FINAL FEASIB 6 Nov OK For Printing

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Polytechnic University of the Philippines

OPENUNIVERSITYSYSTEM
Sta. Mesa, Manila
“WEBFINITY”
(SOCIAL MEDIA ADVERTISING, WEBSITE DEVELOPMENT,

PAY-PER-CLICK ADVERTISEMENTS,
CREATIVE ANIMATED ADVERTISEMENTS,
VIDEO ADVERTISING,
SEARCH ENGINE OPTIMIZATION, ETC.)
Webfinity
A Feasibility Study presented to the

Course Specialists of the Open University System
Sta. Mesa, Manila
In Partial Fulfilment of the Requirements for the degree
BACHELOR OF SCIENCE IN ENTREPRENEURSHIP

Presented by:
PUP OU BS ENTREPRENEURSHIP 4-3
Cristine Val P. De Borja

Gunnar C. Dimarunsing
Brett Holbert R. Lasay
Mary Ann P. Li
Jomer V. Liad
Julie Ann S. Moral
Joshua Aaron T. Osorio
PROF. JOEL M. MUNSAYAC

ADVISER
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Mabini Campus, Sta. Mesa, Manila
Open University
BACHELOR OF SCIENCE IN ENTREPRENEURIAL MANAGEMENT
APPROVAL SHEET
This Business Plan entitled
WEBFINITY
By
WEBFINITY Corp.
Prepared and submitted by the following proponents
Cristine Val P. De Borja
Gunnar C. Dimarunsing
Brett Holbert R. Lasay
Mary Ann P. Li
Jomer V. Liad
Julie Ann S. Moral
Joshua Aaron T. Osorio
PANEL OF EXAMINERS
Approved by the panel on oral defense held last _________, 2018
Jerome P. Dumlao, MBA Roberto S. Rimorin, MBA

Member Member
Victorio E. Pacis. PhD

Member
Accepted and Approved in partial fulfillment of the requirements in

BACHELOR OF SCIENCE IN ENTREPRENEURSHIP
Prof. Joel M. Munsayac

Adviser
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Academic Chairperson
ACKNOWLEDGMENT
First and foremost we thank our ALMIGHTY GOD for giving us strength,
wisdom, support and knowledge for the guidelines to surpass all the trials that
the researchers encountered, for giving determination in order to pursue their
studies and to make this study possible.
We acknowledge the presence of all, who helped us in fulfilling this

feasibility study in order to accomplish this requirement namely:
Prof. Joel M Munsayac, our adviser, for guiding us throughout the procedure of
this study and for the knowledge he has given us in the step by step procedure;
to the Administrators and Faculty of Open University System, Polytechnic
University of the Philippines. Proponents also give their deepest gratitude to the
panel that deliberated the defense of this Feasibility Study.
We also thank our classmates and friends for their unconditional support
since the beginning of the study in fulfilling the proponents’ goal.
Lastly, we acknowledge our families for always believing in us and for their
continuous love and support. They served as the researchers’ inspiration to strive
harder in this study. Without whom we could not have made this successful
research study. Our deepest gratitude is also given to everybody who voluntarily
participated to make this study possible.
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TABLE OF CONTENTS
Front Page i
Title Page ii
Approval Sheet iii
Acknowledgment iv
Table of Contents v
List of Tables vii
List of Charts viii
List of Figures viii
List of Schedules ix
Chapter I – Executive Summary 1
A. Description of the Project 2
B. Objectives of the Company 4
Company Mission 4
Company Vision 4
C. Feasibility of the Project 5
Market Aspect 5
Technical Aspect 5
Management Aspect 5
Financial Aspect 5
D. Limitations of the Project Study 6
Chapter II – Management of the Project 7

Form of Business Ownership 8
Pre-Operating Activities 8
Marketing Strategy 8
Website 9
Social Media Pages 9
Marketing Strategy 9
Brochure/Catalogue 9
On Screen/Tablet Presentations 9
Flyers 9
Registration of Business 10
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Office Location 10
Company Structure/Organization 11
Job Titles and Description12
a. President/Managing Director 12
b. General Manager/Creative Director 14
c. Sales and Marketing Executive 15
d. Social Media Specialist/Graphic Designer 16
e. Social Media Specialist/Online Traffic Generator 17
Salaries, Wages and Benefits 18
1. 13 Month Pay
th
18
2. Social Security System 18
3. Phil Health 18
4. HDMF 19
Project Timetable 20
Conceptualization 21
Securing of permits and Licenses 21
Office Arrangement/ Set-up 21
Canvassing of Office Supplies and Equipment 21
Purchasing of Office Supplies and Equipment 21
Staffing Personnel 22
Personnel Training 22
Promotion and Advertisement 22
Soft Opening 22
Start Opening 22
Chapter III – Market Information 23

A. Industry Background 24
B. Demand Analysis 26
Market Needs 30
Market Trends 31
C. Supply Analysis 32
D. Competition Analysis 33
E. Marketing Program 35
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Company’s Pricing Strategy 35
Promotion 37
Chapter III – Market Information 23
A. Industry Background 24
B. Demand Analysis 26
Market Needs 30
Market Trends 31
C. Supply Analysis 32
D. Competition Analysis 33
E. Marketing Program 35
Company’s Pricing Strategy 35
Promotion 37
Chapter IV – Technical Information 39

A. Product Stages / Process 40
B. Production / Service Facilities 42
C. Utilities47
D. Waste Disposal 47
E. Raw Materials 48
Chapter V – Financial Information 49

