Photography SOP

Product Photography
Standard Operating Procedure

Objectives
Give visual informations to customer Resemble the actual product as

1 about the products.
4 close as possible.
Produce the best visual output that

Make the customer feel assured
2 about the product they want to buy.
5 meets product photography
standard.
Give equal product information Have a great visual impression from

3 compared to offline grocery store.
6 customer.
How it works
We produce the best Customer clicks the Customer feels secure

visual outputs that can product he / she wants and doubtless to buy
give enough to buy and see the the product because
information about the product images. they have enough
products. amount of product
information.
1
Equipment Required
● Digital Camera (DSLR/Prosumer/Mirrorless) with minimum 8 x 10 inches (2400 x 3000 pixels)

dimension capability.
● Proper lighting equipment, consist of minimum 2 strobe lights or speed lights with soft boxes
or umbrellas.
● Lenses capable of high F number and high ISO are preferred.
● Sufficient memory card of at least 10 GB.
● Sufficient laptop storage.
● Tethering / data cable.
● Adobe Photoshop, Adobe Lightroom or other post processing software.

1
Production Guideline
● Make sure to shoot in RAW format.
● Make sure to set the white balance as accurately as possible.
● Tag each bag accordingly to the current date E.g. 15122_1 ( January 15 2022 bag number 1)
● The product must be placed towards main brand side. Or other “main” side (native language side) if any.
● The product should be positioned (standing / lay down) as guided (go to slide 12).
● Also shoot the other sides that contains barcode, nutrition info and product composition.
● The product must appear in focus, not blurred.
● Try to avoid reflections / glare on the product surface, especially when blocking the packaging design.
● Remove any dust, dirt, water splash, or condensed vapor from the packaging before taking the image.
● Remove any promotional items, promotional stickers, and any other unrelated stickers from the product
before shooting.
● Try to refine the packaging to its best form (E.g : if it is bent, crooked, or have an unbalanced fold) so it
will minimize the duration of post-production.
1
Post-production Guideline
● The output must resemble the actual product as close as possible.
● Make the products look bright and lively without using excessive colour adjustments & filters.
● The background must be removed and replaced with pure white (#FFFFFF), not light gray or
different shades of white.
● Mask any visible price & expiration date.
● Try to remove light reflection on the product packaging as much as possible.
● Try to fix (manipulate) the defects on the packaging (dent / crumpled) to be a firmer, perfect
form.
● Remove shadow outside the object

1
Post-production Guideline
● The output must resemble the actual product as close as possible.
● Make the products look bright and lively without using excessive colour adjustments & filters.
● The background must be removed and replaced with pure white (#FFFFFF), not light gray or
different shades of white.
● Mask any visible price & expiration date.
● Try to remove light reflection on the product packaging as much as possible.
● Try to fix (manipulate) the defects on the packaging (dent / crumpled) to be a firmer, perfect
form.
● Remove shadow outside the object

Technical Guideline
1500px
Size 1500 x 1500 pixels (px)

150px
Format .jpg
Ratio 1:1
150px
Quality 96 pixels per inch (ppi)

1500px
Background Pure white (hex code : #FFFFFF)
Object to frame (margin) ±10% (150ppi)
Number of still images Depends, at least 2
Colour mode RGB

2
Dos & Dont’s
Dos Dont’s
Resize the object proportionally Stretching the object to fit the margin
Remove shadow outside the object Make artificial shadow outside the object
No body part included The image contains body part (e.g : hand)
Put the object in center, upright position Rotate the image into awkward orientation or
position
Use pure white as the background (#FFFFFF) Use another color for the background
Remove all copyright marks (if there is any) Not removing the copyright marks
Show full part of the product, not cut Some part of the product is cut
2
Dos
Correct proportion Good lighting White background Doesn’t content

body part
2
Dont’s
Incorrect proportion Copyright marks Artificial shadow Cut
Stretched object Awkward position Colored background Contains body part

4
Angle Guide
0° 90°
Product Photography
Still Images Guide
(Based on Product Shape)
Flexible Outer Packs
Standing Pouch
Pouch of pistachios
Pouch of liquid detergent
Position Standing
Angle 0°
Still images 2 sides
Interactive 360° view Yes
Informational images Yes

