IBM Software

Worldwide Software Image Guidelines

“Through the magic of software, IBM delivers innovative,
open solutions that help our customers become more competitive
and productive in today’s connected world.”
 Contents

What is the purpose of this Introduction Overview 2

supplement?
The guidelines contained on the following Design strategy 3
pages establish graphic standards for the
creation of sales literature and collateral Usage guidelines 5
materials for IBM Software and serve as a
supplement to the IBM Worldwide Design Formats* Sales literature
Standards.
Brochures 12
These standards provide important tools Booklets 14
for maintaining visual continuity and
Flyers 16
consistency in IBM Software deliverables
and formalize many effective approaches Folders 18
already in use. They outline general
Specification sheets 20
recommendations intended to serve as
a blueprint for IBM agencies and internal Posters 22
producers, not to become a replacement
for design or a substitute for creativity. Presentation materials

Foils 24
In order to maintain a recognizable and
distinct identity for IBM Software, these Slides 30
guidelines are proprietary and should not
be used for offerings other than Software. Newsletters 34

For information regarding the IBM Reference guides 36

Worldwide Software Image Guidelines
content and use, contact: Electronic media

Diskette labels 38
IBM Corporation
IBM Software Video jackets 40
Communications Department
CD-ROM case inserts 42
Route 100, Building 1
Somers, NY 10589 Splash screens 54

Trade exhibits 56

*For packaging guidelines, refer to:

Software Packaging
IBM Graphic Design Guide
Release 1.2, 10/94
New release scheduled early 1996.

For post-sale literature guidelines, refer to:

IBM Product Information Cover Specifications
 Overview
Why Software design guidelines?
IBM has historically been known as a
computer hardware manufacturer. The
market for IBM Software does not
currently recognize that IBM is also the
world’s largest producer of software.
The IBM Worldwide Software Image
Guidelines are based on principles of
world-class design and identity manage-
ment. They reflect the results of customer
and employee research and analysis,
overall business direction and the goals
of the marketing and image strategies.
The purpose of the IBM Worldwide
Software Image Guidelines is to:
• Establish a blueprint for creating
consistent communications, while still
allowing the flexibility to address unique
marketplace needs.
• Maximize brand impact by defining
a cohesive worldwide image for all IBM
Software communications.
• Increase awareness of IBM Software.
• Maintain IBM Software brand continuity
and design integrity across all IBM
Software offerings.
• Support key software business
strategies.
• Enhance clear communication and
reinforce the brand.
While many situations are addressed in
this document, issues will arise that have
not been anticipated. In these instances,
please contact the IBM Software Market-
ing Manager.
2
Philosophy Benefits
The IBM Worldwide Software Image Through careful research and refinement,
Guidelines were created to strengthen the the IBM Worldwide Software Image
IBM Software brand image and identity. Guidelines have been developed to be:
Consistent, high-quality sales promotion
materials reflect the quality and reliability • Flexible: they offer the flexibility to
of IBM software; by working from a single differentiate individual product offerings.
system of design standards worldwide,
creative efforts can focus on developing • Versatile: they provide guidelines for
exceptional content rather than on effective applications across all media.
recreating basic grids each time a piece
is produced. • Easy to use: they are designed to be
implemented quickly and easily.
The IBM Worldwide Software Image
Guidelines leverage existing equities, • Enduring: they establish a long-term
including the IBM Worldwide Design “look,” yet encourage ongoing visual
Standards and the IBM Software packag- interpretation and adaptation.
ing diamond design. This strategy
combines the diamond graphic with IBM • Image-building: they strengthen and
typography and style to create a distinctive maintain design integrity across all IBM
impression and to build image identity in software brands.
the marketplace.
These guidelines are designed to provide a
It is very difficult to break through the framework that can be adapted to IBM’s
clutter in software merchandising, diverse software promotion requirements.
particularly print. The diamond design
element, integrated in a sensible way with
photographs or graphics and minimal
text, will help to accomplish this goal. The
IBM logo has measurable value, which,
when combined with the diamond design
element across software categories,
will strengthen both identity and brand
recognition.
The diamond is contemporary, dynamic,
assertive, intriguing and unique. It serves
as a window, leading the viewer into the
nature and applications of the software
product, and compels the viewer to look
beyond the surface.
Consistent use and placement of the
diamond graphic creates a visual identity
that will make IBM Software immediately
recognizable and distinguish it from the
competition. The grid and visual elements
provide for flexibility and limitless design
possibilities.
 Design strategy

Strategy
Verbal and visual communications to IBM
Software’s customers should:

• Convey visually the dynamic, application-

driven nature of IBM Software’s solutions.

• Speak in customer language, not product

language or technical jargon.

• Emphasize key benefits that differentiate

the brand rather than product features that
might not be motivating to customers.

• Enhance IBM’s current image strengths.

To achieve this, messages and

language should communicate that IBM
Software and its products are enduring,
dependable, simple and versatile.

IBM Software communications need to

encompass several additional key design
features including:

• Bold, conceptual photographs,

illustrations, graphics etc.

• Situational photography and solutions-

oriented imagery.

• Vibrant color palettes.

Customers’ and employees’ interactions

with IBM Software people, products and
services involve a complete cycle of
communications materials. At each step in
that cycle, materials should reflect
a consistent tone and look. They should
reinforce a cohesive communications
strategy—one where the sum is greater
than the individual parts.

3
 Design strategy
Family looks
A family look provides a unified appear-
ance to communications materials by
utilizing a unique combination of readily
identifiable characteristic features,
including format, imagery and design
elements. The IBM Software family look
allows for a great amount of creativity and
flexibility while providing visual continuity.
By following the design guidelines,
managers, professionals, agencies and
others working with the family look
throughout the world can develop effective
communications materials that reflect a
cohesive strategy.
Although family looks are comprehensive,
no system can account for every
situation. A workable system is dynamic.
It must accommodate new products
and services, and new communications
vehicles, through adaptation and
modification. While many applications
are addressed in these guidelines, there
may be situations not specified. In
such cases, with careful evaluation, these
specifications can be adapted to other
materials. Family looks are intended to be
fluid and flexible — to evolve in the future in
order to meet changing strategies, needs
and applications.
4
In general, a design for a family look should The family look presented here for
accomplish several objectives. It should: core offerings in ten software categories/
areas — Operating Systems, Lotus
• Fulfill and underscore strategic business Desktop Products, Groupware, Data
messages. Management, Transaction Processing,
Application Development, Networking,
• Create awareness for a suite of products Systems Management, Multimedia
through design consistency and theme and Games and Edutainment — has
repetition. been developed to identify more clearly
IBM Software products and services and
• Present one face to the customer. to provide a unified appearance in IBM
Software communications materials.
• Provide good design solutions for an The family look strengthens the effect of
entire range of materials. communications and increases the impact
of IBM communications as a whole.
• Present a fresh graphic look while
operating within the IBM Worldwide
Design Standards.
Development and implementation of a
family look strategy will also:
• Permit diverse designers/printers etc. to
produce compatible material.
• Raise the quality of low-end material by
providing simple-to-use cover designs.
• Promote increased economy in
production.
 Usage guidelines

The diamond
The diamond, a tilted square, is eye-
catching, particularly for its placement
at a 37° angle, an angle used frequently
in other IBM design applications.
The diamond bleeds off the right edge
in most materials, thereby creating
additional visual tension. It is a means
of identity as well as a decorative,
attention-getting device.
Possible graphic treatments of the
diamond include illustrations, product/
environmental photography, detail
photography, screen captures, solid
color, varnishes etc. A variety of
examples are shown on the foldout
page that demonstrate some of
the virtually limitless possible graphic
techniques and imagery.
The 37° angle as well as the size and
position of the diamond in the formats
that follow are not to be altered. The
consistent application of this element
ensures continuity of the IBM Software
family look.

The guidelines contained herein

prescribe the placement of the IBM
Software diamond for a variety of
deliverables. The defined diamond area
should be used for promotional
graphics that support the features of the Subject identifier goes here
product. The diamond itself should never
be used to create a standalone logo.

The placement of the diamond in the

lower half of the plane/field in many
applications allows for the utilization of
the IBM Worldwide Design Standards.
Promotional headline goes here
The placement of the logo, promotional Optional subhead or sub-points go here
headline, subheads and eyebrow are
all maintained.

Visually, the diamond should be used

as a focal point. In all cases, the diamond
shape must be clearly visible so that
visual continuity is maintained across all
IBM Software deliverables. Graphics
and images are not restricted to the
diamond area and may extend beyond
the perimeters of the diamond to create
a more dynamic impression. When
applicable, a clear relationship between
background and foreground diamond
imagery is crucial to the effectiveness of
the format.

5
 Usage guidelines
The prototypical examples shown in
this guide demonstrate a variety of
design approaches for the IBM Software
diamond.
The diamond shape must be clearly
discernible in order to ensure visual
continuity in all IBM Software promotions.
Elements of a design may extend beyond
the edge of the diamond.
A.
D.
6 Examples are hypothetical.
Note: Producers should not feel restricted The graphic treatments of the IBM
to the design approaches illustrated Software diamond illustrated below are:
below. These design techniques and
imagery are meant simply to demonstrate A. Conceptual photography.
the almost limitless interpretations of the B. Representational photo-illustration.
IBM Software diamond; these examples C. Screen capture cropped image.
should not be perceived as a replacement D. Illustration.
or substitute for individual creativity or E. Colorized montage.
innovative design. F. Illustration technique, contained.
B. C.
E. F.
 Usage guidelines

The graphic treatments of the IBM

Software diamond illustrated below are:

G. Multi-color bold graphic.

H. Screen capture with drop shadow.
I. Airbrush illustration.
J. Conceptual photo-illustration.
K. Posterized illustration.
L. Tabletop photography.

G. H. I.

J. K. L.

Examples are hypothetical. 7

 Usage guidelines

Illustrated below are graphic treatments of

the IBM Software diamond integrated with
overall cover designs:

M. One-color graphic.
N. Photography, color on a B&W field.
O. B&W photo with one-color graphic.
P. Photography/illustration combination.
Q. Outline.
R. Three-dimensional diamond.

M. N. O.
Subject identifier goes here Subject identifier goes here Subject identifier goes here

Promotional headline goes here. Promotional headline goes here Promotional headline goes here
Optional subhead or sub-points go here Optional subhead or sub-points go here Optional subhead or sub-points go here

P. Q. R.
Subject identifier goes here Subject identifier goes here Subject identifier goes here

Promotional headline goes here Promotional headline goes here Promotional headline goes here
Optional subhead or sub-points go here Optional subhead or sub-points go here Optional subhead or sub-points go here

8 Examples are hypothetical.

 Usage guidelines

The examples illustrated below

demonstrate several interpretations using
a single product graphic. Such variety
may be desirable when developing a family
look for a series of deliverables.

