ACTIVITY 1

Research Design

Instruction: Discuss with your groupmates the Appropriate Research Design

for your study. Be careful in deciding. Once you are in doubt of choosing,
there will be something wrong in your research.

Title: PERCEPTIONS OF GROCERY STORE CUSTOMERS OF

BARANGAY 01, JONES, ISABELA TOWARDS THE IMPACT OF BRAND
AWARENESS IN THEIR PURCHASING BEHAVIOR

Research Design: (Write the agreed Research Design, its definition, and
explain why and how is it appropriate in your study)

The researcher adopted a quantitative research design to evaluate the

perceptions of grocery store customers of Barangay 01, Jones, Isabela
towards the impact of brand awareness in their purchasing behavior. A
quantitative research design aims to determine the relationship between one
thing and another in a population (Hopkins, 2008). The method that the
research will be using is descriptive research as it focuses on the perceptions
of grocery store customers towards the impact of brand awareness in their
purchasing behavior.
 ACTIVITY 3
Data Gathering Instrument
(Research Instrument - Questionnaire)
Instruction:
Discuss with your groupmates the Data Gathering Instrument. Choose One
from the Ways in Developing Research Instrument. If you have chosen
already, decide one from the Common Scales Used in Quantitative Research.
Be careful in deciding. Once you are in doubt of choosing, there will be
something wrong in your research.

Title: PERCEPTIONS OF GROCERY STORE CUSTOMERS OF

BARANGAY 01, JONES, ISABELA TOWARDS THE IMPACT OF BRAND
AWARENESS IN THEIR PURCHASING BEHAVIOR

Statement of the Problem (S.O.P.)

(Write down the Statement of the Problem you have written in your Chapter 1.
This will be your basis in having/constructing/making your research
instrument.)
This research aims to determine the perceptions of grocery store
customers of Jones, Isabela towards the impact of brand awareness in their
purchasing behavior specially answers the following questions:
 1.What is the impact of brand awareness in terms of :
a.The way they decide what product will they purchase?
b.The way they assess the product to purchase?
c.Their loyalty with the product’s brand?

ACTIVITY 5
Data Collection Procedure
(Data Gathering Procedure)

Instruction:
Discuss with your groupmates the Data Collection Procedure. Choose two
from the Techniques in Collecting Quantitative Data. If you have chosen
already, the data gathering procedure is to be presented in a paragraph
format in your research paper. A diagram is a sample given to you, but,
make it as a paragraph.

Title: PERCEPTIONS OF GROCERY STORE CUSTOMERS OF

BARANGAY 01, JONES, ISABELA TOWARDS THE IMPACT OF BRAND
AWARENESS IN THEIR PURCHASING BEHAVIOR

Data Gathering Procedure:

First, the researcher will ask permission to conduct the study from the
respondents of the study. Second, the researcher discovers the facts about
the perceptions of grocery store customers of Jones, Isabela towards the
impact of brand awareness in their purchasing behavior using questionnaire.
 ACTIVITY 6
Data Analysis
(Statistical Treatment of the Data)

Instruction:
Discuss with your groupmates the Data Analysis. Choose two from the above
Tests and find its formula to be included in your Data Analysis.

Title: PERCEPTIONS OF GROCERY STORE CUSTOMERS OF

BARANGAY 01, JONES, ISABELA TOWARDS THE IMPACT OF BRAND
AWARENESS IN THEIR PURCHASING BEHAVIOR

Data Analysis (Statistical Treatment of the Data)

The researcher will classify, count features to explain what is the result
and analyze the given data by the participants.

Formula: