Campaigns that stood out in each

category

The recently concluded Cannes Lions International Festival of

Creativity honoured the outstanding advertising and communication
works done across the globe. While India put up its best ever
performance by winning 40 Lions, including a Grand Prix for Good in
Lion Health, 10 Gold, 16 Silver and 13 Bronze Lions, it failed to
impress the jurors in many categories. What goes through the minds
of jury members and heads of who decide the best entries in any
category and award the coveted Grand Prix? Although it is difficult
even to guess what makes a campaign win a Grand Prix over the
other, BestMediaInfo.com brings to you the Grand Prix winners in
every category with the reasons given by the respective jury heads.

The one work that won Grand Prix in four categories – Titanium, PR,
Outdoor and Glass – was 'Fearless Girl' by McCann New York, for State
Street Global Advisors.

https://www.youtube.com/watch?v=pP0dOtGmxok

The jurors from PR, Outdoor and Glass championed gender equality,
each awarding 'Fearless Girl' by McCann New York, for State Street
Global Advisors, a Grand Prix.
Glass Lion Jury President, Wendy Clark, President & Chief Executive
Officer, DDB Worldwide, North America, said that the work had both
“inspired the world and transformed the world,” adding that it
“transcended both geography and culture and would inspire the world
for years to come.”

Karen van Bergen, Chief Executive Officer, Omnicom Public Relations

Group, led the PR Lions jury and said her jury had found their Grand
Prix winner, 'Fearless Girl' to be a “perfect example of doing well by
doing good.”

The fourth Grand Prix for ‘Fearless Girl’ was in Titanium category.
Titanium Jury President Tham Khai Meng said the work was
“disruptive, irreverent and broke the mould. It’s beyond anything
we’ve ever done. The bronze statue stands defiantly as a permanent
icon.” Adds Khai Meng, “It’s the zeitgeist and culture is ready to
embrace it. The Titanium jury loved it wholeheartedly.”

Health and Wellness

https://www.youtube.com/watch?v=of5Eg_J-JYE

'Meet Graham' by Clemenger BBDO Melbourne, Australia, for Transport

Accident Commission Victoria claimed the Grand Prix.

Health & Wellness Jury President, Mike Rogers, Creative Partner,

Serviceplan Health & Life, Germany, said, “Since the introduction of
Lions Health in 2014, it’s been fascinating to witness the incredible
impact the Health & Wellness Lion has had on the industry perception
of healthcare creativity. We’ve seen the work flourish and this year’s
shortlist showed a range and depth of work, crossing technology and
the creative use of data.”

Pharma Lion

There were no Grand Prix in the Pharma category.

https://www.youtube.com/watch?v=dHJYZgcjt1A
The Lions Health Grand Prix for Good, open to Gold Lion winning
entries ineligible for a Grand Prix in their section, was also awarded to
'Immunity Charm' by McCann Health, New Delhi / McCann Worldgroup
India, Mumbai, for Ministry of Public Health, Islamic Republic of
Afghanistan. The award was judged by Caleb Tiller, Executive Director
of Communications & Public Affairs, the United Nations Foundation,
and members of the Pharma and Health & Wellness Juries: Mike
Rodgers, June Laffey, Christine Abbott and R. John Fidelino.

Tiller commented, “The Lions Health Grand Prix for Good award sits at
the cross-section of creativity and social impact. It’s an exciting time
for our community, as cross-pollination between sectors is creating
new opportunities to engage people in driving social change and
improving lives.”

Outdoor

Outdoor Grand Prix Winner at Cannes Lions 2017 - PUTIN

Outdoor Grand Prix Winner at Cannes Lions 2017 - GUNS

Outdoor Grand Prix Winner at Cannes Lions 2017 - GLORIA STEINEM &
DOROTHY PITMAN HUGHES

Outdoor Grand Prix Winner at Cannes Lions 2017 - EYES- HILLARY

CLINTON & DONALD TRUMP.jpg

Besides ‘Fearless Girl’, the second Grand Prix was also awarded in
Outdoor to Twitter, San Francisco, for their campaign comprising 10
executions: 'Cannabis', 'Gloria Steinem & Dorothy Pitman Hughes',
'Guns', 'Muhammad Ali', 'Putin', 'Sonogram', 'Prince', 'Saturday Night
Live', 'Hands Up', 'Eyes: Hillary Clinton & Donald Trump'.

Jury President, Bruno Bertelli, Global Chief Creative Officer, Publicis,

said, “It was a beautiful campaign that was both simple and
engaging.”

