Acuna, Dana Casandra M.

10- Aries

Stage of Concept Development

Identify Establish Target Generate Product Select Product Concept

Customer Needs Specifications Concepts

-Wife Connection Our Specific Target are
mostly Office Workers
- Budget Meals
going to work or coming
-Beverage like (Coffe, from work others would
Soda, Water) be Tourist, Travelers,
Students that needs do
-Computer Services
work, eat and use the
(Computer use, Print,
Internet.
Xerox, and etc.)
The Products would be
the Food,Drinks,
Internet Service and
Computer Services as
for we market our
business as a Internet
Diner with a Computer
Shop.
The Product Concept must be
something very specific to sell
to the customers. As our
Products is fairy simple like
Affordable Meals, Drinks like
Coffee, Soft drinks, Juice
Computer Service: Internet
Connection, Computer Use
Printing and etc.

Refine Specification
Analyze Competitive
In the Dinner products would
Products be related to Food and Drinks
while the Computer Shop can
be related more closely to a
Planning Remaining
The Wifi Internet Services. internet café where you can
Development Project
drink coffe and relax with the
Food, Drinks and Coffee
Developinng more a ranged cool atmosphere as they play
style for the diner is a good or work.
idea to have Seasonal Sales
and Coupons. Developing
Deliver service would also be
great as way to able reach a
Performance Economic
bigger area. This is also applied
Analysis
to the Computer Shop with a
To able have a delivery membership will have a
discountand more.
service and the membership
would bring a cost but I see
this an investment that
would bring more
reputation and sales as we
would be able to earn more
from membership on our
computer shop would be
balance the cost.