Gusseted bags / block bottom bags
Bag of detergent
Bag of choco cookies
Position Standing
Angle 0°
Still images 2-4 sides

Formed, filled, and sealed
Pack of chips
Sachet of herbal liquid supplement
Position Lay down
Angle 90°
Still images 2 sides Pack of rice crackers
Interactive 360° view No

Formed, filled, and sealed
Sachet of mask sheet
Pack of wet wipes

Position Lay down
Angle 90°

Packagings whose size or shape are defined by objects
Pack of sanitary napkins
Pack of bagels
Position Lay down / standing
Angle 90° / 0°
Interactive 360° view Depends

Container
Cylindrical container
Jar of honey
Cup of instant noodles
Position Standing
Angle 0° / 90°

Container
Cylindrical container
Jar of cleaner wax
Pail
Position Standing
Angle 0° / 90°

Container
Rectangular container
Container of ice cream
Plastic container
Position Standing
Angle 0° / 90°
Container of butter/margarine

Can / tin
Cylindrical can / tin
Can of fish
Position Standing Tins of biscuits
Angle 0° / 90°
Informational images Yes (20°-30°)

Can / tin
Rectangular can / tin
Tin of corned beef
Tin of green tea
Position Standing
Angle 0° / 90°
Informational images Yes (20°-30°)

Carton Packs
Rectangular full cartons
Carton of milk
Carton of juice
Position Standing
Angle 0°
Carton of milk

Carton Packs
Rectangular full cartons
Carton of soy milk
Carton of juice
Position Standing
Angle 0°

Carton Packs
Triangular full cartons
Cartons of coconut milk
Position Standing
Angle 0°

Carton Packs
Cardboard box
Box of cereals
Carton of chocolate bar
Position Standing / lay down
Angle 0° / 90°

Box of pasta

Carton Packs
Cardboard box
Box of lamp
Box of air freshener
Angle 0° / 90°

Bottle
Cylindrical bottle
Position Standing Bottle of soap Bottle of beer
Angle 0°
Curvy bottle
Position Standing Bottle of mineral water Plastic reusable bottle
Angle 0°

Bottle
Square bottle
Position Standing Bottle of olive oil Bottle of juice
Angle 0°
Gun spray bottle

Position Standing Bottle of window cleaner Bottle of ironing liquid
Angle 0°

Bottle
Triangular bottle
Position Standing Bottle of sparkling water Bottle of olive oil
Angle 0° / 90°
Flat surfaced bottle

Position Standing Bottle of syrup Bottle of baby soap
Angle 0°

Tight & Shrink Packs
Vacuumed & sealed
Pack of sausage
Sack of rice
Angle 90° / 0°

Tight & Shrink Packs
Tightly packed
Pack of cookies
Air freshener
Pack of tissue
Angle 90° / 0°

Tube
Tube
Tube of mosquito repellent lotion
Tube of mustard
Angle 0° / 90°

Blister Pack
Blister pack
Pack of medicine
Position Lay down
Angle 90° Pack of hair vitamin capsule

Multi Packs
Multi packs
Pack of yogurt
Pack of mineral water
Angle 0° / 90°
Still images 3 - 4 sides

Clamshell Packaging
Clamshell tray
Pack of eggs
Pack of kiwis
Position Standing
Angle 0° / 90° Pack of salad

Hanging Items
Hanging items in rigid packaging
Pack of disposable panties
Pack of batteries
Position Lay down
Angle 90° Pack of strip candies

Hanging Items
Hanging items in flexible packaging
Pack of candies
Pack of t-shirt
Position Lay down
Angle 90°

Rigid Goods
Ball shaped rigid goods
Position Standing Balls
Angle 0°
Round shaped rigid goods

Position Lay down Plates
Angle 90° / °15

Rigid Goods
Rectangular shaped rigid goods
Position Standing / lay down Books, Erasers
Angle 0° / 90°
Cube shaped rigid goods

