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  • Incense Deo Patch

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    Tarun Singh
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    The document summarizes a proposed new product - an incense deodorant patch. A survey found 70% of people are willing to try this new type of deodorant/perfume delivery in a patch form. The proposed patches would be transparent, sized 2x2 cm, with a fragrance that lasts up to 14 hours. They would be sold affordably in packs of 50 for Rs. 20 or 300 for Rs. 100. The document outlines the product description, benefits over sprays, proposed promotion strategies through social media and retail, and situational market analysis which finds the deodorant market growing. The marketing objectives are to provide an organic patch option at affordable prices to satisfy customers.

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    Incense deo patch

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    The document summarizes a proposed new product - an incense deodorant patch. A survey found 70% of people are willing to try this new type of deodorant/perfume delivery in a patch form. The proposed patches would be transparent, sized 2x2 cm, with a fragrance that lasts up to 14 hours. They would be sold affordably in packs of 50 for Rs. 20 or 300 for Rs. 100. The document outlines the product description, benefits over sprays, proposed promotion strategies through social media and retail, and situational market analysis which finds the deodorant market growing. The marketing objectives are to provide an organic patch option at affordable prices to satisfy customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    15 views11 pages

    Incense Deo Patch

    Uploaded by

    Tarun Singh
    The document summarizes a proposed new product - an incense deodorant patch. A survey found 70% of people are willing to try this new type of deodorant/perfume delivery in a patch form. The proposed patches would be transparent, sized 2x2 cm, with a fragrance that lasts up to 14 hours. They would be sold affordably in packs of 50 for Rs. 20 or 300 for Rs. 100. The document outlines the product description, benefits over sprays, proposed promotion strategies through social media and retail, and situational market analysis which finds the deodorant market growing. The marketing objectives are to provide an organic patch option at affordable prices to satisfy customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    Incense Deo

    Patch Study Group 1


    Kiran Khapare-22020242027
    N E W T Y P E O F Varun Dangeti- 22020242055
    P E R F U M E A N D Tarunvir Singh-22020242062
    D E O D R A N T Akash Mondal-22020242002
    Mukesh Yeture-22020242068
    Bhavana Tapetla-22020242012

    Are people willing to try


    a new type of
    Deodrant/ Perfume?

    According to our survey, almost 70% of people are


    willing to try a new type of deodorant/perfume.
    Although when asked about the specificities of the
    deodorants they had doubts. These doubts will be
    answered within the next slide.
    Product Description
    PERFUME/DEODRANT PATCH

    1. Product shaped as a Patch.


    2. The standard size of the patch would be 2X2
    cm.
    3. Two patches would be used at once for
    optimal effect.
    4. Transparent patch.
    5. Fragrance lasts up to 14 hours.
    6. The patch would have to be removed after
    use.
    7. An organic-based product so no harm to the
    skin.
    LEARN MORE
    8. Price: Pack of 50 patches for Rs.20
    9. Lasts even during sports.
    Why patches over sprays?

    A touch of nature.
    Patches will have better longevity than sprays.
    Patches will still last after long driving or riding hours while sprays don't.
    Patches are organic so no skin issues and allergies.
    Product Promotion
    Transparent deodorant VARIOUS SOCIAL MEDIA PLATFORMS
    PRINT MEDIA, TELEVISION, RADIO.
    patches of size 2X2 cm. SURVEYS AND CAMPAIGNS

    4 Ps

    Mission

    Price Place
    Lorem ipsum dolor sit amet, consectetur
    adipiscing elit, sed do eiusmod tempor
    Rs. 20 for a packing of 50 RETAIL STORES
    incididunt ut labore et dolore magna
    aliqua. Ut enim
    patches. WEBSITE AND OTHER ONLINE RETAIL
    Rs. 100 for a packing of 300 PLATFORMS LIKE AMAZON.

    patches.
    Situational Analysis
    Retail value sales grow by 8% in current
    terms in 2021 to INR42.2 billion
    Deodorant sprays is the best performing
    category in 2021, with retail value sales
    increasing by 10% in current terms to
    INR33.2 billion
    Vini Cosmetics Pvt Ltd is the leading player
    in 2021, with a retail value share of 19%
    Retail sales are set to rise at a current value
    CAGR of 12% (2021 constant value CAGR of
    7%) over the forecast period to INR74.6
    billion
    Marketing Objective

    To provide people with organic incense


    deodorant patches.
    To provide people ease of access to
    deodorant patches at affordable prices
    To satisfy customers.
    Market Size & Competition
    Distribution Channel
    Thank You

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