A. Introduction 50
B. Summary of Assumptions 50
C. Financial Statements 53
Chapter VI – Financial Information 58

A. Benefits to People and Community 59
Appendices 61
Feasibility Defense Photo 62
Product Photo 63
Proponents Curriculum Vitae 64
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TABLES
Table 1 Project Timetable 20
Table 2 Product Price and Services Matrix 36
Table 3 Raw Materials 48
LIST OF CHARTS
Chart 1 Organizational Structure 12
Chart 2 Distribution of All Establishments 33
LIST OF FIGURES
Figure 1 Propose Logo of the Business 3 3
Figure 2 Monthly Users 28
Figure 3 Snapshot 29
Figure 4 Market Trends 31
Figure 5 Calling Card 38
Figure 6 Process Flow 40
Figure 7 Office Building 42
Figure 8 Map 43
Figure 9 Private Office 45
Figure 10 Meeting Room 46
Figure 11 Board Room 47
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LIST OF Schedule
Schedule 1 Salaries of Employees 20
Schedule 2 Price Comparison 34
Schedule 3 Rent Expense 50
Schedule 4 Advertising Expense 51
Schedule 5 Permits and Licenses 51
Schedule 6 Projected Equipment and Applications Expense 51
Schedule 7 Miscellaneous Expense 52
Schedule 8 Salaries and Wages 2019–2021 52
Schedule 9 Salaries and Wages 2022 52
Schedule 10 Salaries and Wages 2023 53
Schedule 11 Income Statement for the years 2019-2023 54
Schedule 12 Cashflow Statement for the years 2019-2023 54
Schedule 13 Balance Sheet 2019-2023 55
Schedule 14 Year 2019 Equity Shares 56
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Chapter I
EXECUTIVE
SUMMARY
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I. EXECUTIVE SUMMARY
A. DESCRIPTION OF THE PROJECT
Many businesses want to have their brands popular to increase
market availability and improve sales and revenue. The most successful
ones started the use of advertisements by traditional means but using this
method for business start-ups can be quite costly.
Thankfully, in this modern age, advancements in technology
allowed us to market using the internet at a cost that is way cheaper than
traditional means.
If you are going to advertise in Television networks for a 30-second
primetime commercial slot, it may cost from PHP 100,000 to PHP 200,000
depending on the company. Whereas, if you use digital marketing through
social media and other digital tools, PHP 100,000 can go a long way and
provide you with an almost instantaneous result because you can see the
turn-around real-time. The customers can within seconds, get back to you
through private messages, e-mails, comments, likes and etc. The cost to
run this business would be low compared to traditional means. Businesses
could also generate huge profits from taking advantage of this technology
in marketing. For this purpose, we have chosen to pursue a feasibility
study on creating a digital marketing solutions company.
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WEBFiNITY - A business name that promotes infinite possibilities
for digital marketing solutions. We used the word “web” to portray
advertising by creating social connections and brand awareness through
digital means. The lower cap “i” connotes advanced use of technology in
this field of expertise which is in the middle of everything that we do.
Together, these words mean that the business is in making advanced use
of digital marketing solutions to provide limitless opportunities for our
clients.
Figure 1.
Proposed Logo of the Business
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Our logo is a symmetrical design with a picture of planet earth in
blue with a white silhouette of electrons in orbit within the earth. An infinity
symbol surrounding the earth is also seen in gold. This means to say that
the company focuses on making our customers become known globally
and preserving the environment as the nucleus of our atom which is
represented by the presence of electrons. The gold infinity symbol gives
the impression that we provide nothing but excellent result with a limitless
number of opportunities and growth. The Company name is emblazoned
below: “WEBFINITY” with the words “Digital Marketing Solutions” written
underneath. The company slogan is written on the lower right side and
says “Innovation is our passion” which shows to the world our dedication
to our work and the advancement in the technologies that we use.
B. OBJECTIVES OF THE COMPANY
Company Mission
Our mission is to provide professional and highly creative result-
oriented digital marketing services and other related services that will
assist businesses, individuals and other organizations in promoting their
brands and reaching out to a wide range of potential customers all over
the globe.
Company Vision
To be a standard in world class digital marketing.
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C. FEASIBILITY OF THE PROJECT
Market Aspect
Webfinity will target medium to large-scale companies in providing
digital marketing solutions. We will be providing quality services, latest
technology and market competitive pricing. As of the moment, competitors
are few and not reaching 20 Companies. This will be discussed in later
chapters. Webfinity will focus its operations within the Philippines but it is
open for expansion once the need arises.
Technical Aspect
Our team of highly trained digital marketers and business staff will
provide the latest top-of-the-line technology when it comes to digital
marketing. Details on how this will be dealt with will be discussed in the
later chapters.
Management Aspect
We will provide our clients with excellent customer service that is
deeply rooted in our desire to provide excellence. This will be exhibited by
our effective management processes that has been studied and tested.
Managers and staff are made sure to pass the needed qualifications and
requirements to ensure that our standard is high.
Financial Aspect
Records will be kept well and budgets followed closely inside the
company. Webfinity will employ a Third Party Accounting Services
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Company to process all accounting needs. Financial statements will be
reported to the President and the shareholders.
D. LIMITATIONS OF THE PROJECT STUDY
The study will focus on creating a digital marketing company
focused on catering to the needs of companies existing in the Philippines
whether Filipino or Foreign owned. The location of the office will be
situated at Makati, Philippines and communication between clients may
include e-mails, phone calls, short messaging service, social media and
website messages. We will also entertain face-to-face meetings with
clients to ensure maximum satisfaction during client product
presentations.
Social Media Marketing will be the vanguard of the business but
Webfinity will branch out to other Digital marketing technologies in the
future. Included in the study are the social media sites to be used and the
features that will be included in the services that we will offer.
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Chapter II
MANAGEMENT
OF THE PROJECT
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II. MANAGEMENT OF THE PROJECT
A. FORM OF BUSINESS OWNERSHIP
Webfinity will start as a partnership. It will have a group of investors
to start the business with shares given to each according to their desired
investment. Once the company performs well and needs expansion,
Webfinity may form as a corporation and sell shares to the public through
an Initial Public Offering (IPO). It will be published through social media,
the Webfinity website, and other advertisements.
B. PRE-OPERATING ACTIVITIES
The value proposition we put forward in our marketing or sales
material will help us to establish our competitive advantage over other
similar companies. It will help prospects to determine if they feel our
offering fits their requirements. That is why these key areas and activities
are needed to discuss for the development of digital marketing before we
start the operation.
Marketing strategy
One of our marketing strategies is to give the best offer with the
most affordable contract. We will also provide a One-Month Free inclusion
in all our packages. Our page and ads are innovative and specially
designed to fit our client’s needs and will surely be at an advantage
compared to our competitors. We will give them full technical support for 6
months contract and beyond.
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Website
We will be creating a website with the url:
https://www.webfinitysolutions.com. This website will be secure against
hackers and information passed to and from this website will be encrypted
because of the SSL certificate, hence it will have the “https” as a sign of a
secure internet connection that will show to our customers that we are
committed to do our craft the best way and in the safest way possible.
Social Media Pages
We will “walk the talk” by doing our Digital Marketing strategies in
advertising our company. Webfinity will have pages on the major social
media sites: Facebook, LinkedIn, Instagram and Twitter.
Brochure/catalogue
In this catalogue our prospect client might have an idea on what to
do for their company’s advertisement and website.
On screen/tablet presentations
Tablet presentations will be used also to provide business
presentations to our clients. This kind of presentation may include videos,
animations, customized photo ads and more.
Flyers
We will not be using flyers because of our “zero paper waste
advocacy.