Subject identifier goes here Subject identifier goes here

Promotional headline goes here Promotional headline goes here

Optional subhead or sub-points go here Optional subhead or sub-points go here

Subject identifier goes here Subject identifier goes here

Promotional headline goes here Promotional headline goes here

Optional subhead or sub-points go here Optional subhead or sub-points go here

Examples are hypothetical. 9

 Usage guidelines
Graphic treatment/imagery
The treatment and style of visual imagery
can be as important as the actual images
used to represent the product. It is,
therefore, imperative first to identify the
target audience and then to determine the
most effective style of communication
to ensure intended impact and emphasis.
For example, literature produced for a
software product that is intended for
a home office should utilize color palettes,
themes and images that are relevant to
that market.
In environmental photography, people
featured must look “real,” appropriate in
their settings and appropriate to the
software product itself. While the use of
characters with computer systems
reinforces the software promise, market
research indicates that IBM Software
customers do not always relate positively
to the depiction of traditional corporate
environments.
It is important to remember that many
IBM Software products are sold in multiple
countries around the world. As such,
graphic images should be of universal
appeal, not based on any one country’s
culture. Refer to the IBM Worldwide
Design Standards for guidelines on
situational and product photography and
illustrations.
The use of typography as a component
part of imagery should be avoided if at all
possible, as this may impact international
usage. If typography must be used, it
should be treated as separate artwork in
electronic files so that it can be removed
easily or modified when graphics are
adapted for international applications.
10
Remember also that any copy to appear
on covers should always be short enough
to allow room for translations to other
languages. Translations usually increase
copy length by 20 percent.
The imagery used throughout IBM
Software deliverables should be fresh
and innovative, reflecting the leading-
edge nature of IBM offerings. Stylistically,
it should be unique within both IBM
and the industry. The variety of styles
may include:
• Illustrations in an editorial style which
appropriately communicate concepts.
• Product/environmental photography
which is often perceived as sales-
oriented.
• Detail photography which presents
software in an intriguing and modern
manner.
• Screen captures which highlight product
offerings and advantages.
To represent screen captures most
effectively, certain guidelines should be
followed:
• When selecting screen captures to use,
attempt to choose images that are
visually compelling and best represent the
unique and valuable characteristics of the
software.
• For printed deliverables, remember that a
conversion from RGB format to CMYK
printing inks will be made. Adjustments to
color may need to be performed in order to
mitigate the loss of color accuracy and to
most effectively achieve visual impact.
• Additional guidelines for capturing screen
images are provided in the specification
sheets section of this guide on pages 20
and 21.
Implementation
Precise use of the specifications for
dimensions, grids, typography, color and
other elements given in these guidelines
will maintain a unified presentation of the
IBM Software family look strategy. Creative
use of imagery and layout options will
make possible a wide variety of marketing
solutions for IBM Software products and
services.
On the following pages, examples
illustrate the flexibility of this design
system, differentiating individual products
while integrating marketing communica-
tions family looks. Information is also
included on graphic treatment and
imagery. The majority of examples shown
throughout this guide are hypothetical
and are not intended to represent actual
imagery or content.
Since every software promotion design is
a unique problem, these guidelines are
intended to provide a framework that can
be adapted to IBM Software’s diverse
requirements. Although considerable effort
has been made to cover the full spectrum
of possible deliverables, there will be
some cases not directly specified. When
unanticipated situations arise, careful
evaluation, judgment and involvement by
the IBM Software Marketing Manager
are essential.
As sales materials are being developed,
the IBM Software Marketing Manager
should review the progress of each
project to ensure adherence to these
specifications and guidelines. Minimally,
these reviews should include project
planning, rough layouts, comprehensive
renderings, photography planning and
execution, final artwork and production.
 Usage guidelines
Available formats
These guidelines contain layout specifica-
tions for a variety of deliverables, including
sales literature, electronic media and other
promotional materials. Standardized
available formats are listed below. Please
note that for brochures, booklets and
flyers, guidelines for both U.S. and I.S.O.
(International Organization for Standard-
ization) paper sizes are provided.
Note: for literature formats (brochures,
booklets, flyers and folders), only covers
are shown, as the design of the interiors
of these pieces is not altered from
the formats shown in the IBM Worldwide
Design Standards.
Examples are hypothetical.
• Brochures: for any type of promotional
information. Format size is 81⁄2 x 11
or A-4.
• Booklets: for any type of promotional
information. Format size is 6 x 9 or A-5.
• Flyers: for any type of promotional informa-
tion. Format size is 37⁄8 x 9 or A-6/5.
• Folders: for holding a group of printed
materials. Format size is 9 x 12, which
houses both 81⁄2 x 11 and A-4 paper
sizes.
• Presentation materials: for technical,
executive and customer presentations.
These may be formatted either as
overhead foils or 35mm slides.
• Reference guides: for comparisons
of specifications for multiple products or
services. This format utilizes sizes
corresponding to brochures, booklets
and flyers.
• Diskette labels: for labeling promotional
diskettes such as software demonstra-
tions, but not intended for product
labeling. Sizes are standard worldwide.
• Video jackets: for labeling promotional
videos. Sizes are standard worldwide.
• CD-ROM case inserts: for labeling
promotional CD-ROMs such as software
demonstrations, but not intended
for product labeling. Sizes are standard
worldwide.
• Splash screens: for use as an introductory
graphic for promotional software
demonstrations. Format size is 8 x 5 on
all computer monitors.
Promotional headline
goes here
Optional subhead or sub-points go here
For Demonstration Only. Not for Sale.
Version 1.00 GV00-0000-00
© International Business Machines Corporation 1995
All Rights Reserved
• Non-standardized formats: newsletters,
posters and trade exhibits. While
these materials feature the IBM Software
diamond graphic, their formats and
components are determined by individual
application requirements. Hypothetical
examples of these materials are presented
on the following pages.
• Other standardized formats: application
briefs, specification sheets, videocassette
labels and CD-ROM disc labels. As these
deliverables do not feature the IBM
Software diamond graphic, their formats
are identical to those delineated in the
IBM Worldwide Design Standards. Refer to
that section of the binder for specifications
on these formats.
DB2 for Common Servers
DB2 Technical Review
Enterprise-wide database solutions to meet
your growing needs.
Subject identifier goes here
Subject identifier goes here
Promotional headline
goes here
Optional subhead or sub-points go here
Promotional headline goes here
Optional subhead or sub-points go here
Subject identifier
goes here
Promotional
headline goes here
Insert diskette in drive A, type A: Press enter.
Requires either IBM OS/2® Version 2.1
with WIN-OS/2 support, or Windows™ Version 3.1
11
 Sales literature: Brochures
Brochure formats
The brochure format is used primarily for
executive-level communications and may
be adapted for other publications such as
catalogs and reference guides.
Brochures created for IBM Software
sales promotion are formatted for either
the U.S. size (81⁄2 x 11) or the I.S.O. size
(A-4, 210mm x 297mm).
All formatting and typographic specifica-
tions for brochures are identical to those
delineated for brochures in the IBM
Worldwide Design Standards, with the
addition of the IBM Software front cover
diamond graphic. Utilize the brochure
front cover template on the CD-ROM and
add the IBM Software diamond according
to the diagram below.
Specifications are provided here for the
front cover diamond only; all other
brochure cover and interior specifications
are contained in the IBM Worldwide
Design Standards.
12
1
The brochure front cover template shows U.S. size
both U.S. and I.S.O. sizes. Designs must This line indicates the trim for the U.S.
always accommodate both formats, as brochure size.
one layout may be adapted for use in the
alternative size. 2
I.S.O. size
Copy should always be short enough This line indicates the trim for the A-4
to allow room for translations to other brochure size.
languages. Translations usually increase
copy length by 20 percent. For both sizes, the diamond is a 33-pica
square, tilted at a 37° angle, and bleeds off
Please note that layout measures are the right edge.
specified in picas and points (e.g., 1.2
picas means 1 pica plus 2 points).
9.6
1
Subject identifier goes here
2
Promotional headline goes here
Optional subhead or sub-points go here
2.6
4.2
Layout shown at 45% of actual size.
 Sales literature: Brochures

The prototypical covers shown in this

guide demonstrate a variety of design
approaches for promotional brochures.

Detailed information about graphic

treatment and imagery can be found in
the Usage guidelines section in the
introduction to the IBM Worldwide
Software Image Guidelines.

Note: There may be instances where

a graphic is not already available for an
IBM Software product. In such cases,
use photography, illustration, graphics,
typography etc. to create a dynamic Subject identifier goes here DB2 for Common Servers

treatment of the IBM Software diamond.

However, any graphic imagery developed
for the diamond should not be used Promotional headline goes here DB2 Technical Review
as a standalone logo or product identifier. Optional subhead or sub-points go here Enterprise-wide database solutions to meet
your growing needs.

Subject identifier goes here Subject identifier goes here

Promotional headline goes here Promotional headline goes here

Optional subhead or sub-points go here Optional subhead or sub-points go here

These examples, shown at 26% of actual size, include both hypothetical and actual samples. 13
 Sales literature: Booklets
Booklet formats
The booklet format is generally intended
for small catalogs, direct mailings or
reference guides.
Booklets created for IBM Software
sales promotion are formatted for either
the U.S. size (6 x 9) or the I.S.O. size
(A-5, 148mm x 210mm).
All formatting and typographic specifica-
tions for booklets are identical to those
delineated for booklets in the IBM World-
wide Design Standards, with the addition
of the IBM Software front cover diamond
graphic. Utilize the booklet front cover
template on the CD-ROM and add the
IBM Software diamond according to the
diagram below.
Booklet format
9.3
Subject identifier goes here
Promotional headline goes here
Optional subhead or sub-points go here
14
1
Specifications are provided here for the U.S. size
front cover diamond only; all other booklet This line indicates the trim for the U.S.
cover and interior specifications are booklet size.
contained in the IBM Worldwide Design
Standards. 2
I.S.O. size
The booklet front cover template shows This line indicates the trim for the A-5
both U.S. and I.S.O. sizes. Designs booklet size.
must always accommodate both formats,
as one layout may be adapted for use in For both sizes, the diamond is a 22-pica
the alternative size. square, tilted at a 37° angle, and bleeds off
the right edge.
Copy should always be short enough
to allow room for translations to other
languages. Translations usually increase
copy length by 20 percent.
Please note that layout measures are
specified in picas and points (e.g., 1.2
picas means 1 pica plus 2 points).
A-5 booklet format
9.3
1 2
Subject identifier goes here
Promotional headline goes here
Optional subhead or sub-points go here
3 2
Layouts shown at 45% of actual size.
 Sales literature: Booklets

The prototypical covers shown in Note: There may be instances where

this guide demonstrate a variety of design a graphic is not already available for an
approaches for promotional booklets. IBM Software product. In such cases,
use photography, illustration, graphics,
Detailed information about graphic typography etc. to create a dynamic
treatment and imagery can be found in treatment of the IBM Software diamond.
the Usage guidelines section in However, any graphic imagery developed
the introduction to the IBM Worldwide for the diamond should not be used
Software Image Guidelines. as a standalone logo or product identifier.

Subject identifier goes here Subject identifier goes here Subject identifier goes here

Promotional headline goes here Promotional headline goes here Promotional headline goes here
Optional subhead or sub-points go here Optional subhead or sub-points go here Optional subhead or sub-points go here

Subject identifier goes here Subject identifier goes here Subject identifier goes here

Promotional headline goes here Promotional headline goes here Promotional headline goes here
Optional subhead or sub-points go here Optional subhead or sub-points go here Optional subhead or sub-points go here

These examples, shown at 26% of actual size, are hypothetical. 15

 Sales literature: Flyers
Flyer formats
The flyer format is used for customer
reference manuals, directories and direct
mailings.
Flyers created for IBM Software sales
promotion are formatted for either the U.S.
size (37⁄8 x 9) or the I.S.O. size (A-6/5,
105mm x 210mm).
All formatting and typographic specifica-
tions for flyers are identical to those
delineated for flyers in the IBM Worldwide
Design Standards, with the addition
of the IBM Software front cover diamond
graphic. Utilize the flyer front cover
template on the CD-ROM and add the
IBM Software diamond according to the
diagram below.
Specifications are provided here for the
front cover diamond only; all other flyer
cover and interior specifications are
contained in the IBM Worldwide Design
Standards.
16
1
The flyer front cover template shows both U.S. size
U.S. and I.S.O. sizes. Designs must always This line indicates the trim for the U.S. flyer
accommodate both formats, as one layout size.
may be adapted for use in the alternative
size. 2
I.S.O. size
Copy should always be short enough This line indicates the trim for the A-6/5
to allow room for translations to other flyer size.
languages. Translations usually increase
copy length by 20 percent. For both sizes, the diamond is a 21-pica
square, tilted at a 37° angle, and bleeds off
Please note that layout measures are the right edge.
specified in picas and points (e.g., 1.2
picas means 1 pica plus 2 points).
2
1
Subject identifier goes here
Promotional headline
goes here
Optional subhead or sub-points go here
1.6
4.6
Layout shown at 45% of actual size.
 Sales literature: Flyers

The prototypical covers shown in this

Subject identifier goes here Subject identifier goes here
guide demonstrate a variety of design
approaches for promotional flyers.

Detailed information about graphic

Promotional headline Promotional headline
treatment and imagery can be found in goes here
goes here
the Usage guidelines section in Optional subhead or sub-points go here Optional subhead or sub-points go here
the introduction to the IBM Worldwide
Software Image Guidelines.

Note: There may be instances where

a graphic is not already available for an
IBM Software product. In such cases,
use photography, illustration, graphics,
typography etc. to create a dynamic
treatment of the IBM Software diamond.
However, any graphic imagery developed
for the diamond should not be used as a
standalone logo or product identifier.

DB2/600
Subject identifier goes here Subject identifier goes here Subject identifier goes here

Promotional headline Promotional headline Promotional headline

goes here goes here goes here
Optional subhead or sub-points go here Optional subhead or sub-points go here Optional subhead or sub-points go here

These examples, shown at 45% of actual size, are hypothetical. 17

 Sales literature: Folders

Folder formats Copy should always be short enough The diamond is a 36-pica square, tilted at a
Folders created for IBM Software sales to allow room for translations to other 37° angle, and bleeds off the right edge.
promotion measure 9 x12 (228.5mm x languages. Translations usually increase
305mm). This size will accommodate copy length by 20 percent.
brochures, booklets, flyers, specification
sheets and application briefs in both U.S. Please note that layout measures are
and I.S.O. sizes. specified in picas and points (e.g., 1.2
picas means 1 pica plus 2 points).
All formatting and typographic specifica-
tions for folders are identical to those
delineated for folders in the IBM World-
wide Design Standards, with the addition
of the IBM Software front cover diamond
graphic. Utilize the folder front cover
template on the CD-ROM and add the
IBM Software diamond according to the
9.6
diagram below.

Specifications are provided here for the

Subject identifier goes here
front cover diamond only; all other folder
cover and interior specifications are
contained in the IBM Worldwide Design
Standards.

Promotional headline goes here

Optional subhead or sub-points go here

18 Layout shown at 45% of actual size.

 Sales literature: Folders

The prototypical covers shown in this Note: There may be instances where
guide demonstrate a variety of design a graphic is not already available for an
approaches for promotional folders. IBM Software product. In such cases,
use photography, illustration, graphics,
Detailed information about graphic typography etc. to create a dynamic
treatment and imagery can be found in treatment of the IBM Software diamond.
the Usage guidelines section in However, any graphic imagery developed
the introduction to the IBM Worldwide for the diamond should not be used
Software Image Guidelines. as a standalone logo or product identifier.

Subject identifier goes here Subject identifier goes here

Promotional headline goes here Promotional headline goes here

Optional subhead or sub-points go here Optional subhead or sub-points go here

IBM DB2 Family of Database Software

Solutions

A solid foundation for your Media Information

business success
Developer Assistance Program

These examples, shown at 26% of actual size, include both hypothetical and actual samples. 19
 Sales literature: Specification sheets

1
Specification sheet formats U.S. size
Specification sheets created for IBM This line indicates the trim for the U.S.
Software sales promotion are formatted for letter size.
either the U.S. size (81⁄2 x 11) or the I.S.O.
size (A-4, 210mm x 297mm). 2
I.S.O. size
The IBM Software diamond is not a This line indicates the trim for the A-4 size.
featured element in specification sheet
design. Specification sheet guidelines
are included here primarily to demonstrate
the use of screen captures.

All formatting and typographic specifica-

tions for specification sheets are identical
to those delineated for specification sheets
in the IBM Worldwide Design Standards.
Utilize the specification sheet templates on
the CD-ROM.

The specification sheet templates show 1

Benefit statement goes here
both U.S. and I.S.O. sizes. Designs must
always accommodate both formats, as
2
one layout may be adapted for use in the
alternative size.
Product Name goes here

Highlights
Ut wisi enim ad minim veniam
eras con quid sect unum
Quis nostrud exerci tation utis ullamo
corper suscipit lex obotis nisl ut aliquip ea
amet, consect etuer era adipiscing elit.
Ut wisi enim ad minim veniam,
quis utis corper
Suscipit lex obotis nisl ut etuer adipiscing
elit, sed ea commodo wisi. Lorem ipsu
dolor sit diam aliquip commodo wisi. Sed
nonummy nibh euismod.
Commodo wisi lorem ipsum
Sit amet, con sect quid ut laoreet dolore
volutpat.Comex obortis aliquip eras sect
commodo wisi. Lorem sit amet.
Suscipit lex obotis nisl ut etuer adipiscing
elit, sed ea commodo wisi. Lorem ipsu
dolor sit diam aliquip commodo wisi. Sed
nonummy nibh euismod.
Commodo wisi
Lorem ipsum dolor sit amet, consect etuer
adipiscing ut elit, suscipit lex oib tis nisl ut
sect unum commodo sect unum wisi.
Commodo wisi. Lorem ipsum dolor
sit amet, consectetuer adipiscing ut el it,
suscipit lex obortis nisl ut aliquip sect wisi.
Lorem ipsum dolor sit amet. Lorem ipsum
dolore set amet con quid extempor plurin-
bus unum.

Commodo wisi
Lorem ipsum dolor sit amet, contetuer
adipiscing elit, suscipit lex etuer adipiscing
elit, sed diam

Lorem ipsum con nibh

sect eteur adipscing elit
quid dolor

Consectetuer con nibh

sed adipiscing elit

Sed diam quis exercim

sect unum magnann
carta con quid diaman
pluribus unum sect eras
sent

Lorem ipsum dolore set amet Quis exercim sect

magna aliquam erat erasistine volutpat. unum magnann carta

20 This example, shown at 45% of actual size, is hypothetical.

 Sales literature: Specification sheets

Screen captures highlight specific product

offerings and advantages. To represent
screen captures most effectively, certain
guidelines should be followed:

• When selecting screen captures to use,

attempt to choose images that are
visually compelling and best represent the
unique and valuable characteristics
of the software.

