RGV Food Bank

To: RGV Food Bank

From: Jon Guerrero

CC:

Date: August 10, 2022

Re: Customer Traffic Analysis

First and foremost, I would like to thank RGV Food Bank for the opportunity to have me as a

consultant and giving me the chance to make a difference for the organization. I hope my

recommendations are of great help and they lead to the change you are looking for. I analyzed

the data provided to me from the last 10 weeks and I think we can make a few changes to

maximize the output we are trying to achieve.

Below are my recommendations:

I used the pivot tables and graphs to give a visual representation of the information and make it

easier to analyze. By looking at the charts, we can see how each line represents a different day of

the week. They go up and down based on the hour of day to represent how many customers visit

each food bank per day. The tables show us numerical values to see the average number of

customers per hour of day that visit the main branch and the additional branches.

Analysis 1: Daily and Hourly patterns for Main Branch

Fridays and Saturdays are the busiest days for the food bank. We see that Fridays has two big

spikes during the day. One they get around 11AM – 1PM and the other spike in visitors is around

4PM – Closing time. Saturdays see a lot of traffic even for a partial day. The start the day off at
opening with more customers than peak times Monday – Thursday. Then the last hour is usually

another surge of customers before they close.

Graph

160

140
135.3
120 123.4

104.7 107
100 Mon
Tue
80 82.1 79.2
76.3 Wed
73.6
71.5
63.7 67 67.1
66.6
65.8
65.5 Thu
60 56.1 58.4
56.2 56.8 Fri
54.7 54.8
50.5
48.4
47.9
47.7 Sat
40 40 37.2
34.1 36
31.8
31.5
31.1 31.4
31.1
28.4
23.8
22.7
22 25.8
24.5
23.3
23.1
20 20.8

0
9 to 10 10 to 11 to Noon 1 to 2 2 to 3 3 to 4 4 to 5
11 noon to 1

Chart

Week (All)

Average of
Day
Main
Hour Mon Tue Wed Thu Fri Sat Grand Total
9 to 10 34.1 31.1 31.8 31.5 54.7 82.1 44.21666667
10 to 11 22 20.8 22.7 23.8 40 56.1 30.9
11 to noon 58.4 56.2 63.7 54.8 104.7 135.3 78.85
Noon to 1 71.5 76.3 73.6 67 123.4 82.36
1 to 2 48.4 47.7 47.9 50.5 79.2 54.74
2 to 3 31.4 36 31.1 28.4 56.8 36.74
3 to 4 23.3 25.8 23.1 24.5 37.2 26.78
4 to 5 67.1 66.6 65.5 65.8 107 74.4
Grand Total 44.525 45.0625 44.925 43.2875 75.375 91.16666667 53.4627907

Recommendation:

I would recommend having more people available all-day Friday and Saturday to keep up with

demand. Even through down times, getting ready for the next wave of customers is essential to
keep the lines going. This will maximize the output of food bank and minimize the wait time for

customers.

Analysis 2: Daily and Hourly patterns for Branch 1

This branch, along with the other two branches of the Food Bank, has fewer customers than the

main branch.

Graph:

80

70 70
62.9
60
57.9

50 50.8 Mon
44.7 Tue
40 40.3 Wed
38.5
37.1
36
34.9 34.5 Thu
31.2 31.3 32.1 32.9
32.4
31.4
30 30.3 Fri
28.9
27.6
26.3 25 Sat
24.3
23.6 22.9
21.9
20 19.6
17.3
17 17.8
17.3
15
14.9 15.8
13.3
12.3 13.5
10 11.2
10.7 11.6
11.3
11.1

0
9 to 10 10 to 11 11 to noon Noon to 1 1 to 2 2 to 3 3 to 4 4 to 5

Chart:

Week (All)

Average of
Branch1 Day
Hour Mon Tue Wed Thu Fri Sat Grand Total
9 to 10 17 17.3 14.9 15 31.2 40.3 22.61666667
10 to 11 12.3 13.3 10.7 11.2 19.6 31.3 16.4
11 to noon 26.3 28.9 32.1 27.6 50.8 70 39.28333333
Noon to 1 37.1 36 34.9 38.5 62.9 41.88
1 to 2 25 24.3 21.9 23.6 44.7 27.9
2 to 3 17.3 15.8 17.3 17.8 30.3 19.7
3 to 4 11.3 13.5 11.6 11.1 22.9 14.08
4 to 5 34.5 32.4 32.9 31.4 57.9 37.82
Grand Total 22.6 22.6875 22.0375 22.025 40.0375 47.2 27.36511628
Recommendations:

I would recommend that the food bank the same thing as the Main branch. Have enough people

on Friday and Saturday to keep up with demand. There is no need to over staff either, the

available help I would send to the Main branch as they get more traffic from customers.

Analysis 3: Hour of the day

From this hourly analysis, we can see that the main branch of the food bank is usually twice as

busy as the other three branches. They do seem to follow the same trend throughout the

branches. They all go up and down at the same times.

Graph:

90
80 82.36
78.85
74.4
70
60
54.74
5044.216666666 Average of Main
6667 39.283333333
38.566666666 42.62
41.88
40.74 Average of Branch1
40 39.6 38.48
37.82
37.68
3333
6667 36.74 Average of Branch2
30 30.9
22.683333333
22.616666666
22.083333333 27.9
27.82
27.74 26.78 Average of Branch3
20 6667
3333 19.9
19.7
18.94
16.9
16.4
16 14.14
14.08
13
10
0
9 to 10 10 to 11 11 to Noon to 1 1 to 2 2 to 3 3 to 4 4 to 5
noon

Table:

Week (All)

Average of Average of Average of Average of

Hour Main Branch1 Branch2 Branch3
9 to 10 44.21666667 22.61666667 22.68333333 22.08333333
10 to 11 30.9 16.4 16 16.9
11 to noon 78.85 39.28333333 38.56666667 39.6
Noon to 1 82.36 41.88 42.62 40.74
1 to 2 54.74 27.9 27.82 27.74
2 to 3 36.74 19.7 18.94 19.9
3 to 4 26.78 14.08 14.14 13
4 to 5 74.4 37.82 38.48 37.68
Grand 53.4627907 27.36511628 27.29069767 27.13488372
 Total

Recommendation:

I would recommend that there be enough staff around 10AM – 2PM and then again, an hour

before closing. These seem to be the times that customers are more likely to show up and get

their products.

Self-Assessment:

In completing this assignment, I learned how to use Excel to create visual representations of the

information given. By creating these charts and graphs, we can analyze the data faster and

formulate data driven decisions.

We were able to recommend solutions for the RGV Food Bank to maximize their output per

location. This will lead to faster transactions and lower wait time for customers who can go on

their way.

Presenting this information to the RGV Food Bank will enable them to take action and make

changes as soon as possible to improve their process and enhance their facility. They can also

analyze the charts and graphs themselves to modify anything else in their findings.

This assignment helped me realize just how important it is to analyze data to make better

decisions. It will greatly benefit the RGV Food Bank to have taken the steps necessary to

increase their labor during peak times.

In conclusion, we can see that Data Driven Decision Making is essential to any organization to

keep on top of their performance and the quality of their organization.