Women

Want Web
Based
Fashion
Website design for Clothes
Over Bros by Brooke Davis

December 1, 2022
1693 Boutique Drive
Fashion, Ca 45639

October 15, 2022

Web Based Fashion

Design Team
Longwood University
201 High Street
Farmville, VA 23901

Dear Web Based Fashion Design Team:

Subject: Clothes Over Bros Website creation

I have noticed the great work your design team has done for other well-known web-based boutiques and
heard of the increase in traffic to the website because of your creative work. My clothing line, Clothes Over
Bros, would like to extend an invitation to present an idea of the company’s new website.

The marketing team and I would like you to analyze the webpages of three boutique style stores, to give us
some suggestions to add or create on our own website. We need specific recommendations for what to
include on the website, based on characteristics that work well for the other three boutiques. The boutiques
should be similar in size to Clothes Over Bros, meaning it has only one or two locations to shop in person.

Our team would like the website to be functional by the first of the year (January 2023), so we will need
your finalized proposal and recommendations by December 1, 2022.

The team at Clothes Over Bros looks forward to viewing the proposal from the Web Based Fashion Design
team. If you have questions or concerns, please contact our marketing team at
CBBMARKETING@CBB.com.

Yours sincerely,

Brooke Davis
Brooke Davis
Founder & CEO

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 201 High Street
Farmville, VA 23901

November 29, 2022

Brooke Davis
Founder & CEO
Clothes Over Bros
1693 Boutique Drive
Fashion, Ca 45639

Dear Ms. Davis:

Subject: Boutique Website Report Complete

The design team at Web Based Fashion is pleased to present to you and the marketing team at
Clothes Over Bros, the website analysis report you requested in your letter on October 15. The
report analyzes the websites of Mod & Soul, Southern and Wild boutique, and the Sassy Sisters
boutique.

We chose to analyze the three websites based on their visual appeal, content, and ease of
navigation, as well as the shared target audience. Based upon our analysis, we have recommended
the Clothes Over Bros website incorporate the following:

We are confident the provided recommendations will help create a visually appealing, easily
navigated website, that highlights the content most important to Clothes Over Bros customer
base.

If you have any questions or concerns about the report, we would be happy to speak with you and
your team. Our design team can be reached by phone at (123) 456-7890 or by email at
webbasedfashion@wbb.com.

Yours sincerely,

Anna, Faith & Madison

Anna, Faith & Madison
Web Based Fashion Design Team

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Table of Contents
Letter of Authorization……………………………………………………………………………………………………………………………..ii
Letter of Transmittal………………………………………………………………………………………………………………………………… iii
List of figures……………………………………………………………………………………………………………………………………………. v
Executive Summary……………………………………………………………………………………………………………………………….vi
Introduction…………………………………………………………………………………………………………………………………………….. 1
Analysis of Mod & Soul Website……………………………………………………………………………………………………………3
Visual Appeal…………………………………………………………………………………………………………………………… 3
Content………………………………………………………………………………………………………………………………………… 3
Ease of Navigation………………………………………………………………………………………………………………………4
Analysis of Southern and Wild Boutique Website……………………………………………………………………………. 5
Visual Appeal……………………………………………………………………………………………………………………………….5
Content………………………………………………………………………………………………………………………………………..6
Ease of Navigation……………………………………………………………………………………………………………………. 6
Analysis of Sassy Sisters Boutique Website………………………………………………………………………………………..7
Visual Appeal……………………………………………………………………………………………………………………………….. 7
Content………………………………………………………………………………………………………………………………………… 7
Ease of Navigation…………………………………………………………………………………………………………………….. 8
Conclusions……………………………………………………………………………………………………………………………………………… 9
Recommendations……………………………………………………………………………………………………………………………….. 11
Appendix A: Website Satisfaction Survey…………………………………………………………………………………………. 12
List of Figures

Figure 1. Online shopping trends………………………………………………………………………………………………………. 1

Figure 2. Photo of the storefront …………………………………………………………………………………………………… 1
Figure 3. Mod & Soul Website Homepage…………………………………………………………………………………………3
Figure 4. Storefront of Southern and Wild Boutique ……………………………………………………………… 5
Figure 5. Southern and Wild Boutique Website Homepage ………………………………………………………5
Figure 6. Display in Southern and Wild Boutique……………………………………………………………………… 6
Figure 7. Sassy Sisters Boutique Items for Sale……………………………………………………………………….. 7
Figure 8. Sassy Sisters Boutique Website Homepage……………………………………………………….8
Figure 9. Results of the Website Satisfaction Survey ……………………………………………………………. 9

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Executive Summary

Based on the rise in online shopping and its ability to bring in new customers for
businesses, Clothes Over Bros has decided to launch a new website for their clothing
items. This website will display all the high-quality items sold by Clothes Over Bros and
will be launched on January 1, 2023.

