B.C., October 3, 2022

 Questions

1. Who are Uber’s relevant market and non-market stakeholders in this

situation?

Market would be the customers directly because some people really depend on Uber
for their every-day life, for they need to move around in the city and prefer Uber
rather than cabs. Non-market are the investors and funders, because they had
invested a lot of money ($18.2 billion in total) on Uber, and the special requirements
the Government is imposing on the company could mean an economical loss,
leading to them losing their money.

2. What are the various stakeholders’ interests? Please indicate if each

stakeholder would likely support –or oppose –a requirement that Uber
extend its insurance to cover the app-on gap and explain why:

According to the reading, Uber as a company is in total opposition of these

requirements, so it can be deducted from this that stakeholders are also in opposition
because this can cause an increase on the fees per ride for the customers; this would
cause a loss of costumers, so not only customers are affected but also stakeholders,
investors and community as well. The only party that would be benefited from this is
the Government, because they are passing the responsibility of the liabilities an
accident like the one in the example may cause directly to the company.

3. What types / sources of power do the relevant stakeholders have?

Uber would not have the impact it has today without its investors and creditors. If
Uber is starting to have legal problems and liabilities (accidents that lead to lawsuits,
for example), then the investors would smartly draw to stay out of danger and reduce
risk of loss. Uber would not only not have impact but not exist at all without customers
that use this service; if these consumers stop using this service, the company goes
bankrupt. Finally, without the Government’s approval, Uber cannot operate legally,
which opens the door for lawsuits and liabilities. So the stakeholders have full control
of the company’s existence: no stakeholders means no Uber.
4. Based on the information you have, draft a stakeholder map of this case
showing each stakeholder’s position on the issue and degree of salience
(i.e., degree of importance and influence). What conclusions can you draw
from the stakeholder map that you drew?

Conclusions: although the Government is higher in the hierarchy than customers,

every Uber’s stakeholder has the same degree of salience. If we remove a
stakeholder (whichever), Uber falls down, so every stakeholder has the same
importance but different power and position.

Uber's
Stakeholders

Government and Tax

Funders Customers
Department

Without them, the

Investors Creditors company would go Their interest comes from
bankrupt. Uber not paying the same
taxes as cabs; without
governmental approval, the
company cannot operate.

Are entities that fund Entities that lend money:

the company: they they are both, assets and
are economically liabilities because the
crucial. company has the
obligation of paying back.