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CONVENIENCE
At the end of the lesson, the students will
be able to:
1. Illustrate the different sampling
techniques
2. Explain the difference between
probability sampling and non probability
sampling
3. Apply sampling techniques in research
studies.
How do you choose your sample
in your research ?
A systematic way of randomly drawing
( selecting ) a sample.
1. Probability Sampling

2. Non probability sampling

 PROBABILITY NON PROBABILITY
SAMPLING SAMPLING

Unbiased Biased
Has equal chance of being Has unequal chance of being
included in the sample. included in the sample.

There is a system in selecting There is no system in selecting

the sample. the sample. The selection
depends upon the situation.

Can be used for Quantitative Can be used for Qualitative

Research in choosing sample research in choosing sample
A. Simple Random Sampling
 Most commonly used sampling
techniques.
 Each member of the population has an
equal chance to be selected as a
participant.
 The process is done by choosing the
members of the sample one by one, by
using either a lottery method or
tables of random numbers.
 All the members of the population are
assigned with specific numbers which are
then written on pieces of paper and placed
in a fish bowl ( or box ).
 All members that correspond to the
selected numbers will be the sample.
B. Systematic Random Sampling
 Often used on long population lists.
 A random sampling technique which
considers every kth member of the
population.
K= N/n
Where: K is the member of the population
N is the population size
n is the sample size
 STRATIFIED CLUSTER
SAMPLING SAMPLING
Homogeneous group Heterogeneous group
Strata clusters
( stratum : singular )
The group will be based Grouped differently
on demographic profile according to the
( controlling variables ) controlling variables.
A random sample is Only selected clusters
drawn from each of the are sampled.
strata.
A.Convenience Sampling
( Haphazard Sampling)
 Select any members of the population who
are conveniently and readily available.
Examples: “AMBUSH INTERVIEW”
“OPINION POLL”
B. Purposive Sampling
( Judgmental or Selective Sampling )
 Typically used in Qualitative Research
 Each sample element is selected for a
purpose.
 Carefully choose the members of the
population which are best fitted to answer
the research question.
If a researcher wants to study the
toothpaste brand mostly preferred by
the people, then he would on purpose
to go to the nearby convenience store
and conduct an interview among all
buyers of a particular brand of
toothpaste
C. Snowball Sampling
( chain-referral sampling )
 Members recruit future members from
among their acquaintances.
 Each respondent is asked to give
recommendations or referrals to other
possible respondents.
 Very effective technique , especially
when the suitable participants of the
study are hard to find.
The sample group grows like a rolling
snowball.
 The first respondent refers a friend
 The friend also refers a friend, and so on.
Meeting a homeless person, interviewing
that person, and then asking him/her to
introduce you to other homeless you
might interview.
D. Quota Sampling
 The researchers ensures equal or
proportionate representation of subjects,
depending on which trait is considered as
the basis of the quota.
 The bases of the quota are usually age,
gender, education, race, religion, and socio
economic status
An interviewer may be told to sample 50
males above 50 years old.
If the basis of the quota is college level and
the research needs equal representation,
with a sample size of 100, he must select
25 1st year colleges students,
another 25 2nd year students,
25 3rd year students, and
25 4th year students.