• Keep in mind that most images will be used

used at reduced
at reduced scale.scale.

• Screen captures should be saved in their

raw screen capture format. For PCs, this
format is usually the .bmp format. For Mac-
Macintosh platforms,
intosh platforms, this format
this format is typi-the
is typically
cally
PICTthe PICTAll
format. format. All file conversions
file conversions and
and retouching
retouching should
should be performed
be performed only only
by
by individuals
individuals familiar
familiar with
with photophoto editing
editing pro-
procedures
cedures andand programs.
programs.

• A high-resolution monitor running 16- to

24-bit color will yield the best color detail.
The 8-bit color (SVGA) of most high-
resolution PC monitors may be adequate
if nothing else is available. However,
efforts should be made to obtain higher
bit depth resolution, especially in cases
where the graphics might otherwise suffer.

• Remember that a conversion from RGB

format to CMYK printing inks will be made.
Adjustments to color may be required in
order to mitigate the loss of color accuracy
and to achieve the most effective visual
impact.

• Unless attempting to show specific

examples, any drop-down lists or dialog
boxes shown in screen captures should
represent default settings.

Additional detailed information about

graphic treatment and imagery can be
found in the Usage guidelines section in the
in the introduction
introduction to the to
IBMtheWorldwide
IBM Worldwide
Soft-
Software
ware Image Image Guidelines.
Guidelines.

21
 Sales literature: Posters

Poster formats
Although sizes may vary, posters created
for IBM Software conform to a typical
size of 36 x 24 (914.5mm x 609.5mm),
Going in
horizontal or vertical format. new directions.
Posters constitute an integral part of the
IBM Software visual identity program, with We’ve mapped the way.
formats that relate directly to those of
other IBM Software literature. The use of
the IBM Software diamond graphic,
photography, illustration and other graphic
elements, combined with the standardized
formats and typographic guidelines
in the IBM Worldwide Design Standards,
helps to maintain a unified family look.

Headlines should be set preferably in

Berthold Bodoni Antiqua, or Helvetica if
companion literature is set in Helvetica.
Diagrammatic, photographic or graphic
elements may be used to convey key
communications objectives or to lend
visual interest.

To provide a safe margin for framing,

do not position type or the logo within 1⁄2
(12.5mm) of the trim.

The road to
business success
Software that puts you in the driver’s seat.

22 These examples, shown at 13% of actual size, are hypothetical.

 Sales literature: Posters

The prototypical posters shown in this

guide demonstrate a variety of design
approaches for promotional posters.

n i p s
Detailed information about graphic
t i o ert
treatment and imagery can be found in
the Usage guidelines section in
m a ng
the introduction to the IBM Worldwide
Software Image Guidelines.
f or ur fi
In yo
at

These examples, shown at 13% of actual size, include both hypothetical and actual samples. 23
 Presentation materials: Foils

Foil formats Horizontal title foil

Formats for presentation foils are used
in the creation of overhead foils (vertical/
horizontal) for technical, executive and
customer presentations. Presentation subject
Foils created for IBM Software measure
goes here
81⁄2 x11 (215.5mm x 277.5mm), Promotional title goes here
oriented either vertically or horizontally.
Note that for foil formats, the live area is
significantly smaller than the overall layout
dimensions.

Formatting and typographic specifications

for foils are not delineated in the IBM
Worldwide Design Standards. Accordingly,
IBM Software
complete specifications for IBM Software IBM Confidential

presentation foils are provided below.

Vertical title foil

Presentation subject
goes here
Promotional title goes here

Horizontal foil (illustrating footer only)

IBM Software
IBM Confidential

IBM Software
IBM Confidential

24 These examples, shown at 32% of actual size, are hypothetical.

 Presentation materials: Foils

The prototypical layouts shown in this Horizontal text foil with 2-line header and pie chart
guide demonstrate a variety of design
approaches for promotional foils. Lorem ipsum dolor sit amet consecteuer adipiseing eli
nonummy nibh euismod tineidunt
Foil 15

Detailed information about graphic

Vel illum dolore eu feugiat nulla
treatment and imagery can be found in
■ Ut laoreet dolore magna
the Usage guidelines section in
– Lorem ipsum dolor sit amet con
the introduction to the IBM Worldwide secteuer adipiseing eli, sed diam
nonummy nibh euismod tineidunt.
Software Image Guidelines. – Ut wisi enim ad minim veniam
quis nostrud.
■ Tineidunt laoreet dolore
– Exerci tation ullamcorper suscipit
lobortis nisl ut aliquip ex ea com
modo consequat.
● Duis autem vel cum iriure dolor

in hendreit in vulputate.

IBM Software
IBM Confidential

Vertical text foil with graph

Sed diam nonumm

Foil 13

Consecteuer adipiseing eli

■ Ut wisi enim ad
■ DataGuide for Lotus Notes
minim

–
■ Handle
Ut wisi enim database
ad authorizations and replications the same
minim
way you handle other Lotus Notes databases.
– Lotus Notes requires a DataGuide Administrator
running on OS/2.

■ DataGuide for OS/2

– Share information in a collaborative environment.
– Organize and catalog important data in easy-to-under-
stand groups.
– Extract information for any of the catalogs in the IBM DB2
database family, Oracle, Sybase, Bachman, and many
other popular desktop applications.
– DataGuide for OS/2 requires OS/2.
Horizontal text foil with diagram
■ Lorem ipsum dolor sit amet
■ Ut wisi enim ad minim
Euismod tincidunt ■
Foil 29
Sed diam nonummy nibh euismod
■ Replication
■ Nostrud exerci tation ullamcorper
Etuer adipiscing elit
■ suscipit lobortis nisl ut aliquip
Ullamo corper suscipit lex obortis
Obortis nisl nisl ut aliquip ea com modo

ut aliquip
Laoreet dolore
IBM Software
IBM Confidential

Magna aliquam

■ Quis nos trud exerci tation ■ Lorem ipsum dolor sit amet
– Ullamo corper suscipit – Consectetuer ea adipiscing elit
– Lex obortis nisl ut aliquip ea – Sed cidunt ut laoreet dolore
– Com modo wisi – Magna dolor sit amet conseci

IBM Software
IBM Confidential

These examples, shown at 32% of actual size, are hypothetical. 25

 Presentation materials: Foils
These specifications are to be used as
a position and style guide only.
Please note that layout measures are
specified in picas and points (e.g., 1.2
picas means 1 pica plus 2 points).
All type is flush left, ragged right, upper-
and lowercase, except as noted.
Horizontal title foils
Size
11 x 81⁄2 (277.5mm x 215.5mm).
Logo
8-stripe logo, 6 picas plus 10 points wide.
No register mark. Logo prints black.
Pick up logo from the brochure cover
template on the IBM Worldwide Design
Standards CD-ROM.
Horizontal title foil
8.6 3 25.6
Presentation subject
goes here
Promotional headline goes here
IBM Confidential
26
Presentation subject Rule
44/46 Berthold Bodoni Antiqua x 37-pica 2-point x 501⁄2-pica measure.
measure (no hyphenation).
Confidentiality statement
Presentation subjects are not to exceed
10-point Helvetica Light. Flush left with rule
2 lines.
above.
Promotional headline Spacing: 11 points from baseline of rule to
24/26 Berthold Bodoni Antiqua x baseline of confidentiality statement.
34-pica measure.
Note: Confidentiality statement should be
The baseline of the headline is 4 picas included only when essential.
below the last baseline of the presentation
subject. IBM Software diamond
The diamond is a 19-pica square, tilted at a
Footer 37° angle.
24-point Berthold Bodoni Antiqua Italic.
Flush right with rule below.
Spacing: 11 points from baseline of footer
to baseline of rule.
15
6.6
IBM Software
6.3
Layouts shown at 45% of actual size.
 Presentation materials: Foils

Horizontal text foils
Size
11 x 81⁄2 (277.5mm x 215.5mm).
Header
24/26 Berthold Bodoni Antiqua Italic x
501⁄2-pica measure. Flush left with rule
below.
Spacing: 11 points from baseline of last
line of header to baseline of rule.
Head Note: Text may also be formatted in two
20/24 Helvetica Black x 501⁄2-pica columns with 233⁄4-pica measure.
measure.
Footer
Spacing: 1 line space between head and
24-point Berthold Bodoni Antiqua Italic.
subhead.
Flush right with rule below.
Subhead Spacing: 11 points from baseline of footer
18/20 Helvetica Black x 501⁄2-pica to baseline of rule.
measure.
Rule
Bullets: 14-point Zapf Dingbat square
2-point x 501⁄2-pica measure.
bullets hang 18 points.

Rule Confidentiality statement

Text
2-point x 501⁄2-pica measure. 10-point Helvetica Light. Flush left with rule
18/20 Helvetica Regular x 501⁄2-pica
above.
measure. Second level text subdivision
Folio
copy indents an additional 18 points. Spacing: 11 points from baseline of rule to
10-point Helvetica Light. Flush right with
baseline of confidentiality statement.
rule above. Dashes: 1 en dashes hang 18 points for
first level text subdivision. Note: Confidentiality statement should be
Spacing: 11 points from baseline of rule to
included only when essential.
baseline of folio. Bullets: 10-point Zapf Dingbat round
bullets hang 18 points for second level text
Live area
subdivision.
The live area for copy, charts, diagrams
Horizontal text foil etc. is indicated by the dashed box.

8.6 23.9 3 23.9

3
Nostrud exerci tation
Foil 27 6

Ipsum dolor sit amet

■ Sed diam nonummy

– Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper
suscipit lobort.
– Nisl ut aliquip ex ea commodo consequat.
– Wisi enim ad minim veniam, quis nostrud exerci tation amcorper suscipit.
● Nulla facilisis at vero eros et.

33
■ Suscipit lobort nisl ut aliquip ex
– Ad minim veniam, quis nostrud exerci tation ullam.
– Feugiat nulla facilisis at verodolor sit amet, consecteuer adipiseing eli eu
nulla facilisis at vero eros et facilisi.
– Enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit
lobortis nisl.
– Eu feugiat nulla facilisis at verodolor sit amet, consecteuer adipiseing el.
● Feugiat nulla facilisis at vero eros et facilisi.

IBM Software
IBM Confidential 6.3

Layout shown at 45% of actual size. 27

 Presentation materials: Foils
Vertical title foils
Size
81⁄2 x 11 (215.5mm x 277.5mm).
Logo
8-stripe logo, 6 picas plus 10 points
wide. No register mark. Logo prints
black.
Pick up logo from the brochure cover
template on the IBM Worldwide Design
Standards CD-ROM.
Presentation subject
44/46 Berthold Bodoni Antiqua x
351⁄2-pica measure (no hyphenation).
Presentation subjects are not to
exceed 2 lines.
28
Promotional headline Rule
24/26 Berthold Bodoni Antiqua x 2-point x 351⁄2-pica measure.
321⁄2-pica measure.
Confidentiality statement
The baseline of the headline is 4 picas
10-point Helvetica Light. Flush left with
below the last baseline of the presenta-
rule above.
tion subject.
Spacing: 11 points from baseline of rule
Footer to baseline of confidentiality statement.
24-point Berthold Bodoni Antiqua Italic.
Note: Confidentiality statement should
Flush right with rule below.
be included only when essential.
Spacing: 11 points from baseline of
footer to baseline of rule. IBM Software diamond
The diamond is a 22-pica square, tilted at
a 37° angle.
Vertical title foil
8.6 3 8 17.6
Presentation subject
goes here 16
Promotional headline goes here
IBM Software
IBM Confidential 6.3
 Presentation materials: Foils

Vertical text foils Folio Text

10-point Helvetica Light. Flush right with 18/20 Helvetica Regular x 351⁄2-pica
Size rule above. measure. Second level text subdivision
81⁄2 x 11 (215.5mm x 277.5mm). copy indents an additional 18 points.
Spacing: 11 points from baseline of rule to
baseline of folio. Dashes: 1 en dashes hang 18 points for
Header
first level text subdivision.
24/26 Berthold Bodoni Antiqua Italic x
Head
351⁄2-pica measure. Flush left with rule Bullets: 10-point Zapf Dingbat round
20/24 Helvetica Black x 351⁄2-pica measure.
below. bullets hang 18 points for second level text
Spacing: 1 line space between head and subdivision.
Spacing: 11 points from baseline of last
subhead.
line of header to baseline of rule.
Footer
Subhead 24-point Berthold Bodoni Antiqua Italic.
Rule
18/20 Helvetica Black x 351⁄2-pica measure. Flush right with rule below.
2-point x 351⁄2-pica measure.
Bullets: 14-point Zapf Dingbat square Spacing: 11 points from baseline of footer
bullets hang 18 points. to baseline of rule.
Vertical text foil
Rule
8.6 35.6 2-point x 351⁄2-pica measure.

3 Confidentiality statement
Feugiat nulla facilisis 10-point Helvetica Light. Flush left with rule
Foil 17 6 above.

Spacing: 11 points from baseline of rule to

Lorem ipsum dolor sit amet
baseline of confidentiality statement.
■ Sed diam nonummy
Note: Confidentiality statement should be
– Ut wisi enim ad minim veniam, quis nostrud exerci
included only when essential.
tation ullamcorper suscipit lobort.
– Nisl ut aliquip ex ea commodo consequat.
Live area
■ Duis autem vel cum iriure dolor in The live area for copy, charts, diagrams
– Hendreit in vulputate velit esse. etc. is indicated by the dashed box.
– Molestie consequat vel illum.
– Dolore eu feugiat nulla facilisis at verodolor sit amet,
consecteuer adipiseing eli.
47
● Eu feugiat nulla facilisis at vero eros et facilisi.

■ Suscipit lobort nisl ut aliquip ex

– Wisi enim ad minim veniam, quis nostrud exerci
tation ullamcorper suscipit lobortis nisl.
– Autem vel cum iriure dolor in hendreit.
● Ulputate velit esse molestie consequa.

■ Autem vel cum iriure dolor in

– Nonummy nibh euismod tineidunt ut laoreet dolore
magna aliquam erat volupat.
● Nulla feugiat at vero eros et facilisi.

