BAHASA INGGRIS 3: ENGLISH FOR CAREER

PERTEMUAN KE – 12

DESCRIBING PRODUCTS AND SERVICES

Exploring expressions to describe products and services written and orally

1. DESCRIBING PRODUCTS AND SERVICES

Explaining products and services to customers and clients in another language can be difficult,
but the basic tools for beginning are here. Your descriptions should be clear and simple; describe
the features and benefits in language that a layman can understand, appreciate and embrace.

What is the man offering the costumer in the picture?

Model language and key words for discussing products:

Asking about:
a. What does your company sell?
b. What products do you sell?
c. What do/does your product(s) do?

Answering:

a. Name your products:

It.....
They....
It helps
They help...

Model language and key words for discussing services:

Asking about:
a. What service do you provide?
b. What (kind of) service do you provide? (asking for detail)

Answering:

a. We provide..........
b. We help..........

Help and provide are two good words to rely on when you are decribing products and services
DESCRIBING PRODUCT OR SERVICE BY USING REVIEW TEXT

REVIEW TEXT

A. What is the Review Text ?

Review text is an evaluation of a publication, such as a movie, video game, musical
composition, book; a piece of hardware like a car, home appliance, or computer; or an
event or performance, such as a live music concert, a play, musical theatre show or
dance show.

B. Purpose of Review Text

Review text is used to critic the events or art works for the reader or listener, such as
movies, shows, book, and others.

C. Generic Structure of Review Text

1. Orientation : Background information of the text.
2. Evaluations : Concluding statement : judgement, opinion, or recommendation. It
can consist ot more than one.
3. Interpretative Recount : Summary of an art works including character and plot.
4. Evaluative Summation : The last opinion consisting the appraisal or the punch line
of the art works  being criticized.

Review Text Example

iPhone 5S

Orientation After a long attendance, the iPhone 5S finally officially released. After
quite satisfied with seeing the leaked photos, specs, and speculation on
various websites about the iPhone 5S technology, for those of you who
have been eyeing this latest generation of the iPhone, you should start
saving now, because soon the iPhone 5S will certainly be available.

There are many differences at the launch of the iPhone at this time, the
most prominent is Apple launched two iPhones at once, namely:
iPhone 5C and iPhone 5S. iPhone 5C itself is a cheap version of the
iPhone that has the same specs as the iPhone 5S, but comes with a
plastic body and 5 different colors.

Okay, at this time we will discuss about the iPhone 5S which comes
with many latest advantages over previous generation of iPhone.

Interpretation Most of us have understood that since the first Apple designed a
version of the ‘S’, it always has the same design as the ‘non-S’, as well
as 5S. iPhone 5 and iPhone 5S has the exact same design with 3 new
color combination are: White-silver, black-and-white silver, and gold.
Concerning the design, the iPhone 5 has the same physical with the
previous generation (iPhone 5). However, 5S has a Home-Button
button which has a rim section with a matching plate bezel that gives
 the more elegant impression.

It has a fingerprint sensor on the round home-button. If during this time

we unlock access to iPhone with code numbers, now with Touch ID we
can unlock the iPhone 5S in a more rapid, practical, futuristic even
safer than before – because we are the only finger that can unlock the
iPhone ourselves. IPhone 5S is the world’s first smartphne using 64-bit
technology. The latest chip in the iPhone 5S A7 gives you the
capability of CPU and graphics performance up to 2x faster than the
A6 chip (iPhone 5).

Unlike most other brands of the latest generation, the iPhone is not just
increasing the megapixels. The megapixel is still the same (8 MP), but
the sensor, flash, zoom and camera features of the iPhone 5S
experience a drastically increase. The latest case is specially designed
as a perfect one for used. It made of premium leather with bright colors
which give the impression of elegance and comfort.

Evaluation iPhone 5S currently only comes in capacities of 16, 32, and 64 GB.
Unfortunately, the product of the genius Steve Jobs is not armed with a
larger capacity such as 128 GB of 164 GB. Nowadays, many users
store music, photos, and other documents in a smart phone device.
Desperately, it absolutely needs a device that has a large capacity.

iPhone 5S

After a long attendance, the iPhone 5S finally officially released. After quite satisfied
with seeing the leaked photos, specs, and speculation on various websites about the iPhone
5S technology, for those of you who have been eyeing this latest generation of the iPhone,
you should start saving now, because soon the iPhone 5S will certainly be available.

There are many differences at the launch of the iPhone at this time, the most
prominent is Apple launched two iPhones at once, namely: iPhone 5C and iPhone 5S. iPhone
5C itself is a cheap version of the iPhone that has the same specs as the iPhone 5S, but comes
with a plastic body and 5 different colors.

Okay, at this time we will discuss about the iPhone 5S which comes with many latest
advantages over previous generation of iPhone.

Most of us have understood that since the first Apple designed a version of the ‘S’, it
always has the same design as the ‘non-S’, as well as 5S. iPhone 5 and iPhone 5S has the
exact same design with 3 new color combination are: White-silver, black-and-white silver,
and gold. Concerning the design, the iPhone 5 has the same physical with the previous
generation (iPhone 5). However, 5S has a Home-Button button which has a rim section with
a matching plate bezel that gives the more elegant impression.
 It has a fingerprint sensor on the round home-button. If during this time we unlock
access to iPhone with code numbers, now with Touch ID we can unlock the iPhone 5S in a
more rapid, practical, futuristic even safer than before – because we are the only finger that
can unlock the iPhone ourselves. IPhone 5S is the world’s first smartphne using 64-bit
technology. The latest chip in the iPhone 5S A7 gives you the capability of CPU and graphics
performance up to 2x faster than the A6 chip (iPhone 5).

Unlike most other brands of the latest generation, the iPhone is not just increasing the
megapixels. The megapixel is still the same (8 MP), but the sensor, flash, zoom and camera
features of the iPhone 5S experience a drastically increase. The latest case is specially
designed as a perfect one for used. It made of premium leather with bright colors which give
the impression of elegance and comfort.

iPhone 5S currently only comes in capacities of 16, 32, and 64 GB. Unfortunately, the
product of the genius Steve Jobs is not armed with a larger capacity such as 128 GB of 164
GB. Nowadays, many users store music, photos, and other documents in a smart phone
device. Desperately, it absolutely needs a device that has a large capacity.