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Registration of Business
Before the start of business operation it is legal to operate only if
the Permits and Licenses are already accomplished. The following are the
documents needed to secure business permit:
 Barangay Clearance
 Sanitary Permit
 Department of Trade and Industry certificate
 Community Tax Certificate
 Menro Certificate
 Capital /Financial Statement
 Registration for Securities and Exchange Commission
 Registration for Social Security System
 Registration for Phil-Health
 Registration for Bureau of Internal Revenue
Office Location
Webfinity will rent a strategic virtual office located in Makati City.
Because most of the marketing will be done online, the company has less
need for a physical office where normal company operations take place.
Social Media Experts employed by Webfinity will be working remotely and
the Sales Executives will be most of the time in the field, hence, the
company can make do with a virtual office. Should potential clients decide
to visit us in our office, we can accommodate them with our rent-per-hour
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function rooms in our virtual office. Details will be discussed In Chaper IV-
Technical Information.
C. COMPANY STRUCTURE/ORGANIZATION
WEBFINITY intends to start small in Makati, Philippines but hopes
to grow big in order to compete favorably with leading digital marketing
companies in the industry both in the Philippines and on a global stage.
We are aware of the importance of building a solid business
structure that can support the picture of the kind of world class business
we want to own. This is why we are committed to only hire the best hands
within our area of operations.
At WEBFINITY, we will ensure that we hire people that are
qualified, hardworking, creative, result driven, customer centric and are
ready to work to help us build a prosperous business that will benefit all
the owners, workforce, and clients and their customers.
As a matter of fact, profit-sharing arrangements will be made
available to all our senior management staff and it will be based on their
performance for a period of five years or more as agreed by the board of
trustees of the company. In view of the above, we have decided to hire
qualified and competent hands to occupy the following positions;
 President / Managing Director
 General Manager / Creative Director
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 Two (2) Sales and Marketing Executive
 Social Media Specialist / Graphic Artist
 Social Media Specialist / Online Traffic Generator
Chart 1.
ORGANIZATIONAL STRUCTURE
Job Titles and Description
President / Managing Director
Responsibilities:
● Develop and execute the company’s business strategies in order to
attain the goals of the board and shareholders
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● Provide strategic advice to the board and Chairperson so that they
will have accurate view of the market and the company’s future
● Prepare and implement comprehensive business plans to facilitate
achievement by planning cost-effective operations and market
development activities
● Ensure company policies and legal guidelines are communicated
all the way from the top down in the company and that they are
followed at all times
● Communicate and maintain trust relationships with shareholders,
business partners and authorities.
● Oversee the company’s financial performance, investments and
other business ventures
● Delegate responsibilities and supervise the work of executives
providing guidance and motivation to drive maximum performance
● Read all submitted reports by lower rank managers to reward
performance, prevent issues and resolve problems
● Act as the public speaker and public relations representative of the
company in ways that strengthen its profile
● Analyze problematic situations and occurrences and provide
solutions to ensure company survival and growth
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Requirements
 Proven experience as Managing Director or other managerial
position
 Demonstrable experience in developing strategic and business
plans
 Thorough knowledge of market changes and forces that influence
the company
 Strong understanding of corporate finance and measures of
performance
 Familiarity with corporate law and management best practices
 Excellent organizational and leadership skills
 Excellent communication, interpersonal and presentation skills
 Outstanding analytical and problem-solving abilities
 BSc/BA in business administration or relevant field; MSc/MA will be
preferred
General Manager / Creative Director
Responsibilities:
● Initiate and design complex and simple marketing plans based on
client specifications
● Ensure that each project has the specific financial and personnel
resources it requires to be successful
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● Attend sales presentations to help clients understand the creative
angle of each marketing program
● Work with the executive team to implement marketing materials for
the firm to help increase the firm’s exposure
● Collaborate with design personnel to ensure that all creative ideas
are presented properly
Sales and Marketing Executive
Responsibilities:
 Engages in superior customer service by making information
readily available
 Persists in sales even in the face of failure
 Demonstrates products and services as deemed necessary by
clients and management
 Schedules appointments and meetings as necessary
 Answers questions from clients
 Makes product knowledge readily available to self and other sales
people through various resources
 Finds ways to sell products in the face of a down market
 Researches client base to find new types of customers and sells to
them accordingly
 Creates a plan for gaining customers and then retaining them
based on warranties or guarantees
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 Analyzes and creates a plan for engaging the target market
 Analyzes the competition to create a plan for engagement
 Makes product appeal to the target market
 Trains other sales people in the art of selling
 Makes sure that all salespeople meet quota during a given period
 Sets up booths at trade shows and demonstrates the quality or
uses of a product
 Demonstrates superior time management skills and meets sales
deadlines
Social Media Specialist / Graphic Artist
 Divide their time between Web Development, Web and Graphic
Design.
 Prepares work to be accomplished by gathering information and
materials.
 Plans concept by studying information and materials.
 Illustrates concept by designing rough layout of art and copy
regarding arrangement, size, type size and style, and related
aesthetic concepts.
 Obtains approval of concept by submitting rough layout for
approval.
 Prepares finished copy and art by operating typesetting, printing,
and similar equipment; purchasing from vendors.
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 Prepares final layout by marking and pasting up finished copy and
art.
 Ensures operation of equipment by completing preventive
maintenance requirements; following manufacturer's instructions;
troubleshooting malfunctions; calling for repairs; maintaining
equipment inventories; evaluating new equipment.
 Completes projects by coordinating with outside agencies, art
services, printers, etc.
 Maintains technical knowledge by attending design workshops;
reviewing professional publications; participating in professional
societies.
 Contributes to team effort by accomplishing related results as
needed.
 Provide technical advice during product development stages.
 Design user-friendly and visually appealing websites.
 Design and manage newsletters and other marketing materials.
 Test functionality of websites in various browsers for quality
assurance.
Social Media Specialist / Online Traffic Generator
 Research ideas and facts pertinent to the type of content/topic
assigned
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 Develop ideas derived from online/offline research and organize the
same on paper or computer applications
 Sort out workable ideas by a process of elimination and keep
eliminated ideas stored for future reference
 Write fresh content based on research and brainstorming by
following instructions provided for each type of document
 Develop engaging content for articles, blogs, stories and social
media to entice and engage audience
 Proofread content for errors or additions and ensure that content is
written per instructions
 Ensure that web page content is edited properly to increase on-
screen readability
 Think up titles for each piece of content keeping appropriateness in
check
 Copy, edit and proofread content created by other content writers to
provide detailed feedback
 Ensure that content contains sufficient keywords for search engine
optimization
 Manage user-generated content on social media sites
 Manage the company’s social media presence
 Write content for newspapers and magazines keeping in mind the
general structure and sentiment of the readers
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 Develop prototypes and storyboards using a multitude of media
creation and graphics editing tools
 Rewrite, paraphrase or write content from scratch depending on
specific instructions provided in the work order
Salaries, Wages and Benefits
13th Month Pay
According to the Philippine Law, Companies are required to give its

