B-BAE

COURSE SYLLABUS

1. GENERAL INFORMATION
- Course Title (in Vietnamese) Tâm lý học

- Course Title (in English) Psychology

- Course code

- Number of credits 3

+ Theoretical lessons 24 hours

+ Practical lessons 21 hours

- Pre-requisites

2. INSTRUCTORS’ INFORMATION
Full name : Vu Thu Trang
Title : Dr.
Tel : 0964525858
Email : trangvuthu90@gmail.com

3. COURSE DESCRIPTIONS
The overarching aim of the module is to provide students an overview of major topics in modern psychology,
the scientific study of behaviour, and mental processes. Through the learning process, students will understand
the need to value diversity and differences in people and also be able to explore relationships of ideas and see
their similarities and differences. Moreover, the course will help students to gain a basic understanding of the
career fields related in the major. The subject is structured to cover some of the fundamental concepts,
principles, and theories with a consideration for the complexity of human behaviour.

4. LEARNING RESOURCES
Weiten, W. (2007). Psychology: Themes and variations (8th ed). CA: Thomson Learning, Inc.
5. COURSE LEARNING OUTCOMES (CLOs)
On completion of this course, the students should be able to:
* Knowledge
(1) Understand current theories, key terms, concepts, and principles associated with major topics in
psychology.
(2) Apply psychological concepts and theories to business.
(3) Understand how to conduct an experiment to test assumptions about human psychology.
(4) Evaluate claims from the media about human psychology.
* Skills
(5) Develop skills necessary to evaluate and think critically about information concerning psychological
phenomena obtained from research, the public and the media.
(6) Conduct experiments to test assumptions about human psychology.
* Attitudes
(7) Discover the personal relevance of course materials, including an understanding of the role of
psychological forces in their lives and the lives of others, and an appreciation of the practical value of
psychology.
6. COURSE ASSESSMENT
Table 6.1. Course Assessments
Assessment Course Learning Weight
Description Timing
methods Outcomes (%)
[1] [2] [3] [4] [5]
Class You will be assessed based on your All sessions CLO 1,2 10
Participation attendance and contribution in the class.
Midterm assessment
Individual Throughout the course, you will complete 4 All sessions CLO 2,3,4,7 30
assignment assignments.
Together with your classmates, you will
Group give 1 presentation on a given topic of All sessions CLO 1,2,4,7 10
presentation psychology applied to business and daily
life.
Final assessment
You will complete a test of short-answer ISME’s
Final exam CLO 1,2 50
and essay questions schedule

7. LESSON PLAN
 Table 7.1
Week / Contents
Activities Readings
Session (Specify 2 levels of detail)
[1] [2] [3] [4]
Introduction & Research methods - Psychology myths Weiten Chap. 1&2
- What is psychology? - Design your psychology
- Why study psychology? research
Session 1 - Course requirements, schedule, materials
- Research methods in psychology: identify
IV and DV, formulate hypothesis, common
research methods.
Sensation and perception - 1st group presentation: Weiten Chap. 4
- Definitions of sensation, perception sensory marketing
- Route of perception - Individual assignment 1:
- Theories of perception Edgy veggies
Session 2 - Selective attention & Perceptual
hypothesis
- Sensory marketing
- Brain plasticity
Language and thought (part 1) - Case study: Prototype in Weiten Chap. 8
- Concept, prototype and stereotype advertising
- Decision making : heuristics, algorithms - 2nd group presentation:
Session 3 Heuristics in customer
choices

Language and thought (part 2) - Case study: Functional Weiten Chap. 8

- Priming effect in decision making and fixedness and the role of
judgment formation Lead user
Session 4 - First impression - 3rd group presentation:
- Creativity and functional fixedness First impression
- Individual assignment 2:
Priming and Heuristics

Memory - 4th group presentation: Weiten Chap. 7

- Encoding Memory and customer
- Storage experiences
Session 5
- Retrieval
- Forgeting
- False memory
Human development and Motivation - 5th group presentation: Weiten Chap. 9 &
- Theories and concepts of motivation Employee’s motivation 10
Session 6 - Range and diversity of human motive
- Human motivation across the lifespan
Emotion - 6th group presentation: Weiten Chap. 9
- Theories of emotions Storytelling and emotions
- Components of emotions in marketing
Session 7
- Emotion in business
- Emotional disorders and how to maintain
emotional balance
 Learning - 7th group presentation : Weiten, Chapter 6
- Classical conditioning Learning in the workplace
- Operant conditioning - Individual assignment 3:
Session 8
- Observational learning How companies conduct
- Behavior modification internal training

Social behaviour (part 1) - 8th group presentation: Weiten, Chap 15

- Attribution Persuasion techniques in
Session 9 - Persuasion business
- Cognitive dissonance

Social behaviour (part 2) - 9th group presentation: Weiten, Chap 15

- Obedience Groupthink in corporate
- Groupthink and compliance life
Session 10 - Bystander effect - Individual assignment 4:
Personality essay

Personality - 10th group presentation: Weiten, Chapter

- Nature of personality Traits of effective business 11
Session 11
- Personality change people

Stress and health - Activity: Guest speaker Weiten, Chapter

- Nature of stress and Stress mindset about stress and effective 12
- Effects of stress on psychological corporate workflow
Session 12 functioning and physical health
- Stress coping strategies

Module review and exam preparation

8. COURSE REQUIREMENTS AND EXPECTATION

8.1 Class Attendance
- Students are responsible for attending all classes. In case of absence due to force majeure reasons,
sufficient and reasonable proofs must be provided.
- Students who are absent for more than 2 sessions without reasonable proofs are considered to have failed
to complete the course.
- Attendance is marked through participation in class activities. Students are responsible for listing their
name and student ID in the submitted group product.
8.2 In-class Behaviour
- All acts that affect the teaching and learning process are strictly prohibited.
- Laptops and tablets are only allowed for the learning purpose (recording lectures, calculating and
serving lectures and exercises), absolutely not allowed for anything else.

9. APPROVEMENT DATE: …………………..

 ISME’s Dean B-BAE Academic Commitee Instructor
(Ký và ghi rõ họ tên) (Ký và ghi rõ họ tên) (Ký và ghi rõ họ tên)