***DO NOT COMPLETE THIS INTAKE FORM UNTIL YOUR BRAND CONCEPT AND

PINTEREST BOARD HAVE BEEN FINALIZED AND APPROVED***

Project Resources

Video Explainer https://www.loom.com/share/744ce493181c4f749281dd0a0418a636

(FOR BRAND BOARD DESIGNER):

Project Scope
SEGMENT #1: Completed During The Initial Brand Board Process
Page 1: Welcome Page
Page 2: Table Of Contents
Page 3: Brand Promise (Mission Statement)
Page 4: Visual Brand Guide Title Page
Page 5: Official Brand Favicon & Official Logo
Page 6: Approved Logo Color Variations (ie. CMYK, RBG, Grey Scale, Full Color, Black Out, White Out)
Page 7: Logo Dos & Don’ts (Minimum Size)
Page 8: Primary Color Palette (HEX, RBG, and CMYK)
Page 9: Accent Color Palette (HEX, RBG, and CMYK)
Page 10: Typography (Headlines, Sub-Headlines, Paragraphs, Accents, With Recommended Sizes And Letter Spacing)
Page 11: Icon Set (Bullet Points, Numbering, Email Icon, Phone Icon, Cart Icon, Warning Icon, Stop Icon)
Page 12: Call To Action Buttons, Arrows, & Countdown Timers
Page 13: Backgrounds
Page 14: Brand Values
Page 15: Brand Mottos
Page 16: Brand Manifesto
Page 17: Brand Language Word Box

SEGMENT #2: Completed After The Social Media Branding Process

Page 18: Social Media Brand Guide Title Page
Page 19: Social Media Icons & Share Buttons (Facebook, Facebook Group, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, TikTok)
Page 20: Social Media Profile Photos (Facebook Group Cover Photo, Facebook Fan Page Cover Photo, Facebook Profile Cover Photo,
Instagram Profile Photo, LinkedIn Cover Photo, Twitter Cover Photo, Youtube Cover Photo)
Page 21: Social Media Branded Quote Image Template

SEGMENT #3: Completed After The Branded Testimonials Process

Page 22: Branded Testimonial Templates

SEGMENT #4: Completed After The Funnel Mock Up Process

Page 23: Brand Product Imagery Title Page (With 3D Compilation Image)
Page 24: 3D CD Case + CD (Open & Closed), 3D Computer, 3D Tablet
Page 25: 3D MP3 Player, 3D USB, 3D Phone w/Client’s Contact
Page 26: 3D Hard Cover Book Cover, 3D Spiral Bound Book Cover, 3D Paper Stack

SEGMENT #5: Completed After The Brand Culture Process

Page 27: Brand Culture Title Page & Diagram
Page 28: Company Culture
Page 29: Client Culture
Page 30: Community Culture

SEGMENT #6: Completed After Brand Swag Process

Page 31: Brand Stationary Title Page (With 3D Compilation Image)
Page 32: Business Cards
Page 33: Letterheads
Page 34: Envelopes
Page 35: Pens
Page 36: Folders
Page 37: Welcome Card
Page 38: Thank You Card

Page 39: Digital Swag Title Page

Page 40: Downloadable Desktop Background(s)
Page 41: Phone Background(s)
Page 42: Facebook Profile Filter(s)

Page 43: Physical Swag Title Page (With 3D Compilation Image)

Page 44: Hoodies
Page 45: Oversized T-Shirts
Page 46: V-Necks, Tanks, Long-Sleeve
Page 47: Sweat Pants
Page 48: Socks
Page 49: Flip Flops
Page 50: Hats, Beanies
Page 51: Face Masks

Page 52: Physical Products Title Page (With 3D Compilation Image)

Page 53: Physical Boxes
Page 54: Folders, Note Pads
Page 55: Water Jugs/Tumblers, Mugs
Page 56: Glasses, Stickers, Mouse Pads

SEGMENT #7: Completed After Brand Photography Process

Page 57: Brand Style Guide Title Page
Page 58: Brand Poses & Props
Page 59: Brand Outfits, Make Up, & Hair

SEGMENT #1
Visual Branding
These Answers Will Be Used For Pages 1 - 17

Link To Brand Board Spreadsheet: N/A

Client Name: Amanda Goldman-Petri aka AGP

Business Name: Breezy Branding: We Blow Your Brand To Groundbreaking Heights

Brand Promise (Mission Statement): We Design Innovative Visual Brands That Capture Attention And
Command Authority

Please Describe Your Wind/Breeze

Brand Concept (ONE Concept):

Link To FINAL Pinterest Board That https://www.pinterest.com/brandboardinspiration/wind-brand-board/

Illustrates The Concept:

Should The Logo Be Of Your Name LOGO FOR BUSINESS NAME:

Or Your Business Name? Breezy Branding

LOGO FOR CATCH PHRASE:

We Blow Your Brand To Groundbreaking Heights
 PROGRAM LOGOS:
BREATHE EASY BRAND BOARDS
WEATHERPROOF WEBSITES

Brand Values: The Best Brands Are Usually Trapped In C.A.G.E.S. Waiting To Fly!