employee a 13th month pay equivalent to 1-month salary. Webfinity will be
giving its employees 13th month pay in accordance with the law.
Social Security System
As mandated by law, both employer and employees are to

contribute for the social security benefits of the employee in accordance
with the required SSS contribution for the salary range of the employee.
Phil Health
As mandated by R.A. 7835 on Medicare Program which is

administered by the Philippine Health Insurance Corporation (Phil Health).
Both employer and employee are to contribute for medical insurance
benefits of the employees.
HDMF
Webfinity will share the monthly Pag-IBIG contribution made by

each employee which is equal to 100 pesos for every employee .
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Salaries of Employees
2019-2021 COMPUTATION
PHIL SSS PAG IBIG
EMPLOYEES SALARY TAX ER EE ER EE ER EE
PRESIDENT 75,000.00 13,333.23 437.50 437.50 1,208.70 581.30 1,500.00 1,500.00
CREATIVE DIRECTOR 45,000.00 5,416.75 437.50 437.50 1,208.70 581.30 900.00 900.00
SALES EXE 27,000.00 1,233.40 337.50 337.50 1,208.70 581.30 540.00 540.00
SALES EXE 27,000.00 1,233.40 337.50 337.50 1,208.70 581.30 540.00 540.00
SOCIAL MEDIA SPECIALIST 36,000.00 3,166.75 437.50 437.50 1,208.70 581.30 720.00 720.00
3rd PARTY ACCOUNTING
SERVICES 8,000.00
TOTAL MONTHLY 254,000.00 27,550.28 2,425.00 2,425.00 7,252.20 3,487.80 4,920.00 4,920.00
ANNUALY (FOR 3 YRS) 3,048,000.00 330,603.36 29,100.00 29,100.00 87,026.40 41,853.60 59,040.00 59,040.00
Schedule no. 1
Salaries of Employees
D. PROJECT TIMETABLE
Table no. 1
Project Timetable
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Conceptualization
The first week of January will be focused on the ability to formulate
the business ideas or concepts such as company names, logo, location,
objectives, vision and mission, staffing, advertisement and pre operation
expenses.
Securing of Permits and Licenses
March will be the application for business permits and licenses
such as Barangay Permit, DTI Permit, Community Tax Certificate, Fire
Safety Certificate, BIR, SEC, SSS, PAG-IBIG, and PHIL-HEALTH
documents.
Office Arrangement/Set-up
Third week of January is for the finalization of virtual office
arrangement, and assignment of personnel tools and company gadgets.
Canvassing of Office Supplies and Equipment
Fourth week of March will be focused on canvassing of office
supplies and equipment, variety of suppliers to check and visit. Everything
is subject for the approval of business owner before purchasing products
Purchasing of Office Supplies and Equipment
First week of April will be for the purchasing of approved office
supplies and equipment, typical office supplies for the year and heavy duty
equipment that will last.
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Staffing Personnel
Second and third week of April is for hiring of staff and personnel,
to be personally screened and interviewed by the owner/s of WEBFINITY.
Personnel Training
Fourth week of February and first week of March will be focused on
the training of sales and marketing staff, this will include coaching on how
they will start to find prospective clients, meeting them and finally signing
for a contract.
Promotion and Advertisement
Second week of March is for the distribution of electronic leaflets,
intensified digital marketing advertisement through Facebook, email,
google, twitter and other websites.
Soft Opening
Third week of March is the initial starting of our digital marketing
business in the industry and to see how many possible client will become
interested after doing intense promotion and advertisements.
Start Opening
Fourth week of March is the official grand opening of our
WEBFINITY digital marketing company.
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Chapter III
MARKET
INFORMATION
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III. MARKET INFORMATION
A. INDUSTRY BACKGROUND
Over the years, many things have changed especially the way
businesses are conducted and the marketing strategies that people
employ to market their goods and services. The advent of the computer
and later, the internet gave a whole new definition of how things are
supposed to be done in our world.
Social media marketing is one of the fruits of the internet and for
sure it has enabled loads of entrepreneur to launch multi-million dollars
international businesses; businesses with clientele base that cut across
geographical boundaries.
Social Media Marketing in its simplest term is the process of pulling
website traffic or attention through social media sites; they achieve this by
creating content that attracts attention and encourages readers to share it
across their social network platforms. One of the major purposes of
leveraging on Social Media in marketing is that it covers a wide range of
target market compared to other marketing tolls.
The Social Media Marketing industry comprises of social
networking website publishers and developers as well. It is important to
state that the industry does not include companies who majorly specialize
in developing video games, internet content, online dating websites or
online forums et al.
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The Social Media Marketing industry is quickly expanding as a
share of the economy. Before the year 2020, the Social media marketing
industry value added, which represents its contribution to the economy, is
projected to grow annually at a 26.2 percent rate.
In the meantime, GDP growth is forecast to increase at a 2.2
percent average rate per year over the same 10 year period. The growing
trend which makes it easier for people to spend more time on the internet
especially on social networking sites is a major boost in the revenue
generated by social networking marketing companies. It is not common to
find companies in this industry generating an increasing amount of
advertising revenue per user by developing targeted advertising platforms
and tools to measure the effectiveness of advertising.
Statistics has it that the Social Media Marketing industry in the
United States of America, is worth $11bn, with an estimated growth rate of
25.4 percent. There are about 5,607 registered and licensed social media
marketing companies in the United States and they are responsible for
employing about 66,623 people.
Companies that are into social media marketing make use social
media platforms to create buzz, attract online traffic to their websites and
the sell their products or services to their target market / customers. As a
matter of fact, social media marketing is perhaps the only form of
marketing that can profile consumers at each and every stage of the
consumer decision journey. Marketing through social media is just the way
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to go if indeed you want to push out your product and services to the
entire globe.
When compared to traditional media that are often too expensive
for start – ups and even SMEs, a social media marketing approach does
not require expensive and out of – reach budgeting. This is why
companies make use of platforms such as Facebook, Twitter, YouTube,
LinkedIn and Instagram et al in order to reach a much wider target market
as against making use of main stream marketing tools which are
expensive.
Over and above, social media marketing has become an important
tool for promoting ones businesses as it relates to products and services
all over the world, not only to sell to customers, but also to engage them. It
is now easier for organization to expand their market from local level to
national and even international markets with minimum capital investment.
B. DEMAND ANALYSIS
To fully understand the behavior and purchasing capability of the
market, we have conducted a research of the market. This stage of our
study helped us gather data, analyze them, and provide possible solutions
that would be an innovation in the market. This assures us that there will
always be people accepting the services we offer and the business
sustainability is high.
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Based on Statista, an online statistics portal of more than 22,500
sources, social media advertising in the Philippines is experiencing a
steady growth and is expected to boom in the coming years.
➢ Revenue in the Social Media Advertising segment amounts to

US$527m in 2018.
➢ Revenue is expected to show an annual growth rate (CAGR 2018-
2022) of 34.8%, resulting in a market volume of US$1,742m by
2022.
➢ The average revenue per Internet user currently amounts to
US$10.08.
➢ The revenue in the Social Media Advertising segment currently
corresponds to 0.1% of the country's GDP.
We will have an active Facebook business page that would set the
standard of what customers will be expecting of the service that we will
provide. Our contact details will also be provided in our website.
We will assist our customers in finding us by approaching them via
telephone calling followed by a face-to-face meeting. We want to break
away from the typical method of just speaking to customers and simply
trying to sell to them. We want to offer the benefits of our services and
assist them to gain more services. We will have clients of our own and
therefore we will be using the technical skills to market our business, so
we will ‘practicing what we preach.
Page | 27
Monthly Users
Figure 2
Among all the Social Media, Facebook is the foremost in users per
month. This is critical in advertising due to the response of the desired
market. Having more online responding users mean more would see our
ads real-time.
Page | 28
Digital Snapshot
Figure 3
Based on the figures above, we can see that there are billions of
internet users. And from internet user, social media users also number by
the billions. This is advantageous for businesses since we can use social
media to narrow down our market according to their profile. For example,
a small cosmetics company can reach thousands of women as their
market by just entering the details of the market: Women, 18 years old
and above living in Metro Manila area. This profile details will then be
processed to the advantage of the cosmetics company.
Page | 29
Market Needs
There are a number of factors why providing web development and
social media management services are great ideas for business:
1. Many people use the internet to look for goods and services - from
restaurants, hotel bookings, travel and tours, cinemas, plumbing,
English tutorials, beauty salons and other services.
2. Businesses are better able to reach customers when they use the
social media platform than the traditional marketing media like
pamphlets, newspapers, radio and other methods. Take for
example a real estate agent standing on a corner of a street for
many hours giving 200 pamphlets to people rather than clicking a
single button to send an advertisement within seconds to people
who have been identified to have an interest in looking for a new
place to live in because of their social media behaviours.
3. Investing on Social Media Management is cost-effective as the
advertisements are relatively cheaper compared to traditional
media like newspaper where a quarter-page ad would cost too
much and fairly little circulation with no assurance of your ad being
seen.
4. Social media management is measurable when it comes to your
advertisements as the system will be able to identify the number of
people that clicked your ad and what specific days are better or
needs more attention.
Page | 30
Market Trends
Market Trends
Figure 4
Facebook is the best social media to invest on because of the
number of people using it daily as compared with other social media
platforms. With the right people managing a business page, the reach of
this social media is going to be phenomenal with lucrative returns.
Our customers are businesses who wants to improve their
Facebook presence and in turn gain a broader following through this
channel.
Page | 31
These are customers that we will transact B2B (business-to-
business) with.
C. SUPPLY ANALYSIS
There are many companies looking for talented marketing
consultants to provide them with the best brand recognition in the market.
At https://www.sortlist.com/digital-marketing/philippines-ph , we see a list
of digital marketing companies based in the Philippines. And most of them
provide good service. What differentiate Webfinity from them are the
competitively priced packages that we have with specialized focus on
Digital Marketing through Social Media.
Page | 32
Distribution of All Establishments by Broad industry Group,
Philippines: 2012 and 2006
Chart 2
We can see on the illustration above from 2012 Census of
Philippine Business and Industry - Economy-Wide for All Establishments :
Final Results (https://psa.gov.ph/content/2012-census-philippine-
business-and-industry-economy-wide-all-establishments-final-results) the
number of establishments and businesses based on industry. These
establishments need marketing to improve the influx of revenue for their
companies, This is where we come in. We provide marketing solutions
that are relatively cheap compared to traditional means.
D. COMPETITION ANALYSIS
Webfinity has priced itself competitively with other companies but
offer more when it comes to package inclusions. This will spell the
Page | 33
difference in making an impression in the market. This is shown in the
chart below:
Price Comparison
Schedule 2
Page | 34
E. MARKETING PROGRAM
Overview
WEBFINITY will market its line of social media management and
other related services through digital media, telemarketing and word of
mouth marketing. It will price its services comparable to its nearby
competitors. While providing social media services only during the initial
stage in order to maintain profitability, it may seek to distribute its services
through other digital media platforms if the demand warrants such
expansion.
Positioning
WEBFINITY will offer a differentiated service package offering,
promoting itself as the first and only social media management company
that offers 30 to a maximum of 150 posts per month. We also offer weekly
blog posts that contain 500 to 2,500 words with relevant photos per post
that would also optimize the presence of the clients’ company in search
engines. No competitor has matched that service offering and the price is
very cost-effective as well.
Pricing
Company's pricing strategy:
We intend to price our services in line with the industry metrics to
ensure that we offer competitive prices. At the same time if our prices
become higher, that would only reflect the quality and standard of our
work.
Page | 35
Bronze Silver Gold Platinum
PLANS AND FEATURES Bronze Silver Gold Best Platinum

