TIGER BEER

DISTRIBUTION
CHANNELS
 1 le minh anh

OUR 2 Luong Chi Vi

TEAM 3 Nguyen Thi Bao Tram
MEMBER 4 Tran Quoc Thong

5 Le Tran Thai Ngoc

6 nguyen phuong khoa

TIGER
Manufacturer
(Asia Pacific Breweries) online
marketplace
(Shopee, Lazada,...)

tiger cans

retailer/ super convenience clubs/ restaurants

groceries market stores bars

consumers
 MANUFACTURER
Produced by Heineken Asia Pacific (Asia Pacific Breweries) established in 1931
Factory: 170 Le Van Khuong, Thoi An, district 12, Ho Chi Minh city
 RESTAURANTS
Marketing
Opportunities
Increased Visibility

Consumer Preferences
Potential for Upselling pros cons
Price Sensitivity
Brand Loyalty
Catering to Customer
Preferences
 RETAILERS / GROCERIES
Facilities
pros
Quality limits

Varied Selection price competition

cost savings age control

cons
 SUPERMARKET
pros
product quality
Potential markets

stable cost
Distribution for for
Infrastructure tiger consumers
Brand Visibility

Marketing and
Promotions promotions & gifts
 RESTAURANTS

SUPER CONVENIENCE
MARKET
STORES
 ONLINE MARKETPLACE
convenience delivery

Pros
Flash sale & fake products
Cons

Relatively large
age censorship
market share
 night clubs / bars convenience stores

create brand name & convenient location

pros image by major events open 24/7

cons legal regulation

THANK YOU!
-COCOMELON-