ENGLISH FOR BUSINESS

ACTIVITY – T2
HOMEWORK

I. IMPORTANT INFORMATION:
● Topic : PEST Analysis
● Kind of work : Group work
● Deadline : Week 7
● Way of presentation : Aula virtual / T2
● Score : 0 a 20 – 15% final average

II. EVIDENCE FOR LEARNING:

This work is about writing an external analysis. Find some issues and background about
the company where you work or worked. Then make a chart about PEST analysis and
support each of the items described.

III. INSTRUCTIONS:
In a group of 4 people, they must do the following:

1. Organize your ideas.

2. Group them according to:

☑ Political environment, e.g. tariffs, trade deals, environmental policy etc.

☑ Economic, e.g. interest rates, exchange inflation, unemployment, gross domestic
product, etc.
☑ Social, e.g. demographics, population growth rates, age distribution, job market
trends.
☑ Technology, e.g. with the introduction of new products, new technologies and
services.

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3. How to send your work:

Each participant must submit their work and must do so in the following way:
⮚ Your work must be sent as a document Ms. Word (.doc).
⮚ Include this information:
T2_(subject)_Last name First name
Example: T2_English for business_Castillo Esparza Juana Sofía.
4. It must be considered: vocabulary (spelling), grammar (structures), organization and
coherence.
Remember: If a student copies information from another work , his/her final score must be
zero (0).

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UNIVERSIDAD PRIVADA DEL NORTE

Docente:
BYRON MARK GORDILLO MARQUEZ

INTEGRANTES:
Ingaroca Meza Stefanny - N00237344
Sebastián Muñoz Sanchez - N00266002
Sebastian Emilio Ramirez Caballero - N00248411
Gabriel Omar Ramirez Julcamanyan - N00253081

Curso:
ENGLISH FOR BUSINESS - 12893

Año:

2022

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CINEPLANET
INTRODUCTION:
Cineplanet is one of
the great Peruvian cinema chains that goes
beyond offering movies and snacks, provides
a great entertainment experience.
Cineplanet is born with an original idea of
three young Peruvians in mid-1998, which
allowedand prompted these young people to
open the first multiplex in the district of San
Miguel. Two years later, with the need for
most districts to be able to access this service, they decide to open two multi-rooms in the
districts of Miraflores and Cercado from Lima. However, Intercorp (business group committed
to the development and welfare of Peruvian families) recognized a need in the field of
entertainment. Therefore, sometime later he decides to acquire this chain company of
cinemas in order to increase the number of theaters and venues. Currently, Cineplanet has 46
complexes, of which only 36 are located in Peru and the rest are found in foreign trade such as
Chile and Colombia.
Cineplanet in recent years has positioned itself as a leading multiplex chain with respect to the
number of spectators and theaters. It also occupies one of the first positions in "GREAT PLACE
TO WORK" (Global research company, consultancy and training that helps maintain
workplaces). which has allowed compete with other Peruvian movie chains such as Cinemark
and UVK that stand out for the quality of its service such as customer service, a good
experience cinematography and the comfort of its theaters and venues.
One of the reasons for choosing Cineplanet over the others is the quality of sound, services
and image that it offers, since the competitive advantage of said company is the quality of its
services and products. Likewise, this Peruvian cinema chain offers a wide variety of movies for
all types of customers. That is, your niche market focuses on all people of different ages and
preferences. In addition, within each local there is the confectionery area where you can find
different types of snacks that will accompany your extraordinary experience cinematic.

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A) Commercial Name of the Company: Cineplanet

B) Company name: Cineplex S.A.

c) RUC: 20429683581

d) R Owner: Grupo InterCorp.

e) Age: 2000 (Cineplanet) 1997 (cineplex)

f) Location:

VISION:
- To be one of the 3 largest cinema chains in south-east America that stands out for
good level of service.

Mission:
- Create and deliver an unforgettable entertainment experience.

Values:
- People with a sense of humor, loyal, we learn every day, we are proud to be
honest, excellent in service, and we work as a team» (Cineplex S.A. 2018a).

Objectives:
Objective 1: To be the leading company in the film market at the national.

Goal 1: Achieve 65% market leadership for the year 2016.

