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 Daewoo Intercity network has more than
250 buses in operation.
 More than 1100 Journeys per day.
 14 Passengers Lounges, 13 bus terminals,
18 sub terminals, and 6 Pick / Drop points.
 Programs & Movies are broadcast in all
buses and terminals in the country which
include, GEO News, and GEO’s most watched
programs at the terminals.
 Efficient & elegant traveling experience
with Music, Movies & programs to entertain
during travel
 The Network is equipped with over 100
television sets across the terminals at
strategic locations, like arrival and
departure Lounges for optimum coverage.
 300 Color LCD Monitors in Daewoo Buses.
• Approximately 35,000 people travel, and about
100,000 people visit the bus terminal Daily.
• Traveler Profile : A, B+, B & C (Middle & upper middle
class)
•
•60% Male Passengers (including Corporate Executives, Business men)
•40% Females & Children

• Average Occupancy : 85%

• Average Passengers Volume : 800,000 Monthly
The Routes
 Routes Travel Time per Journeys Insertion / Total Insertion Per day Total Insertion
Journey Per Day Journey Per Month
Lhr-Rwp- Lhr 4:30 78 4 312 9360
LHR-KHI-LHR 20:00 8 20 160 4800
Lhr-Mtn- Lhr 5:30 44 5 220 6600
Lhr-Fsd- Lhr 2:15 40 2 80 2400
Lhr-Psh- Lhr 6:15 26 6 156 4680
Lhr-Bwp- Lhr 6:45 16 6 96 2880
KHI-MUL_KHI 12:00 8 11 88 2640
Lhr -Abbt-Lhr 6:45 16 6 96 2880
Lhr-Sqd- Lhr 10:45 18 10 180 5400
Lhr -Skt-Lhr 2:45 10 2 20 600
KHI-RWP-KHI 21:30 8 21 176 5280
Lhr-Jhg-Lhr 3:30 10 3 30 900
Fsd-Psh-Fsd 6:15 28 6 168 5040
Abbt-Mtn-Abbt 10:00 8 9 72 2160
Psh-Abbt-Psh 3:15 10 3 30 900
Psh-Dik-Psh 10:30 12 9 108 3240
Psh-Mtn-Psh 10:00 4 9 36 1080
Rwp-Dik-Rwp 9:30 6 8 48 1440
Rwp-Sqd-Rwp 14:00 6 10 60 1800
Rwp-Bwp-Rwp 9:45 24 8 192 5760
Rwp-Psh-Rwp 3:00 12 3 36 1080
Rwp-Mur-Rwp 2:15 36 2 72 2160
Rwp-Sgd-Rwp 5:30 4 5 20 600
Psh-Swt-Psh 4:00 16 2 32 960
Rwp-Muz-Rwp 5:00 16 5 80 2400
TOTAL 1112 179 4836 145,080
• 13 Bus terminals, 18 Sub terminals, and 6 Pick / Drop
points.
• 14 Passengers Lounges
•KHI, Lhr, Rwp, Psh, Mul, Fsd, Sgd, Abt, Bhp, Sukhar
Gjt, HYD and Swat.
Total 17,400 spot of 30 Sec Per Month
 More than 168,000 Spots Per Month

Package for one month : 300,000 +GST

Minimum Package for three months : 700,000 +GST

Minimum Package for Six months : 1,300,000 +GST

Minimum Package for 1 Year : 2,400,000 +GST

Daewoo Bus Service 
 (All over Pakistan Daewoo terminals and more than 260 bus fleet)
  A workforce comprising 80 technical personnel are running the CCTV
network round the clock 365 days.
  Standby generators for Backup 
Major Responsibility Of Technical Staff

 To maintain CCTV network at all projects

 To keep audio/video quality at best level
 To prepare transmission record in writing
 To verify transmission according to CTS and maintain in
prescribed format (Hard Copy)
 Insert punching ads as per schedule include in prescribed
format (Hard Copy)
 Save all transmission soft copies of 120 days
 Transmission Quality Assurance
 Before sending to CCTV projects our Technical internal auditors check the
transmission quality (audio/video) to ensure best quality of CCTV transmission for
every CCTV projects.

 Select best entertainment, infotainment, sports and music contents for our CCTV
network to provide excellent entertainment quality for our viewers.

 To check the duration of all ads in Capsules and make verification summary Report
by our Technical Auditor.

 For assurance of quality of service and transmission our senior management

randomly visit CCTV projects to cross monitoring of commercial schedule.

 Utilizing stat-of-the-art equipments and technology for best quality of audio/video

output.

 Prepare monthly transmission reports of all CCTV projects to monitor transmission

quality and record purpose
 Verification by Technology
 For the assurance of transmission quality we utilize modern
technology to verify the transmission production through latest
multimedia player (TViX HD)

 TVIX HD use the latest processor (EM 8621),also supports the

media formats as well as MPEG4 3,11.4.0 and 5.0.

 This is the best medic player which can run CCTV transmission
without any interval for long duration

 There is no provision to delete or modify in the transmission

capsule which already recorded as per CTS schedule/content and
play through TViX Multimedia Player.
 Branding Opportunities
 Branding of staff uniform at all 3 CCTV projects i.e. Airports,
Railway Stations and Daewoo Bus Terminals.

 Branding of TV sets installed at Daewoo Bus Terminals and

Pakistan Railways stations.

 We can provide monthly ticker facility in recorded program

capsule at all 7 airports. 

 Punching ad facility at 7 Airports, Daewoo Bus Terminals and all

Pakistan Railways Projects.
Package
 Nob. Of Spots 01 in Every Hour
 Nob. Of Spots at Terminal 17,000 /Month (620
spots per day) 44 spots
 Nob. Of Spots in Buses 151, 000/Month
 Total Nob. Of Spots 168, 000 per Month
 Standard Package Rs. 350, 000 +
GST/month

 Special Package Rs. 250, 000 +

GST/Month