Name: _Dustin Nuestro______________________________________________________

Course/Section: _BSN – 1C______________________________________________

Key Concepts of Media Literacy (Center for Media Literacy, 2005)

Key Concepts Guide Questions in Media Text Analysis

A. All media messages are “constructed”.
B. Media have embedded values and points
of view.
C. Each person interprets messages
differently.
D. Media have commercial, ideological or
political interests.
E. Media messages are constructed using a
creative language having its own rules.
a. What is the message of the text?
b. How effectively does it represent reality?
c. How is the message constructed?
a. What lifestyles, values and points of view
are represented in the text?
b. Who or what is missing?
a. What message do you perceive from the
text?
b. How might others understand it
differently? Why?
a. What is the purpose of the text?
b. Who is the target audience of the text?
c. Who might be disadvantaged?
d. Who created the text and why?
a. What techniques are used and why?
b. How effective are the techniques in
supporting the messages or themes of
the text?
c. What are other ways of presenting the
message?

DO THIS.
1. Analyze the content of the picture above using the Key Concept Questions.
2. Write your answer in tabular form.
Key Concepts
1.all media messages are “constructed”
2.Media have embedded values and points
of view
3.Each person interprets messages
differently.
4. Media have commercial, ideological or
political interests.
5.Media messages are constructed using a
creative language having its own rules.
Guide Questions in Media Text Analysis
What is the message of the text?
- The illustration imparts the usual
scenario happening in an airport.
What lifestyles, values and points of view are
points of view represented in the text?
- The point of the illustration if to focus
on the usual scenario in an airport as
well as focusing on the thoughts
running inside the minds of those
waiting in line.
How might others understand it differently?
Why?
- The illustration could possibly be
viewed as a comedic skit as a
reference to a usual situation within
the airport.
What is the purpose of the text?
- The purpose of the illustration is to
convey what it’s like to be in a
usual scenario in an airport
What techniques are used and why?
- The techniques exhibited were the
basic technique of visual
communication including the camera
angle , composition, editing, props,
lightening, symbols and body
language to fully execute the
illustration of the scenario.