Position Standing Rubik’s cube
Angle 0°

Rigid Goods
Cylindrical shaped rigid goods
Position Standing/lay down Pens, Flashlights
Angle 0° / 90°
Rolled goods
Position Standing Tapes, Bandages
Angle 0° / 90°

Rigid Goods
Container with handle (scoop)
Frying pan Water scoop
Strainers
Angle 90° / 0°

Rigid Goods
Miscellaneous rigid goods
Paint roller Spatula
Hanger Mixer
Angle 90° / 0°

Clothes & Flexible Materials
Folded
Position Lay down Towel, Raincoat
Angle 90°
Spreaded
Position Lay down Mat, T-shirt
Angle 90°

Pouch & bags
Backpacks Pencilcase
Totebags Pouch
Angle 90° / 0°

Miscellaneous clothes & flexible materials
Plushies, Dolls, Neck pillow, etc
Angle 90° / 0°

Fresh Produce
Fruits
Source : Happyfresh
Classification
- Bananas, Mangoes, Papayas

- Oranges & Citrus
- Apples & Pears
- Kiwis & Melons
- Berries, Grapes, Cherries
- Avocado, Durians, Jackfruits
- Pineapples, Dragon Fruits,
Coconuts
- Seasonal Fruits
- Pre packed fruits
Fresh Produce
Fruits
Classification (2) Source : USDA

- Berry (Banana, Guava, papaya, https://www.fs.fed.us/wildflowers/
Blueberry, etc) ethnobotany/food/fruits.shtml
Bcs there are lots of berries, so i
classified them as Standing / lay https://steemit.com/indonesia/@is
down berries
madi/jenis-buah-berdasarkan-kar
- Pepo (melon, squash,
akter-morfologi
pumpkin)
- Hisperidium (Citrus fam)
- Drupe (Peach, Mango, Apricot,
Cherry, Coconut)
- Pome (Apple, pear,quinces)
- Aggregate & Multiple Fruit (
Raspberry, Blackberry,
Strawberry, Pineapple)
- Legume (beans)
Mesh / Net Bag
Mesh / net bag
Bag of oranges
Bag of peanuts Bag of garlics
Position Standing / Lay down
Angle 0° / 90°

Tray
Tray (Styrofoam/Plastic/Paper)
Position Lay down
Angle 90°
Still images 1 side
Informational images No
Fresh Produce
Berry ( Standing )
Packet/grams - Banana, Tomato, Kiwi, Rose Apple, Persimmon

Banana, Tomato, Guava, Kiwi, Mangosteen, Persimmon,
Pomegranate, Rose Apple, Passion Fruit
Each - Guava, Mangosteen, Pomegranate, Passion Fruit

Position Standing
Angle 0°

Fresh Produce
Berry ( Lay Down )
Packet - Blueberry, Blackberry, Grape

Blueberry, Blackberry, Papaya, Grape,
Dragon Fruit
Each - Papaya, Dragon Fruit
Position Lay down
Angle 90°

Fresh Produce
Drupe
Packet - Rambutans, Longan, Lychee, Cherries, Durian (meat only)

Mangoes, Coconut, Rambutans, Longans, Lychee,
Apricots, Peaches, Plums, Cherries, Durians
Each - Mangoes, Coconut, Guava, Durians, Plums, Peaches. Apricots, Loquat

Angle 0° / 90°

Fresh Produce
Hisperidium ( Citrus )
Each - Oranges, Lemons, Grapefruits, Pomelo

Oranges, Lemons, Limes, Grapefruit,
Pomelo
Packet - Mandarin Orange, Siantang Orange, Kumquat Orange
Position Standing
Angle 0°
Grams - Limes

Fresh Produce
Pepo
Each - Melons, Pumpkins, Squash

Melon (Honeydew, Cantaloupe, Watermelon,
Wintermelon, etc ),Pumpkin, Squash
Position Standing
Angle 0°

Fresh Produce
Pome
Each - Apples, Pears, Asian Pears, Quinces

Apples, Pears, Asian Pears, Quinces
Position Standing
Packet - Cherry Apple

Angle 0°

Fresh Produce
Aggregate & Multiple Fruits
Each - Pineapple, Jackfruit

Raspberries, Blackberry, Strawberry,
Pineapple, Jackfruit
Packet - Raspberries, Blackberries, Strawberries, Jackfuit
Position Standing
Angle 0°

