Professional Documents
Culture Documents
48 SFU 11-23-2022 - Special Edition
48 SFU 11-23-2022 - Special Edition
A Tribute to Tom Industry News Industry Resources SFU Advertising Industry Calendar
Small Fruit Update is produced once a week during the growing season and bimonthly outside the growing season
(Oct - Feb)
Subscribe Here
NWBERRYFOUNDATION.ORG PAGE 0 1
Julie Pond
NORT H W E ST BERRY FOUNDATION
It is with deep sadness that we announce Tom Peerbolt’s passing on Friday, November 18th at
the age of 71. A Holland, Michigan native, Tom often spoke of Japanese Beetle picking in the
MI berry fields growing up and loved to visit Lynden, Washington which reminded him so much
of his Dutch heritage. After receiving a horticulture degree at UC Davis he opened a small tree
and shrub nursery in Winters, CA which he ran for several years before moving to Oregon in
1990.
After a few years working with growers, he realized the importance of a strong berry
community in the Pacific Northwest, and so his vision of connecting the berry industry began.
In 2000, he created the Small Fruit Update which he faxed out to his regional network of
growers. Little did he know that it would reach nearly 1,800 people industry wide like it does
today!
NWBERRYFOUNDATION.ORG PAGE 0 2
There were several things Tom stood for above
money, mainly creating a collective voice for
growers and a strong PNW community. That there
was a shared responsibility to farming, researching
and market success if we work together to solve
problems and share insight/efforts instead of
working in a tunnel.
Tom didn’t want a celebration of life. I'm sure he would be ok with using the channels he
created to commemorate a life well-lived. Here is a memorial page for you to see him from our
eyes. Please make time to connect with growers and walk some fields on his behalf.
While Tom loved the berry industry and believed in the Northwest Berry Foundation, Sisters of
the Road and Northstar Village were both organizations that Tom and Anna believed in and
supported over the years if you’re so inclined to donate in their memory.
NWBERRYFOUNDATION.ORG PAGE 0 3
Industry News
Brought to you by
Our Team is here to guide you through your every need from crop and planting to soil
balance or harvest and winterization
Webinar - Autopolyploid Inheritance and a Heterozygous Reciprocal Translocation Shape Chromosome Genetic
Behavior in Tetraploid Blueberry
Behind The Blue: Bake-A-Thon, Food Manufacturing Promotion, Export Market Registration Open for 2023
Oregon Blueberry Commission 2023-24 Request for Proposals: Proposals due November 23, 2022.
SURVEY REQUEST
The Washington State University Small Fruit Horticulture program (led by Lisa DeVetter) has collaborated on research
regarding blueberry machine harvesting for the fresh market. In order to assess impact of the previous research and get
feedback from the industry on the next phases of research on this technology, we request that you complete this short
survey. All answers are anonymous, and the survey should take 3-5 minutes to complete. If you have any questions,
please email Lisa at lisa.devetter@wsu.edu.
NWBERRYFOUNDATION.ORG PAGE 0 4
Industry Resources
FEATURED LINKS
WORLD
"By the end of October, around 20,000 tons of frozen Serbian raspberries were sold across
READ MORE
Europe”
(FreshPlaza 11/9)
"Challenging pineapple market, less supply means strawberry sales more balanced”
READ MORE
(FreshPlaza 11/21)
Lower world market prices for Peru's blueberries despite 28% export increase
READ MORE
(FreshPlaza 11/22)
NWBERRYFOUNDATION.ORG PAGE 0 5
NORTH AMERICA
TECHNOLOGY
SAVRpak partners with Mexican company Jüsto, distributing moisture control tech
READ MORE
(Fruitnet 11/22)
NWBERRYFOUNDATION.ORG PAGE 0 6
Small Fruit
Advertising
Learn More
Sizes Available:
Full Page (7” x 9. 5”)
Half Page (7” x 4”) If you are interested in advertising or have additional questions,
Quarter Page (3” x 4") please email info@nwberries.org.
NWBERRYFOUNDATION.ORG PAGE 0 7
Industry Calendar
November 2022
December 2022
UPCOMING EVENTS
We are only displaying the calendar one month at a time to improve your viewing experience and keep
the SFU at a reasonable page count. Future months calendar information can be found on our
website.
NWBERRYFOUNDATION.ORG PAGE 0 8