IBM Software
IBM Confidential 6.3

29
 Presentation materials: Slides

Slide formats 35mm title slide

Formats for presentation slides are
used in the creation of slides for technical,
executive and customer presentations.
Presentation subject
Slides created for IBM Software utilize
the standard 35mm format but should be
goes here
produced at enlarged scale, 101⁄2 x 7 Promotional title goes here
(265.5mm x 177mm), and photographi-
cally reduced to the 35mm size. Note
that for slide formats, the live area is
significantly smaller than the overall layout
dimensions.
IBM Software
IBM Confidential

Formatting and typographic specifications

for slides are not delineated in the IBM
Worldwide Design Standards. Accordingly, 35mm title slide
complete specifications for IBM Software
presentation slides are
provided below.
Presentation subject
goes here
Promotional title goes here

IBM Software
IBM Confidential

35mm slide (illustrating footer only)

IBM Software
IBM Confidential

30 These examples, shown at 32% of actual size, are hypothetical.

 Presentation materials: Slides

The prototypical layouts shown in this
guide demonstrate a variety of design
approaches for promotional slides.
35mm text slide with 2-line header
Lorem ipsum dolor sit amet ullamcorper suscipit
loborttis nisl ut aliquip
Slide 5

Detailed information about graphic

treatment and imagery can be found in
the Usage guidelines section in
the introduction to the IBM Worldwide
Software Image Guidelines.
Consecteuer adipiseing
■ Sed diam nonummy nibh euismod
– Tineidunt ut laoreet dolore magna aliquam erat volupat ut wisi.
– Veniam quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo.
● Duis autem vel cum iriure dolor in hendreit.

■ Vulputate velit esse molestie

– Vel illum dolore eu feugiat nulla facilisis.
● Suscipit lobortis nisl ut aliquip ex ea commodo consequat.

IBM Software
IBM Confidential

35mm text slide with photograph

Lorem ipsum dolor sit amet

Slide 9

Consecteuer ad

■ Sed diam nonummy nibh euismod

– Tineidunt ut laoreet dolore magna aliquam erat volupat ut wisi enim
ad minim magna.
– Veniam quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo.

■ Vulputate velit esse molestie

– Vel illum dolore eu feugiat nulla facilisis
– Duis autem vel cum
iriure dolor in hendreit.

IBM Software
IBM Confidential

35mm text slide with bar chart

Lorem ipsum dolor sit amet

Slide 23

Consecteuer adipise

■ Sed diam nonummy

■ Vulputate velit
■ Vel illum dolore feugiats
■ Nibh euismod
■ Esse molestie
■ Illum dolore feu

IBM Software
IBM Confidential

These examples, shown at 26% of actual size, are hypothetical. 31

 Presentation materials: Slides

These specifications are to be used as Logo Footer

a position and style guide only.
Please note that layout measures are
specified in picas and points (e.g., 1.2
picas means 1 pica plus 2 points).
All type is flush left, ragged right, upper-
and lowercase, except as noted.
35mm title slides
Size
Artwork produced 101⁄2 x 7 (265.5mm x
177mm), reduced to 35mm size.
Use a black background with typography,
logo and rule reversed-out white.
8-stripe logo, 6 picas plus 10 points wide.
No register mark. Logo renders negative
(white).
Pick up logo from the brochure cover
template on the IBM Worldwide Design
Standards CD-ROM.
Presentation subject
44/46 Berthold Bodoni Antiqua x 351⁄2-pica
measure (no hyphenation).
Presentation subjects are not to exceed
2 lines.
Promotional headline
24/26 Berthold Bodoni Antiqua x 321⁄2-pica
measure.
24-point Berthold Bodoni Antiqua Italic.
Flush right with rule below.
Spacing: 11 points from baseline of footer
to baseline of rule.
Rule
2-point x 471⁄2-pica measure.
Confidentiality statement
10-point Helvetica Light. Flush left with rule
above.
Spacing: 11 points from baseline of rule to
baseline of confidentiality statement.
Note: Confidentiality statement should be
included only when essential.

The baseline of the headline is 4 picas IBM Software diamond

below the last baseline of the presentation The diamond is a 151⁄2-pica square,
subject. tilted at a 37° angle, and bleeds off the
right edge.

35mm title slide

8.6 3 32.6 5

Presentation subject 3.3

goes here
Promotional headline goes here

IBM Software
IBM Confidential 6.3

32 Layouts shown at 45% of actual size.

 Presentation materials: Slides

35mm text slides Rule Dashes: 1 en dashes hang 18 points for

Size
Artwork produced 101⁄2 x 7 (265.5mm x
177mm), reduced to 35mm size.
Use a black background with header,
rules, footer, folio, text and confidentiality
statement reversed-out white. Color
typography may be used to highlight
subheads and bullets.
Header
24/26 Berthold Bodoni Antiqua Italic x
471⁄2-pica measure. Flush left with rule
below.
2-point x 471⁄2-pica measure. first level text subdivision.
Bullets: 10-point Zapf Dingbat round
Folio
bullets hang 18 points for second level text
10-point Helvetica Light. Flush right with
subdivision.
rule above.
Spacing: 11 points from baseline of rule to Footer
baseline of folio. 24-point Berthold Bodoni Antiqua Italic.
Flush right with rule below.
Head
Spacing: 11 points from baseline of footer
20/24 Helvetica Black x 471⁄2-pica
to baseline of rule.
measure.
Spacing: 1 line space between head and Rule
subhead. 2-point x 471⁄2-pica measure.

Spacing: 11 points from baseline of last Subhead Confidentiality statement

line of header to baseline of rule. 18/20 Helvetica Black x 471⁄2-pica measure.
Bullets: 14-point Zapf Dingbat square
bullets hang 18 points.
Text
18/20 Helvetica Regular x 471⁄2-pica
measure. Second level text subdivision
copy indents an additional 18 points.
35mm text slide
10-point Helvetica Light. Flush left with rule
above.
Spacing: 11 points from baseline of rule to
baseline of confidentiality statement.
Note: Confidentiality statement should be
included only when essential.
Live area
The live area for copy, charts, diagrams
etc. is indicated by the dashed box.

8.6 47.6

Lorem ipsum dolor sit amet

Slide 17 6

Consecteuer adipiseing el

■ Sed diam nonummy nibh euismod

– Tineidunt ut laoreet dolore magna aliquam erat volupat ut wisi enim
ad minim
– Veniam quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo 25.1
● Duis autem vel cum iriure dolor in hendreit.

■ Vulputate velit esse molestie

– Vel illum dolore eu feugiat nulla facilisis
– Suscipit lobortis nisl ut aliquip ex ea commodo consequat.
● Ut wisi enim ad minim veniam

IBM Software
IBM Confidential 6.3

33
 Newsletters

Newsletter formats
Although sizes may vary, newsletters
created for IBM Software typically conform
to the U.S. letter size (81⁄2 x 11), the
I.S.O. A-4 size (210mm x 297mm) or the
U.S. tabloid size (11 x 17).

Newsletters constitute an integral part of

the IBM Software visual identity program,
with formats that relate directly to those
of other IBM Software literature. The use of
the IBM Software diamond graphic,
photography, illustration and other graphic
elements, combined with the standardized
formats and typographic guidelines
in the IBM Worldwide Design Standards,
helps to maintain a unified family look.

All type should be set in Berthold Bodoni

Antiqua or Helvetica. However, the Newsletter front cover
number of different type sizes and
Volume 9
weights should be kept to a minimum. November 1995
Diagrammatic, photographic or graphic
elements may be used to convey key
communications objectives or to lend
visual interest.
Soft ware
Contents Lorem ipsum dolor
sit utwisi
Sed diam 1 euismod tineidunt ut
nonummy nibh Amet consecteuer adipi
euismod. seing eli, sed diam non
ummy nibh euismod
Tineidunt ut 3 tinidunt ut laoreet dolore
magna aliquam. magna aliquam erat volu
pat. Ut wisi enim ad
Volupat wisi 4 minim veniam, quis nos
minim veniam, trud exerci tation ullam
ullamcorper. corper suscipit lobortis
nisl ut aliquip ex ea com
Suscipit lobortis 5 modo consequat. Duis
modo consequat. autem vel cum iriure
dolor in hendreit in vulp
Duis autem vel 6 utate velit esse molestie
cum iriure dolor consequat, vel illum
vulputate velit. dolor eu feugiat nulla
facilisis at vero eros et
facilisi.
Lorem ipsum dolor sit
amet, consecteuer adipi
seing eli, sed diam non
ummy nibh euismod
tineidunt ut laoreet
dolore magna aliquam
erat volupat. Ut wisi enim
ad minim veniam, quis
Lorem ipsum
dolor sit consecteuer
9
secteuer adipiseing eli, ummy nibh euismod vel
sed diam nonummy nibh illum dolor tineidunt ut
laoreet magnat.
laoreet dolore magna ali
quam erat volupat. Ut Ut wisi enim ad
wisi enim ad minim veni minim veniam
am, quis nostrud exerci
tation ullamcorper sus Quis nostrud exerci
cipit lobortis nisl ut tation ullamcorper sus
aliquip ex ea commodo cipit lobortis nisl ut
consequat. aliquip ex ea commodo
consequat. Duis autem
Duis autem vel cum iri vel cum iriure dolor in
ure dolor in hendreit in hendreit in vulp utate
vulp utate velit esse velit esse molestie conse
molestie consequat, vel quat, vel illum dolore eu
illum dolore eu feugiat feugiat nulla at vero eros
nulla at vero eros et et facilisi.
facilisi.
Magna aliquam erat
Lorem ipsum dolor sit volupat. Ut wisi enim ad
amet, consecteuer adipi minim veniam, quis nos
seing eli, sed diam non trud exerci tation ullam
corper suscipit
lobortis nisl ut
aliquip ex ea
commodo con.

S
nostrud exerci tation
ullamcorper suscipit
lobortis nisl ut aliquip ex
ea commodo consequat.

Duis autem vel cum iri

ure dolor in hendreit in
vulputate velit esse
molestie consequat, vel
illum dolore eu feugiat
nulla facilisis at vero eros Amet consecteuer eli, sed diam
et facilisi. Lorem ipsum nonummy nibh euismod tinidunt
duis autem vel vulputate velit
dolor sit amet, con- vel illum dolore eu feugiat nulla.

