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128- many type of Questionnaires ,which one of the following is NOT one of the type of Questionnaires?
a- ‘think aloud’ reporting
b- immediate retrospective reporting after a task
c- open interviews
d- diary type of reports to (b) structured interviews
e- closed questionnaires
f- attitude rating inventories and judgment tests
g- None of all
129- We use questionnaires in research as a …………………………………
a- Tool to generate results
b- Tool to collect data
c- Tool to analyze data
130- The number of repetition of the same type is called ………………..
a- Writing
b- Toking
c- Typing
131- The number of reoccurrence of the same word is called ………………….
a- Writing
b- Toking
c- Typing
Lecture 14
Revision & Final Exam
1- A hypothesis is:
a) A hypothesis is a statement that describes or explains a relationship among variables
b) A hypothesis is a statement about your research
c) A hypothesis is a statement about the problems in your research
d) A hypothesis is a statement about the outcome of your research
2- The independent variable is:
a) the variable that is thought to affect the dependent variable
b) the variable that is thought to affect the hypothesis
c) the variable that is thought to affect the results
d) the variable that is thought to affect the abstract
3- Research is:
a) Looking for knowledge only
b) Looking for data only
c) Looking for new ideas and findings
d) Looking for previous studies
4- An Abstract is:
a) A summary of the whole thing
b) A summary of the whole results
c) A summary of the whole literature review
d) A summary of the whole methodology
5- A good classical report will consist of:
a) Abstract- methodology- results-introduction
b) Abstract-literature review- results-introduction
c) Abstract-introduction-literature review-methodology-results
d) Abstract-results-introduction-literature review
6- In the introduction:
a) You introduce the results
b) You introduce the study and its significance
c) You introduce all previous studies and a critique for them
d) You introduce all the methods and instruments you used
7- In the literature review:
a) You talk about the results
b) You talk about the study and its significance
c) You talk about all previous studies and a critique for them
d) You talk about all the procedures used
8- Plagiarism is:
a) Representing other authors’ language and ideas as your own original work
b) Representing your own language and ideas as your own original work
c) Representing other authors’ language and ideas as their own original work
d) Representing other authors’ language and ideas as a plagiarised work.
9- The dependent variable is
a) The variable that is affected by the independent variable
b) The variable that is dependent on the hypothesis
c) The variable that is affected by the abstract
d) The variable that is affected by the results
10- The significant difference has to be at the level of:
a) P= 50
b) P=.05
c) P=.50
d) P=0.50
11- If you have one variable in your research, then it is:
a) Multivariate
b) Univariate
c) Bivariate
d) factorial
12- We use questionnaires in research as a:
a) tool to collect data
b) tool to analyse data
c) tool to generate results
d) tool to design research
**2. Which of the following examples illustrates research the way it is defined in your textbook?
a. Sally is writing a paper about the effects of the Harry Potter books on the reading habits
of fourth graders in the United States and United Kingdom. She goes to a research
library to find information to include in her paper.
b. Ian wants to know why the population of songbirds has declined in recent years in the
Sutton Wilderness Area. He carefully collects soil and water samples, systematically
surveys the entire area for predators, and then sits down to make sense of his findings.
c. Leonard is starting a woodworking business and is not sure how to calculate the cost of
his labor so he can be both profitable and fair to the customers. He asks several
established business owners how they calculate labor changes.
d. Bill is doing a report on the sonnets of Shakespeare. He carefully reads a number of
sonnets and then carefully reads scholarly reviews of those same sonnets written by
various Shakespeare scholars. He synthesizes all of this information in his report.
*3. Which of the following is defined as an organized body of concepts and principles intended to
explain a particular phenomenon?
a. Theory
b. Inference
c. Hypothesis
d. Interpretation
*4. Which of the following is defined as a reasonable guess, or a logical supposition, for explaining
the phenomenon under investigation?
a. Theory
b. Inference
c. Hypothesis
d. Interpretation
*5. The process of formal research begins with the identification of:
a. research hypotheses.
b. a feasible research plan.
c. available participants.
d. a research problem.