Plan!
PRICE per Month P24,495 P49,495 P69,495 P89,495
One Month Free (Special Offer) One Month Free One Month Free One Month Free
Set up- fees
Facebook, Instagram, Facebook, Instagram, Tw itter

Social Media Facebook Facebook and Instagram and Linkedin
Twitter and Linkedin
6-months 6-months 12-months minimum 6-months

Contract
minimum contract minimum contract contract minimum contract
Posts per Month 30 to 50 60 to 90 120 to 150
Ad credits none included included included
Audience Segmentation ✔ ✔ ✔
Page Creation ✔ ✔ ✔ ✔
Table. 4
Marketing Messages per week ✔ ✔
Community Management (Answer
questions, comments, likes and shares) ✔ ✔
Dedicated Account Manager ✔ ✔
PLAN and Account Set-up and Merging ✔ ✔
500 words, SEO 1000 words, SEO 2,500 words, SEO
Weekly Blog Posts
friendly friendly friendly
Weekly Reports ✔ ✔ ✔
Monthly Reports ✔ ✔ ✔ ✔
Product Price and Services Matrix

Features Social Media Strategy Planning ✔ ✔
Customized Social Media Calendar ✔ ✔
Social Media Account Optimization ✔ ✔ ✔ ✔
Facebook Pixel setup and tracking ✔ ✔
Lead Generation Ad Format ✔ ✔
Special Notes
Product Price and Services Matrix
Page | 36
Table. 2
Promotion
Internet marketing
The objective is to obtain enough new customers to generate
positive word of mouth through social media, with emphasis on the
company’s Facebook profile. The company believes that social media will
be critical to the success of its customer acquisition strategy, as each
incremental gain in social media will increase overall profitability.
Development of the company website will complement the overall Internet
marketing strategy.
The company may also utilize paid Internet marketing channels
including Google Adwords. As this kind of campaign can be very
expensive, the company will take a cautious approach towards these
campaigns.
Telemarketing
WEBFINITY will employ the services of sales executives who will
set appointments with our clients. These sales specialists ensure that
clients representing a company understand what will happen in the sales
consultation meeting. A mobile phone plan or mobile landline will be used
for calling potential clients and leads are generated through published
online business directories. The sales executives will also make sure that
they meet only with decision makers so as not to waste time and
Page | 37
resources. There is currently two sales executives, however, once the
business picks up and there is a need for more appointments to set,
Webfinity will expand and recruit additional sales advisors with a team
leader to supervise them.
Face-to-Face Meetings
Ma r y An n Li
President & CEO
Ann_Li@Webfinity.com
(650) 235–400 (direct)
6750 Ayala Ave.

4th Floor Makati City
Webfinity.com
Calling Card
Figure 5
Field sales executives are expected to be punctual and respectful
of client’s time. They must be knowledgeable of the ins and outs of the
business so they would be able to explain well the service packages that
we offer. They are to dress neatly and comely. These executives also
need to be confident and engaging. They should not be afraid of
objections but overcome them in a way that the customer would
understand very well.
Figure 5 shows a sample calling card design that can be used by
the company. Company employees that face clients will provide calling
cards. They are to provide an itinerary of what they do in the field and
report what they have achieved by sending e-mails.
Page | 38
Chapter IV
TECHNICAL
INFORMATION
Page | 39
A. PRODUCT STAGES / PROCESS
Process Flow
Figure 6
The flowchart above shows the different stages of the business
process for Webfinity.
1) Strategic Planning
“Begin with the end in mind,” according to Stephen Covey. This is the
initial phase of the business process where most of the
conceptualization of the business starts. Operational processes,
financial capitalization and additional desired results.
2) Identification of Verticals
Page | 40
This is the stage where the management talks about the potential
client industry that they want to start with. This is also the phase where
designation of responsibilities within Webfinity takes place.
3) Preparation of Marketing Tools
Digital tools like Facebook Advertisement, Mail Chimp E-mail
Marketing and Calling Cards are prepared on this stage. Also, based
on the target industry, we prepare marketing prospectuses or
presentations tailored-fit to potential clients’ needs.
4) Organized Marketing
This is the active marketing phase where our admin support advertises
online and our sales executives market in the field.
5) Presentation and Closing by Sales team
Once appointments have been set, we provide the potential client with
a customized purchase order summarizing all the expected and
requested services. We close the sale.
6) Sale Processing by Office Administration
Contracts are signed and notarized, receipts are given, and clients are
provided with a schedule of expectations.
7) Sale Delivery
Social Media Management by our digital marketing specialists are
delivered. Social Media Pages are set up. Blogs are written. Videos
are uploaded. Pictures are advertised. And the Magic begins!
Page | 41
8) Customer Service
Our staff provides evaluation reports of the marketing status and
updates the clients about it. They also accept complaints and handle
them professionally. They also provide solutions to perceived
problems.
9) Re-contracting for business continuity
To ensure sustainability, we encourage our clients to re-contract with
us and provide them with discounts and better digital marketing
solutions.
B. PRODUCTION / SERVICE FACILITIES
We will be using the services of a virtual office facility for our office
business.
Office Building
Figure 7
6750 Ayala Avenue is the only corporate (non-BPO) office building
in the main Ayala Center. Ayala Center is the premier shopping and
Page | 42
cultural development in Metro Manila. It offers a wide array of shopping,
entertainment and cultural venues.
View in Google Maps

Figure 8
Close proximity to EDSA, Metro Manila’s main traffic artery,
provides fantastic accessibility to other business districts.
Within 5 minutes walking distance:
 Greenbelt Residences
 Greenbelt Shopping Complex
 Greenbelt Cinemas
 Glorietta Complex
 Neilsen Tower (Now Blackbird Makati)
 The Peninsula Manila Hotel
 The Shangri La Makati Hotel
Page | 43
 Discovery Primea
 Raffles Residences
 Makati Fairmont Hotel
 New World Renaissance Hotel
 Greenbelt park
 The Ayala Museum
Price for the virtual office under Servcorp Company is PHP 7900
per month. It is also good for Business Registration because of the
prestigious business presence with a 5 star central business district
address.
 Local telephone number answered in your company name - no call
centers
 Dedicated bilingual receptionist
 Fully equipped meeting rooms and boardrooms
 3 days per month FREE Private Office usage outside your home
location
 3 hours per day FREE use of Coworking space worldwide
 Superfast internet (99.98% uptime) and FREE secure and high
speed Wi-Fi in coworking lounge and private offices
 Access to bilingual personal assistant for admin tasks, including
mail and courier management
Page | 44
 Connect to 40,000 Servcorp clients globally, one of the world’s
largest business communities. List your business in our directory to
sell to and buy from, member forums and events
 Interactive voicemail with press 1 for mobile, 2 for colleague, 3 for
home etc
 Access to Servcorp Onefax ( secure fax to email technology) and
Onefone
 Flexibility with easy month-by-month contract
 No security deposit when paying by credit card
First month is free No further obligation
Optional Perks:
Private Office
Figure 9
Page | 45
Private Office
PHP 1,000 /hour
 1-3 people
 Set-up as an office, ideal for a one-on-one client meeting
 Book offices online from just 10 minutes to all day
 Pay per booking – no lock-in contract
Meeting Room
Figure 10
Meeting Room
PHP1,250 /hour
 Up to 5-8 people depending on locations
 Ideal for smaller meetings, team meetings, sales meeting
 Prestigious buildings in popular city locations
 Highest standards of interior styling
Page | 46
 Flexible room set-up to suit your audience
Board Room
Figure11
Boardroom
PHP3,000 /hour
 14-16 people
 Ideal for board meetings, presentations, client meetings
 Cutting edge AV facilities and highest broadband speeds
 Staff on hand for admin and catering support
 Quality complimentary refreshments for your guests
C. UTILITIES
Our utilities are already covered by our Virtual office.
D. WASTE DISPOSAL
We promote a paperless environment with zero waste management.
Page | 47
E. RAW MATERIALS
c
ACER Laptop
3 34,000.0 102,000.0 1 time
i5 Core
Microsoft
3 4,570.0 13,710.0 1 time
Office
ADOBE
3 22,450.0 67,350.0 1 time
Acrobat Pro
Mail Chimp 1 6,000.0 6,000.0 12
Time Doctor 1 6,000.0 6,000.0 12
Facebook
1 240,000.0 240,000.0 12
Credit
Smartphones
3 11,988.0 35,964.0 12
w/ Plan
Page | 48
Chapter V
FINANCIAL
INFORMATION
Page | 49
A. INTRODUCTION
Webfinity will make sure that all things are accounted for and
recorded. The company has considered the desires of the owners for
expansion and you will see that in just a few years’ time, Webfinity’s
capital shares would have improved greatly. The vision of the company
will be fulfilled and clients will be happy with the innovations.
Records will be kept well and budgets followed closely inside the
company. Webfinity will employ a Third Party Accounting Services
Company to process all accounting needs. Financial statements will be
reported to the President and the shareholders.
B. SUMMARY OF ASSUMPTIONS
Summary of Assumptions:
The following are the assumptions made by the proponents for the
preparation of financial aspects.
1. Salaries expense will increase by 5% on the third year of operation.

