COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES

Week No: 3, Period: Test 1

Trimester: ______2nd_________
HOMEWORK/ASSIGNMENT/CASELET NO. 1
MARKS

COURSE CODE BSIB 621 COURSE TITLE Media Advertising

SECTION TIME DAYS ROOM
STUDENT NAME ID NO. DATE

TOPIC Integrated Marketing Communications (Parts 1 – 4)

ASSIGNMENT
DIRECTION & Instructions:
REQUIREMENT/ a. Answer all questions.
S b. All answers should be HAND – WRITTEN.
(Identify the ILOs to c. Use A4 paper for your answers and workings.
be assessed at the d. Submit output on the date as advised.
end of each
requirement.
Include the rubric or
marking scheme for
CASE PROBLEM WHICH BRAND IS RIGHT?
each
item/requirement.) It cannot be denied that millions of people do purchase toothpaste as a basic item used in
oral health care. According to survey and research made by the American Health
Organization, it was revealed that there are more investment opportunities in business
leading to manufacturing and or retailing of toothpaste items or products including
related - oral health products in the market and up to this time, these products keep
increasing in demands. There are many leading brands in the market and some of these
are colgate, signal, close – up and pepsodin. Manufacturers earn millions or even billions
of money from their marketing and sales of these products.

1. You are a potential customer, which criteria or standards are you going to base
your decision to buy a particular brand of toothpaste? Interpret your options.
2. Applying a strategy, which brand of toothpaste you prefer to patronize, a brand
with international name but expensive or a local brand but cheaper? Defend
your options?
3. Prepare by designing an advertisement of you own product indicating the
necessary labels on it.

ASSIGNMENT Write your answers HERE…

OUTPUT

Prepared By: Checked and Verified By: Approved By:

1
DR. SURJIT VICTOR DR. JAYENDIRA SANKAR DR. VINODH NATARAJAN DR. VINODH NATARAJAN
Course Coordinator Program Head Associate Dean
Dean
Date Date Date Date
 COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Week No: 3, Period: Test 1
Trimester: ______2nd_________
HOMEWORK/ASSIGNMENT/CASELET NO. 1
MARKS

COURSE CODE BSIB 621 COURSE TITLE Media Advertising

SECTION TIME DAYS ROOM
STUDENT NAME ID NO. DATE

Q1 S
IMC:

1. Integrated marketing communication.

2. Publicity, public relations and social media are some of the methods
used to reach the target audience.
3. As an example, tooth paste
4. Does your paste have salt in it? is a well-known commercial.
5. A company's "branding" is the name it gives to its goods; this is done
through developing a vision, purpose, logo, and product design.
6. Keeping consumers satisfied is the primary goal of a company's
branding strategy.
7. For the purposes of this definition, "product positioning" is how a
product stands out from its competitors.
8. Emphasizing the key advantages that set the identical product apart.
9. As an illustration: gum The market offers a wide variety of gums.
However, fevicole is more popular
10. and sells better. The original aspect of its design is due to its nob and
the fact that it arrives for longer periods of time
11. Buying centers are groups of individuals in an organization that make
buying decisions.

Q2:

The toothpaste market is crowded with comparable goods, so you need to make
your brand stand out. Increase brand recognition and sales by prominently

Prepared By: Checked and Verified By: Approved By:

2
DR. SURJIT VICTOR DR. JAYENDIRA SANKAR DR. VINODH NATARAJAN DR. VINODH NATARAJAN
Course Coordinator Program Head Associate Dean
Dean
Date Date Date Date
 COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Week No: 3, Period: Test 1
Trimester: ______2nd_________
HOMEWORK/ASSIGNMENT/CASELET NO. 1
MARKS

COURSE CODE BSIB 621 COURSE TITLE Media Advertising

SECTION TIME DAYS ROOM
STUDENT NAME ID NO. DATE

displaying your company's logo and name on the packaging you sell in.
According to Ask the Dentist, this establishes the exact features that consumers
are searching for in toothpaste, such as the capacity to whiten or strengthen teeth,
freshen breath and prevent dental rot. Ask the dentist. Ensure that whatever
information you present is accurate and backed by research, and constantly
emphasize the toothpaste's qualities and the variety of advantages customers may
expect from using it.

Q3 :

You may sell your toothpaste through a range of print and electronic media
outlets, depending on your budget. If you want to get the most attention from
your target audience, make sure your toothpaste marketing highlights the most
important features. Broadcast it on radio and television to reach a larger audience.
Advertising in local and national newspapers, health magazines, and on the
internet all give excellent platforms for promoting your toothpaste brand. When
you have a current, user-friendly product website with social media connections,
it makes it easier to describe your product to customers and builds trust in your
company. An app to help toddlers wash their teeth may even be a good idea,
argues marketing firm Marketing Dive. You may win a gold medal for your
toothpaste business if you can come up with an activity that makes brushing your
teeth pleasurable.

Prepared By: Checked and Verified By: Approved By:

3
DR. SURJIT VICTOR DR. JAYENDIRA SANKAR DR. VINODH NATARAJAN DR. VINODH NATARAJAN
Course Coordinator Program Head Associate Dean
Dean
Date Date Date Date
 COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Week No: 3, Period: Test 1
Trimester: ______2nd_________
HOMEWORK/ASSIGNMENT/CASELET NO. 1
MARKS

COURSE CODE BSIB 621 COURSE TITLE Media Advertising

SECTION TIME DAYS ROOM
STUDENT NAME ID NO. DATE

When used as directed, toothpaste shields teeth from dangerous germs and
pathogens. If you ask your dentist (or another dentist) for a recommendation,
you'll get more people to know about your toothpaste brand. Look for dentists
who will participate in your toothpaste's cable or radio commercials and endorse
it to customers as a great product. Make eye-catching fliers and posters and put
them around the dentist practice. It's a great way to advertise your business and
get the "biting" toothpaste promotion idea by taking part in health promotion
events in your neighborhood to increase awareness about proper dental care.

RUBRIC /
MARKING 5 – Details are fully complete and demonstrate deep understanding of concepts.
4 – Answer is acceptable but lacks minor details.
SCHEME
3 – Answer is responsive but not fully complete.
2 – Major details are missing and show low level of understanding the content.
1 – Answer is lacking multiple major details.
0 – Non submission

LEARNING ASSESSMENT/MARKING FACULTY/MARKER’S FEEDBACK

ITEM CILOs MARKS MARKS AWARDED
1 5 3
2 3 3
3 4 4

TOTAL 10

Prepared By: Checked and Verified By: Approved By:

4
DR. SURJIT VICTOR DR. JAYENDIRA SANKAR DR. VINODH NATARAJAN DR. VINODH NATARAJAN
Course Coordinator Program Head Associate Dean
Dean
Date Date Date Date