SECTION A2

Answer the following questions. Attempt any 3 out of 5 questions.

Q.1.What is a Chi Square test used for? Give an example. Answer the following questions with respect
to a Cross tab table containing two nominal variables having a 2X3 design (2 rows and 3 columns)

(a) Assumption of expected cell frequency

(b) Test to be used to check the strength of association between the two variables in case the
association is significant.
(c) Provide an interpretation of table 1. (Test of association between gender and age group)

Table 1. Chi-Square Tests

Value df Asymp. Sig. Exact Sig. Exact Sig. Point
(2sided) (2sided) (1sided) Probability
Pearson Chi-Square 15.429a 2 .001 .000

Likelihood Ratio 16.878 2 .000 .000

Fisher's Exact Test 15.689 .051

Linear-by-Linear
2.578b 1 .108 .128 .070 .028
Association
N of Valid Cases 76

a. 2 cells (25.0%) have expected count less than 5. The minimum expected count is 4.21.
b. The standardized statistic is 1.605.

Q.2. Mr. A has purchased Air India Company and wants to convert it into a low-cost flier from a
fullservice carrier. For this, he wants to know which services to give more emphasis to and which
services to eliminate. He has a data of 1000 customer reviews capturing the customers review on a
scale of 1 to 5 on the following variables:

Seat comfort, Cabin crew, Ground service, Food and beverage, In-flight entertainment, value for money.
Answer the following questions:

(a) Identify the independent and dependent variables.

(b) Which test should be used? What are the assumptions of the test? How do we test the
assumptions?
(c) How will we know from the results which service is important/not important/ redundant?

Q.3. Develop a questionnaire to answer the following research objectives:

(a) To examine the effect of gender on online shopping behaviour.

(b) To examine the effect of age on online shopping behaviour (c)

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 To examine the effect of income on online shopping behaviour (d)

To determine the preference towards online shopping companies.

(e) To determine the payment preference in online shopping.

Q.4. Define and differentiate between focus group interviews and in-depth interviews. How is laddering
different from an unstructured interview?

Q.5. What do you mean by probability sampling? Define the various types of probability sampling
methods.

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