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Rhea L.

España/ BSBA-MM_1D 1ST Year/ 9-30-22

LECTURE 1
INTRODUCTION TO THE CONTEMPORARY WORLD
SELF ASSESSMENT ACTIVITY

ACTIVITY 1
Complete the following exercise by reading the short passage about a brief history of the Coco-Cola Company and fill in
the blanks. Use font color blue for your answers.

United
United 1886
1886
Stated
States

Canada in 1906
Canada in 1906

Olympic
OlympicGames
Gamesheld
heldinin
Amsterdam
Amsterdam

People’s
People’sRepublic’s
Republic’sof
China of China

400
400 200
200
ACTIVITY 2

Political
Political
Economic
Economic
politicians
politicians
International
International

Technological
Technological
Socio
Sociocultural
cultural

mass
massmedia
media
distances
distances
ACTIVITY 3

cultural
cultural
values
values national
national

consumer
consumer

financial
financial

global
global

capital
capital

political
political
governments
government
s

Information
Information
ACTIVITY 4
Study the 7 events in the table and decide which of the following aspects of globalization the event illustrates:
economic, informational, cultural or political. The first one has been done for you as an example. You may work in pairs
and discuss the exercise with your partner. In your discussion, please agree on the reasons for your decisions.
economic
economic

informational
informational

political
political

cultural
cultural

economic
economic

Information
Information

Note: This is only four-page activity.

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