Professional Documents
Culture Documents
LEARNER 1
Introduction –
In this assignment we will work in group and help the group members in achieving the objective
of the group. While working in the group there are always some issues and problems so how
we overcome from that. For working in group there should be proper bonding among the group
members. So they will work properly. Members of the group are assigned by the task and which
is done with in timeline which is reviewed according to the performance plan. After reviewing
we are able to know who is skilled and who is unskilled so we will do necessary changes on time
to increase the efficiency of the group and the task will be done on time. Task will achieve when
all the group members were actively do work in group and help each other. All the group
members should try to solve the problem own self without any involvement of the
management. The group leader should motivate the members and help the members when it is
require to any member.
Task 1
Assessment task 1
Your team has been charged with the task of identifying an e-commerce opportunity for
Apparel Brands and developing a proposal to put to the board of directors. For example, your
team could decide to propose setting up an online business in which customers design their
own custom t-shirts.?
As we all know that in today’s world the online business or e-commerce have its own
importance in the marketing plan because the consumer can access it by his/her mobile or PC.
It saves so much of time of consumer and the business both. Apparel Brands is selling their
products offline and now to sell the product online they have to give offers to attract the
customers.
Huge discounts on first purchase from us. Cash vouchers are given for the next two purchases.
We will provide only clothes for all the. The quality of the clothes will we good because it is
certified by our inspector who inspects all the clothes then give permission to sell it online. The
cost of the product will be reasonable and affordable by majority of commoners so that the
people of any income group can purchase the product. It is beneficial to the customer because
they get the good quality product at reasonable price and with return service of 30 days.
Our target market will be the customers who want to wear good quality clothes by charging
some extra amount than usual. Because the price of the good quality clothes is very high and it
is only for the high income level people. The product is only for the people who have passion
and knowledge of fashion. We will provide products according to the latest fashion and some
special clothes are designed by our designers with new vogue also. And customers can design
their own clothes by using customize facility. We will try to fulfil the entire needs customer so
that they will feel happy after shopping with us and choose to come to us again.
For setting the venture we have to do marketing and surveys so that according to that we can
customize our web portal. We have to understand the current scenario of e-commerce and the
needs of the people.
We might aim simply to match the competition, or charge a premium price for a quality product
and service. We might have to choose either to make relatively few high margin sales, or sell
more but with lower unit profits. Remember that some customers may seek a low price to
meet their budgets, while others may view a low price as an indication of quality levels.
We will take help of consultants in e-commerce business which helps us in reducing the cost of
setting up the venture and some necessary steps to attract the customers. Because they are
expert in their respective field.
If you're tired of clothes that pill, fade, and fall apart after just one season, it's time to start
shopping smart. Shopping smart means investing in quality clothes that look good and last
longer. Here's how to spot high-quality clothing when you're shopping.
Quality means customer needs is to be satisfied. Failure to maintain an adequate quality
standard can therefore be unsuccessful. But maintaining an adequate standard of quality also
costs effort. From the first investigation to find out what the potential customer for a new
product really wants, through the processes of design, specification, controlled manufacture
and sale.
There are a number of factors on which quality fitness of garment industry is based such as -
performance, reliability, durability, visual and perceived quality of the garment. Quality needs
to be defined in terms of a particular framework of cost.
To ensure, at minimum practicable cost, that the requisite quality of product is being achieved
at every stage of manufacture from raw materials to boxed stock
Objectives
● To maximize the production of goods within the specified tolerances correctly the first
time.
● To achieve a satisfactory design of the fabric or garment in relation to the level of choice
in design, styles, colors, suitability of components and fitness of product for the market.
Approach
● Itemize the variables that occur in fabric and garment production in order to provide a
complete specification.
● Develop a specification in a number of parts or sections to ensure that all design and
production staff has a clear idea as to what is needed.
● Establish acceptable working tolerances in relation to all values on the specification.
● Establish fault rate recording systems.
● Improve technical understanding of the product including,
● Fabric geometry and the interrelationship of yarn count, loop length, pick count,
relaxation and fabric properties.
● Sewing problems.
● Causes and prevention of seam breakdown.
● The effects of various factors on the apparent shade of goods affecting shade matching.
To get specific with whom your target market is, you’ll have to identify several aspects about
your ideal customer. Fashion Business Insider recommends the following attributes:
Target market
● Demographics (age, gender, profession, income level, marital or family status)
● Psychographics (values, attitudes, belief systems, pain points aka major areas of
frustrations)
● Lifestyle (geographic location, leisure activities, travel)
● Buying habits (brand loyalty, impulse buyer or saver, price awareness, unique features
they look out for)
● Customer Needs – remember that needs are stronger than wants and a customer is
willing to hand over their money for that thing that meets their needs.
Firstly understand the market according to the customers then design web portal according to
the research. The website should be easy to use for the customers. Use of search engine
because it helps in reducing the traffic and customer can easily search what he/she wants. And
follow up with the customers through SMS or E-mail in order make them aware with the new
offers or sales. Payment system will cash on delivery, online payment through debit or credit
card and e-wallet. Full security for the users who are doing online payment. Once company
have an IMA for your business, we need to decide on a payment service provider (PSP),
otherwise known as a payment processor or payment gateway. Some banks will suggest a PSP
when issuing the merchant account, but if possible it pays to shop around as the charge rates
differ between them: it’s nearly always possible to find a cheaper deal.
Most PSPs will allow you the choice of using their payment pages, or self-hosting the pages of
your checkout. Self-hosting can give a more seamless checkout experience but can lead to
increased risk for security and require different levels of compliance from the PCI.
Our website can be search through the search engines so that customer can easily find us and
start shopping with us.Consider company website as the most important part of this project.
For most of your potential customers, it will be the starting point where they can learn more
about what you have to offer, know about the work you have done so far and contact you for
further discussion.
You can hire a web design company to work on your website but if you have limited budget,
you can do it on your own without having technical skills.
A good company website should have a clear information about the products or services and
contact details. Avoid using flash and large images that might slow down the site and affect
visitor’s experience.
Next step is to ensure that the company website is discoverable on Google. You can read this
guide to search engine optimization which might sound like a too much of work for a non-
technical person. However, it’s really worth it once you grasp the basic concepts. Objective
here is to optimize pages for your company name and the names of your products or services
which visitors might enter in search engines.
It might take a while for your website to appear in search results. So, have some patience and
work on other aspects of web presence.
We will determine the cost according to the quality of the product and the services given by us
to the customers. Prices of the product will reasonable or little bit above from the normal rates
because we are providing the good quality products to the customers.
Meeting minutes
First meeting to explain:
1) Main goal of the project
2) Role of each member of the team
3) Company vision;
4) Strategic direction and;
5) Budget settled.
Main goal:The Appeal Brands Pty Ltd identified an opportunity to launch an e-commerce online
store aiming to be more competitive, to raise the market share and create more revenue for
the company.
Team participants: Guilherme Lima, Carolina Blanco andDenis Santos
Company vision:
Apparel Brands will create an online store with an integrated app that will sell products from
different suppliers and manufacturers (directly) and that could be possible for any customer to
interact with and share in the social media.
Budget: $ 30,000
May 2nd, 2017
Performance Plan
Action 1 Action 2 Action 3
Appendix 3