ANALYSING ADVERTISEMENTS

Cooperative Principle
and Business Ideas

Sanjana Sambana | 2019IPM100

 Advertisement-1
Maxim of Quantity
The ad flouts the maxim of quantity. The statement of 'No, it doesn't
run on aviation fuel' is unnecessary and has been added solely to
bring a tone of humour. It has further relelvance here.

Maxim of Quality
The ad does not flout the maxim of quality. All the statements made
are logically viable as well tested (diesel vehicles provide more ileage
than petrol vehicles)

Maxim of Relevance
The ad does not flout the maxim of relevance. All the statements
made in the ad are relevant and regarding the performance (mileage
and space especially)

Maxim of Manner
The ad does not flout the maxim of manner. All the statements made
in the ad are orderly and present no ambiguity.
 Advertisement-2
Maxim of Quantity
The ad flouts the maxim of quantity. The statement of 'No, it doesn't
run on aviation fuel' is unnecessary and has been added solely to
bring a tone of humour. It has further relelvance here.

Maxim of Quality
The ad does not flout the maxim of quality. All the statements made
are logically viable as well tested (diesel vehicles provide more ileage
than petrol vehicles)

Maxim of Relevance
The ad does not flout the maxim of relevance. All the statements
made in the ad are relevant and regarding the performance (mileage
and space especially)

Maxim of Manner
The ad does not flout the maxim of manner. All the statements made
in the ad are orderly and present no ambiguity.
 Don't need your
mom to overfeed you
anymore.
Priya masala will
make you
atmanirbhar
 Maxim of Relevance
The ad adheres to the maxim of relevance. All the
statements made in the ad are relevant to the
context being set that is the Priya masalas make
food so tasty, people will over eat without their
moms forcing them.

Maxim of Manner
The ad adhere to the maxim of manner. All the
statements made in the ad are orderly and
present no ambiguity.

Maxim of Quantity
The ad adheres to the maxim of quantity and makes only required number of statements and information according
to the premise set.

Maxim of Quality
The ad flouts the maxim of quality as it makes unproven claims that the masalas make the food so tasty that people
shall overeat. This claim overlooks the fact that people might have different tastes and hence some might not like the
particular taste or that people won't necessarily overeat just because the food is tasty. These are claims with no
concrete basis.