Today, many consumers use online websites to browse and purchase items sold by their
favorite stores. There are thousands of boutiques with websites, delivering their products
to customers all over the world. Therefore, creating an effective website to attract new
customers, and keep past customers, is crucial for boutiques.

Web Based Fashion was asked to analyze the websites of three boutiques, with similar
customer bases, to serve as models for the new Clothes Over Bros website. Because the
standards and target audiences are like Clothes Over Bros’, we chose the websites of Mod
& Soul, Southern and Wild Boutique and Sassy Sisters Boutique. This report has
recommendations for the most important features for an attractive, informative, and
user-friendly website.

The three websites were analyzed using the following criteria:

- Visual Appeal: attractive color scheme, pictures, and headings

- Content: simple language, ample information on stock of items, easy sizing
comparisons and fabric materials
- Ease of Navigation: Reliable links, easy to use search tools and lack of pop-up
ads.

In addition to the analysis, 89 customers were surveyed on the three websites. In the
survey, the Mod & Soul website scored the highest in all three criteria. The results
supported our analysis, leading us to recommend the Clothes Over Bros’ website
incorporate the following:

- Visual appeal elements from all three websites to create a bold and modular look
- Content from pieces from all three websites to include product reviews and
subheadings
- Ease of Navigation from Mod & Soul such as drop-down menus and a search bar

We are confident our recommendations will help Clothes Over Bros attract new
customers, as well solidify the relationship with past customers, and achieve a high level
of customer satisfaction.

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Introduction

Over the last decade, the use of

Figure 1: Online Shopping Trends
leave their homes.
technology has increased and led to a
rise in online shopping. Many
customers enjoy the convenience of
simply logging online and viewing
their desired items. Most importantly,
they enjoy having their items delivered
directly to them without having to

Clothes Over Bros has many loyal customers who have been shopping with the company
for several years now. This loyalty was created by great customer service and high-
quality items that customers were seeing in the store. Due to the rise of technology, the
number of loyal customers has decreased because of the lack of online shopping
experience provided by the company.

Most boutiques of the same size and similar

customer base can deliver high quality items
to their customers through an online venue.
These websites help keep the loyal customers
who have been shopping with them and
provide a space to gain new customers.
Because online shopping has become so
popular, the need for an attractive website
has become apparent for Clothes Over Bros.

Figure 2: Photo of Clothes Over Bros Storefront

Web Based Fashion was asked to analyze three websites belonging to similar size
boutiques to help Clothes Over Bros to offer recommendations to create a stunning

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website for their customer base that is visually appealing, easy to navigate and includes
the most important content.

Web Based Fashion is a company that specializes in the creation and analysis of fashion
websites. We have been hired by several well-known small boutiques to help create a
website that attracts the new and old customers.

For this report, we chose to analyze the Mod & Soul boutique, Southern and Wild
boutique, and the Sassy Sisters boutique websites. The websites were critiqued on three
criteria: visual appeal, ease of navigation and content.

In addition to analyzing the three websites, an online survey was sent out to 100 women
from the ages of 17 to 31, to get the opinions of the customers who most often utilize
online shopping sources. We received 89 of the 100 surveys that were sent out, giving us
a large enough sample to reliably support the recommendations for the Clothes Over
Bros website. A copy of the survey can be found in Appendix A: Website Satisfaction
Survey.

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Analysis of the Mod & Soul Website
Store website: https://www.modandsoul.com/

Mod & Soul is a clothing boutique located in Richmond, Virginia. The store prides itself

on offering clothing and accessory options to shoppers looking for items that fall under

the boho chic category. This boutique has also won awards for best women’s boutique in

Richmond.

Visual Appeal

The visual appeal of the website is very satisfying. The color scheme stays the same

throughout. The font use is consistent for each category throughout the website. The

pictures are in a rectangular

shape, therefore, contributing

to the modular look. Once

clicking on the picture, the item

comes up in more detail. The

images are still displayed in

rectangular form, as is the

provided sizing chart. The Figure 3: Mod & Soul Website Homepage

suggested items are also presented in modular form. The size options are presented in

light gray squares, matching the flow of the website.