Print and Publishing

Print & Publishing Grand Prix Winner at Cannes Lions 2017 -
PENSYLVANNIA

Print & Publishing Grand Prix Winner at Cannes Lions 2017 - AVIANO
Print & Publishing Grand Prix Winner at Cannes Lions 2017 - OREGON

Print & Publishing Grand Prix winner: 'Oregon', 'Pensylvannia',

'Aviano', DAVID, Miami, for Burger King, was selected for Burger
King’s brave, playful, tongue-in-cheek humour. Jury President, Fran
Luckin, Chief Creative Officer, Grey Africa, South Africa, also
highlighted a trend towards work that uses details of physical making,
from sculpture to drawing, even against the backdrop of our highly
digitised world.

Promo & Activation

https://www.youtube.com/watch?v=oUgSU761PuA

The Grand Prix went to 'Boost Your Voice', 180LA, Santa Monica, for
Boost Mobile.

Jury President, Stéphane Xiberras, President & Chief Creative Officer,

BETC, France, explained, “The campaign took a brand, already at the
heart of communities, and gave it a way to get involved in the US
election campaign. It didn’t just create an audience, but involved an
audience in the democratic process.”

Creative Data

https://www.youtube.com/watch?v=U5hQSRLXzNU

The Grand Prix went to ‘Care Counts’ by DigitasLBi, Chicago for

Whirlpool. Lauded as a special piece of work, it exemplified a brand
“moving from storytelling, to story doing,” said Jury President Eric
Salama, Chief Executive Officer of Kantar.

Cyber Lion

https://www.youtube.com/watch?v=zYCMNd_ZJZs

https://www.youtube.com/watch?v=Qmd3SJNTgsM

https://www.youtube.com/watch?v=otHb-kR-Ivg

Three Grand Prix were honoured in this category. ‘Åland Index/Baltic

Sea Projects’ by RBK Communication, Stockholm for The Bank of
Åland; ‘Meet Graham’ by Clemenger BBDO Melbourne for Transport
Accident Commission Victoria; and Did you Mean Mailchimp? by
Droga5, New York and Mailchimp, Atlanta, which had bold originality at
its heart.

Jury President Colleen DeCourcy, Global Chief Creative Officer, Wieden

+ Kennedy, explained that the jury selected work that embodied
where technology has moved ideas forward.

Direct Lion

https://www.youtube.com/watch?v=PezFMjWsZq4

‘Google Home of the Whopper’ by DAVID Miami for Burger King, took
the Grand Prix.

Jury President Ted Lim, Chief Creative Officer, Dentsu Brand Agencies,
APAC, described it as “Outstanding, outrageous and simply incredible”.
Innovation

https://www.youtube.com/watch?v=Q1hF-adh7AE

Grand Prix went to ‘The Humanium Metal Initiative’ by Åkestam Holst,

Stockholm/Great Works, Stockholm for IM Swedish Development
Partner.

Jury President Susan Lyne, President and Managing Partner at BBG

Ventures, praised the work for demonstrating innovation at every
stage from concept to the business model, to support communities
affected by gun violence.

Mobile

https://www.youtube.com/watch?v=auq3g2jt2O4

The Mobile Lions celebrate device-driven creativity. ‘The Family Way’

by Dentsu Y&R, Tokyo for Recruit Lifestyle Co., Ltd. took the Grand
Prix.

Jury President Andy Hood, Head of Emerging Technologies, AKQA,

explained that the best work has seen creatives offering solutions to
some of the world’s biggest problems and the Grand Prix did just that.
“It’s not just an award, it’s a statement of how we want the winning
work to be and how technology can have a direct impact on people’s
lives.”

Entertainment

https://www.youtube.com/watch?v=k15xwrb84d0

The Entertainment Lions recognise creativity that turns content into

culture.

‘Beyond Money’ by MRM//McCann Spain, Madrid for Santander Bank

took the Grand Prix.
Jury President, PJ Pereira, Co-Founder & Chief Creative Officer Pereira
& O'Dell, said, “The work was a perfect example of how a brand can
make a statement, but also conquer and earn precious consumer
time.”

Entertainment for music

https://www.youtube.com/watch?v=LcvCjcf3WF0

Grand Prix went to ‘Original is Never Finished’ by Johannes Leonardo,

New York for adidas Originals. Jury President, Olivier Robert-Murphy,
Global Head of New Business for Universal Music Group, and his jury
chose the work, which reinvented the classic hit, Frank Sinatra’s My
Way, with the sound of a new generation of artists. The work cleverly
reinvents the past to create meaning for young audiences and form
authentic connections with today’s consumers.

Design

https://www.youtube.com/watch?v=8-hayO8bXL4

The Design Lions recognise visual craftsmanship, demonstrating how

design defines a brand or communicates its key messages. The Grand
Prix went to ‘The Unusual Football Field’ by AP Thailand, Bangkok / CJ
Worx, Bangkok for AP (Thailand) Public Company Limited.

