Introduction to Electronic Commerce: Building Business Plan

QMIS 351 Section 51

Instructors: Dr.SZ and Assistant Ms. Sumaia Abul

Sparkles ™
" Business Plan "

Designers and Tailors

Business plan

Team's Members:
- Al Bandari Al Otaibi 207111712
- Bazza Al-Khayyat 207111702
- Durar Alrabah 207217193
- Sara Mohammed 206111180
- Noura AL-Munawer 205112033

Page|1
 Executive summary:

“Designers and tailors” is an intermediary site which provides designers and tailors for
customers. The purpose is to connect the customers who are in need for designers and tailors in
one place and in an easy and convenient way. Once the customer decided whether she wants a
designer or a tailor, a request form in the site should be filled out.

Page|2
 Business description
1) Mission statement:
The mission of Designers and Tailors website is to make an easy way to connect between
customers and Designers or Tailors, in other words, be bridge between them. Providing
customers with a hand in helping them connect or reach hard to get designers and provide
listings of good qualified Tailors. Keeping only high standards in mind, the website will
be the perfect intermediary between fashion seeking consumers and talented Designers
and Tailors.
Our purpose:
To cut costs and effort for fashion driven, comfort seeking consumers to get a chance to
request an order through the site to the Designers in mind or seek handy crafted Tailors
near them. And also introduce new designers or tailors to consumers that they never
knew before.
Our business:
Be an effective intermediary website and effectively be a C2B2C (consumer to business
to consumer) and get our profits through commission from the businesses.
Our values:
Honesty, efficiency and being customer centered.
2) Summary of Activity to Date:
We hope to gradually grow our business in the future and expanding to include listings of
Designers and tailors outside Kuwait within two years to come and make more money by
affiliated programs, more memberships, and advertising on our site or by adding up some
related merchandise.
3) Current stage of development:
We are currently working on a way to add more pictures and making the website more
User-friendly by adding interesting articles that might be an idea trigger for designs to
choose.
4) Competencies:
a) The website creators and owners are well informed with current trends and desires.
b) Talented graphic designers and maintenance staff to make sure the site is being
updated regularly.
5) Product or service :
We are a service provider, an intermediary website.
Description:
We are basically linking our target (female consumers who are interested in fashion and
have computer literacy from the ages of 15 to 50) to Designers and Tailors through a site
that will have a request form to ensure and guaranty effectively connecting them together.

Page|3
 We receive payments through commissions given from the businesses in a contract
signed between us and them (businesses), that guaranties our rights and freedom of
responsibilities after the connection has been made between them.
Benefits to customers:
The benefits to our customers are to make sure that our customers are safe online, by
having a user agreement form that states that all user rights and personal information is
safe from fraud or stealing.
Differences from current offerings:
We are one of a kind website in Kuwait that offers these services related to fashion and
design or tailors.
The big difference is that we offer high end quality listings of both designers and tailors
and our users can actually rate them online.
6) Objectives:
a) Provide a safe connection between consumers who need help getting in contact with
certain fashion designers.
b) Show listings of crafty tailors around the area in Kuwait.
c) Reach as many customers (join our site) as we can get.
d) Cut costs of women who travel or look for good designers as well as giving them
little or no effort in the search and contact process.
e) We want to reach designers in the five other gulf countries as well by making our site
based on country instead of Kuwait region only for example, in Bahrain’s we will put
out major Bahraini Designers such as The Bahraini House (Al bait al Bahraini)
designer house for Dara”a and also show Bahraini women, listings of good tailors
such as Muharrag Tailor Mr. Sameer that makes Dara’as available soon and beautiful.
7) Keys to success:
We plan to always and always update our site and connection ways that can make it easy
for consumers the ease of browsing, contact (request form) and variety.
8) Location and Facilities:
We are located in Kuwait City but only available online, how so?
Well, we are an online intermediary service, we do not need to actually be there, we are
an online entity, we do not need storage of goods nor offices on location, and we work at
home
(Work at home).
We work via computers and users can contact us via online and we are gladly to answer
their question either directly online messaging or voice calls.

Page|4
 :Operation plan

At first the customer makes an order "a request" when she enters the site, and then she has three
:options to choose from

Abaya, wedding dress or a dara'aa with the price she wants. After that, the request will be
processed by the site (us “Designers and Tailors”) and at this time employee’s start looking for a
designer or a tailor that suits the customer. After that, the site links the customer with the
Tailor /designer. This process usually takes two to three days. After that, agreement between the
two is done and the site will take a fee or a commission from the designer/tailor for each
customer.

Page|5
 Marketing plan

A lot of people prefer to copy than to take risk. When they know that a company has a particular
activity in the market and its work successful, we see many people are turning to the same
activity for this company. This idea does not work in the business world. Before you start work
you must understand and study the market and know what the consumer needs. Also it’s
.necessary to know the position of the competitors in the market

From this point we have built the idea of designers and tailors website .The website is based on
unique idea in the market. its acts as an intermediary between the customer and designers and
tailors, which reduces the customer time and effort and it shows many options to help him in
.determining the best
Designers and Tailors target the women's sector only, specializing in women's taste and
.satisfaction between 15-55 years

The website plan is based on gathering the designers and tailors from all categories, allowing
women of all classes to find what suits for them. Lead to attract the largest number of customers,
and through that increase demands on the site, which would increase profit

Page|6
 Competitor analysis
a) Outline the competitor’s strength and weaknesses of rivals in the industry.
We should first see who’s out rival in the market:
1) Similar service provider:
There are many websites in Kuwait that are an intermediary for services like
q8car.com and 6alabat.com (1)
2) Same topic of interest:
Fashion Designers and Tailors like this particular site we found through browsing the
q8yat.com “http://www2.q8yat.com/page/22646422-theorchid/ “(2)
This designer published an advertisement through the site.
These two examples show our competitors in Kuwait, but what makes us unique and
special is that we are a one of a kind website that combines those two things (fashion
and being an intermediary).
We will discuss the strengths and weaknesses from the SWOT analysis which is done
internally.
S: strengths: we are the only site that has an intermediary feature that can match
customers with services in mind. Customers can easily apply or request through an order
form and we send out the form to the businesses.
W: weaknesses: small amount of people working on this site, we need more people to
develop it so that we would be a well known website. We also lack adverts from other
sites or businesses, but that is just a matter of time since we are newcomers.
b) Reveal the firm’s competitive position in the market space.
We can consider ourselves a market leader since we are a one of a kind website that can
easily connect users to Designers and Tailors. We know exactly what our target market is
looking for, and we know that most consumers have little time to waste on search and
contacting the desired place, so we cut that route short by being an intermediary that will
hopefully put a smile on both consumer and business lips.
We are a website that gains profit through commission and we will ONLY get paid when
both parties reach an agreement.

Sources:
(1) http://www.kuwaitlinks.com/dir/most-visited-sites.asp
(2) http://www2.q8yat.com/page/22646422-theorchid/

Page|7
Page|8