This document outlines a research project with three objectives: 1) To identify factors that attract and retain employees, resilient supply chains, and customer loyalty strategies for MSMEs in Malaysia's oil and gas industry. 2) To analyze these factors using quantitative methods. 3) To propose a business sustainability plan for these MSMEs based on the analysis. Literature reviews and data collection will be conducted to achieve the first two objectives before developing the sustainability plan.
This document outlines a research project with three objectives: 1) To identify factors that attract and retain employees, resilient supply chains, and customer loyalty strategies for MSMEs in Malaysia's oil and gas industry. 2) To analyze these factors using quantitative methods. 3) To propose a business sustainability plan for these MSMEs based on the analysis. Literature reviews and data collection will be conducted to achieve the first two objectives before developing the sustainability plan.
This document outlines a research project with three objectives: 1) To identify factors that attract and retain employees, resilient supply chains, and customer loyalty strategies for MSMEs in Malaysia's oil and gas industry. 2) To analyze these factors using quantitative methods. 3) To propose a business sustainability plan for these MSMEs based on the analysis. Literature reviews and data collection will be conducted to achieve the first two objectives before developing the sustainability plan.
retains employees, the resilient supply chain, and the customer loyalty strategy.
Data Collection
Literature Review Objective 2:
To analyze the factors that attract and
retain employees, the resilient supply chain and the customer loyalty strategy for Micro Small Medium Enterprise in Oil and Gas Data Collection Services Equipment Industry in Malaysia, using quantitative method
Quantitative Objective 3:
To propose business sustainability plan for
Micro Small Medium Enterprise in Oil and Gas Services Equipment Industry in Malaysia