C - Cohesive
A - Attention-Grabbing
G - Ground-Breaking
E - Energetic
S - Sourced

Brand Mottos: C - Cohesive Branding Builds Your Reputation

A - Attention Is Your Brand’s Currency
G - Ground-Breaking Ideas Rely On Serendipity Not Formulas
E - Energy Drives Your Economy
S - Sourced Ideas Are Channeled In Flow And Released With Fire

Brand Manifesto: We Are The Innovators;

Denouncing Norms
Defying Formulas,
Charged Only By Creativity,
Our Minds Feeling Comfy
In The Mess
And The Beauty
Of The Imagination.
Our Ideas Are Weatherproof,
Unpolluted By Non Believers,
Commanding Attention
Louder Than A Thousand Windchimes
On A Stormy Day.
We Are The Paradigm Shifters;
The Gazers Who Find Light
In A Starless Sky;
The Radical Ones
Who Do Not Fear
The Storms
But Create Them.

Brand Language Word Box: Branding Words: Brand, Authority, Clout, Command, Domination,
This should be a list of WORDS or Dominion, Esteem, Influence, Powerhouse, Prestige, Strength,
PHRASES (not a sentence). Supremacy, Sway, Weight, Expert, Elite, Famous, Celebrity, Best,
Greatest, Choice, World-Class, Top, Top-Notch, Tip-Top
 Design Words: Art, Painting, Drawing, Illustration, Construction, Doodle,
Outline, Layout, Composition, Architecture, Picture, Pattern, Depiction,

Innovative Words: Innovative, Visionary, Creative, Radical, Original,

Avant-Garde, Leading-Edge, Ground-Breaking, State-of-The-Art, Cutting-
Edge, Inventive

Wind-Related Words: Wind, Windy, Breeze, Breezy, Gales, Windmill,

Storm, Downwind, Turbine, Westerly, Tailwind, Blowing, Blow, Air, Airflow,
Drift, Direction, Tides, Storm, Gust, Crosswinds, Sail, Windchime,

Weather-Related Words: Spring, Summertime, Drizzle, Inland, Muddy,

Hurricane, Polluted, Brackish, Marshy, Stormy, Tropical, Beachy, Sunlit,
Chilly, Starless, Waveless, Breeze, Rain, Open Air, Weatherproof,
Unshaded, Shaded, Sunshine, Sunny, Bright, Clear, Cloudy, Balmy,
Overcast, Chilly, Blustery, Muggy, Foggy, Dreary, Conditions, Heat,
Forecast, Atmosphere, Air, Environment, Climate, Drought, Downpour

SEGMENT #2
Social Media Branding
These Answers Will Be Used For Pages 18 - 21

1 Breathe-Easy Branding

2 Weatherproof Websites

3 Branding Bum

4 FAME FORECAST: Clear With A High Chance Of Clout

5 FAME FORECAST: Foggy With A Chance Of Failure

7 The Best Way To Wake Is With World-Class Branding

8 Flip Those Flops And Fire Up That Fame!

9 Whatever Floats Your Fame!

10 The Clout Is Calling.

11 A Light Breeze
An Idea Seized
A Brand Freed

12 A Clear Sky
 A Computer
A Commanding Brand

13 On Design Time

14 I Need Some Brand Therapy

15 Lakin’ it easy
Brandin’ it breezy

16 Brands Pray For Vacay

17 Innovation Zone.

18 Jump In The Lake

Then Brand For A Shake.

19 Stroll Down The Creek.

Design For A Week.

20 I Could Design For A Week

Looking At The Creek.

