Musk Feuds With Apple Over Twitter Advertising - BBC News

11/29/22, 1:16 AM Musk feuds with Apple over Twitter advertising - BBC News
Menu
Business Market Data New Economy New Tech Economy Companies
Technology of Business Economy CEO Secrets Global Trade Cost of Living
Musk feuds with Apple over Twitter

advertising
3 hours ago
https://www.bbc.com/news/technology-63788437 1/16
REUTERS
By Ben Derico
BBC News, San Francisco
Elon Musk has said Apple has halted most of its advertising on Twitter and
accused the company of threatening to remove the platform from its app
store.
The feud comes as many companies have halted spending on Twitter amid
concerns about Mr Musk's content moderation plans for the site.
Apple has not responded to requests for comment from the BBC.
Mr Musk has said Twitter has seen a "massive" drop in revenue, blaming
activists for pressuring advertisers.
In a series of Tweets on Monday, he accused Apple of "censorship" and

criticised its policies, including the charge it levies on purchases made on its
app store.
"Apple has mostly stopped advertising on Twitter. Do they hate free speech in
America?" he said.
Elon Musk
@elonmusk · Follow
Apple has mostly stopped advertising on Twitter. Do

they hate free speech in America?
6:45 PM · Nov 28, 2022
Read the full conversation on Twitter
407.3K Reply Share
Read 67.4K replies
The BBC is not responsible for the content of external sites.
View original tweet on Twitter
He appealed directly to Apple's CEO - asking: "What's going on here

@tim_cook?"
The owner of the social media platform also claimed Apple had threatened to
withhold Twitter from its app store, but did not say why.
Elon Musk
@elonmusk · Follow
Apple has also threatened to withhold Twitter from its

App Store, but won’t tell us why
7:43 PM · Nov 28, 2022
374.4K Reply Share
Read 57.6K replies

Mr Musk, who purchased Twitter for $44bn last month, is under pressure as
some companies halt spending.
He has said he hopes to make money by turning Twitter verification into a paid
subscription service, but currently the vast majority of the site's revenue
comes from advertising.
The Washington Post reported Apple was the top advertiser on Twitter,
spending $48m on ads on the social network in the first quarter of 2022.
Companies including Cheerios maker General Mills and Volkswagen are

among the firms that have halted their spending in recent weeks.
Media Matters, a watchdog site, reported last week that half of Twitter's top
advertisers had pulled their advertising on Twitter after concerns about the
direction of Twitter.
Apple's media agency Omnicom recommended the Silicon Valley giant pause
advertising on the platform out of concern for Apple's "brand safety",
according to US tech site The Verge.
Elon Musk squares up to Apple
Elon Musk has worked out who really holds the power over social media
companies.
The billionaire famously doesn't like being told what to do. And yet Apple
holds all the cards when it comes to Twitter.
Firstly, as others have found out, only Apple decides who's allowed on the App
Store. If Apple wanted to, it could stop Twitter from being downloaded on
iPhones around the world - which would be a devastating blow for Twitter.
Not only that but Apple can also charge what it likes for the privilege of being
on the App Store. For companies like Twitter, it can charge anywhere from 15-
30% for in-app purchases.
That charge has been challenged in the US courts by Fortnite producer Epic
Games. In 2021, the company sued over Apple's commission for access to their
"walled garden", as the App Store is referred to in the case.
Lastly, Apple has the power to stop advertising on Twitter - an important

source of revenue for the company.
Mr Musk isn't the first to flag this power imbalance. Meta has for years
complained about the dominance Apple holds over its Instagram and
Facebook apps.
But in Mr Musk, Apple now has another powerful and very rich adversary.
In picking a fight with Apple, Mr Musk is wading into a wider debate over the
clout that Apple wields over online activity via its app store, which is the way
that iPhone owners download games and other apps.
As it stands, Apple could take up to 30% of the money from the monthly fee
Twitter plans to charge some users.
On Twitter, Mr Musk posted a meme saying "pay 30%. Go To War" with an

arrow pointing to the latter.
Elon Musk
@elonmusk · Follow
7:52 PM · Nov 28, 2022
307.4K Reply Share
Read 16.7K replies
All companies listed in the app store have to abide by Apple's rules and pay its
fees, or face removal or suspension.
Last year Apple suspended social media platform Parler from the store, saying
it didn't do enough to remove hate speech.
Apple later restored Parler after the company updated its policies.
More on this story
Twitter charity partners condemn 'dangerous' changes