Content

The website is well stocked with items that are fitting for the season. There are several

sweater items listed on the home page as featured items. There is a banner along the top

of the home page advertising a sale. The menu also offers a link to the sale items and a

final clearance page. The boutique also offers trending home décor items and candles,

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which can be found under the home tab. The website also features a feed with some photos

from their Instagram to give shoppers some inspiration for styling outfits. The website

has helpful options listed at the bottom of the website for the customers to use. There are

links to start a return and explanation of shipping times and associated fees.

Ease of Navigation

The website is easily navigated. There is a menu located in the gray bar at the top of the

website. Once clicking the shop button, the options of all the categories drop down. If a

customer sees an item they like, clicking the picture gives them more information. The

details of the clothing item could be presented in a bolder or bigger font, as it gets lost

among the other options. There are easily seen size options, and a large sizing chart

provided under the photos. The website does a great job of suggesting similar items to

the customer if they do not find what they are looking for in the first item.

In summary, the Mod & Soul boutique has a well-designed website that is visually

appealing to the eye. It is created to make the navigation easier for the customer to use

and find the perfect item they are looking for. The website shows the store is fully stocked,

and ready for the holiday season.

4
Analysis of Southern and Wild Boutique Website
Store Website: https://www.southernandwildllc.com/

Southern and Wild Boutique is a local clothing, furniture, and accessories shop that is

located on Main Street in Farmville, Va. This shop is designed for all ages and ranges

from many price points. Currently, there is only

one location.

Visual Appeal

The Southern and Wild boutique has a vivid

website (figure X). Information is categorized by

item and then subdivided by gender, which

Figure 4: Storefront of Southern and Wild
makes the website user-friendly. The homepage

is simple and presents many options, making the

website eye-catching to the viewer.

The top half of the website has a colorful and

Figure 5: Southern and Wild Boutique Website
black theme, while the bottom half is a white and Homepage

teal color. This color pattern is considered rustic and modern. Pictures can be

considered cohesive with the theme, but the top half of the homepage is not, leading to

some confusion on the website.

Headings or categorization options are white and black which can be considered sleek

and modern. The large script fonts present elegantly to the eye. Overall, the small and

consistent pictures are accurate for the page. The inclusion of the featured pictures, all

for the overall theme that this is a boutique is accurate for the website.

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Content

The Southern and Wild boutique website provided details on the

products that are for sale. This extends from clothing (men and

women), shoes, soaps, candles, cups, furniture, and jewelry.

Additionally, you can purchase their products through the website

and have them shipped to you. Trending clothing and clothing on

sale are also featured at the bottom of the website for convenience.

At the top of the page, located on the black header, is a toolbar that Figure 6: Display in Southern and
Wild Boutique
allows you to shop for specific items in the drop-down menu. This

menu allows the customer to locate everything available online to purchase. Finally, the

website includes the shop's policies for returns and exchanges as well as the inclusion of

their contact information.

Ease of Navigation

At the top of the page, located on the black header, is a toolbar that allows you to shop

for specific items in the drop-down menu. However, the misleading names of the

categories such as “upcycled” can be confusing. The website does include a search

engine for the customer’s convenience.

In summary, the Southern and Wild Boutique is aesthetically appealing and is very clear

that this is a boutique’s website. The content is very easy to read and is organized in a

concise way, as well as using consistent themes throughout.

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Analysis of The Sassy Sisters Boutique

Store website: https://www.thesassysistersboutique.net/

The Sassy Sisters Boutique is a local clothing, jewelry, and accessories store that is located

on North Main Street in Farmville, Va. This store is the second location, this first location

is on Anderson Hwy in Powhatan, Va. They only sell women's clothing and accessories.

Visual Appeal

The visual appeal of the website is very bland. The color scheme stays the same

throughout, a white background

with green and black lettering. The

font is consistent throughout each

category, as well as the description of

each item. The pictures are in a

square format, which creates a

modular look. Once clicking on the Figure 7: Items at Sassy Sisters Boutique

picture of an item, the customer is provided with a still front photo of the item being

worn. Only about 15% of the items show a front and back photo. The customer is also

provided with a sizing option for each item that only includes small, medium, and large.

There are only a few items, about 5%, that go up to an extra-large size.

Content

This website shows that many items are out of stock. There are several new items listed

for the fall, including hats and sweaters. The menu banner at the top of the page has links

to go categories of items.

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There are options for other items like pantry and pet supplies, as well as what is on sale.