34 This example, shown at 45% of actual size, is hypothetical.

 Newsletters
The prototypical layouts shown in this
guide demonstrate a variety of design
approaches for newsletters.
Detailed information about graphic
treatment and imagery can be found in
the Usage guidelines section in
the introduction to the IBM Worldwide
Software Image Guidelines.
These examples, shown at 26% of actual size, are hypothetical.
Newsletter front cover
Vol. 3, Issue 2 July 1995
In This Issue
What’s New 2 cipitm lex obortis nisl ut aliquip ealat
New Software for
First Nationwide
UNIX-based Network 3 Lorem ipsum dolor sit amet, con
IBM Listens 4 ummy nib euismod tincidunt ut laore
Australia Market
begins to Expand 4 uaoreet lor dolore magna aliquam erat
Major Performance
Improvements
for New Lotus Products 5 trud exerci tation ullamo corper sus
Programming in Focus—
System View 6 nibh euismod. Lorem ipsum dolor sit
Product Benchmarks 7 pluris ea nouiuy mmy nibh euismod
Introducing SupportLine 8 aliquam erat ut volutpat. Ut wisi enim
Homegrown Solutions
for Australian Hospitals 9 esuscipit lex obortis nisl ut aliquip ea
Did You Know? 11
Calendar 11
Newsletter inside spread
What’s New
Ut wisi enim ad minim veniam, quis
trud exerci tation ullamo corper suscip
itm lex obortis nisl ut aliquip ealat
commo wisi. Lorem ipsum dolor sit
amet, consta.
Lorem ipsum dolor sit amet, con
sectetuer adipiscing elit, sed diam non
ummy nib euismod tincidunt ut laore
dolore magna aliquam erat con quid
sect volutpat.
Lorem ipsum dolor sit amet
Ut wisi enim ad minim veniam, quis
trud exerci tation ullamo corper suscip
itm lex obortis nisl ut aliquip ea com
modo wisi. Sed diam nonummy nibh
euismod. Lorem ipsum dolor sit amet,
consect adipiscing elit, sed diam pluris
ea nouiuy mmy nibh euismod tincidunt
ut set tilaoreet dolore magna aliquam
erat ut volutpat. Ut wisi enim ad minim
adajhgfy veniam, quis nostrud exerci
tation sect ullamo corper esuscipit lex
2 obortis nisl ut aliquip ea commodo wisi.
Lorem ipsum dolor sit amet, con
sectetuer adipiscing elit, sed diam non
ummy nibh euismodm tincidunt
uaoreet lor dolore magna aliquam erat
volutpat.
Ut wisi enim ad minim
Lorem ipsum dolor sit amet, consect etu
adipiscing elit, sed diam pluris ea nou-
mmy nibh euismod tincidunt ut setry
hds tilaoreet dolore magna aliquam erat
ut volutpat. Ut wisi enim ad minim
adahsmc veniam, quis nostrud exerci
tation sect ullamo corper esuscipit lex
obortis nisl ut aliquip ea commodo wisi.
Lorem ipsum dolor sit amet, con
sectetuer adipiscing elit, sed diam non
ummy nibh euismodgti tincidunt
uaoreet lor dolore magna aliquam erat
volutpat.
Software News
AIX in Focus Conference
Ut wisi enim ad minim veniam, quis
trud exerci tation ullamo corper sus
commo wisi. Lorem ipsum dolor sit
amet, consta.
sectetuer adipiscing elit, sed diam non
dolore magna aliquam erat con quid
sect volutpat.
Lorem ipsum dolor sit amet
Ut wisi enim ad minim veniam, quis
cipitm lex obortis nisl ut aliquip ea
commodo wisi. Sed diam nonummy
amet, consect adipiscing elit, sed diam
tincidunt ut set tilaoreet dolore magna
ad minim adajhgfy veniam, quis nos
trud exerci tation sect ullamo corper
commodo wisi. Lorem ipsum dolor
sit amet, consectetuer adipiscing elit,
sed diam nonummy nibh euismodm
tincidunt uaoreet lor dolore magna
aliquam erat volutpat.
Ut wisi enim ad minim
Lorem ipsum dolor sit amet, consect
etu adipiscing elit, sed diam pluris
ea nou-mmy nibh euismod tincidunt
ut setryhds tilaoreet dolore magna
aliquam erat ut volutpat.
Lorem ipsum dolor sit amet, consect
adipiscing elit, sed diam pluris ea
nouiuy mmy nibh euismod tincidunt ut
set tilaoreet dolore magna aliquam erat
ut volutpat. Ut wisi enim ad minim ada
jhgfy veniam, quis nostrud exerci tation
sect ullamo corper esuscipit lex obortis
nisl ut aliquip ea commodo wisi. Lorem
ipsum dolor sit amet, consectetuer adip
iscing elit, sed diam nonummy nibh
euismodm tincidunt uaoreet lor dolore
magna aliquam erat volutpat.
Lorem ipsum dolor sit amet, consect etu
adipiscing elit, sed diam pluris ea nou
mmy nibh euismod tincidunt ut setry
hds tilaoreet dolore magna aliquam erat
ut volutpat. Ut wisi enim ad minim
adahsmc veniam, quis nostrud exerci
tation sect ullamo corper esuscipit lex
obortis nisl ut aliquip ea commodo wisi.
Lorem ipsum dolor sit amet, con
sectetuer adipiscing elit, sed diam non
ummy nibh euismodgti tincidunt
uaoreet lor dolore magna aliquam erat
volutpat.
Ut wisi enim ad minim veniam, quis nos
trud exerci tation ullamo corper suscipi
tyt lex obortis nisl ut aliquip ealat com
modo wisi. Lorem ipsum dolor sit amet,
const sectetuer adipiscing elit, com erat
modo wisioi. Lorem ipsum dolor sit
amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt
ut laore dolore magna aliquam erat sect
unum volutpat.
Ut wisi enim ad minim veniam, quiiyts
trud exerci tation ullamo corper sus
cipidt lex obortis nisl ut aliquip ea com
modo wisi. Sed diam nonummy nibh
euismod.
Commodo wisi lorem ipsum dolor te sit
amet, consectetuer adipiscing elit, lex
obos nisl ut aliquip commodo wisi.
Pro consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt
ut tet laoreet dolore magna aliquam erat
volutre pat. Ut wisi enim minim.
Lorem ipsum dolor sit amet, consect
adipiscing elit, sed diam pluris ea
nouiuy mmy nibh euismod tincidunt ut
set tilaoreet dolore magna aliquam erat
ut volutpat. Ut wisi enim ad minim
adajhgfy veniam, quis nostrud exerci
tation sect ullamo corper esuscipit lex
obortis nisl ut aliquip ea commodo
wisi. Lorem ipsum dolor sit amet, con
sectetuer adipiscing elit, sed diam non
ummy nibh euismodm tincidunt
volutpat.
Lorem ipsum dolor sit amet, consect
etu adipiscing elit, sed diam pluris ea
nou-mmy nibh euismod tincidunt ut
setryhds tilaoreet dolore magna ali
quam erat ut volutpat. Ut wisi enim ad
minim adahsmc veniam, quis nostrud
exerci tation sect ullamo corper esus
cipit lex obortis nisl ut aliquip ea com
modo wisi. Lorem ipsum dolor sit
amet, consect etuer adipiscing elit, sed
diam nonummy nibh euismodgti tin
cidunt uaoreet lor dolore magna ali
quam erat volutpat.
Ut wisi enim ad minim veniam, quis
nos trud exerci tation ullamo corper
suspityt lex obortis nisl ut aliquip ealat
commodo wisi. Lorem ipsum dolor sit
amet, const sectetuer adipiscing elit,
commodo wisioi. Lorem ipsum dolor
sit amet, con sectetuer adipiscing elit,
sed diam nibh euismod tincidunt ut
laore dolore magna aliquam erat sect
unum volutpat.
AIX (continued)
Ut wisi enim ad minim veniam, quis
trud exerci tation ullamo corper suscip
itm lex obortis nisl ut aliquip ealat
commo wisi. Lorem ipsum dolor sit
amet, consta.
Lorem ipsum dolor sit amet, con
sectetuer adipiscing elit, sed diam non
ummy nib euismod tincidunt ut laore
dolore magna aliquam erat con quid
sect volutpat.
Lorem ipsum dolor sit amet
Ut wisi enim ad minim veniam, quis
trud exerci tation ullamo corper suscip
itm lex obortis nisl ut aliquip ea com
modo wisi. Sed diam nonummy nibh
euismod. Lorem ipsum dolor sit amet,
consect adipiscing elit, sed diam pluris
ea nouiuy mmy nibh euismod tincidunt
ut set tilaoreet dolore magna aliquam
erat ut volutpat. Ut wisi enim ad minim
adajhgfy veniam, quis nostrud exerci
tation sect ullamo corper esuscipit lex
obortis nisl ut aliquip ea commodo wisi.
Lorem ipsum dolor sit amet, con
sectetuer adipiscing elit, sed diam non
ummy nibh euismodm tincidunt
uaoreet lor dolore magna aliquam erat
volutpat.
Ut wisi enim ad minim
Lorem ipsum dolor sit amet, consect etu
adipiscing elit, sed diam pluris ea nou
mmy nibh euismod tincidunt ut setry
hds tilaoreet dolore magna aliquam erat
ut volutpat. Ut wisi enim ad minim
adahsmc veniam, quis nostrud exerci
tation sect ullamo corper esuscipit lex
obortis nisl ut aliquip ea commodo wisi.
Lorem ipsum dolor sit amet, con
sectetuer adipiscing elit, sed.
New Software for UNIX Networks A personal
Ut wisi enim ad minim veniam, quis trud exerci tation ullamo corper suscipitm lex
perspective...
obortis nisl ut aliquip ealat commo wisi. Lorem ipsum dolor sit amet, consta. Ut wisi enim ad
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nib minim veniam, quis
euismod tincidunt ut laore dolore magna aliquam erat con quid sect volutpat. trud exerci tation
ullamo corper susci
pitm lex obortis nisl
Lorem ipsum dolor sit amet ut aliquip ealat
Ut wisi enim ad minim veniam, quis trud exerci tation ullamo corper suscipitm commo wisi. Lorem
lex obortis nisl ut aliquip ea commodo wisi. Sed er diam nonummy nibh euismod. ipsum dolor amet.
Lorem ipsum dolor sit amet, consect adipiscing elit, sed diam pluris ea nouiuy
Lorem ipsum dolor sit amet, consectetuer
mmy nibh euismod tincidunt ut set tilaoreet dolore magna aliquam erat ut volut
adipiscing elit, sed diam nonummy nib
pat. Ut wisi enim ad minim adajhgfy veniam, quis nostrud exerci tation sect ullamo
euismod tincidunt ut laore dolore magna
corper esuscipit lex obortis nisl ut aliquip ea commodo wisi. Lorem ipsum dolor sit
aliquam erat con quid sect volutpat.
amet, consectetuer adipiscing elit, sed diam nonummy nibh euismodm tincidunt
uaoreet lor dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis trud
exerci tation ullamo corper suscipitm lex
obortis nisl ut aliquip ea commodo wisi.
Ut wisi enim ad minim Sed diam nonummy nibh euismod. Lorem
Lorem ipsum dolor sit amet, consect etu adipiscing elit, sed diam pluris ea nou ipsum dolor sit amet, consect adipiscing elit,
mmy nibh euismod tincidunt ut setryhds tilaoreet dolore magna aliquam erat ut sed diam pluris ea nouiuy mmy nibh ut set
volutpat. Ut wisi enim ad minim adahsmc veniam, quis nostrud exerci tation sect tilaoreet dolore magna aliquam erat ut
ullamo corper esuscipit lex obortis nisl ut aliquip ea commodo wisi. Lorem ipsum volutpat. Ut wisi enim ad minim adajhgfy
dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismodgti veniam, quis nostrud exerci tation sect
tincidunt uaoreet lor dolore magna aliquam erat volutpat. ullamo corper esuscipit lex obortis nisl ut
aliquip ea commodo wisi. Lorem ipsum
Ut wisi enim ad minim veniam, quis nos trud exerci tation ullamo corper suscipit dolor sit amet, consectetuer adipiscing elit, 3
lex obortis nisl ut aliquip ealat commodo wisi. Lorem ipsum dolor sit amet, const sed diam nonummy nibh euismodm uaoreet
sectetuer adipiscing elit, commodo wisioi. Lorem ipsum dolor sit amet, con lor dolore magna aliquam erat volutpat.
sectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laore
dolore magna aliquam erat sect unum volutpat. Lorem ipsum dolor sit amet, consect etu
adipiscing elit, sed diam pluris ea nibh ut
Ut wisi enim ad minim veniam, quiiyts trud exerci tation ullamo corper suscipidt setryhds tilaoreet dolore magna aliquam.
lex obortis nisl ut aliquip ea commodo wisi. Sed diam nonummy nibh erat
euismod.Commodo wisi lorem ipsum dolor te sit amet, consectetuer adipiscing
elit, suscipit lex obos nisl ut aliquip commodo wisi.
Lorem ipsum dolor sit amet
Ut wisi enim ad minim veniam, quis trud
exerci tation ullamo corper suscipitm lex
obortis nisl ut aliquip ea commodo wisi. Sed
diam nonummy nibh euismod. Lorem
ipsum dolor sit amet, consect adipiscing
elit, sed diam pluris ea nouiuy mmy nibh
euismod tincidunt ut set tilaoreet dolore
magna aliquam erat ut volutpat. Ut wisi
enim ad minim adajhgfy veniam, quis nos
trud exerci tation sect ullamo corper esus
cipit lex obortis nisl ut aliquip ea commodo
wisi. Lorem ipsum dolor sit amet, con
sectetuer adipiscing elit, sed diam werat
nonuaoreet lor dolore magna.
35
 Reference guides

Reference guide formats Brochure formats

Reference guides created for IBM
Software can be produced in standardized
brochure, booklet or flyer formats (U.S.
and I.S.O. sizes).
Product Name Reference Guide
Optional date
All formatting and typographic specifica-
tions for reference guides are identical
to those delineated for reference guides in
the IBM Worldwide Design Standards,
with the addition of the IBM Software
front cover diamond graphic. Utilize the
reference guide templates on the CD-ROM
and add the IBM Software diamond
according to the brochure, booklet or flyer
guidelines pages.

The reference guide templates show

both U.S. and I.S.O. sizes. Designs must
always accommodate both formats,
as one layout may be adapted for use in
the alternative size.

Copy should always be short enough

to allow room for translations to other
languages. Translations usually increase
copy length by 20 percent.

U.S. booklet format A-5 booklet format Flyer format

formats

Product Name Reference

Product Name Reference Guide Product Name Reference Guide Guide
Optional date Optional date Optional date

36 Layouts shown at 26% of actual size.

 Reference guides

The prototypical covers shown in this Brochure formats

guide demonstrate a variety of design
approaches for reference guides.

Detailed information about graphic

Product Name Reference Guide
treatment and imagery can be found in Optional date
the Usage guidelines section in
the introduction to the IBM Worldwide
Software Image Guidelines.

Note: There may be instances where a

graphic is not already available for an
IBM Software product. In such cases,
use photography, illustration, graphics,
typography etc. to create a dynamic
treatment of the IBM Software diamond.
However, any graphic imagery developed
for the diamond should not be used as a MQ Series
standalone logo or product identifier.

U.S. booklet format A-5 booklet format Flyer formats

format

Product Name Reference Guide

Optional date
Product Name Reference Guide
Optional date
3Product Name Reference
Guide
Optional date

9
These examples, shown at 26% of actual size, include both hypothetical and actual samples. 37
 Electronic media: Diskette labels

Diskette label formats Logo Sign-off text, copyright

The diskette label format is used for
self-adhesive labels to be adhered to
standard 31⁄2 diskettes.
Diskette labels created for IBM Software
sales promotion measure 23⁄4 x 23⁄4
(70mm x 70mm).
The addition of the IBM Software diamond
graphic has necessitated minor formatting
and typographic modifications to the
specifications for labels delineated in the
IBM Worldwide Design Standards.
Accordingly, complete specifications for
IBM Software diskette labels are provided
below. Either modify the IBM Worldwide
Design Standards diskette label template
on the CD-ROM per the diagram below or
recreate the diskette label format entirely.
8-stripe logo, 3 picas wide. Include register information, instructions etc.
mark. Logo can print either positive (black 51⁄2 /6 Helvetica Light formatted as shown.
or IBM Blue) or negative (white). IBM Blue 3 points additional leading between
logos should be used only on solid white paragraphs.
backgrounds.
Copyright symbol and register mark hang
Pick up logo directly from the diskette label 5 points in gutter.
template on the IBM Worldwide Design
Standards CD-ROM. Register mark must IBM Software diamond
be included. The diamond is a 53⁄4-pica square, tilted at
a 37° angle, and bleeds off the right edge.
Subject identifier
9/11 Berthold Bodoni Antiqua x 72⁄3-pica
measure (no hyphenation).
Promotional headline
12/14 Berthold Bodoni Antiqua Italic x
92⁄3-pica measure (no hyphenation).
Headlines are not to exceed 2 lines.

Copy should always be short enough

to allow room for translations to other
languages. Translations usually increase
copy length by 20 percent.

These specifications are to be used as

7.11 7.8
a position and style guide only.
GV00-0000-00
Please note that layout measures are Corporation
For Demonstration only.
All Rights Reserved
13mm
specified in picas and points (e.g., 1.2 International Business Machines
OS/2 is a registered trademark of ®
Corporation 1995
International Business Machines ©

picas means 1 pica plus 2 points). .6

4mm
.9.
All type is flush left, ragged right, upper- Subject identifier
and lowercase. goes here
3.9

Size
23⁄4 x 23⁄4 (70mm x 70mm) trimmed. Promotional headline
53mm goes here
Stock
Dull-finished adhesive label; varnish for
durability, if feasible.
Insert diskette in drive A, type A: Install, press enter.
Requires either IBM OS/2® Version 2.1 with WIN-OS/2
support, or Windows™ Version 3.1
.10.

1 2 7.8 1.2 3

70mm

38 Layout shown actual size.

 Electronic media: Diskette labels

The prototypical layouts shown in this
guide demonstrate a variety of design
approaches for promotional diskette
labels.
Detailed information about graphic
treatment and imagery can be found in
the Usage guidelines section in
the introduction to the IBM Worldwide
Software Image Guidelines.
Note: There may be instances where
a graphic is not already available for an
IBM Software product. In such cases,
use photography, illustration, graphics,
typography etc. to create a dynamic
treatment of the IBM Software diamond.
However, any graphic imagery developed
for the diamond should not be used
as a standalone logo or product identifier.

Diskette front Diskette back

© International Business Machines
Subject identifier Corporation 1995
All Rights Reserved
goes here For Demonstration only.
GV00-0000-00
® OS/2 is a registered trademark of
International Business Machines
Corporation

Promotional headline
goes here

Insert diskette in drive A, type A: Install, press enter.

Requires either IBM OS/2® Version 2.1 with
WIN-OS/2 support, or Windows™ Version 3.1

Diskette front Diskette front

Subject identifier Subject identifier
goes here goes here

Promotional Promotional
headline goes here headline goes here.

Insert diskette in drive A, type A: Press enter.

Requires either IBM OS/2® Version 2.1
with WIN-OS/2 support, or Windows™ Version 3.1

These examples, shown at 64% of actual size, are hypothetical. 39

 Electronic media: Video jackets

Video jacket formats The spine diamond is a 42⁄3-pica square,

Video jackets created for IBM Software
sales promotion measure 101⁄8 x 73⁄4
(257mm x 197mm) flat. When folded,
front and back covers each measure
41⁄2 x 73⁄4 (114mm x 197mm), with a
11⁄8 x 73⁄4 (29mm x 197mm) spine.
tilted at a 37° angle, and is cropped off at
its intersection with the spine fold.
The front cover diamond is a 20-pica
square, tilted at a 37° angle, and bleeds off
the right edge.

All formatting and typographic specifi-

cations for video jackets are identical to
those delineated for video jackets in
the IBM Worldwide Design Standards,
with the addition of the IBM Software
front cover and spine diamond graphics.
Utilize the video jacket template on
the CD-ROM and add the IBM Software
diamond graphics according to the
diagram below.

Specifications are provided here for the

front cover and spine diamonds only;
all other video jacket specifications are
contained in the IBM Worldwide Design
Standards.

Copy should always be short enough 1.3

to allow room for translations to other
languages. Translations usually increase 5
copy length by 20 percent.

Subject identifier goes here Subject identifier goes here

Please note that layout measures are
specified in picas and points (e.g., 1.2
picas means 1 pica plus 2 points).
Lorem ipsum dolor sit amet
Subject identifier goes here

Consect etuer adipiscing elit, sed diam Promotional headline goes here
nonummy nibh euismod tincidunt
utrasi laoreet dolore magna aliquam Optional subhead or sub-points go here
erat quid volutpat. Ut wisi enim ad
minim veniam, ut nostrud exerci tation
ullamo corper suscipit lex obortis nisl
quis aliquip eras wisi. Lorem ipsum
amet, consect.

© International Business Machines Corporation 1995

IBM Geography
Department ABC
1234 Street Address
City, State, Province
Country, Postal Code

Lorem Consect Lorem

Compatible Compatible Compatible
Lorem ipsum dolore

2.5
G000-0000-00

G000-0000-00
G000-0000-00 Lorem ipsum dolore 3.10

40 Layout shown at 45% of actual size.

 Electronic media: Video jackets

The prototypical layouts shown in this

guide demonstrate a variety of design
approaches for sales promotional
video jackets.

Detailed information about graphic

treatment and imagery can be found in Subject identifier goes here Subject identifier goes here
the Usage guidelines section in
the introduction to the IBM Worldwide
Software Image Guidelines.
Lorem ipsum dolor sit amet

Subject identifier goes here

Consect etuer adipiscing elit, sed diam Promotional headline goes here
Note: There may be instances where nonummy nibh euismod tincidunt
utrasi laoreet dolore magna aliquam Optional subhead or sub-points go here
erat quid volutpat. Ut wisi enim ad
a graphic is not already available for an minim veniam, ut nostrud exerci tation
ullamo corper suscipit lex obortis nisl
IBM Software product. In such cases, quis aliquip eras wisi. Lorem ipsum
amet, consect.
use photography, illustration, graphics,
typography etc. to create a dynamic
treatment of the IBM Software diamond.
However, any graphic imagery developed © International Business Machines Corporation 1995

for the diamond should not be used IBM Geography

Department ABC
1234 Street Address
as a standalone logo or product identifier. City, State, Province
Country, Postal Code

Lorem Consect Lorem

Compatible Compatible Compatible
G000-0000-00
Lorem dolore

G000-0000-00
G000-0000-00 Lorem ipsum dolore

Subject identifier goes here Subject identifier goes here

Lorem ipsum dolor sit amet

Subject identifier goes here

Consect etuer adipiscing elit, sed diam Promotional headline goes here
nonummy nibh euismod tincidunt
utrasi laoreet dolore magna aliquam Optional subhead or sub-points go here
erat quid volutpat. Ut wisi enim ad
minim veniam, ut nostrud exerci tation
ullamo corper suscipit lex obortis nisl
quis aliquip eras wisi. Lorem ipsum
amet, consect.

© International Business Machines Corporation 1995

IBM Geography
Department ABC
1234 Street Address
City, State, Province
Country, Postal Code

Lorem Consect Lorem

Compatible Compatible Compatible
Lorem ipsum dolore
G000-0000-00

G000-0000-00
G000-0000-00 Lorem ipsum dolore

These examples, shown at 45% of actual size, are hypothetical. 41

 Electronic media: CD-ROM case inserts

CD-ROM case insert
Front and back cover formats
There are two different formats for
IBM Software CD-ROM case inserts:
promotional and product.
Promotional CD-ROM case inserts
created for IBM Software measure
43⁄4 x 43⁄4 (120.5mm x 120.5mm). They
may be either multi-page booklets
or single sheets printed two sides that
are inserted in the front of CD-ROM
jewel cases.
The addition of the IBM Software
diamond graphic has necessitated minor
formatting and typographic modifications
to the specifications for CD-ROM case
inserts delineated in the IBM Worldwide
Design Standards. Accordingly, complete
specifications for IBM Software
promotional CD-ROM case inserts are
provided below. Either modify the IBM
Worldwide Design Standards CD-ROM
case insert template per the diagram
below or recreate the CD-ROM case
insert format entirely.
Copy should always be short enough
to allow room for translations to other
languages. Translations usually increase
copy length by 20 percent.
Product CD-ROM case inserts are often
“Print on demand,” and as such, adhere
to a different layout; refer to Software
Packaging, IBM Graphic Design Guide,
Release 1.2, 10/94 (new release
scheduled early 1996), for specifications
and design guidelines.

CD-ROM case insert

Front cover, inserted into jewel case

Subject identifier goes

here

Promotional headline
goes here

For Demonstration G000-0000-00

Lorem ipsum set amet con quid diam CDROM0000000
extempor sect pluribus unum

42 This example, shown actual size, is hypothetical.

 Electronic media: CD-ROM case inserts

The prototypical covers shown in this
guide demonstrate a variety of design
approaches for CD-ROM case front insert
covers.
Detailed information about graphic
treatment and imagery can be found in
the Usage guidelines section in
the introduction to the IBM Worldwide
Software Image Guidelines.
Note: There may be instances where
a graphic is not already available for an
IBM Software product. In such cases,
use photography, illustration, graphics,
typography etc. to create a dynamic
treatment of the IBM Software diamond.
However, any graphic imagery developed
for the diamond should not be used
as a standalone logo or product identifier.

Back cover Front cover

Subject identifier goes

here

© International Business Machines Corporation 1995

IBM Geography
Promotional headline
Department ABC
1234 Street Address
City, State, Province
goes here
Country, Postal Code

Lorem Consect Lorem

Compatible Compatible Compatible

For Demonstration G000-0000-00

Lorem ipsum set amet con quid diam CDROM0000000
G000-0000-00 extempor sect pluribus unum

Front cover Front cover Front cover

Subject identifier goes Subject identifier goes Subject identifier goes

here here here

Promotional headline Promotional headline Promotional headline

goes here goes here goes here

For Demonstration G000-0000-00 For Demonstration G000-0000-00 For Demonstration G000-0000-00

Lorem ipsum set amet con quid CDROM0000000 Lorem ipsum set amet con quid diam CDROM0000000 Lorem ipsum set amet con quid diam CDROM0000000
diam extempor sect pluribus unum extempor sect pluribus unum extempor sect pluribus unum

These examples, shown at 47% of actual size, are hypothetical. 43

 Electronic media: CD-ROM case inserts

These specifications are to be used as Size Copyright notice, address and

a position and style guide only.
Please note that layout measures are
specified in picas and points (e.g., 1.2
picas means 1 pica plus 2 points).
All type is flush left, ragged right, upper-
and lowercase.
43⁄4 x 43⁄4 (120.5mm x 120.5mm) trimmed,
folded or bound.
Back cover logo
8-stripe logo, 5 pica plus 10 points wide.
Include register mark. Logo can print either
positive (black or IBM Blue) or negative
(white). IBM Blue logos should be used
only on solid white backgrounds.
Pick up logo from the CD-ROM case insert
cover template on the IBM Worldwide
Design Standards CD-ROM. Register
mark must be included.
disclaimers
7/10 Helvetica Light formatted as shown.
5 points additional leading between
paragraphs.
Copyright symbol and register mark hang
8 points in gutter.
Recycled mark
Pick up recycled mark directly from the
CD-ROM insert cover template on the IBM
Worldwide Design Standards CD-ROM.

13.6 2

1.6

2.2

3.10

© International Business Machines Corporation 1995

IBM Geography
Department ABC
1234 Street Address
City, State, Province
Country, Postal Code

19.6

Lorem Consect Lorem

Compatible Compatible Compatible

G000-0000-00

44 Layout shown actual size.

 Electronic media: CD-ROM case inserts

Compatibility mark captions Front cover logo Promotional headline

6/7 Helvetica Light x 131⁄2-pica measure.
Rule
1
⁄4-point x 131⁄2-pica measure.
Bar code
Use smallest possible bar code.
Bar code number
Omit computer-set bar code number and
reset 7-point Helvetica Light.
8-stripe logo, 5 pica plus 10 points wide. 22/24 Berthold Bodoni Antiqua Italic x
No register mark. Logo can print either 183⁄4-pica measure (no hyphenation).
positive (black or IBM Blue) or negative
Headlines are not to exceed 2 lines.
(white). IBM Blue logos should be used
only on solid white backgrounds.
Sign-off text
Pick up logo from the CD-ROM case insert 7/10 Helvetica Light x 93⁄4-pica measure.
cover template on the IBM Worldwide
G-number and CD-ROM number
Design Standards CD-ROM.
7/10 Helvetica Light formatted as shown.
Subject identifier
IBM Software diamond
12/14 Berthold Bodoni Antiqua Regular x
The diamond is an 111⁄2-pica square, tilted
10picas plus 5 points measure (no
at a 37° angle, and bleeds off the right
hyphenation).
edge.

2 4.9 5 1.3 4.2 3.8 5.10

1.6

Subject identifier goes

2.2
here

3.10

Promotional headline
goes here

19.6

For Demonstration G000-0000-00

Lorem ipsum set amet con quid diam CDROM0000000
extempor sect pluribus unum

Layout shown actual size. 45

 Electronic media: CD-ROM case inserts

CD-ROM case inserts Copy should always be short enough

Inside spread formats to allow room for translations to other
CD-ROM case inserts created for IBM languages. Translations usually increase
Software measure 43⁄4 x 43⁄4 (120.5mm copy length by 20 percent.
x 120.5mm). Inside spread formats
are utilized when inserts are multi-page Product CD-ROM case inserts are often
booklets. “Print on demand,” and as such, adhere to
a different layout; refer to Software
Minor formatting and typographic Packaging, IBM Graphic Design Guide,
modifications have been made to the Release 1.2, 10/94 (new release
specifications for CD-ROM case insert scheduled early 1996), for specifications
inside spreads delineated in the IBM and design guidelines.
Worldwide Design Standards. In addition,
alternative one-column formats have
been developed. Accordingly, complete
specifications for IBM Software promo-
tional CD-ROM case insert inside spreads
are provided below. Utilize the CD-ROM
case insert inside spread template
on the IBM Worldwide Design Standards
CD-ROM, making additional layout
and typographic modifications indicated.

CD-ROM case insert

Inside spread

First edition (December 1995) Table of contents

This edition applies to release 1 of IBM SystemView for About this CD-ROM 1
AIX, program number 5765-527, and to all subsequent
releases and modifications until otherwise indicated in System requirements for CD Showcase 2
new editions or Technical Newsletters.
Getting started 3
Consult the latest edition of the applicable IBM system Adding and mounting a CD-ROM file system 3
bibliography for current information on this product. Running the CD Showcase program 4

Address your comments about this publication to: List of products 5

IBM Nordiska Laboratorier Product manuals 7
External Interface Development
Box 962 Ordering information 8
S-181 09 Lindingö Ordering IBM products 8
Sweden
Locked licensed products 9
Obtaining trial NetLS product passwords 10
General registration information 10

Before you request a NetLS product password 11

Information returned by IBM Registration Center 12
© International Business Machines Corporation 1995. All Rights Reserved.

Note to U.S. Government Users — Documentation related to restricted

rights —Use, duplication or disclosure is subject to restrictions set forth in GSA
ADP Schedule Contract with IBM Corp. iii

46 This example, shown at 72% of actual size, is hypothetical.

 Electronic media: CD-ROM case inserts

The prototypical layouts shown in this

guide demonstrate a variety of design
approaches for CD-ROM case insert
inside spreads.

Detailed information about graphic One-column (wide) format

treatment and imagery can be found in
the Usage guidelines section in
the introduction to the IBM Worldwide
Software Image Guidelines.
Dolore set amet con quid diam.
Lorem ipsum dolor sit amet
Consectetuer adipiscing elit, sed ut diam ut nonummy nibh euismod tin
cidunt utra laoreet dolore magna aliquam erat volut pat. Ut wisi enim ad
minim veniam, quis nostrud.
Ullamo corper suscipit lex obortis nisl ut aliquip ea commodo wisi.
Lorem ipsum dolor sit amet, consect etuer adipiscing elit, sed diam non
ummy nibh euismod tincidunt ut dolore magna aliam quam volutpat.
Ut wisi enim ad minim veniam wisi
Quis nos trud exerci tation ullamo corper suscipit lex obortis nisl ut
aliquip ea com modo wisi. Lorem ipsum dolor sit amet, con ea ut wisi.
Consectetuer ea adipiscing elit, sed cidunt ut laoreet dolore magna
Dolor sit amet, consect etuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliam quam erat volutpat.
Lorem ipsum dolor sit amet
Consectetuer adipiscing elit, sed diam ut nonummy nibh euismod tin
dolore magna aliquam erat. Laoreet dolore magna lex obortis nisl ut
aliquip ea coaliam quam erat volutpat. Quis nos trud exerci.
Function Description

Quis nos Consectetuer adipiscing elit, sed diam ut nonummy nibh

Ut wisi enim ad minim veniam wisi
euismod tincidunt utra laoreet magna aliquam erat
Quis nos trud exerci tation ullamo corper suscipit lex obortis nisl ut
volut pat. Ut wisi enim ad minim veniam, quis nostrud
aliquip ea com modo wisi. Lorem ipsum dolor sit amet, con ea ut wisi.
exerci tation. Euismod tincidunt
Consectetuer ea adipiscing elit, sed cidunt ut laoreet dolore magna.
Veniam, quis nos trud exerci tation ullamo corper suscipit Consectetuer Euismod Lorem ipsum dolor sit amet, con ea ut wisi. Consectetuer
adipiscing elit, sed ut diam ut nonummy nibh euismod tincidunt utra adipiscing elit, sed cidunt ut laoreet dolore magna Dolor
laoreet dolore magna aliquam erat volut pat. Ut wisi enim ad minim amet, consect etuer adipiscing elit
veniam, quis nostrud.
20 21