Fresh Produce
Vegetables
- Bulbs (Onion, garlic, leek) USDA

- Root and Tubers (Carrot, Radish, https://www.fs.fed.us/wildflo
Turnip, Beets, Potato, Sweet potato) wers/ethnobotany/food/vege
- Root (Rhizome) (Ginger, Galangal) tables.shtml
- Stem (Asparagus, Kohlrabi,
Rhubarb) https://www.greenmylife.in/c
- Leaf (Cabbage, Kale, Lettuce, lassification-of-veggies/
Spinach)
- Fruits vegetable (Eggplant,
Capsicum, Tomato, Pumpkin,
Cucumber, Fuzzy melon)
- Flower (Cauliflower, Broccoli,
Broccoflower)
- Mushroom ( Shitake, Shimeji,
Portobello, Enoki )
Fresh Produce
Vegetables
Source: Happyfresh
- Lettuce, Spinach, Kale
- Asian Leafy Greens
- Broccoli, Cauliflower, Cabbages
- Zucchini, Eggplant, Bittergourds
- Carrots, Potatoes, Root veggies
- Tomatoes, Cucumbers
- Pumpkins, Bell Peppers, Chilies
- Onions, Garlics, Leeks,
- Corn, Peas, Beans
- Mushrooms, Bean Sprouts, Celery
- Pre packed
- Organic Veggies
Fresh Produce
Legume
Packet - Edamame, Peas, Broad Beans, Peanuts, Soybeans

Peas, Broad beans, Chickpeas,
Soybeans, Beans, Peanuts, Edamame
Position Lay down
Angle 90°
Fresh Produce
Bulbs
Grams - Onion, Garlic, Shallot,

Onion, Garlic, Leeks, Shallot, Spring Onion,
Fennel.
Packet - Spring Onion, Leeks, Chives, Scallions
Position Lay down / Standing
Angle 90° / 0°

Fresh Produce
Root & Tubers
Each - Beet, Sweet Potato

Carrot, Radish, Turnip, Beet, Potato,
Sweet potato
Packet - Carrot, Potato, Sweet Potato, Radish, Turnip

Position Lay down
Angle 90°

Fresh Produce
Root (Rhizome)
Packet - Ginger, Galangal, Curcuma, Turmeric

Ginger, Galangal, Turmeric
Position Lay down
Angle 90°

Fresh Produce
Leaf
Each - Cabbage
Cabbage, Kale, Lettuce, Spinach, Bok Choy, Kailan,
Water Spinach, Basil, Celery, Perilla, Parsley
Packet - Kale, Spinach, Bok Choy, Kailan, Water Spinach, Lettuce
Angle 90° / 0°

Fresh Produce
Flower
Piece - Cauliflower, Broccoli, Broccoflower

Cauliflower, Broccoli, Broccoflower
Position Standing / Lay down
Angle 0°

Fresh Produce
Fruits Vegetable
Each - Butternut Squash, Eggplant

Egg plant, Butternut Squash
Cucumber, Bittermelon, Bell Pepper,
Corn
Packet - Eggplant, Bell Pepper, Cucumber

Angle 90° / 0°

Fresh Produce
Stem
Each - Kohlrabi
Asparagus, Kohlrabi, Rhubarb
Packet - Asparagus, Rhubarb

Position Lay down
Angle 90°

Fresh Produce
Mushrooms
Packet - Shimeji, Shitake, Portobello, Enoki, Oyster, Wood Ear

Shimeji, Shitake, Portobello, Enoki,
Oyster, Wood Ear
Angle 90° / 0°

Fresh Produce
Meat & Seafood - and Freshwater Fish
- Meat ( Beef, Pork, Lamb )