21 All Good Brands Are Wild And Free

22 Design By The Lake

Watch The Ceiling Break

23 Weatherproof Your Website

24 Branding Polluted With Dreary Designs

Keep Clout Sinking And Sales Declined

25 Branding Is A Breeze When You’re By The Trees

26 Design More By The Shore

27 Designs Just Flow When You’re At The Cove

28 Branding Leaves Head When You’re By The Creekbed

29 BREEZY BRANDING RULES:

Cast Your Creativity
And Fish For Brand Fame
Till You Reel In A Radical Ideas
And Catch A Vibe
That Gives Peace To Your Mind
 And The Branding Aligns.

30 Branding is sometimes like the wind;

you can’t always see it, but you can feel it.

31 We cannot direct the wind

but we can adjust the sails

32 Sometimes in the winds of change,

we find our true direction

33 Let the wind kiss your face,

And your brand command this place

34 Creativity sways in the breeze

and for a moment I feel such ease;
My brand becomes a reality
and for that moment I am free.

35 Palm trees, ocean breeze

salty air, sun-kissed hair
Inspired branding, take me there

36 Summer breeze, makes me feel fine

blowing through the brand ideas in my mind

37 Those that can bend with the wind

will weather the storm

38 Sometimes in the wind of change,

we find our true direction

39 The higher you climb on the mountain,

the harder the wind blows

40 She stood in the storm

& when the wind didn’t blow her way,
she adjusted the sales

41 Let the wind kiss your face

And your branding find its place

42 Branding is like a wind...

Sometimes very silent,
Sometimes very wild
Sometimes expected,
Sometimes Unpredictable
43 Let the wind blow you where it may
Trust your brand to find the way

SEGMENT #3
Testimonial Branding
These Answers Will Be Used For Page 22

Link To Testimonials: https://docs.google.com/spreadsheets/d/

1T1X0Ys3OzgL36MRMu0qZWk1MwSVsc8aOUzvnEyAa_iU/edit#gid=0

https://drive.google.com/drive/folders/
1VWH_u900TRpV7I_Ut4CGsKhSdO5JHbod?usp=sharing

Other Please also show what a Brand Board Example Or Spread Would Look
Like When We Promote it

Please also show what a Website Mockup Example Or Spread Would

Look Like When We Promote it

https://www.facebook.com/edwintkw does a good job of this

SEGMENT #4
Digital Product Branding
These Answers Will Be Used For Page 23 - 26

Name Of First Product: BREATHE EASY BRAND BOARDS

Type Of Product: Done-For-You Brand Boards

What’s Included In The Product: Do A Spread Of The 59 Pages Of The Brand Boards We Do

Name Of Second Product: WEATHERPROOF WEBSITES

Type Of Product: Done-For-You Website Mock Ups

What’s Included In The Product: Do A Spread Of Website Page Mock Ups

SEGMENT #5
Brand Culture
These Answers Will Be Used For Page 27 - 30

Company Culture: These Are The People I Want In My B.A.C.K. Yard

Big Picture Thinkers Who Understand How Branding Intertwines With Marketing
Accountable, Self-Directed Workers Who Perform At A High Level Without Over Sight
Creative Designers Who Know How To Command Attention With Art
 Kind-Hearted Souls With Integrity

Community Culture: We Cast A N.E.T. That Attracts Our Ideal Clients By...

N - Teaching Nuances Of Branding

E - Sharing Examples Of Our Work
T - Building Desire With Teasers

Client Culture: The Best Brands Are Usually Trapped In C.A.G.E.S. Waiting To Fly!

C - Cohesive
A - Attention-Grabbing
G - Ground-Breaking
E - Energetic
S - Sourced

SEGMENT #6
Brand Swag
These Answers Will Be Used For Page 31 - 56

Email For Business Card: agp@breezybranding.com

Phone Number For Business Card: 941-592-5396

List Of Filters & Badges Needed: ● Community Member “Light Drizzle”

● Brand Ambassador “Making A Ripple”
● Brand Client “Taking The Plunge”
● Consistent Client “In The Deep”
● New Team Member “Authority Apprentice”
● Fully Onboarded Team Member “Powerhouse Pioneer”
● Leadership Team “Domination Director”
● Owner “Brand Clout Captain”

Name of Your Community: Ground Breakers

Brand Phrases: (see Social Media Quotes section)

SEGMENT #7
Brand Photography
These Answers Will Be Used For Page 57 - 59

Sample Photos, Poses, & Props: (see Pinterest Board)

Sample Outfits, Make Up & Hair: (see Pinterest Board)

Current Brand Photography: https://drive.google.com/drive/folders/1FZ1CePy9agN5rdSE4yk4Kcxjv6f1-
kii?usp=sharing