Jury President Sandra Planeta, Founder & Creative Director, Planeta

Design, Sweden, said, “It’s clever, smart, simple, purposeful and
useful design. And the best part is that I’d love to try it myself.”

Media

https://www.youtube.com/watch?v=8LgVw0ZQ52g

‘Innovating Saving’ by R/GA, New York for jet.com took the Grand
Prix.

President Mike Cooper, Worldwide Chief Executive Officer, PHD, led the
jury that chose the work by a then start-up retailer for its highly
sustainable communication strategy. Driven by price and consumer
data, it utilised social media and search insight to produce the
commercial results of big brands.

Product Design

https://www.youtube.com/watch?v=cey2kCIzy8Y

The Product Design Lions recognise creativity that fuses form and
function.

The Product Design jurors, led by Ruth Berktold, Owner, YES

architecture, Germany, selected ‘Payphone Bank’ by Grey Colombia,
Bogotá for TigoUNE for the Grand Prix. A purposeful, useful and
ultimately world-changing work, it transformed the interface of a
payphone into micro savings accounts to support Colombian
communities.

Creative Effectiveness

https://www.youtube.com/watch?v=nQPqUgd2qUo

Creative Effectiveness is the only global award to recognise the link

between award-winning creativity and business results. The Grand Prix
went to ‘Van Gogh’s Bedrooms: Let Yourself In’ by Leo Burnett
Chicago for the Art Institute of Chicago.

Jury President, Jonathan Mildenhall, Chief Marketing Officer of Airbnb,

stated that the best Creative Effectiveness work impacts audiences,
business, culture and the creative community at large. The Grand Prix
winning work used creativity to breathe new life into an organisation,
introducing it to a younger, broader audience and creating a huge
global conversation. Mildenhall said, “It clearly understood how to live
in the uncomfortable space necessary for the work to be truly
remarkable.”

Digital Craft
https://www.youtube.com/watch?v=4pR26BD5HL8

The Grand Prix was picked up by ‘Real-Time Virtual Reality Experience

for Björk’s Notget VR’ by Analog, London / W&N Studio, London for
Björk.

Jury President, Henry Cowling, Creative Director, UNIT9, UK, said,

“The work combines all the facets of digital craft to the highest
possible level. It’s breaking new ground in media storytelling and
experience design and is doing it in a way that’s absolutely virtuous.”

Radio

https://soundcloud.com/best_media_info/sets/radio-grand-prix-
winner-at-cannes-lions-2017

The Grand Prix went to three executions for KFC by Ogilvy & Mather
Johannesburg: ‘Repeat the Punchline,' 'Long Red Thin Shape,' 'No One
Cheerses’. Funny, moving and expertly crafted, Jury President Mario
D'Andrea, President & Chief Creative Officer, Dentsu, Brazil, described
the work as “a very traditional brand with a very traditional way of
doing copywriting."

Film Craft

https://www.youtube.com/watch?v=54fea7wuV6s

The Grand Prix went to ‘The Blaze - Territory’ by Iconoclast, Culver

City for musician The Blaze.

Jury President Robert Galluzzo, Founder/Executive Producer, FINCH,

Australia, said, “The work was more than an award-winner, it’s “a gift
to the festival audience.” He further said, “It’s a stunning example of
what vulnerability and poetry can look like on screen. The casting is
stunning, the cinematography is stunning, the editing is superb – it’s a
piece of film that has an ambiguous yet important narrative that you
can watch over and over again.”
Film

https://www.youtube.com/watch?v=khJWNuFRsDY

The Grand Prix went to ‘We’re the Superhumans’ by Blink Productions,

London / 4creative, London for Channel 4.

Jury President Pete Favat, Chief Creative Officer, Deutsch North

America, USA, said his jury looked for work that was bold, provocative
and moving and pushed the industry forward. Favat described the
winning work as a piece that started a new conversation on the
representation of disability and confronted diversity. “It makes us feel
a range of emotions; it makes us happy, it makes us think and it’s
extremely provocative. It pushes humanity forwards,” he added.

Integrated

https://www.youtube.com/watch?v=oUgSU761PuA

Grand Prix was won by ‘Boost Your Voice’ 180LA, Santa Monica for
Boost Mobile, which also took the top award in Promo & Activation.
Jury President Tham Khai Meng, Worldwide Co-Chairman & Chief
Creative Officer at Ogilvy, said he and his jury “felt strongly that true
integration is about work that cuts through, transcends media and
integrates into culture and society,” and described ‘Boost Your Voice’
as an “incredible piece of work.”