- Poultry (Chicken, Duck)
based on the ISSCAAP classification

(International Standard Statistical Classification
of Aquatic Animals and Plants)
- Fish ( Salmon, Tuna, Snapper )
- Crustacean ( Shrimp, Crab,
Lobster )
- Molluscs ( Mussels, Abalones,
Clams)
- Molluscs - Cephalopods (
Squid, Cuttlefish, Octopus )
Meat & Seafood Special Guideline
● For the fresh red meats, it should have vibrant red color to show the freshness.
Enhance the color if the color result is pale or doesn’t look fresh enough.
● For the frozen meats, it is okay to show the actual pale color as it is (but still make it looks vibrant).
● Make sure to wipe the residual amount of blood and other fluids on the fresh meat and seafood.
Fresh Produce
Meat
Packet - Chopped/minced beef, Pork, Lamb

Beef, Lamb, Pork
Position Lay down
Angle 90°
Fresh Produce
Poultry
Packet - Chopped/minced Chicken, Duck

Chicken, Duck
Position Lay down
Angle 90°
Fresh Produce
Fish
Packet - Salmon, Tuna, Dory, Snapper, Gindara, Kod,

Salmon, Tuna, Dory, Snapper, Gindara, Tilapia, Gourami, Marlin, etc
Kod, Tilapia, Gourami, Milkfish, etc
Position Lay down
Angle 90°

Fresh Produce
Crustacean
Packet - Shrimp, Prawn, Crab, Lobster

Shrimp, Prawn, Crab, Lobster
Position Lay down
Angle 90°

Fresh Produce
Molluscs - Cephalopods
Packet - Squid, Cuttlefish, Octopus

Squid, Cuttlefish, Octopus
Position Lay down
Angle 90°
Fresh Produce
Molluscs
Packet - Clam, Oyster, Scallop, Mussels, Cockle

Clam, Oyster, Scallop, Mussels, Cockle
Position Lay down
Angle 90°

Thank You!

Photography SOP

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Photography SOP

Uploaded by

Copyright:

Available Formats

Product Photography

Standard Operating Procedure

Give visual informations to customer Resemble the actual product as

Produce the best visual output that

Give equal product information Have a great visual impression from

We produce the best Customer clicks the Customer feels secure

● Digital Camera (DSLR/Prosumer/Mirrorless) with minimum 8 x 10 inches (2400 x 3000 pixels)

● Lenses capable of high F number and high ISO are preferred.

● Sufﬁcient memory card of at least 10 GB.

● Sufﬁcient laptop storage.

● Tethering / data cable.

● Adobe Photoshop, Adobe Lightroom or other post processing software.

● Make sure to shoot in RAW format.

● Make sure to set the white balance as accurately as possible.

● The product must appear in focus, not blurred.

● The output must resemble the actual product as close as possible.

● Mask any visible price & expiration date.

● Try to remove light reﬂection on the product packaging as much as possible.

● Remove shadow outside the object

● The output must resemble the actual product as close as possible.

● Mask any visible price & expiration date.

● Try to remove light reﬂection on the product packaging as much as possible.

● Remove shadow outside the object

Size 1500 x 1500 pixels (px)

Quality 96 pixels per inch (ppi)

Background Pure white (hex code : #FFFFFF)

Object to frame (margin) ±10% (150ppi)

Number of still images Depends, at least 2

Colour mode RGB

Dos & Dont’s

Correct proportion Good lighting White background Doesn’t content

Incorrect proportion Copyright marks Artiﬁcial shadow Cut

Stretched object Awkward position Colored background Contains body part

Pouch of liquid detergent

Still images 2 sides

Interactive 360° view Yes

Informational images Yes

Bag of choco cookies

Still images 2-4 sides

Interactive 360° view Yes

Informational images Yes

Sachet of herbal liquid supplement

Position Lay down

Still images 2 sides Pack of rice crackers

Interactive 360° view No

Informational images Yes

Sachet of mask sheet

Pack of wet wipes

Still images 2 sides

Interactive 360° view No

Informational images Yes

Pack of sanitary napkins

Position Lay down / standing

Still images 2-4 sides

Interactive 360° view Depends

Informational images Yes

Cup of instant noodles

Still images 2-4 sides

Interactive 360° view Yes

Informational images Yes

Jar of cleaner wax

Still images 2-4 sides

Interactive 360° view Yes

Informational images Yes