Objective 2: Provide quality care and services to our customers.

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Goal 2: Achieve a 70% improvement in care and the quality of services by

70% until the month of July 2016.
Objective 3: Contribute to the entertainment of the general public and achieve
your satisfaction.

Goal 3: Contribute to the entertainment of the public in more than 50% until
the end of 2016

ANALYSIS PEST :

POLITICIANS ECONOMIC
- High prices and taxes paid when buying
- Restrictions on the capacity of cinemas. movies.
- Closure of the premises. - Exchange rates when purchasing movies
(dollars, euros, etc).

SOCIAL TECHNOLOGICAL

- The public doesn't consume much of our - Modernization of software for better
services. performance of workers.
- Staff not trained for a cordial treatment. - Modernization of the shopping app for
- Movies not suitable for all audiences. customers.
- Movie playback failures.

Recommendations:
We recommend Cineplanet to take the following measures to better promote the
growth of its sales in the Peruvian market:

- Continually evaluate factors such as:

Technological change and economic behavior of the Peruvian market; to favor

potential opportunities or reduce potential threats that may affect the film industry.

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- Promote innovation that should have as main responsible for the leaders of your
organization as a result will achieve the sustainability of this competitive advantage
in the established time,

- Cineplanet should adopt the concept of creating shared value and, in this way,
migrate from social migrate from social responsibility to a more integral objective
that generates value for both the community and the company.

- Adequate allocation of resources for short-term objectives will make it possible to

achieve results more efficiently.

Conclusions:
- In the political impact due to the norms given by the national government of Peru
made the movie theaters were closed for almost a year, time later when opening
the movie theaters, they made the capacity of the movie theaters was reduced by
measure against the pandemic (coronavirus) due to the new regulations given by
the MINSA, due to this the economic entries were incredibly reduced.

- In the social impact, the public that was going to consume did not consume their
products or food of the establishment due to the excessive increase of their prices,
for that reason due to that the demand increased, the prices of the confectionery
were lowered.

- In the economic impact, they had a total drop in their economic balance due to
the fact that people did not go out much to watch movies because of the streaming
services they had on their TVs, laptops, etc. Some time after the regularization of
the premieres of blockbuster movies, their economy went up completely.

- In the technological impact, they updated the software of their websites and their
mobile applications, making ticket sales more efficient and therefore faster to
obtain along with what you want to consume in the cinema.

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Annexes:

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ENLACES:
 Perú, C. (s. f.). ¡Bienvenido a Cineplanet Perú! Recuperado 2 de octubre de 2022, de

https://www.cineplanet.com.pe/

 Las Ideas Más Exitosas Del Mundo. (2022, 3 octubre). HISTORIA DE CINEPLANET.

Recuperado 2 de octubre de 2022, de

http://consigueelexito.blogspot.com/2013/04/historia-de-cineplanet.html

 Fattorini, V. O. (2019, 3 junio). Cineplanet ya alcanza el 53% del mercado de cines con

269 pantallas. Gestión. Recuperado 2 de octubre de 2022, de

https://gestion.pe/economia/empresas/cineplanet-alcanza-53-mercado-cines-269-

pantallas-268821-noticia/

 Gestión, R. (2022, 20 agosto). Cineplanet, los resultados de la empresa a un año de la

reapertura de sus salas. Gestión. Recuperado 2 de octubre de 2022, de

https://gestion.pe/economia/empresas/cineplanet-los-resultados-de-la-empresa-a-un-

ano-de-la-reapertura-de-sus-salas-cine-peliculas-noticia/

⮚ RUBRICS OF EVALUATION:
CRITERIA DESCRIPTIÓN WEAK GOOD
EXCELLENT FINAL SCORE

Vocabulary        
Use relevant vocabulary
  0-2 3-4 5
during the development

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of the activity.

Use grammar structures        

appropriately during the 0-2 3-4 5
Grammar 
development of the
activity.

The text presents a        

division into paragraphs 0-2 3-4 5
Organization
and uses the connectors
appropriately.

The text is seen as a        

unit, the ideas give 0-2 3-4 5
relevant information, the
Coherence
message of the text is
concrete and
understandable.

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