ATRODUCTION

Britannia is one of the India's biggest food

brand

The company has established with an

inyestment of Rs265

BRITANNIA
Eat Healthy Think Better
 MARKET SIZE

House hold care Food and beverages

Personal wash Food segment
Detergents Tea
Coffee
MARKET SIZE
Personal care fabric caree
12
Skin care product

Hair care
Shampoos
Oralcare aby car

person care
2
 Porter's five forces model

Threat of new entrant Bargaining power of

HIgn capital buyer's
requirement Threat of substitutes Price sensitivity
Strong brand name
Advertisement
Price war switching cost
Product differentiation Alternatives
Loyalty Limited number of Limited buyer choice
substitutes
Bargaining power of
Competitive rivalry
supplier's Highly fragmented
Distribution channel Exit barier's
Switching cost Largeindustrysize
Volume purchase
Inputs
 sWOT ANALYSIS

Strength Weakness
L o w operational cost Low export levels
Presence of well known Counterfeit products
brands in FMCG Lower scope of investing in
Distribution in both rural technology
urban areas Economies of scale

Threats
Opportunity Slowdown in rural demand
Untapped rural market
Rising income levels Tax and regulatory
Swo
PANALYSYS structure
Export potential
High consumer good Removal
restriction
ofimport
spending
 PRODUCT PORTFOLI10

Biscuit sector Gift sector

Kids nutrition
Premium assorted
Treat or luxury
cookies
Snacking Cookie delight
Adult health
Royal special

Bread ,cakes and rusk

sector
Britannia bread
Brilannia toasted rusk
Bar cakes
Cup cakes
 COMPETITIOR ANALYSIS
Name ci company Market Sales Net profit ota
capitalization turnover d5ses

Nestle 71477.31 9223 80 92654 304685

Britannia 55924.75 841437 843.69 258242

slaxo smith con 22675.29 398646 656.67 312268

KRBL
15483.95 3147.87 401.12 2923.99
Hatsun &g 11020.79 4199.66 133.97 94725
varun beverages
9270.70 2972 25 186.73 3151.33

Manpasand bever 4926 31 70146 7264 1153.79

 SWOT ANALYSIS (GOOD DAY)

Strength Weakness
Good advertising Large competitors
Pricing is low Limited shelf life
Brand name Lack of schemes
Loose packing
Good
Day

Opportunity
Threat
Untapped rural
market Local bakery
.Tie up products
Margin war
New entrants
 Marketing mix
Product
service
New good day cashew
ecisions
New
New
good day Choco
good day
nut cO
chip
Known for its rich and unique taste Marketing
Price
Mix
GPromotion
Product name wegnt prce
Britannia good day 180gm RS35
COconut
biscuit butter
er

Good day 90gm Rs12 markelg

GO0d day Chaco 90gm R$15
nut cookies

Marie gold 337gn R$25

Good day 180gm Rs23
Place
Rural and urban market

Grocery stores, corner

shops.supermarket.hypermarket

Outlets-D mart, Big bazar

Airlines, Hotels and Railways

 PROMOTION
BRITANNIA
L

BRITANNIA KHAO
wORLO AO
T.V advertisement
Contest advertisement
Lagan advertisement

Britannia
facebook AGO0D DAY

Facebook Print advertisement

advertisement
GROSS AND NET PROFIT MARGIN
GROSS AND NET PROFIT

hhh r m g r a.on marh ma tn mat

GROSS PROFIT MARGIN

Total revenue-coGS
Total revenue

Net income
NET PROFIT MARGIN Sales revenue
DEBT EQUITY RATIO |Debt to equity ratio
Year Long term debts Total equity

2013 27.20 23.91 1.13%

2014 28.42 23.99 1.18%

23.99 1.80%
2015 |43.33
24.00 1.70%
2016 40.83
24.00 1.30%
2017 31.40

long term debts

Debt equity ratio =
total equities
RECRUITMENT SOURCE OF COMPANY

Advertisement
Transfer
Factory gate
promotion
Casual collars
recall
Labor unions

Former
Pipeline emplovees
Monster.con
TRAINING PROVIDED IN A COMPANY

Induction Job
training training

Promotion Refresher
training training

Remedial Internship
training
hank ou,