2. In withholding tax, all employees are assumed single.
Rent Expense
Rent Expense
Year Monthly Annually
2019 6,000.00 72,000.00
2020 6,300.00 75,600.00
2021 6,615.00 79,380.00
2022 6,945.75 83,349.00
2023 7,293.04 87,516.48
NOTES: We assumed that the rental cost will increase by 5% annually.
Schedule 3
Rent Expense
Page | 50
Advertising Expense
Advertising Expense
Particulars Pieces Amount Total
Leaflets 1000 pieces 15.00 15,000.00
Website Design 1 69,950.00 69,950.00
TOTAL COST 84,950.00
Schedule 4
Advertising Expense
Permits and Licenses

Permits & Licenses
Particulars Monthly Total
SEC Registration One Time 15,000.00
Sanitary Permit One Time 1,500.00
BIR 2303 One Time 8,500.00
SSS/PHL/HDMF One Time 8,000.00
DTI One Time 500.00
BUSINESS PERMIT 12 7,000.00
Community Tax Cert. 12 250.00
Brgy Clearance 12 1,000.00
Schedule5
Permits and Licenses
Projected Equipment and Applications Expense for the

Years 2019-2023
Projected Equipment and Apps. Expense For the Years End 2019-2023
Particulars Qty Amount per 1 Qty Total Months
Mail Chimp 1 6,000.00 6,000.00 12
Time Doctor 1 6,000.00 6,000.00 12
Facebook Credit 1 240,000.00 240,000.00 12
Smartphones w/ Plan 3 11,988.00 35,964.00 12
ACER Laptop i5 Core 3 34,000.00 102,000.00 One Time
Microsoft Office 3 4,570.00 13,710.00 One Time
ADOBE Acrobat Pro 3 22,450.00 67,350.00 One Time
Schedule 6
Projected Equipment and Applications Expense for the years 2019-2023
Page | 51
Miscellaneous
MISCELLANEOUS EXPENSE
Particulars QTY Amount Total
Travel and transporation 5,000.00 5,000.00
Gasoline 5,000.00 5,000.00
Meals 10,000.00 10,000.00
Total 20,000.00
Schedule 7
Miscellaneous Expense
Salaries, Wages and Contributions
Projected Salaries and Wages for the Years End 2018-2022
2019-2021 COMPUTATION PHIL SSS PAG IBIG

PRESIDENT 75,000.00 13,333.23 437.50 437.50 1,208.70 581.30 1,500.00 1,500.00
SALES EXE 27,000.00 1,233.40 337.50 337.50 1,208.70 581.30 540.00 540.00
SALES EXE 27,000.00 1,233.40 337.50 337.50 1,208.70 581.30 540.00 540.00
SERVICES 8,000.00
TOTAL MONTHLY 254,000.00 27,550.28 2,425.00 2,425.00 7,252.20 3,487.80 4,920.00 4,920.00
ANNUALY (FOR 3 YRS) 3,048,000.00 330,603.36 29,100.00 29,100.00 87,026.40 41,853.60 59,040.00 59,040.00
Schedule 8
Salaries and Wages 2019-2021
2022 COMPUTATION PHIL SSS PAG IBIG

PRESIDENT 78,750.00 13,333.23 437.50 437.50 1,208.70 581.30 1,575.00 1,575.00
SALES EXE 28,350.00 1,233.40 337.50 337.50 1,208.70 581.30 567.00 567.00
SALES EXE 28,350.00 1,233.40 337.50 337.50 1,208.70 581.30 567.00 567.00
SERVICES 8,000.00
TOTAL MONTHLY 266,300.00 27,550.28 2,425.00 2,425.00 7,252.20 3,487.80 5,166.00 5,166.00
ANNUALY ( 4TH YR) 3,195,600.00 330,603.36 29,100.00 29,100.00 87,026.40 41,853.60 61,992.00 61,992.00
Schedule 9
Salaries and Wages 2022
Page | 52
2023 COMPUTATION PHIL SSS PAG IBIG
PRESIDENT 82,500.00 13,333.23 437.50 437.50 1,208.70 581.30 1,650.00 1,650.00
SALES EXE 29,700.00 1,233.40 337.50 337.50 1,208.70 581.30 594.00 594.00
SALES EXE 29,700.00 1,233.40 337.50 337.50 1,208.70 581.30 594.00 594.00
SERVICES 8,800.00
TOTAL MONTHLY 279,400.00 27,550.28 2,425.00 2,425.00 7,252.20 3,487.80 5,412.00 5,412.00
ANNUALY ( 5TH YR) 3,352,800.00 330,603.36 29,100.00 29,100.00 87,026.40 41,853.60 64,944.00 64,944.00
Schedule 10
Salaries and Wages 2023
C. FINANCIAL STATEMENTS
Income Statement
INCOME S TATEMENT
FOR THE YEAR 2019-2023
Partic ulars 2019 2020 2021 2022 2023
Sa les 10,484,100.00 13,629,330.00 17,718,129.00 23,033,568.00 29,943,638.00
Le s s : Output Tax 209,682.00 272,586.60 354,362.58 460,671.36 598,872.76
Net S ales : 10,274,418.00 13,356,743.40 17,363,766.42 22,572,896.64 29,344,765.24
Purcahs es 219,024.00 35,964.00 35,964.00 35,964.00 35,964.00

Total Cos t of s e rvice s old inclus ive of tax 10,265,076.00 260,413.00 270,166.36 270,166.36 270,166.36
Le s s : Input Ta x 26,282.88 4,315.68 4,315.68 4,315.68 4,315.68
Gro s s S ales 10,238,793.12 13,352,427.72 17,359,450.74 22,568,580.96 29,340,449.56
Operating Expe ns e:
Sa laries Expe ns e 3,048,000.00 3,048,000.00 3,048,000.00 3,195,600.00 3,352,800.00
SS S P remium 128,880.00 128,880.00 128,880.00 128,880.00 128,880.00
Pa g-ibig P re mium 118,080.00 118,080.00 118,080.00 123,984.00 129,888.00
Philhe alth P re mium 58,200.00 58,200.00 58,200.00 58,200.00 58,200.00
Rent Expens e 94,800.00 94,800.00 94,800.00 94,800.00 94,800.00
Witholding Ta x 330,603.36 330,603.36 330,603.36 330,603.36 330,603.36
Dep. Expens e of Equipment 21,902.40 43,804.80 65,707.20 87,609.60 109,512.00
Office S upplie s Expe ns e 2,397.00 2,636.70 2,900.37 3,190.41 3,509.45
13th Month P ay 254,000.00 254,000.00 254,000.00 266,300.00 279,400.00
Pe rmits a nd Lice ns e 38,780.00 46,536.00 55,843.20 67,011.84 80,414.21
Adve rtis ing Expe ns e 330,363.00 260,413.00 270,166.36 270,166.36 270,166.36
Mis cellanous Expens e 20,000.00 20,000.00 20,000.00 20,000.00 20,000.00
Total Operational Expens e 4,446,005.76 4,766,428.04 4,807,654.67 4,855,340.32 4,890,964.13
Ea rning be fore Ta x 5,792,787.36 8,585,999.68 12,551,796.07 17,713,240.64 24,449,485.43

