Activity 1

Tony Tan Caktiong, the man behind the renowned fast-food brand – Jollibee

Humble Begginings
Tony Tan Caktiong, the founder of Jollibee, is another Chinese immigrant family who came to the Philippines
in search of a better future. Tony was born on January 5, 1953 in the Chinese province of Fujian. His father
worked as a chef for a Chinese temple in Binondo. Because of his father's culinary skills, he was able to land a
job managing a restaurant in Davao. The entire family pitched in to help each other grow the business. Because
of the family's hard work, Tony was able to attend University of Santo Tomas in Manila. Toni enrolled in a
chemical engineering program.

Tony and his friend went to the Magnolia Ice Cream plant for a visit one day, and young Tony became
interested in a poster advertising to franchise an ice cream house for only 17,500 pesos per branch. The family
allocated 350,000 pesos to invest in the purchase of two franchise branches of the ice cream shop. Cubao Ice
Cream House and Quiapo Ice Cream House are their two ice cream house. The entire family relocated to
Manila to focus entirely on this new business venture. They began selling only ice cream flavors. Tony was
only 20 years old when they opened the ice cream shops that would eventually become the Philippines' leading
fast food chain.

As the business grew, the family began to hire skilled workers such as managers, supervisors, and service
personnel to help them meet operational demands. Tony expanded after only two years, serving hamburgers and
fried chicken in addition to ice cream. Not for long, chicken, hamburgers, and ice cream are selling very well,
lines begin to form, and success is a constant concern for them. Tony decided to rebrand the restaurant while
keeping the Ice Cream House name. Tony proposed "bee" as their icon for a symbol of hard work since bees are
known for their hard work in order to produce honey. They are also associated with "happy" because the
Filipino culture depicts happy customers. Tony came up with the word "jolly" to replace the word "happy," and
thus "Jollibee" was born.

The Birth of Jollibee Foods Corporation

In 1978, the family formally launched Jollibee in the Philippines. One of their key strengths is the concept of
serving Filipino comfort foods to customers. In 1980, an international brand McDonalds entered the scene as
Jollibee's main competitor. Jollibee was eventually able to comprehend the Filipino market by incorporating a
Filipino sweet blend into their specialty. Jollibee has grown in popularity over the years, and the company now
has a market value of 25 million pesos as a franchise fee. Jollibee not only became the number one fast food
chain in the Philippines, but it also began to open branches all over the world. As the company grew in size, it
was able to acquire other fast food chains such as Chowking, Greenwich, Delifrance, Red Ribbon, and Mang
Inasal.

Benefit From Your Mistakes

Making mistakes in business are inevitable. Every mistake has an uncertain outcome. It can make or break
anything you put up in a flash. Tony believes that making mistakes is an opportunity to learn and grow.
Recognize your error so you can learn from it and recover as quickly as possible. Jollibee's one of Tony's most
notable mistakes was believing that roasted chicken would sell more to Filipino consumers than crispy fried
chicken. To overcome the difficulties, they quickly switch from grilled chicken to crispy fried chicken. Make
your mistakes your stepping stones to the top.

His Family and Carrier Journeys

Looking back on his entire journey, Tony is grateful that he took chances, took the risk, and worked hard for it.
He is grateful for his family's support, who has never left his side when he has taken big steps in his career;
without them, he may have made bad decisions in the past. He has a big dream, works hard to make it a reality,
and has become the owner of the country's largest fast food chain. Believing in the beauty of your dreams
should be combined with perseverance and hard work, holding on to it in the face of adversity and giving
whatever it takes to make your dream a reality.

Secret of Success
“If you dream big and put your dreams into action you will indefinitely make mistakes. But don’t be scared to
make mistakes just be quick to regain recognize them learn from them as fast as you can.”
- Tony Tan Caktiong
 Hilaga, Jayson C. Module 1
BS Entrep 1-F Activity 2

Entrepreneurial Traits Inventory

True ALL True True True ALL
of the time MOST of MOST of of the time
of the left the time of the time of of the left
(4) the left (3) the right (2) (1)
CD
Maintaining focus on a project is not my greatest
I can be totally immersed in my business 
strength.
I am willing to sacrifice my time and energy for While I want to work on my business full time,

my business. other priorities require my attention.
My friends have commented on my strong sense My friends have commented on my lack of

of discipline. organization and control.
It's easy for me to follow through my decisions.  I often wish I were more decisive.
My optimism is not dampened by adversities and
 I need more practice in being stress resilient.
failures.
L
I've been able to guide my team towards the If I want results, I usually rely more on myself

delivery of substantial results than on others
I can communicate my vision (destination) to I have a fair idea what my vision is, but I need

people to influence them. help communicating it to others.
In my experience, most people deserve the trust In my experience, most people don't deserve the

they're given. trust they're given.
There is always something to improve in the
 I am comfortable with the status quo.
current system.
I admire people who can sacrifice profit for I admire people who have gotten ahead through

integrity. cunning.
OO
I have spotted many business opportunities this Opportunities are rare lately. People who spot

past month. them are extremely lucky.
I need a lot of information before I jump into an
I am comfortable to explore the unknown. 
endeavor.
I see opportunities in what others see as I must confess that obstacles bring nothing but

problems. frustration to me.
I see things differently.  I have a conventional outlook.
I know what the people around me need and The motivations of other people are often a