Two-column format

Lorem ipsum dolore set amet con quid diam
unum pluribus con quid wisi.
Lorem ipsum dolor sit amet
Consectetuer adipiscing elit, sed
ut diam ut nonummy nibh euis
mod tincidunt utra laoreet dolore
magna erat volut pat. Ut wisi enim
ad minim veniam, quis nostrud.
Ullamo corper suscipit lex obortis
nisl ut aliquip ea commodo wisi.
Lorem ipsum dolor sit amet, con
sect etuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt
ut laoreet dolore magna aliam
quam erat volutpat. Laoreet
dolore magna lex obortis nisl ut
aliquip ea coaliam quam erat
volutpat. Quis nos trud exerci.
4 5
Ut wisi enim ad minim
veniam wisi
Quis nos trud exerci tation ullamo
corper suscipit lex obortis nisl ut
aliquip ea com modo wisi. Lorem
ipsum dolor sit amet, con ea ut
wisi. Consectetuer ea adipiscing
elit, sed cidunt ut laoreet dolore
magna. Veniam, quis nos trud
exerci tation ullamo corper sus
cipit Consectetuer adipiscing elit,
sed ut diam ut nonummy nibh
euismod tincidunt utra laoreet
dolore magna aliquam erat volut
pat. Ut wisi enim ad minim
veniam, quis nostrud.
Ut wisi enim ad minim Lorem ipsum dolor sit amet
veniam wisi Consectetuer adipiscing elit, sed
Quis nos trud exerci tation ullamo diam ut nonummy nibh euismod
corper suscipit lex nisl ut aliquip tincidunt utra laoreet dolore. Ut
ea com modo wisi. Lorem ipsum magna aliquam erat volut patwisi
dolor sit amet, con ea ut wisi. enim ad dolore magna lquam erat.
Laoreet dolore magna lex obortis
Consectetuer ea adipiscing elit, nisl ut aliquip ea coaliam quam
sed cidunt ut laoreet dolore magna erat volutpat. Quis nos trud exerci.
Dolor sit amet, consect etuer adip-
iscing elit, sed diam nonummy
nibh euismod tincidunt ut dolore
magna aliam quam erat volutpat.
Nonummy nibh euismod tin
cidunt utra laoreet dolore magna
aliquam erat volut pat. Ut wisi
enim ad minim veniam, nostrud.
Ea adipiscing elit, sed cidunt ut
laoreet dolore magna. Veniam,
quis nos trud tation ullamo corper
suscipit Consectetuer adipiscing
elit, sed ut diam ut nonummy nibh

One-column (narrow) format

Ipsum dolore set amet con quid diam unum. Ut wisi enim ad minim veniam wisi
Quis nos trud exerci tation ullamo corper suscipit lex
obortis nisl ut aliquip ea com modo wisi. Lorem ipsum
dolor sit amet, con ea ut wisi. Consectetuer ea elit, sed.

Adipiscing elit, sed diam nonummy nibh euismod tin

Ullamo corper suscipit lex obortis cidunt ut laoreet dolore magna aliam quam erat volutpat.
Consectetuer adipiscing elit, sed ut diam ut nonummy Consectetuer adipiscing elit, sed diam ut nonummy nibh
nibh euismod tincidunt utra laoreet magna aliquam erat euismod tincidunt utra laoreet dolore magna aliquam erat
volut pat. Ut wisi enim ad minim veniam, quis nostrud. volut pat. Ut wisi enim ad minim veniam, quis nostrud
exerci tation. Euismod tincidunt utra laoreet dolore.
Ullamo corper suscipit lex obortis nisl ut aliquip ea com
modo wisi. Lorem ipsum dolor sit amet, consect etuer
adipiscing elit, sed diam nonummy nibh euismod tin-
cidunt ut laoreet dolore magna aliam quam erat volutpat.

Ut wisi enim ad minim veniam wisi

Quis nos trud exerci tation ullamo corper suscipit lex
obortis nisl ut aliquip ea com modo wisi. Lorem ipsum
dolor sit amet, con ea ut wisi. Consectetuer ea adipiscing
elit, sed cidunt ut laoreet dolore magna. Veniam, quis
nos trud exerci tation ullamo corper suscipit Consectetuer
adipiscing elit, sed ut diam ut nonummy nibh euismod
tincidunt utra laoreet dolore magna aliquam erat volut
10 11
pat. Ut wisi enim ad minim veniam, quis nostrud.

These examples, shown at 47% of actual size, are hypothetical. 47

 Electronic media: CD-ROM case inserts

These specifications are to be used as Size Text

a position and style guide only.
Please note that layout measures are
specified in picas and points (e.g., 1.2
picas means 1 pica plus 2 points).
All type is flush left, ragged right, upper-
and lowercase.
43⁄4 x 43⁄4 (120.5mm x 120.5mm) trimmed,
folded or bound.
Headline
12/14 Berthold Bodoni Antiqua Italic x
191⁄2-pica measure.
Subheads
9/12 Helvetica Black subheads x
191⁄2-pica measure (one-column formats)
or 111⁄2-measure (two-column formats).
Spacing: 2 line spaces above subheads.
10/12 Berthold Bodoni Antiqua Light x
191⁄2-pica measure (one narrow column),
241⁄4-pica measure (one wide column) or
111⁄2-pica measure (two columns).
Spacing: 1 line space between
paragraphs.
Bullets: Bullets hang 6 points in gutter.
Note: 9/12 Helvetica Light text may be
used as an alternate to Berthold Bodoni
Antiqua Light.

4.9 6.9 1.3 11.6 2

1.6

Lorem ipsum dolore set amet con quid diam

unum pluribus con quid wisi.
6

Lorem ipsum dolor sit amet

Consectetuer adipiscing elit, sed ut diam ut nonummy
nibh euismod tincidunt utra laoreet dolore magna ali
quam erat volut pat. Ut wisi enim ad veniam, quis nostrud.

Ullamo corper suscipit lex obortis nisl ut aliquip ea com

modo wisi. Lorem ipsum dolor sit amet, consect etuer
adipiscing elit, sed diam nonummy nibh euismod tin
cidunt ut laoreet dolore magna aliam quam erat volutpat.
19.6

Ut wisi enim ad minim veniam wisi

Quis nos trud exerci tation ullamo corper suscipit lex
obortis nisl ut aliquip ea com modo wisi. Lorem ipsum
dolor sit amet, con ea ut wisi. Consectetuer ea adipiscing
elit, sed cidunt ut laoreet dolore magna. Veniam, quis nos
trud exerci tation ullamo corper suscipit Consectetuer
adipiscing elit, sed ut diam ut nonummy nibh euismod
tincidunt utra laoreet dolore magna aliquam erat volut
pat. Ut wisi enim ad minim veniam, quis nostrud.

48 Layout shown actual size.

 Electronic media: CD-ROM case inserts

Captions
10/12 Berthold Bodoni Antiqua Italic x
111⁄2-pica measure.
Note: 9/12 Helvetica Light Italic captions
may be used as an alternate to Berthold
Bodoni Antiqua Italic.
The margin between photographs and
adjacent text type columns is 1 pica plus 3
points.
Charts
Chart headline: 8/12 Helvetica Black Italic.
12 points from baseline of 4-point rule
above to baseline of type, and 6 points
from baseline of type to 1⁄4-point rule below.
Insert 6 points additional leading between
headline and chart text.
Chart text: 8/12 Helvetica Light. 6 points
from baseline of type to 1⁄4-point rule below.
Insert 6 points additional leading between
items.

Tabs for columns should be set to

whatever best suits the information being
presented, aligning with other text type
whenever possible.

2 4.9 6.9 1.3 11.6

1.6
Ut wisi enim ad minim veniam wisi
Quis nos trud exerci tation ullamo corper suscipit lex
obortis nisl ut aliquip ea com modo wisi. Lorem ipsum
dolor sit amet, con ea ut wisi. Consectetuer ea adipiscing
elit, sed ut laoreet dolore magna aliam quam volutpat.

Lorem ipsum dolor sit amet

Consectetuer adipiscing elit, sed diam ut nonummy nibh
euismod tincidunt utra laoreet dolore magna aliquam erat
volut pat. Ut wisi enim ad minim veniam, quis nostrud
exerci tation. Euismod tincidunt utra laoreet dolore
magna aliquam erat. Laoreet dolore magna lex obortis nisl
ut aliquip ea coaliam quam erat volutpat. Quis nos trud
exerci.

Veniam Strud Laoreet Euismod

Quis nos Trud exerci Modo wisi Lorem ipsum diam non ummy

Euismod Tincidunt ut Eoreet dolore Aliquip ea commodo wisi elit, sed

Ullamo Corper sus Cipit lex obort Is nisl ut aliquip ea commodo wisi
Lorem ipsum dolor sit amet

Lorem Ipsum dolor Sit amet Consect etuer adi

Layout shown actual size. 49

 Electronic media: CD-ROM case inserts

CD-ROM case insert Please note that the IBM Software

Back panel formats diamond may be used on the CD-ROM
CD-ROM case back panels created for case back panel but is not a required
IBM Software measure 5 13⁄32 x 45⁄8 design element.
(137.4mm x 117.5mm), plus two 1⁄4
(6.3mm) spines, to be inserted in the back
of CD-ROM jewel cases.

Minor formatting and typographic

modifications have been made to
the specifications for CD-ROM case back
panels delineated in the IBM Worldwide
Design Standards. Accordingly, complete
specifications for IBM Software CD-ROM
case back panels are provided below.
Utilize the CD-ROM case back panel
template on the IBM Worldwide Design
Standards CD-ROM, making additional
layout and typographic modifications
indicated.
G000-0000-00

IBM Subject identifier goes here

Promotional headline goes here.

Magna exerci sect magna carta

Ut wisi enim ad minim veniam, quis nostrud nisl
ut aliquip ea commodo wisi. Sed nibh euismod.

Disk contents
• Lorem ipsum dolor sit amet.
• Consectetuer adipiscing elit, diam non.
• Nibh euismod tincidunt ut.
• Laoreet secondo ut dolore volutpat.
• Nibh dolore euismod dolore tincidunt ut. IBM Geography
Department ABC
IBM Subject identifier goes here

1234 Street Address

City, State, Province
Country, Postal Code
© International Business Machines 1-95
Corporation 1995 All Rights Reserved
CDROM0000000
G000-0000-00

* Ut wisi enim ad minim veniam, quis nostrud exerci mod.

Pro consectetuer adipiscing elit, sed utra diam nonummy nibh
euismod tincidunt ut pat. Ut wisi enim ad minim veniam.

G000-0000-00

50 This example, shown actual size, is hypothetical.

 Electronic media: CD-ROM case inserts

The prototypical layouts shown in this

G000-0000-00

IBM Subject identifier goes here

guide demonstrate a variety of design Promotional headline goes here.
approaches for CD-ROM case back
inserts.
Ut wisi enim ad minim veniam, quis Disk contents
Detailed information about graphic nostrud exerci tation. • Lorem ipsum dolor sit amet.
Ut wisi enim ad minim veniam, quis nostrud nisl • Consectetuer adipiscing elit, sed nonummy.
treatment and imagery can be found in ut aliquip ea commodo wisi. Sed nibh euismod. • Nibh euismod tincidunt ut.
• Laoreet secondo ut dolore magna volutpat.
the Usage guidelines section in Lorem ipsum dolor sit amet, consecteuer adipi- • Nibh dolore euismod dolore tincidunt ut.
seing eli, sed diam nonummy nibh euismod
the introduction to the IBM Worldwide tineidunt ut laoreet dolore magna aliquam erat
© International Business Machines Corporation 1995
volupat. Ut wisi enim ad minim veniam, quis
Software Image Guidelines. nostrud exerci tation ullamcorper suscipit lobor- IBM Geography
tis nisl ut aliquip ex ea commodo consequat. Department ABC
IBM Subject identifier goes here

1234 Street Address

Duis autem vel cum iriure dolor in hendreit in City, State, Province
vulputate velit esse molestie consequat, vel Country, Postal Code
illum dolore eu feugiat nulla facilisis at vero eros
1-95
et facilisi. All Rights Reserved
CDROM0000000

* Ut wisi enim ad minim veniam, quis nostrud exerci mod.

G000-0000-00
Pro consectetuer adipiscing elit, sed utra diam nonummy nibh
euismod tincidunt ut pat. Ut wisi enim ad minim veniam.

G000-0000-00
G000-0000-00

IBM Subject identifier goes here

Promotional headline goes here.

Ut wisi enim ad minim veniam, quis

nostrud exerci tation.
Ut wisi enim ad minim veniam, quis nostrud
nisl ut aliquip ea commodo wisi. Sed nibh
euismod.

Disk contents
• Lorem ipsum dolor sit amet.
• Consectetuer adipiscing elit, sed diam non. IBM Geography
• Nibh euismod tincidunt ut. Department ABC
• Laoreet secondo ut dolore magna volutpat. 1234 Street Address
IBM Subject identifier goes here

• Nibh dolore euismod dolore tincidunt ut. City, State, Province

Country, Postal Code
©International Business Machines Corporation 1-95
1995 All Rights Reserved
CDROM0000000
G000-0000-00

* Ut wisi enim ad minim veniam, quis nostrud exerci mod.

Pro consectetuer adipiscing elit, sed utra diam nonummy nibh euis-
mod tincidunt ut pat. Ut wisi enim ad minim veniam.

