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⮚ When feelings are involved in the decision-making, the process may be considered as
subjective
o In this sense, ethical subjectivism as a theory emerged. A theory which holds that
our moral opinions are based on our feelings and nothing more
⮚ This idea of ethical subjectivism has developed as a simple idea in the words of David
Hume who claimed that morality is a matter of sentiments and not a matter of fact
o Simple subjectivism states that the idea that something is good or bad means
approval or disapproval of that something
⮚ What are the implications of Simple Subjectivism?
o It cannot account for disagreement
o It implies that we are always right
⮚ An improved theory related to simple subjectivism is Emotivism
o It was developed by Charles L. Stevenson, and was considered as one of the
most influential theories of ethics in the 20th century (Rachels, 2007)
o This theory started by looking into the usage of language in our daily conversations
o Telling facts is one of the uses of language
o Another use of language is to state a command, like: “Submit your reflections!”
o Another use of language which is neither a fact nor a command is simply to
express speaker’s attitude on something such as: “Aha! Amazing”
⮚ Emotivism holds that moral language is not fact-stating; it is not used to convey
information; its purpose is different (Rachels, 2007)
o First, language is used to influence people’s behaviour
o Second, it is used to express one’s attitude