want. mystery to me.
CSA
I easily adapt to change.  I find change anxiety provoking
I search on how I can Improve things around me.  I find security in keeping things as they are.
I can stand on my own.  I've been told I could be more independent.
I am open-minded.  I sometimes don't notice my biases.
I am creative.  I am derivative.
MTE
I am highly competitive.  I find competition highly stressful.
I believe in the principle of doing what's "good
I set high standards and goals. 
enough".
I don't settle for less.  I can be satisfied with less.
I would hate it if others described me as
I am very demanding of myself and others. 
ambitious and demanding.
I know exactly what I want.  I've yet to discover what I want.
TAU
I am ready to take risks.  Right now, I can't afford to take much risk.
I defer more to my rational analysis of the
I defer more to my gut feel (intuition). 
situation.
I am not afraid of uncertainties.  I take pains in eliminating uncertainty in my life.
I dare getting into something that others may not There is likely good reason why others don't walk

choose to do so. certain paths.
When a lot is on the line, my first instinct is to When a lot is on the line, my instinct is to rely on

engage other people to work with me. my own skills and judgment.

Summary of your Entrepreneurial Traits

Code Entrepreneurial Traits Score Rank
CD Commitment and Determination 15 2
 L Leadership 10 3
OO Opportunity Obsession 17 1
CSA Creativity, Self-Reliance and Ability to Adapt 15 2
MTE Motivation to Exceed 17 1
TAU Tolerance of Risk, Ambiguity and Uncertainty 15 2
Hilaga, Jayson C. Module 1
BS Entrep 1-F Activity 3

Technical and Business Management Skills

Technical Skills Rating Business Leadership Skills Rating

Technology and Information Skills 4 Leading and Control Skills 4
Enterprise Development 3 Efficient Resource Management Skills 5
Communication Skills 5 Accounting & Finance 2
Human Relations and Motivational Skills 4 Decision-making & Problem-Solving Skills 3
Network Building Skills 4 Ethics and Law in Business 2
Interpersonal Skills 5 Research & Development 2
Coaching & Mentoring 3 Sales and Marketing 3
Action Research 2 Human Resources Management 3
Learning Readiness 4 Planning and Goal Setting Skill 3

The Entrepreneur in the Spotlight

1. Why did you choose to be in business?

As a young entrepreneur, I chose this line of work to support myself and help cover my daily expenses. I'm a
working and studying at the same time. Due to the pandemic, I'm taking an online class during the day  and
working on my business in my spare time.

2. How did you get started? What help did you need?
We actually started in a small room in our kitchen. I did start doing it as a side job while studying.
However, as time passes, a growing number of customers are purchasing baked goods from our shop. We
required additional equipment and, of course, labor.

3. What was the hardest step in setting up your business?

The most difficult part of starting a business is locating financial resources and completing all of the
necessary equipment.

4. How much was your capital and where did it come from?
Our starting capital was around five thousand pesos and it came from my own pocket.

5. What is your unique selling proposition?

We offer cost-efficient made-to-order baked sweets.

6. How important is advertising to you and your business? How did you do it?
Advertising my business is one of the primary sources of information about what my business is all about
and how the quality of my products exceeds industry standards. Using social media platforms such as
Facebook, Instagram, and Twitter gives my business the boost it needs to take off, as well as exposure to
audiences who are not within my business's location. It allows me and my company to go beyond the limits
of what we could accomplish as a company if we restricted ourselves to our jurisdiction.

7. What is your secret in keeping your customers loyal?

 As a company, we are prepared for both the worst and the best. We have regulars because we keep our
product quality in check and consistent. Striving for the improvement of our products and keeping our
minds open to all possible suggestions will help us improve the business and keep our customers satisfied.

8. How do you fight your competition?

Business competition is very common. As an entrepreneur, the only weapon I have against my competitors
is my ability to be creative. In my business, we can make a wide range of baked goods, from cookies to
cakes. We can create various flavor combinations to satisfy various customer. 

9. How many months did it take you to have return on your investment?
Starting a business from the scratch is not for the fainthearted. Courage and strength are required, as well
as patience, determination, and dedication. Knowing full well that there are many business competitors in
the industry that I've chosen, it takes me and my business approximately 8-10 months before we have a
consistent consumer that get our starting capital to cycle.

10. What is the most fulfilling part of being in business?

As a business owner, one of the most satisfying aspects of running a company is seeing it grow and satisfy a
large number of customers. Knowing that your hard work is now paying off and that you are achieving one
of your dreams and watching it play out in front of your eyes is one of the most rewarding aspects of
running a business. Not only that but I was also able to assist others by providing them with jobs that would
allow them to support their own families.

11. How do you see your business five years from now?
In five years, I envision this company expanding and becoming one of the most well-known bakeries in the
industry. We will continue to produce high-quality goods that will meet or exceed the expectations of even
our most loyal customers. And in addition, I can also see this company helping more people than it is now.

12. Going back in time, what would you have done differently?
Going back in time, the only thing I would do differently is to encourage some family members to join this
business in the hope that I can help them become financially stable and have a steady source of income.
Aside from that, I will most likely continue to do what I did when I first started this business. I am grateful
for everything that occurred during my journey to start my own business. Every mistake, conflict, and stress
that I've had over the years has been nothing more than a learning curve that has made me realize a lot of
things. It helped me make wise decisions and taught me to always look on the bright side of things and to
always take risks with logical thinking.