G000-0000-00

These examples, shown at 60% of actual size, are hypothetical. 51


These specifications are to be used as
a position and style guide only.
Please note that layout measures are
specified in picas and points (e.g., 1.2
picas means 1 pica plus 2 points).
All type is flush left, ragged right, upper-
and lowercase.
Note: In order to accommodate larger
amounts of promotional copy, point sizes
of type have been reduced from those
specified on the IBM Worldwide Design
Standards CD-ROM. Sizes specified in
these guidelines should be considered
minimums and may be enlarged if space
permits.
1.5
1.6
G000-0000-00
IBM Subject identifier goes here
19.2
52
Electronic media: CD-ROM case inserts
Size Headline
5 29⁄32 x 45⁄8 (150mm x 117.5mm) trimmed, 12/14 Berthold Bodoni Antiqua Italic x
scored and folded. Width measure 131⁄2-pica measure.
includes spines.
Text subheads
Logo 8/10 Helvetica Black x 131⁄2-pica measure.
8-stripe logo, 5 picas plus 10 points wide.
Include register mark. Logo can print either Text
positive (black or IBM Blue) or negative 9/10 Berthold Bodoni Antiqua or 8/10
(white). IBM Blue logos should be used Helvetica Light x 131⁄2-pica measure.
only on solid white backgrounds.
Spacing: 1 line space between para-
Pick up logo directly from the CD-ROM graphs. 2 line spaces above subheads.
case back panel template on the IBM No line spaces between bulleted items.
Worldwide Design Standards CD-ROM.
Bullets: Bullets hang 6 points in gutter.
Register mark must be included.
2 13.6 1.3 7.7 5.10 1.5
1.6
IBM Subject identifier goes here
Promotional headline goes here.
Magna exerci sect magna carta Disk contents
Ut wisi enim ad minim veniam, quis nostrud • Lorem ipsum dolor sit amet.
exerci tation ullamo corper suscipit lex obortis • Consectetuer adipiscing elit, sed nonummy.
nisl ut aliquip ea commodo wisi. Sed nibh euis- • Nibh euismod tincidunt ut.
mod. • Laoreet secondo ut dolore magna volutpat.
20.2
• Nibh dolore euismod dolore tincidunt ut.
Pro consectetuer adipiscing elit, sed diam non-
ummy nibh euismod tincidunt ut pat. Ut wisi
enim ad minim veniam, quis nostrud exerci
© International Business Machines Corporation 1995
tation ullamo corper susci pit lex obortis nisl ut
aliquip eras sect commodo wisi. IBM Geography
Department ABC
1234 Street Address
• Laoreet secondo ut dolore magna volutpat.
City, State, Province
• Nibh dolore euismod dolore tincidunt ut. Country, Postal Code
• Lorem ipsum dolor sit amet.
1-95
• Consectetuer adipiscing elit, sed diam All Rights Reserved
• Nibh euismod tincidunt ut. CDROM0000000
G000-0000-00
* Ut wisi enim ad minim veniam, quis nostrud exerci mod. 5
Pro consectetuer adipiscing elit, sed utra diam nonummy nibh
euismod tincidunt ut pat. Ut wisi enim ad minim veniam.
G000-0000-00
Layout shown actual size.
 Electronic media: CD-ROM case inserts
Contents subhead
8/10 Helvetica Black x 131⁄2-pica measure.
Contents text
8/10 Helvetica Light x 131⁄2-pica measure.
Bullets: Bullets hang 6 points in gutter.
Sign-off text and footnotes
6/8 Helvetica Light x 131⁄2-pica measure.
Spacing: 5 points additional leading
between paragraphs.
Copyright symbol and register mark hang
6 points in gutter.
Bar code number
Omit computer-set bar code number
and reset 7-point Helvetica Light.
Bar code
Use smallest possible bar code.
Spine subject identifier
10-point Berthold Bodoni Antiqua
Regular.
Spacing: Spine subject identifier is
centered within the spine width.
G-number
7-point Helvetica Light.
Spacing: Spine G-number baseline
aligns with the spine subject identifier.
53
 Electronic media: Splash screens
Splash screen formats
Splash screens, also known as “About
Panel screens,” created for IBM Software
are formatted to measure 8 x 5 (203mm
x 127mm) on all computer monitors.
They are used as an introductory graphic
for promotional software demonstrations.
Formatting and typographic specifications
for splash screens are not delineated
in the IBM Worldwide Design Standards.
Accordingly, complete specifications for
IBM Software splash screens are provided
below.
Splash screen design should always
relate directly to established product
graphics, particularly the treatment of the
IBM Software diamond.
Splash screens for IBM Software
products with no specific established look
should utilize the preferred generic
black background with all typography
reversing out to white.
3 3
Promotional headline
goes here
Optional subhead or sub-points go here
For Demonstration Only. Not for Sale.
Version 1.00 GV00-0000-00
© International Business Machines Corporation 1995
All Rights Reserved
54
These specifications are to be used as
a position and style guide only.
Please note that layout measures are
specified in picas and points (e.g., 1.2
picas means 1 pica plus 2 points).
All type is flush left, ragged right, upper-
and lowercase.
Size
8 x 5 (203mm x 127mm).
Logo
8-stripe logo, 5 picas plus 10 points wide.
No register mark. Logo can render either
positive (black or IBM Blue) or negative
(white). IBM Blue logos should be used
only on solid white backgrounds.
Pick up logo directly from the flyer cover
template on the IBM Worldwide Design
Standards CD-ROM.
24.6
Promotional headline
33/35 Berthold Bodoni Antiqua
Regular Italic x 271⁄2-pica measure
(no hyphenation).
Headlines are not to exceed 2 lines.
Subhead or sub-points
14/16 Berthold Bodoni Antiqua Regular
Italic x 241⁄2-pica measure. 8 points
additional leading between sub-points.
The first baseline of the subhead is 2 picas
plus 2 points below the last baseline of the
headline.
Disclaimers, version number,
copyright information etc.
9/11 Helvetica Light x 19-pica measure.
51⁄2 points additional leading between
paragraphs.
Copyright symbol and register mark hang
10 points in gutter.
IBM Software diamond
The diamond is a 141⁄2-pica square, tilted at
a 37° angle, and bleeds off the right edge.
10 5.10
2.3
1.11
1.6
Layout shown at 59% of actual size.
 Electronic media: Splash screens

The prototypical layouts shown in this

guide demonstrate a variety of design
approaches for promotional splash
screens. Promotional headline
goes here
Detailed information about graphic Optional subhead or sub-points go here
treatment and imagery can be found in
the Usage guidelines section in
the introduction to the IBM Worldwide
Software Image Guidelines.

For Demonstration Only. Not for Sale.

Note: There may be instances where Version 1.00 GV00-0000-00
© International Business Machines Corporation 1995

a graphic is not already available for an All Rights Reserved

IBM Software product. In such cases,

use photography, illustration, graphics,
typography etc. to create a dynamic
treatment of the IBM Software diamond.
However, any graphic imagery developed
for the diamond should not be used
as a standalone logo or product identifier. Promotional headline
goes here
Optional subhead or sub-points go here

For Demonstration Only. Not for Sale.

Version 1.00 GV00-0000-00
© International Business Machines Corporation 1995
All Rights Reserved

Promotional headline
goes here
Optional subhead or sub-points go here

For Demonstration Only. Not for Sale.

Version 1.00 GV00-0000-00
© International Business Machines Corporation 1995
All Rights Reserved

These examples, shown at 43% of actual size, are hypothetical. 55

 Trade exhibit signage

Trade exhibits
Exhibits created for IBM Software trade
shows vary in form and layout, according
to the installation site and audience.
However, certain common components
are outlined below.

Consistent application of the IBM

Software diamond graphic throughout
exhibit signage supports trade show
theme and strengthens brand image.
The thematic design element quickly
identifies IBM Software within the exhibit
environment and indicates the location of
IBM Software product presentations.

Avoid repetitious application of the

diamond graphic as this may desensitize
viewers and detract from the more
important IBM Software message.

Solutions Headline

56 This layout, shown at reduced scale, is hypothetical.

 Trade exhibit signage

General typeface usage The typeface assignations for the

A clear hierarchy of communications different levels of messages, headlines
established through the careful use of and text copy, as well as general color
typography helps the viewer to under- usage guidelines, are given below.
stand the relationships between an
exhibit’s main themes and its various
product presentations.

Corporate message panels

Corporate messages are set in Bodoni

Corporate Message
Antiqua. Type is black against white or
white against IBM Blue.

Solutions message panels

Solutions messages are set in Bodoni
Antiqua Italic. Type is white, black
or brightly colored against contrasting
Solutions Message
colored, black or gray backgrounds.

Product Name and

Business Partner panels
Product names and Business Partners Product Name or Product Name or Product Name or
are set in Helvetica Black. Type is Business Partner Business Partner Business Partner
white against IBM Blue, black or color
against white, clear or color panels.
Set a maximum of three lines of type.

Copy panels
Copy is set in Helvetica Light. Type is
white against IBM Blue, black or color Technical information, Technical information, Technical information,
product specifications product specifications product specifications
against white, clear or color panels. and general text. and general text. and general text.
Bullets may be used. Allow generous
spacing between all lines of type.

57
 Trade exhibit signage

Kiosks and visual panels

The IBM Software visual system uses

Identification
illuminated panels on the exhibit perimeter
and visual panels within the exhibit.
The kiosk can also carry photography.

Visual panels create interest and set

tone. They can consist of color alone,
photographs, design elements and
devices or advertising themes.

Banners
These carry bold imagery and typography,
combined with the IBM logo. Banners
serve to attract attention by displaying key
images relating to IBM Software products
and services.

Solutions Headline

Focus Area 1 3

Customer Benefit Customer Benefit

Product Name 2 4 Product Name

Identification

Technical information, product Technical information, product

specifications or copy specifications or copy

Customer Benefit Customer Benefit Customer Benefit

Product Name Product Name Product Name

1 Lorem Ipsumdolor 3 Hendreit Facilisi
Technical information, Technical information, Technical information, Sit amet, consecteuer Ex ea commodo conse
product specifications product specifications product specifications adipiseing sed diam nibh quat. Duis autem vel cum
or copy or copy or copy euismod tineimagna erat iriure dolor in hen dreit in
volupat. sequat, vel illum.

2 Duis Autemvel 4 Commo Consequat

Ut wisi enim ad minim Ut wisi enim ad minim
veniam, quis nostrud veniam, quis nostrud
exerci tation ullamcorper suscipit lobortis nisl ut
aliquip. aliquip.

58 These examples, shown at reduced scale, are hypothetical.

 Trade exhibit signage

The prototypical layouts shown in this

Identification
guide demonstrate a variety of design
approaches for IBM Software trade exhibit
signage.

Additional detailed information about

graphics and imagery can be found in
the Usage guidelines in the introduction to
the IBM Worldwide Software Image
Guidelines. Refer also to the IBM Business
Show Toolkit, June 1995.

Identification
Customer Benefits
Statement
Tup asumr fiums ker

lorem ipsum dolure

Solutions
miug fiums lorem ur

orem ipsum dolu. Isumr

fiums ker lorem iplorem

ipsum dolulorem imiug

fiums.

Lorem ipsum dolure

Og asumr fiums Eug asumr fiums
seiker lorem ipsum seiker lorem ipsum
dolure miug asumr dolure miug asumr
fiums seik orem fiums seik orem
mdolur orem ipsum
Apsumdolur orem dolure miug asumr
ipsum dolure miug fiums seiker lorem
asumr fiums seiker ipsum
lorem ipsum

59
 Trade exhibit signage

The prototypical examples of signage

Identification
shown in this guide demonstrate a variety
of design approaches for IBM Software
trade exhibit signage.

Additional detailed information about

graphics and imagery can be found in
the Usage guidelines in the introduction to

Identification
the IBM Worldwide Software Image
Guidelines. Refer also to the IBM Business
Show Toolkit, June 1995.

Solutions Message Customer Benefits Customer Benefits

Statement Statement
Identification

Lorem ipsum dolure

Solutions
Statement
Og asumr fiums Eug asumr fiums
seiker lorem seiker lorem
ipsum dolure miug ipsum dolure miug
asumr fiums seik asumr fiums seik
orem orem
mdolur orem
Apsumdolur orem ipsum dolure miug
ipsum dolure miug asumr fiums seiker Lorem ipsum dolure
asumr fiums seiker lorem ipsum
lorem ipsum Og asumr fiums Eug asumr fiums
seiker lorem seiker lorem
ipsum dolure miug ipsum dolure miug

Tup asumr fiums ker

asumr fiums seik
orem

Apsumdolur orem
asumr fiums seik
orem
mdolur orem
ipsum dolure miug
Solutions
ipsum dolure miug asumr fiums seiker

lorem ipsum dolure

asumr fiums seiker
lorem ipsum
lorem ipsum
Statement
Tup asumr fiums seik-
miug fiums lorem ur
er lorem ipsum dolure Tup asumr fiums seiker
orem ipsum dolu.
miug fiums lorem dolur lorem ipsum dolure miug

orem ipsum dolure fiums lorem dolur orem

miug asumr fiums ipsum dolure miug asumr

seiker lorem ipsum. fiums seiker lorem ipsum.

Solutions Message Customer Benefits

Statement
Solutions Solutions
Lorem ipsum dolure Lorem ipsum dolure
Og asumr fiums Eug asumr fiums Og asumr fiums Eug asumr fiums
seiker lorem seiker lorem seiker lorem seiker lorem
ipsum dolure miug ipsum dolure miug ipsum dolure miug ipsum dolure miug
asumr fiums seik asumr fiums seik asumr fiums seik asumr fiums seik
orem orem orem orem
mdolur orem mdolur orem
Apsumdolur orem ipsum dolure miug Apsumdolur orem ipsum dolure miug
ipsum dolure miug asumr fiums seiker ipsum dolure miug asumr fiums seiker
asumr fiums seiker lorem ipsum asumr fiums seiker lorem ipsum
lorem ipsum lorem ipsum

60 These examples, shown at reduced scale, are hypothetical.

 Trade exhibit signage

IBM Software exhibit signage should be
effective on its own and not require plants,
taped posters or cloth banners. The
exhibit space should not be cluttered with
this kind of extraneous material.
Corporate identifier panels
These carry the IBM logo and are placed
high above floor level on towers or similar
structures for visibility from a distance.
The primary function of the IBM logo in
the business show environment is to
identify quickly and easily IBM’s exhibit
location. The logo is sized and placed to
ensure visibility from all distant and near
vantage points. The logo may be used
to highlight a particular solution or product
presentation, but care should be taken
to avoid overuse: the logo should never
become a dominant design motif or
decorative element.
Copy panels
These carry important, brief, specific
points about IBM Software products,
services and solutions which can serve
as the basis for sales dialogue between
representatives and attendees. Copy
panels are meant to communicate a
complete marketing message.
Typography
In order to maintain consistency with all
IBM communications, the two official
typeface families, Helvetica and Berthold
Bodoni Antiqua, should be used. Refer
to the IBM Worldwide Design Standards
for typographic usage guidelines.
Typeface size is determined by visibility
and legibility requirements, which
themselves are determined by viewing
distance, color usage and sign placement.
Use a minimal number of sizes per sign
panel and use these same sizes and
typefaces on similar or related panels.
As a general rule there should be no Business Partner panels
more than six lines of text on any panel. These help to identify product and
Text should consist of a headline and technology demonstrations provided
a few bulleted points outlining product, by IBM Business Partners.
service or solution features.
On copy panels, do not detract from text
by adding decorative devices or visuals,
charts, graphs or diagrams. Product panels
Customer Benefit Customer Benefit Customer Benefit
Copy panels for individual product and
The names of IBM Business Partners technology demonstrations should be
and names of third-party vendors may
Product Name VisualAge TM Product Name
formatted as shown. Customer Benefit
be placed on copy panels. statement is set in Bodoni Antiqua Italic. Technical information, Technical information, Technical information,
Technical copy is set in Helvetica Light. product specifications product specifications product specifications
or copy or copy or copy
Product name is set in Helvetica Black or
shown as its trademarked logo.

Corporate Message

Product Area
Corporate and Brand Messages Corporate and Brand Messages

Solutions Message

TM
VisualAge

Identifiers
Solutions Message or
Headline

Solutions Headline Solutions Message Customer Benefits Solutions Message

Statement
Focus Area Focus Area Focus Area Customer Benefit Customer Benefit

Identification
This layout, shown at reduced scale, is hypothetical. 61 62 63
© International Business Machines Corporation 1995

IBM Software
Communications Department
Route 100, Building 1
Somers, NY 10589

Printed in the United States of America

12-95
All Rights Reserved

Printed on recycled paper.