353 PR is still about people & relationships, but the game has changed to

traditional PR fused w/SM.

354 PR is the best marketing tool -- the least expensive, least risky and
most effective -- if you know how to use it.

355 PR is very cost-effective compared to other communication tactics. Just

price advertising.

356 PR levels the playing field. Small biz are made to appear larger allowing
them to compete in any arena.

357 PR ops - New product launch, new hires, promotions, charitable activ-
ity, significant anniversaries, biz partnerships.

358 Social media drives conversions through conversations only when the
story resonates w/ your customers. Who else is telling your story?

359 Proofread your content. Read aloud, read backwords, use an editor. It is
the first impression of your brand.

360 Feeling overwhelmed about blogging? Think of it as a key oppty to dif-

ferentiate your business, position yourself as the expert, & the chance
to tell your story.

361 Make the most of photos. Be diligent about Alt Text. Remember, search
engines can’t “read” photos. Alt text gets you found.

362 Do your keyword research to know what translates into sales. It may be
price, reviews, product specific. Use this data to optimize efforts.

363 Doubt the power of Twitter? Do a Twitter search for “customer service”.
See the good & bad. Give great service & your customers will share.

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