1.

Launch the product from idea to tangible in Pakistan and

share the steps you take.

2. Design Advertising Strategy which you take in developing the Product to a Brand.

Pioneer advertising

Tagline for advertisement

Will make website

1. Specify The Key Fact From The Customer’s Viewpoint.

Run your car in a cheaper price

- Prices of automobiles have risen, therefore, the increased prices have made them out of range
for many working class people (blue collar and white collar people) especially middle and lower
middle class for whom a car is nothing less than a luxury. Our brand is now launching a car in
Pakistan which is affordable to everyone with good quality and several other benefits.

2. State The Primary Problem, Or Advertising Issue, From Brand Management’s Perspective.

In todays world, the ecpnomic crisis are on peak , the world is running out of petrol, diesel etc which
will eventually lead to zero cars on roads specially for countres like Pakistan where electric cars are
not an effeicient option either due to lack of resources. Pakistan is a developing country which
means we have economic crisis like inflation. To overcome those problems we have launched a fuel
efficient affordable car which is an easy option for people in todays economy.

Solution of inflation which is currently a huge problem in all over the world, due to petrol prices
being on hike cars are turning out to be a global warming a car that is affordable for everyone

3. State The Advertising Objective.

Without this car many people l middle class lower middle class students would not have been
able to afford cars which have less oil consumption, not only the cars are cheap they also save
money of fuel consumption as vegetable oil is cheaper than diesel and petrol.

4. Implement The Creative Message Strategy.

Basically, our brand is targeting everyone, all the social classes, and all the bread earners of the
families. On a primary level, all the brands are our competitors. Our direct competitor is Suzuki
as The brand Suzuki also launches cars with lower costs by maximising its efficiency. And indirect
competitors will be electric cars, hybrid cars etc.

Positioning Statement “Save Fuel, Save Money”

5. Establish Mandatory Requirements.

3. Devise Length & Depth of respective Products you wish to launch.

4. What will be your strategy for making your Brand, first International and than Global.

5. What will be the time frame of going International and Global as set by you and why?