21 November
Related Topics
Social media Elon Musk Twitter Apple Advertising
Recommendations by Taboola
BBC
BBC
The simple tricks for havi
Was the Azores home to an ancient civilisation? good argument
BBC
The farming revolution th
our food
BBC
The island that switches n
every six months - BBC Re
How are Amazon shoppers saving money? Read this

Capital One Shopping | Sponsored
The Secret Behind Babbel: An Expert Explains Why This App Is the B
Learning a New Language
Babbel | ADVERTISEMENT
Lohnt sich eine Solaranlage mit Speicher in 2022?

Enpal | ADVERTISEMENT
No better time to invest in a new language

Babbel | ADVERTISEMENT
Dips - Rezepte für würzige Soßen

Lecker.de | ADVERTISEMENT
Paid & presented by AWS
Cloud-Fueled Innovation for Today’s Manufacturers: Building Operat

Efficiency and Improved Quality through Better Insights
This 5-star travel trick makes it easier than ever to take that dream tr
best price
Capital One Shopping | Sponsored
Linux Administrator (m/w/d)

heise jobs | ADVERTISEMENT
Marmelade selber machen - Rezepte und Tipps | LECKER

Lecker.de | ADVERTISEMENT
Formel 1 Abu Dhabi, Verstappen fährt den Red-Bull-Sorgen davon

Motorsport Magazin | ADVERTISEMENT
The Amazon hack that will transform your shopping

Capital One Shopping | ADVERTISEMENT
BBC
David Stirling: The rogue soldier who created the SAS

David Stirling, the Scot known as the founder of the SAS, was not what you would expect of a
BBC
Northumbria Police to target 'new scourge' of electric motorbikes
BBC
Mercedes-Benz to introduce acceleration subscription fee
Rechnet sich eine Solaranlage mit Speicher in 2022?

Die junge Energiefirma Enpal bleibt auf Wachstumskurs: Mehr als 370.000 Solaranfragen
Jahr. Enpal's Geschäftsführer liefert eine simple Erklärung: “Wir haben eine Solaranlage
Enpal | Sponsored
Formel 1, Vettel nennt besten Teamkollegen und größtes Talent

Motorsport Magazin | ADVERTISEMENT
Review: Genius shopping hack delivers you the best available prices d
holidays
Capital One Shopping | ADVERTISEMENT
Top Stories
Heavy police presence after days of China protests

5 hours ago
WATCH: Five dramatic days of protests across China

2 hours ago
Golden era of UK-China relations over, says Sunak

2 hours ago
ADVERTISEMENT
Features
Blank paper becomes the symbol of China's fury and fear of Covid puts Xi in
China's protests a bind
Fortune givers: On hunt for a British Jeff Cara Delevingne: ‘Being queer felt fluid
Bezos and free’
Rolls-Royce tests a jet engine running on The controversy around India’s ‘Muslim’
hydrogen museum
The ancient 'power couple' who changed How do the Fifa World Cup tables look?
the world
Tuesday's name the World Cup player

quiz
PAID AND PRESENTED BY
Elsewhere on the BBC
Is this the greatest taboo of all?

https://www.bbc.com/news/technology-63788437
'I regret the role not my daughter' 14/16
Is this the greatest taboo of all? I regret the role, not my daughter
Artemis I: The giant rocket setting new

records
Most Read
1 Musk feuds with Apple over Twitter advertising
2 Golden era of UK-China relations over, says Sunak
3 Police in Europe take down cocaine 'super cartel'
4 World's largest active volcano erupts in Hawaii
5 Heavy police presence after days of China protests
6 Nasa's Orion capsule breaks distance record
7 Daughter barred from watching father's execution
8 Teen charged with murder after Instagram chat
9 Scores of anglers rescued from broken ice chunk