Le s s : Income Tax (32%) 1,853,691.96 2,747,519.90 4,016,574.74 5,668,237.00 7,823,835.34
Add: Inte re s t Income - - - - -
Net Inco me (After Tax) 3,939,095.40 5,838,479.78 8,535,221.33 12,045,003.64 16,625,650.09
Schedule 11
Income Statement for the years 2019-2023
Page | 53
Cashflow Statement
Particulars 2019 2020 2021 2022 2023
Cash Flow Revenue
SalesRevenue 10,484,100.00 13,629,330.00 17,718,129.00 23,033,568.00 29,943,638.00
Less: Purchases 219,024.00 35,964.00 35,964.00 35,964.00 35,964.00
Gross Profit 10,265,076.00 13,593,366.00 17,682,165.00 22,997,604.00 29,907,674.00
Cash Flow Expenses

Payment for Rent 94,800.00 94,800.00 94,800.00 94,800.00 94,800.00
Payment for Advertising 330,363.00 260,413.00 270,166.36 270,166.36 270,166.36
Payment for Office Supplies 2,397.00 2,636.70 2,900.37 3,190.41 3,509.45
Payment for SSS Premium 128,880.00 128,880.00 128,880.00 128,880.00 128,880.00
Payment for Pag-ibig Premium 118,080.00 118,080.00 118,080.00 123,984.00 129,888.00
Payment for Philhealth Premium 58,200.00 58,200.00 58,200.00 58,200.00 58,200.00
Payment for Salaries 3,048,000.00 3,048,000.00 3,048,000.00 3,195,600.00 3,352,800.00
Payment for 13th Month 254,000.00 254,000.00 254,000.00 266,300.00 279,400.00
Payment for Tax and Licenses 38,780.00 46,536.00 55,843.20 67,011.84 80,414.21
Payment for Income Tax 12,409.60 14,891.52 17,869.82 21,443.79 25,732.55
Payment for Witholding Tax -Salaries 330,603.36 330,603.36 330,603.36 330,603.36 330,603.36
Cash Generated from Operation 4,416,512.96 4,357,040.58 4,379,343.11 4,560,179.76 4,754,393.93
Net Cash Provided by Operating Activities 5,848,563.04 9,236,325.42 13,302,821.89 18,437,424.24 25,153,280.07
Cash Flow from Financing Activities 5,848,563.04 9,236,325.42 13,302,821.89 18,437,424.24 25,153,280.07
Partners Capital 5,600,000.00 - - - -
Withdrawals (1,400,000.00) (2,800,000.00) (4,200,000.00) (5,600,000.00)
Net Increased (Decreased in cash) 11,448,563.04 7,836,325.42 10,502,821.89 14,237,424.24 19,553,280.07

Cash Beginning - 11,448,563.04 19,284,888.46 29,787,710.35 44,025,134.59
Cash Ending 11,448,563.04 19,284,888.46 29,787,710.35 44,025,134.59 63,578,414.66
Schedule 12
Cashflow Statement for the years 2019-2023
Page | 54
BALANCE SHEET
Particulars 2019 2020 2021 2022 2023
Current Assets
Cash 11,448,563.04 19,284,888.46 29,787,710.35 44,025,134.59 63,578,414.66
Office Supplies 95.00 105.47 116.01 127.62 140.38
Total Current Assets 11,448,658.04 19,284,993.93 29,787,826.36 44,025,262.21 63,578,555.04
Fixed Assets
Equipment 219,024.00 254,988.00 254,988.00 254,988.00 254,988.00
Less: Accumulated Depreciation 21,902.40 43,804.80 65,707.20 87,609.60 109,512.00
Total Equipment 197,121.60 211,183.20 189,280.80 167,378.40 145,476.00
Total Fixed Assets 197,121.60 197,121.60 197,121.60 197,121.60 197,121.60
Total Assets 11,645,779.64 19,482,115.53 29,984,947.96 44,222,383.81 63,775,676.64
Current Liabilities
SSS Payable 128,880.00 128,880.00 128,880.00 128,880.00 128,880.00
Philhealth Payable 58,200.00 58,200.00 58,200.00 58,200.00 58,200.00

Pag-ibig Payable 118,080.00 118,080.00 118,080.00 123,984.00 129,888.00
Witholding Tax Payable 417,612.96 417,612.96 417,612.96 417,612.96 417,612.96
Income Tax Payable 1,738,340.22 2,747,519.90 4,016,574.74 5,668,237.00 7,823,835.34

Total Liabilities 2,461,113.18 3,470,292.86 4,739,347.70 6,396,913.96 8,558,416.30
Partners' Equity 5,848,563.04 9,236,325.42 13,302,821.89 18,437,424.24 25,153,280.07

