Marketing Mix Concept and 4Ps

Mister Potato Sour Cream & Onion Potato Crisps (150g)

 INTRODUCTION
• Marketing Mix are concepts of 4Ps

An item should be sold at the

The item or service being
correct price for consumer
sold must satisfy a
consumers need or desire. Product Pricing expectations; neither too low
nor too high.

The public needs to be informed

about the product and its features
in order to understand how it fills
their needs or desires. 
The location where the product
Promotion Place can be purchased is important
for optimizing sales.
PRODUCT
 Mamee Double-Decker (M) Sdn Bhd
 The brand that produce Mister Potato Sour
Cream & Onion Potato Crisps (150g)
CURRENT PRODUCTS
 Mister Potato (Potato Chips),
 MAMEE Monster (Noodle snack),
 MAMEE Chef (Instant Noodle)
Mister Potato Sour Cream & Onion
Potato Crisps
 Mister Potato is the No.1 potato chip brand in
Malaysia.
 Sour cream & Onion is one of the flavour of
potato chips that promoted by Mister Potato recent
years.
 Each potato is carefully handpicked to ensure
flawlessness in terms of low sugar and high dry
content, colour, taste, size and texture.
 Mister Potato chips are also known for being
trans-fat free and cooked in vegetable oil.
PRODUCT

INGREDIENTS
 Dehydrated Potato Flakes, Palm Olein [Contains Permitted Antioxidant ],
 Tapioca Starch, Contains Permitted Flavouring Substances (Contains
Soy),
 Contains Emulsifier as Permitted Food Conditioner (Contains Soy),
 Salt, Sugar, Spices, And Contains Monosodium Glutamate As Permitted
Flavour Enhancer.
 May Contain Traces: Milk
 Contains Permitted Food Additives Of Plant And Synthetic Origin.
PRICING

STORES PRICE (RM)

Shopee 5.00
Lazada 4.00
Tesco 3.99
https://shopee.com.my/Mister-Potato-Crisps-Sour-Cream-Onion-(150g)-i.43226772.1783972456
https://www.lazada.com.my/products/mister-potato-crisps-sour-cream-onion-150g-i
1113046988.html?laz_trackid=2:mm_150020493_51201078_2010201090:clk5h35c
o1ent77pq5omhs&mkttid=clk5h35co1ent77pq5omhs
https://eshop.tesco.com.my/groceries/en-GB/products/7000243604
PROMOTIONS

https://www.youtube.com/watch?v=SxI5uffkgA8
https://www.youtube.com/watch?v=Cqr83yoT45I
https://www.youtube.com/watch?v=riQtUg_gp-Y
 PLACE
Mamee distributes products using The example of retailers Online Platform
Retailing Channel
 Aeon  Shopee
 Supermarket
 Giant  Lazada
 Hypermarket
 Tesco
 Convenient shop
 7-Eleven
 Online shopping platform
 CONCLUSION
Mamee Double-Decker (M)
Sdn Bhd’s Marketing Mix
Strategy

Product Pricing Promotion Place

 Focus in producing  Mamee which is the

 Pricing of Mamee  Use various
snacks, but it had
diversify its product product are reasonable
and affordable. This
in producing
pricing strategy enables
beverages such as soft
it to capture the market
drinks, cultured
share of various market
drinks segments.
producer will sell its
promotional tools products in bulks to retailers
including advertising (Giants, Tesco,etc) , and
and sales promotion eventually retailers will sell
to capture the market. it to the consumers. In
international level, the
distribution are being done
through appointed
subsidiaries.
THANK YOU