ADDIS MARKETERS PODCAST

BY AXIS ETHIOPIA

NOV 2022GC
A proposal for
Addis Marketers
Podcast You Tube
program
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Almost all Podcast stream programs are produced in similar ways and they
are usually thought to be produced that way. These programs intend to
reach the audiences of any random or selective societies or any
entertainment establishment, but their ratings do not match with the
expected level. In order to increase the quality of these programs and to
make them being regularly watched audience in entertainment and
experience sharing on podcast fields has to work in cooperation.

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In Ethiopia, if we look at the general view of nationally produced podcast
programs, almost similar type of programs are broadcasted one next to each
other on YouTube and spotify. This is also true for entertainment &
knowledgeable television programs. Approximately 30 to 45 minutes long
programs. As a YouTube program maker we can say that, these are programs
as with “a small random meeting” For startups, business persons, top
business leaders, market experts or an audience member, we can ask
ourselves how these programs will benefit to these audiences. How successful
are they to meet the expectations of these audiences? Is the aim of the
marketers’ podcast programs to fill podcast time? Respectably, with the
amount of money spent, labor, time; aren’t they all becoming waste? These
are the very first questions coming to mind.
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These programs are the results of limited world, society, educational views
and knowledge of producers and educational professionals. In other words,
audience expectations are not under consideration. Social Media do not
provide appropriate environment for all disciplines and subjects. Script text is
written by a specialist with limited YouTube and other social media channels
experience and there is limited cooperation between You Tube producer-
director and the writer. In approximately 30 or 40 minutes a lot of information
is tried to be conveyed depends on marketing. It is hard to say what kind of
educational aspects being aimed with these programs. Specialist on a
particular subject does not actually write podcast script and director faces
difficulties to visualize these.

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All these issues create concerns over people in Podcast on marketing and
entertainment who work for solving some problems of education by people
who have serious expectations from Medias. If we really want to have good,
quality, ideal sharing and potentially effective podcast programs we better
think for programs which create the need for watching. This is the issue that
needs to be solved immediately. This problem does not only belong to people
in marketer but to writers, producers and directors: even related organizations,
and gusts. Currently podcast media is like a bridge between mass media and
world of marketers. Production of the program, presentation, hosts and its use
will be the bridge which will be created by a team.

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 Project Title
Addis Marketers Podcast

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Target Audience of Addis Marketers Podcast

·Youngsters who’ve an interest on Business and business related

issues.
·Adults (Males and Females), Housewives, Kids with a business
personality
·Entrepreneurs
·Business owners
·Employees

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Motives and impact of Length of podcast
the podcast

Awareness
Entertainment
Suggest time of a post
Initiatives
30 min of 1 episode
Informative
Friday 7:00 AM
One Epsoide Per Week

2022GC
Almost all Podcast stream programs are produced in similar ways and they
are usually thought to be produced that way. These programs intend to
reach the audiences of any random or selective societies or any
entertainment establishment, but their ratings do not match with the
expected level. In order to increase the quality of these programs and to
make them being regularly watched audience in entertainment and
experience sharing on podcast fields has to work in cooperation.

2022GC
In Ethiopia, if we look at the general view of nationally produced podcast
programs, almost similar type of programs are broadcasted one next to
each other on YouTube and spotify. This is also true for entertainment &
knowledgeable television programs. Approximately 30 to 45 minutes long
programs. As a YouTube program maker we can say that, these are
programs as with “a small random meeting” For startups, business
persons, top business leaders, market experts or an audience member, we
can ask ourselves how these programs will benefit to these audiences.
How successful are they to meet the expectations of these audiences? Is
the aim of the marketers’ podcast programs to fill podcast time?
Respectably, with the amount of money spent, labor, time; aren’t they all
becoming waste? These are the very first questions coming to mind.
2022GC
These programs are the results of limited world, society, educational views
and knowledge of producers and educational professionals. In other words,
audience expectations are not under consideration. Social Media do not
provide appropriate environment for all disciplines and subjects. Script text
is written by a specialist with limited YouTube and other social media
channels experience and there is limited cooperation between You Tube
producer-director and the writer. In approximately 30 or 40 minutes a lot of
information is tried to be conveyed depends on marketing. It is hard to say
what kind of educational aspects being aimed with these programs.
Specialist on a particular subject does not actually write podcast script and
director faces difficulties to visualize these.
2022GC
All these issues create concerns over people in Podcast on marketing and
entertainment who work for solving some problems of education by people
who have serious expectations from Medias. If we really want to have
good, quality, ideal sharing and potentially effective podcast programs we
better think for programs which create the need for watching. This is the
issue that needs to be solved immediately. This problem does not only
belong to people in marketer but to writers, producers and directors: even
related organizations, and gusts. Currently podcast media is like a bridge
between mass media and world of marketers. Production of the program,
presentation, hosts and its use will be the bridge which will be created by a
team.
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 SET DESIGN

There will be enough space for podcast accessories.

Addis Marketers Podcast should have a sofa (grey
colour), wooden table, book shelf and television for the
background, another shelf on the side corner for
decorative materials and flowers.

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 CAMERA
Required are the cameras. one
for master shot, second for the
host and third for the guest.

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 LIGHTS
Required lights for every corner of the set. Enough
light for brightness in the studio and prefer if it
can be LED light.

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 SOUND
Required at least 1 microphones for each
character or speaker on the set.

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 BUDGET
100,000 ETB for studio & set
decoration and buy some equipment’s.
1,000 ETB for a daily cost for the shot
day.
5,200 ETB for daily equipment rental
until we buy.
Daily budget total: 6,200ETB
The whole budget for the podcast to
start: 100,000

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Addis Marketers Podcast
Media program
presentation style

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Marketer’s podcast programs are categorized according to their content
and context. Addis Marketers podcast media programs fall under three
categories; the first one should be instructional or ideal sharing these
programs present either a business or a marketing piece. They can give
information about a process of business in general an issue prepared by a
specialist is presented with an addition of free talk or stage. It expected
behavioral changes and personal perspective about the topic. The second
one is about motivational programs of two programs and its content
contains problems on the marketing industry especially with
entrepreneurship skills. Audience is informed while we stream the podcast.

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