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Literature Research Review
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Lev Manovich. (2017, August). Instagram and
Contemporary Image. Academia.
Belanche, D., Casaló, L. V., Flavián, M., & Ibáñez
Sánchez, S. (2021, April 22). Understanding
influencer marketing: The role of
congruence between influencers, products
and consumers. Journal of Business
Research.
Chambers, S. N. I. (2012, February 1). Anime:
From cult following to pop culture
phenomenon. Inquiries Journal.
Retrieved from (website address): Notes from article (summarized in
YOUR OWN WORDS):
https://d1wqtxts1xzle7.cloudfront.net/55364876/  Most Instagram user cares a lot
instagram_book_manovich-with-cover-page-v2.pdf? about aesthetic.
Expires=1665541928&Signature=TLiZ9C26lNjGm4dXYWLutel  The sequence of the photos in
cHGz6KEO8owph1w56CrB4NndcPyNDsG~lmMPXMDlYK5XP Instagram feed is important that
TPzrZsCkK5UukCn6R4tpIx3zjDedTDhHizpDpfzWoUpao- a man gathered 50000
IsvK0udlneonQTBAPevyuZD3VoKnw- followers for his sequencing.
xLVNQk0zbbYKjmS~NZFG4QequOs5jKXnKb6tlqc87Z4ISYow
wBcvfU2Y77LP7r65RvrLjN0-8XiTbT-FwQ1~Q3tIt~zm-
OsJcWhd~6D1qsi2RUSfiDobT9c4wjdLyqd6pzVpTeGUcs1Alv
dY-aqTdHtPR0nrn7jWz0qNqLfbG5ii-2SwD41HysQ-
kJZTLqWXEY9tqQ__&Key-Pair-
Id=APKAJLOHF5GGSLRBV4ZA
https://www.sciencedirect.com/science/article/pii/  Influencer marketing is better
S0148296321002307 than traditional, mass-media
marketing. Consumers feel
closer to their favorite
influencers.
 Mostly, consumers evaluate a
product more favorably if they
think they fit with influencers
and also if the influencers fit
with the product that they are
promoting.
http://www.inquiriesjournal.com/articles/836/3/anime-from-cult-  Negative perception toward
following-to-pop-culture-phenomenon anime culture is reducing as
time goes.
 In a survey, 40.8 percent of

Mitrović, K., Jakšić, A., & Spajić, J. (2020). The
analysis of graphic design platforms used in
social media marketing. University of Novi
Sad, Faculty of Technical Sciences,
Department of Industrial Engineering and
Management, Novi Sad, Serbia.
Woo, B., Johnson, B., Beaty, B., & Campbell, M.
(2020, March). Theorizing comic cons. The
Journal of Fandom Studies 8(1):9-31.
Kinsella, S. (1998). Japanese subculture in the
1990s: Otaku and the amateur manga
movement. The Journal of Japanese
Studies Vol. 24, No. 2, pp. 289-316.
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participants said that they still
watched anime even when they
grew up.
 The large portion of people
have spent money on anime
merchandise at least for one
time.
https://www.grid.uns.ac.rs/symposium/download/2020/74.pdf  Social media marketing is
going prevalent along the
development of the internet.
 Graphic design plays an
important role of digital
marketing.
 Social media enables fast
exchange of information and
interactivity, direct attention to a
specific product, and allowing
consumer opinions and smooth
conversation between
consumers and merchandisers.
https://www.researchgate.net/profile/Benjamin-Woo-2/  Many comic conventions use
publication/342982684_Theorizing_comic_cons/links/ programming to engage
5f3d1ecd299bf13404cef1d3/Theorizing-comic-cons.pdf attendees. It includes panels,
gaming events, workshops,
performances such as concerts
and sketch comedy.
https://www.jstor.org/stable/133236?  Amateur manga is printed by
seq=2#metadata_info_tab_contents the amateur artists themselves
and distributed within manga
clubs or manga conventions.
 By the development of printers,
individuals can print and
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reproduce their artworks easily.