FACULTY OF INORMATION MANAGEMENT

UNIVERSITI TEKNOLOGI MARA (UiTM) KEDAH

IMD121: COMMUNICATION SKILLS FOR INFORMATION

PROFESSIONAL
“Title: Essay”

Prepared by:
AINA FARZANA BINTI NORIZAN
(2021872128)
(KIM1102B)

Prepared for:
PUAN NOR AZLINA AZMI

10th MAY 2022

IMD121: COMMUNICATION SKILLS FOR INFORMATION
PROFESSIONAL
“Title: Essay”

Prepared by:
AINA FARZANA BINTI NORIZAN
(2021872128)
(KIM1102B)

Prepared for:
PUAN NOR AZLINA AZMI

IM110-Diploma in Information Management

FACULTY OF INFORMATION MANAGEMENT
UNIVERSITI TEKNOLOGI MARA (UiTM)
CAWANGAN KEDAH

10th MAY 2022

Introduction

Verbal communication is the delivery of a message through the use of words and language.
Conversations, speeches, and presentations, as well as making a phone call to someone, are
all examples of verbal communication. Verbal communication is an alternative to non-verbal
communication, in which messages are conveyed silently, either written, in symbols, or
through body language.

Verbal communication is a soft skill that distinguishes leaders. This is one of the
reasons why effective verbal communication is valued so highly in business and the
workplace. It is an essential component of developing business relationships. Additionally,
effective verbal communication in the workplace can help the entire company run more
efficiently. As a result, verbal communication skills are taught in business courses.

Although verbal communication is primarily concerned with speaking abilities, it is

also concerned with the ability to listen and present oneself. Studies have shown that the
actual words used have only a small impact on the overall impact of verbal communication.
Tone of voice, self-assurance, and enunciation are all important aspects of verbal
communication. When verbal communication takes place between people who are facing
each other, body language has an impact on how the message is received. In other words,
developing strong verbal communication skills entails more than simply possessing a large
vocabulary.
1.0. Four (4) principles of verbal message
There are four principles of verbal message. First principles are messages are denotative and
connotative. In our life we speak both denotatively and connotatively. The denotative
meaning of a word is its objective definition, and its meaning as found in a dictionary. The
meaning that a word has for members who speak the same language. The subjective or
emotional meaning of a word is referred to as its connotative meaning. A word's subjective or
emotional meaning is determined by the speakers or listeners who use it. Then, Snarl words
and Purr words are used to clarify the distinction between denotation and connotation in a
sentence or paragraph. For your information, snarl words are highly negative meaning and
purr words is highly positive meaning.
Next principles are messages vary in abstraction. Words from a wide range of
abstractions are used to create effective verbal messages (general & specific terms). What
terms to use in general and what terms to use in specific situations are determined by the
situation. In communication, using more specific – rather than abstract – language can more
effectively guide images into the minds of those listening.
Third is messages vary directness. There are two types of speech which is direct
speech and indirect speech. In direct speech, the speaker expresses his or her opinion and
then asks the listener if they agree. For indirect speech, an attempt to get the audience to say
or do something without the speaker committing themselves. Advantages of indirect
messages are people can express their desire without offending anyone by using indirect
messages and allow the speaker to politely request a compliment. Disadvantages indirect
messages are ambiguous and easily misinterpreted, as well as manipulative.
Last but not least, meaning are in people. Investigate the people and the language to
learn the messages they are trying to convey. For as long as we live, we will change how we
interpret our past messages and how we interpret our future ones. Even if the message itself
hasn't changed, your interpretations of it from yesterday and today may be vastly different.

CONCLUSION
Verbal communication is critical to the well-being of the human race as a whole, and it offers
numerous advantages. However, some people are different in a way that saddens others, such
as criticising. The problem is that there are ways to deal with and avoid it. If we want a better
world, we must put these ideas into action.