9
g
10 Gunmen storm Ecuador hospital in attempt to kill teen
BBC News Services
On your mobile
On smart speakers
Get news alerts
Contact BBC News
Home Sport Worklife Future Music Weather
News Reel Travel Culture TV Sounds
Terms of Use About the BBC Privacy Policy Cookies Accessibility Help Parental Guidance
Contact the BBC Get Personalised Newsletters Why you can trust the BBC Advertise with us
AdChoices / Do Not Sell My Info
© 2022 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external
linking.

Musk Feuds With Apple Over Twitter Advertising - BBC News

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Musk Feuds With Apple Over Twitter Advertising - BBC News

Uploaded by

Copyright:

Available Formats

11/29/22, 1:16 AM Musk feuds with Apple over Twitter advertising - BBC News

Business Market Data New Economy New Tech Economy Companies

Technology of Business Economy CEO Secrets Global Trade Cost of Living

Musk feuds with Apple over Twitter

In a series of Tweets on Monday, he accused Apple of "censorship" and

Apple has mostly stopped advertising on Twitter. Do

Read the full conversation on Twitter

407.3K Reply Share

Read 67.4K replies

The BBC is not responsible for the content of external sites.

View original tweet on Twitter

He appealed directly to Apple's CEO - asking: "What's going on here

Apple has also threatened to withhold Twitter from its

374.4K Reply Share

Read 57.6K replies

The BBC is not responsible for the content of external sites.

Companies including Cheerios maker General Mills and Volkswagen are

Elon Musk squares up to Apple

Lastly, Apple has the power to stop advertising on Twitter - an important

On Twitter, Mr Musk posted a meme saying "pay 30%. Go To War" with an

7:52 PM · Nov 28, 2022

307.4K Reply Share

Read 16.7K replies

The BBC is not responsible for the content of external sites.

View original tweet on Twitter

More on this story

Twitter charity partners condemn 'dangerous' changes

Social media Elon Musk Twitter Apple Advertising

How are Amazon shoppers saving money? Read this

Lohnt sich eine Solaranlage mit Speicher in 2022?

No better time to invest in a new language

Dips - Rezepte für würzige Soßen

Paid & presented by AWS

Cloud-Fueled Innovation for Today’s Manufacturers: Building Operat

Linux Administrator (m/w/d)

Marmelade selber machen - Rezepte und Tipps | LECKER

Formel 1 Abu Dhabi, Verstappen fährt den Red-Bull-Sorgen davon

The Amazon hack that will transform your shopping

David Stirling: The rogue soldier who created the SAS

Northumbria Police to target 'new scourge' of electric motorbikes

Mercedes-Benz to introduce acceleration subscription fee

Rechnet sich eine Solaranlage mit Speicher in 2022?

Formel 1, Vettel nennt besten Teamkollegen und größtes Talent

Heavy police presence after days of China protests

WATCH: Five dramatic days of protests across China

Golden era of UK-China relations over, says Sunak

Tuesday's name the World Cup player

PAID AND PRESENTED BY

Elsewhere on the BBC

Is this the greatest taboo of all?

Artemis I: The giant rocket setting new

1 Musk feuds with Apple over Twitter advertising

2 Golden era of UK-China relations over, says Sunak

3 Police in Europe take down cocaine 'super cartel'

4 World's largest active volcano erupts in Hawaii

5 Heavy police presence after days of China protests

6 Nasa's Orion capsule breaks distance record

7 Daughter barred from watching father's execution

8 Teen charged with murder after Instagram chat

9 Scores of anglers rescued from broken ice chunk

10 Gunmen storm Ecuador hospital in attempt to kill teen

BBC News Services

Get news alerts