Withdrawals
Total Capital 5,848,563.04 9,236,325.42 13,302,821.89 18,437,424.24 25,153,280.07
Total Liabilities & Equity 8,309,676.22 12,706,618.28 18,042,169.59 24,834,338.20 33,711,696.37
Schedule 13
Balance Sheet 2019-2023
Page | 55
PARTNERSHIP EQUITY SHARES
Year 2019 5,600,000.00 Initial Capital
No: Partners Capital Share Share Profit Drawings Total Equity
1 De Borja, Cristine Val P. 800,000.00 35,509.01 - 835,509.01
2 Dimarunsing, Gunnar C. 800,000.00 35,509.01 - 835,509.01
3 Li, Mary Ann P. 800,000.00 35,509.01 - 835,509.01
4 Liad, Jomer V. 800,000.00 35,509.01 - 835,509.01
5 Lasay, Brett Holbert R. 800,000.00 35,509.01 - 835,509.01
6 Moral, Julie Ann S. 800,000.00 35,509.01 - 835,509.01
7 Osorio, Joshua Aaron T. 800,000.00 35,509.01 - 835,509.01
Total 5,600,000.00 248,563.04 5,848,563.04
Schedule 14
Year 2019 Equity Shares
Year 2020
1 De Borja, Cristine Val P. 835,509.01 683,966.05 200,000.00 1,319,475.06
2 Dimarunsing, Gunnar C. 835,509.01 683,966.05 200,000.00 1,319,475.06
3 Li, Mary Ann P. 835,509.01 683,966.05 200,000.00 1,319,475.06
4 Liad, Jomer V. 835,509.01 683,966.05 200,000.00 1,319,475.06
5 Lasay, Brett Holbert R. 835,509.01 683,966.05 200,000.00 1,319,475.06
6 Moral, Julie Ann S. 835,509.01 683,966.05 200,000.00 1,319,475.06
7 Osorio, Joshua Aaron T. 835,509.01 683,966.05 200,000.00 1,319,475.06
Total 5,848,563.04 4,787,762.38 1,400,000.00 9,236,325.42
Schedule 15
Year 2021
1 De Borja, Cristine Val P. 1,319,475.06 980,928.07 400,000.00 1,900,403.13
2 Dimarunsing, Gunnar C. 1,319,475.06 980,928.07 400,000.00 1,900,403.13
3 Li, Mary Ann P. 1,319,475.06 980,928.07 400,000.00 1,900,403.13
4 Liad, Jomer V. 1,319,475.06 980,928.07 400,000.00 1,900,403.13
5 Lasay, Brett Holbert R. 1,319,475.06 980,928.07 400,000.00 1,900,403.13
6 Moral, Julie Ann S. 1,319,475.06 980,928.07 400,000.00 1,900,403.13
7 Osorio, Joshua Aaron T. 1,319,475.06 980,928.07 400,000.00 1,900,403.13
Total 9,236,325.42 6,866,496.47 2,800,000.00 13,302,821.89
Schedule 16
Page | 56
Year 2022
1 De Borja, Cristine Val P. 1,900,403.13 1,333,514.62 600,000.00 2,633,917.75
2 Dimarunsing, Gunnar C. 1,900,403.13 1,333,514.62 600,000.00 2,633,917.75
3 Li, Mary Ann P. 1,900,403.13 1,333,514.62 600,000.00 2,633,917.75
4 Liad, Jomer V. 1,900,403.13 1,333,514.62 600,000.00 2,633,917.75
5 Lasay, Brett Holbert R. 1,900,403.13 1,333,514.62 600,000.00 2,633,917.75
6 Moral, Julie Ann S. 1,900,403.13 1,333,514.62 600,000.00 2,633,917.75
7 Osorio, Joshua Aaron T. 1,900,403.13 1,333,514.62 600,000.00 2,633,917.75
Total 13,302,821.89 9,334,602.36 4,200,000.00 18,437,424.24
Schedule 17
Year 2023
1 De Borja, Cristine Val P. 2,633,917.75 1,759,407.98 800,000.00 3,593,325.72
2 Dimarunsing, Gunnar C. 2,633,917.75 1,759,407.98 800,000.00 3,593,325.72
3 Li, Mary Ann P. 2,633,917.75 1,759,407.98 800,000.00 3,593,325.72
4 Liad, Jomer V. 2,633,917.75 1,759,407.98 800,000.00 3,593,325.72
5 Lasay, Brett Holbert R. 2,633,917.75 1,759,407.98 800,000.00 3,593,325.72
6 Moral, Julie Ann S. 2,633,917.75 1,759,407.98 800,000.00 3,593,325.72
7 Osorio, Joshua Aaron T. 2,633,917.75 1,759,407.98 800,000.00 3,593,325.72
Total 18,437,424.24 12,315,855.83 5,600,000.00 25,153,280.07
Schedule 18
Page | 57
Chapter VI
SOCIAL DESIRABILITY
STUDY
EFFECTS OF THE PROJECT ON THE COMMUNITY,
SOCIETY AND THE ECONOMY
Page | 58
A. BENEFITS TO THE PEOPLE AND THE COMMUNITY
Based on the analysis of Akashraj D. P. and Pushpa C. O. it is
found that majority of the people are using social media to build
professional contacts and to get information about new innovative things
which helps to improve the career growth and regarding financial
information regarding business etc. Numerous public services have
become available online and through mobile phones. The transition to
cloud computing is one of the key trends for modernization.
According to Kvochko, ICT has enabled the emergence of a
completely new sector which is the app industry. It allows Microwork
platforms entrepreneurs to significantly cut costs and get access to
qualified workers. In 2012, oDesk alone, according to Ipeirotis and Horton
had over 3 million registered contractors who performed 1.5 million tasks.
This trend had spillover effects on other industries, such as online
payment systems. ICT has also contributed to the rise of
entrepreneurship, making it much easier for self-starters to access best
practices, legal and regulatory information, marketing and investment
resources.
Over the past years, social media has established itself as a
powerful marketing tool, especially in the Philippines. ICT tools employed
within companies weather food manufacturing and service industry help to
streamline business processes and improve efficiency. The
Page | 59
unprecedented explosion of connected devices throughout the world has
created new ways for businesses to serve their customers.
IDENTIFIED PROGRAMS FOR THE COMMUNITY
In 2014, CARRS-Q - Australasian Symposium on Health
Communication successfully inaugurate Advertising and Marketing
(HealthCAM 2014). They aim to raise awareness through motivating
changes in road users’ attitudes, intentions, and behaviors. It is both a
community and school-based education program. A re-launch will be held
on the 25th of September this year in Brisbane, Australia. With a theme of
“Innovating and interacting: the future of public health communications”,
the symposium will be a multidisciplinary event focusing on the
development, communication, and evaluation of effective behaviour
change campaigns in the area of public health in our ever changing
environment. Association of Accredited Advertising Agencies of the
Philippines (4As) just recently hosted the AD SUMMIT PILIPINAS 2018,
the counterpart of HealthCAM in the Philippines. The event was held in
Subic Bay Exhibition & Convention Center last March
2018. The event aims to inspire advertising and marketing
practitioners from all over the country to adopt new paradigms in coming
up with innovative creative solutions which includes Social Media
Advertising and Web Designing.
Page | 60
Appendices
Page | 61
Feasibility Defense Photo
sadsda
Page | 62
Product Photo
Page | 63
Page | 64
\
Page | 65
Page | 66
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Polytechnic University of the Philippines

(SOCIAL MEDIA ADVERTISING, WEBSITE DEVELOPMENT,

A Feasibility Study presented to the

In Partial Fulfilment of the Requirements for the degree

BACHELOR OF SCIENCE IN ENTREPRENEURSHIP

PUP OU BS ENTREPRENEURSHIP 4-3

Cristine Val P. De Borja

PROF. JOEL M. MUNSAYAC

Jerome P. Dumlao, MBA Roberto S. Rimorin, MBA

Victorio E. Pacis. PhD

Accepted and Approved in partial fulfillment of the requirements in

Prof. Joel M. Munsayac

We acknowledge the presence of all, who helped us in fulfilling this

Chapter II – Management of the Project 7

Chapter III – Market Information 23

Chapter IV – Technical Information 39

Chapter V – Financial Information 49

Chapter VI – Financial Information 58

A. DESCRIPTION OF THE PROJECT

Many businesses want to have their brands popular to increase

method for business start-ups can be quite costly.

Thankfully, in this modern age, advancements in technology

If you are going to advertise in Television networks for a 30-second

depending on the company. Whereas, if you use digital marketing through

run this business would be low compared to traditional means. Businesses

in marketing. For this purpose, we have chosen to pursue a feasibility

study on creating a digital marketing solutions company.

for digital marketing solutions. We used the word “web” to portray

advertising by creating social connections and brand awareness through

this field of expertise which is in the middle of everything that we do.

of digital marketing solutions to provide limitless opportunities for our

the company focuses on making our customers become known globally

and preserving the environment as the nucleus of our atom which is

represented by the presence of electrons. The gold infinity symbol gives

number of opportunities and growth. The Company name is emblazoned

below: “WEBFINITY” with the words “Digital Marketing Solutions” written

to our work and the advancement in the technologies that we use.

B. OBJECTIVES OF THE COMPANY

Our mission is to provide professional and highly creative result-

assist businesses, individuals and other organizations in promoting their

To be a standard in world class digital marketing.

Webfinity will target medium to large-scale companies in providing

digital marketing solutions. We will be providing quality services, latest

technology and market competitive pricing. As of the moment, competitors

open for expansion once the need arises.

provide the latest top-of-the-line technology when it comes to digital

We will provide our clients with excellent customer service that is

deeply rooted in our desire to provide excellence. This will be exhibited by

requirements to ensure that our standard is high.

company. Webfinity will employ a Third Party Accounting Services

reported to the President and the shareholders.

D. LIMITATIONS OF THE PROJECT STUDY

The study will focus on creating a digital marketing company

focused on catering to the needs of companies existing in the Philippines

whether Filipino or Foreign owned. The location of the office will be

situated at Makati, Philippines and communication between clients may

website messages. We will also entertain face-to-face meetings with

clients to ensure maximum satisfaction during client product

Social Media Marketing will be the vanguard of the business but

Webfinity will branch out to other Digital marketing technologies in the

features that will be included in the services that we will offer.

A. FORM OF BUSINESS OWNERSHIP