The website also sells home décor like kitchen supplies, pillows, towels, and faux

decorative plants. They also have a link to their Instagram and Facebook page, which

shows the same photos as the website to keep customers updated on new and current

merchandise.

Ease of Navigation

The Sassy Sisters Boutique's home page is very easy to navigate. At the top of their page,

they have a clickable link to email them concerning any question, as well as links to

sections of merchandise. Once clicking on a

section to shop in, the customer will be

presented with other categories to find

specific items. For example, by clicking on

the clothing section you can choose from

different categories like tops, bottoms,

dresses, bralettes, and much more. Figure 8: Sassy Sisters Boutique Homepage

The website does need some work. It is easy to navigate but the visual appeal needs more

attention. It is very bland and basic, only showing white as a color scheme, with very few

hints of light green for wording. The categories and subcategories are very useful to find

what you are looking for. The website shows that the store is understocked, which shows

they sell out quickly or do not have enough in stock.

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 Conclusion

Based on the increase of online shopping and small business, Clothes Over Bros owned

by Brooke Davis, has decided to launch a new website to sell their merchandise. The new

and polished website is expected to launch January 1st, 2023. Aware of the various types

of clothing websites out now, CEO Brooke Davis asked the Web Based Fashion Design

Team to review and respond with recommendations for an easy to use and visually

appealing website.

For our report, we analyzed three separate boutiques in the area: Mod and Soul Boutique,

Southern and Wild Boutique, and Sassy Sisters Boutique. All the boutiques and their

websites are well established with a customer base like Clothes Over Bros.

The three websites were criticized on three criteria: Visual Appeal, Navigation, and

Content of the websites.

To establish the results, we conducted a survey of 100 females between the ages of 17-30,

on their opinions of the three websites in question. Out of all the surveys

sent to the sample

group, we received 89

responses. Figure X

shows the scores for each

website,

determining which

website was preferred

based on the three

criteria.
Figure 9: Results of Website Satisfaction Survey

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Our research concluded that the Mod and Soul Boutique website, represented by the light

blue line, received the best reviews and results in all three of the categories tested.

Southern and Wild Boutique followed very closely in second place. The Sassy Sisters

Boutique received the lowest score in all three criteria due to their unorganized website

conditions.

Mod and Soul’s Website excelled in the Visual Appeal criteria due to their inclusion of a

sale banner, and modular theme that continued throughout the website. Overall, all the

websites were visually appealing to the audience and had consistent color patterns, but

some color schemes were not as visually appealing as others.

All the websites were considered easy to navigate, with some hesitation of the Sassy

Sisters Boutique due to the categories being broad, and then providing the option to

narrow down the results to more specific items. The design team found the three websites

were considered easy to navigate because of the drop-down menus, making it easier to

explore the products for sale.

Overall, the Clothes Over Bros website should incorporate the pop-up ad code of sales

from the Mod and Soul Website and the use of policies from the Southern and Wild

Boutique website to establish a more consistent website throughout the many pages on

the website.

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Recommendations

For Clothes Over Bros website, we recommend doing the following:

● Include visual appeals elements from the three websites analyzed: including a bold

modular look and consistent color schemes on the homepage and other pages as

well.

● Add categorizations or headings to help the customer find what they are looking

for and a task bar for them to search on.

● Incorporate reviews at the bottom of the website from customers to help promote

purchasing, as well as to see what customers say about the store.

● Updates daily of what is in stock or out of stock and current sales.

● Reduce the number of pop-up ads that distract from the website’s products.

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Appendix A: Website Satisfaction Survey

For this survey, you will need to visit the websites of three boutiques and explore their
content. The following websites should be viewed: Mod & Soul
(https://www.modandsoul.com/), Southern and Wild Boutique
(https://www.southernandwildllc.com/) and Sassy Sisters Boutique
(https://www.thesassysistersboutique.net/). After viewing each website, please select
your favorite website for each category.

1. Which website had the best visual appeal? (Best color scheme, most cohesive theme,
most visually pleasing).
a. Mod & Soul
b. Southern and Wild Boutique
c. Sassy Sisters Boutique

2. Which website had the best display of content? ( Best show of available items, simple
language, easy to find sizing charts).
a. Mod & Soul
b. Southern and Wild Boutique
c. Sassy Sisters Boutique

3. Which website had the easiest navigation set up? (Most clear headings, search engine,
easiest to find items).
a. Mod & Soul
b. Southern and Wild Boutique
c. Sassy Sisters Boutique

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