Food Processing Industry

Prepared by:
The Swashbucklers
 What is Food
Processing?
Adding Value Chopping
Pasteurizing
Improving shelf life
Freezing
Standardization Fermenting
Packaging
and more…
 Food Processing Industry
Fruits and Vegetables

Milk and Milk Products

Primary Processing
Industries
Meat and Poultry
Secondary Processing
Food Processing
Industry
Marine Products
Tertiary Processing
Grain Processing Industries

Consumer food
 Source: https://www.foodbuddies.in/scope-of-food-industry-in-india/

Key Highlights  Constitutes 14% GDP of India.

10% of total food is processed in India
 CAGR for exports- 11.74% (2011-16).
Constitute 32% of country’s total food market
 In 2012-13, Market size was $121 Bn.
Of which
25% 33% 42%  In 2015-16, Market size was $322 Bn.
Organized Small scale Ind. Unorganized
 Market Size Market
Scope
FDI rose 24% in
2017-18 to $ 905 bn.

Gourmet Market growth- $543

6th largest, Constitute FPI is
market of bn by 2022 at a CAGR
with 70% 11% of total of 14.6%.
US$1.3 $482 Bn.
sale from Indian
Billion CAGR (ASSOCHAM)
retail. exports.
around 20%.
$ 33 bn investments by
2024.

2X growth in next 10
years (Food
production)
 Porter Five Forces Analysis
 Medium competition - large influence of unorganized sector in the
Threat of
New
industry.
Entrant
(Medium)  Varying tastes and preferences of consumers.
 Lack of brand loyalty
 Low switching cost.

 Capital Intensive – High investments are required to set up

processing units; this acts as an entry barrier for new players.
Bargaining Competitive Substitute
Power Rivalry Competitive
Product  No close substitutes of products such as milk, fresh fruits and
Customers Rivalry
(Low)
(High) (Medium) vegetables. (Medium)

 Consumers largely rely on unorganized sector for most of the

products.

Bargaining
Power of
Suppliers
(Low)
 External Internal rivalry
rivalry
 Supply of fresh food products from farm Company
Major Food
Brands/Product
Turnover
Growth
Rate
to consumers through local vendors. HUL Knorr, Kissan 99.84 bn 7%
ITC B Natural, Bingo 125.05 bn 10.4%
 Organized supply chain companies like
Jams, Mixes,
Ninjacart, Grofers, BigBasket, etc. TOPS
Pickles, Ketchups
2.7 bn -

 Large retail stores like reliance fresh. PEPSICO Frito-Lay, Tropicana 12.88 bn 2.6%

DABUR Real, Hommade 22 bn 11.84%

Mixes, RTE Meals,
MTR 9 bn 14 %
Masalas, Beverages

Source: respective company websites

Thank You!
Presented by:
The Swashbucklers
1. Ayushi Agrawal P40116
2. Ganesh Shewatkar P40123
3. Indupriya Tullimilli P40125
4. Mani Mittal P40128
5. Nilay Shrimali P40133
6. Nitesh Kumar P40134