*9. Researchers ______ their phenomenon of interest on the basis of data analysis.
a. make inferences about
b. know facts about
c. define
d. identify
*11. Three of the following come into play as the researcher analyzes the data. Which one does NOT?
a. The study hypothesis/hypotheses
b. Preferences for certain outcomes
c. The logical reasoning process
d. Assumptions
*14. One indication that a piece of information is of high quality is that the information:
a. is found on the Internet.
b. is found in a juried (or refereed) research report.
c. resulted from a project that received corporate funding.
d. is the firsthand account of a personal experience.
Multiple-Choice Questions
*1. A ______ is a specific mechanism or strategy the researcher uses to collect,
manipulate, or interpret data.
a. research tool
b. research methodology
c. statistical test
d. theory
**3. Sam wants to find high-quality research reports related to attribution theory that have been
published in professional journals. Sam’s best approach would be to:
a. consult the library catalog.
b. consult an online or electronic database.
c. search the World Wide Web.
d. browse the shelves in the library.
**4. Sonya is a college freshman who has just been assigned her first research paper, and she doesn’t
know how to get started finding information. Sonya should:
a. search the World Wide Web.
b. consult an online or electronic database.
c. consult a reference librarian.
d. browse the shelves in the library.
*5. ______ allows a researcher to receive news in an area of special interest and discuss that news
with others.
a. A search engine
b. E-mail
c. A list server
d. A Web browser
*6. ______ allows researchers to personally correspond practically instantly with other users around
the world.
a. A search engine
b. E-mail
c. A list server
d. A Web browser
**7. John wants to begin using e-mail. Which of the following steps is NOT necessary for John to get
started as an email user?
a. Request an e-mail account
b. Obtain necessary software from the e-mail provider and load it onto a computer
c. Learn to use a Web browser to explore the Internet
d. Learn how to access and use the e-mail provider’s services
*8. Three of the following statements about measurement in the research setting are accurate. Which
one is NOT accurate?
a. The purpose of measurement is to systematically limit the data in a way that makes it
quantifiable.
b. Measurement is applied by researchers only to insubstantial phenomena.
c. Measurement is a tool that aids researchers in interpreting their observations.
d. Systematic measurement assists researchers in obtaining objectivity in their researcher.
*9. An ordinal scale of measurement:
a. assigns a name to a category.
b. is tied to an absolute zero.
c. incorporates equal units of measurement.
d. communicates greater than and less than relationships.
**12. The main difference between an interval and a ratio scale is that only one of them:
a. includes an absolute zero.
b. uses equal units of measurement.
c. supports the use of statistical analyses.
d. is used in research with human subjects.
**13. Professor Harris is constructing a demographic questionnaire for use in a research project. One
question asks students to report how politically conservative they are. It includes a 7-point scale
where 1 is “not at all conservative” and 7 is “extremely conservative.” This is an example of
a/an:
a. nominal scale.
b. ordinal scale.
c. interval scale.
d. ratio scale.
**14. Professor Harris is constructing a demographic questionnaire for use in a research project. One
question asks students to report their highest level of education by choosing from these options:
“some high school,” “completed high school,” “some college,” or “completed 4-year college
degree.” This is an example of a/an:
a. nominal scale.
b. ordinal scale.
c. interval scale.
d. ratio scale.
**15. Professor Harris is constructing a demographic questionnaire for use in a research project. One
question asks students to report their age in years. This is an example of a/an:
a. nominal scale.
b. ordinal scale.
c. interval scale.
d. ratio scale.
**16. Professor Harris is constructing a demographic questionnaire for use in a research project. One
question asks students to report whether they are currently living in an “urban,” “suburban,” or
“rural” setting. This is an example of a/an:
a. nominal scale.
b. ordinal scale.
c. interval scale.
d. ratio scale.
*17. ______ refers to whether a measurement tool actually measures what it is intended to measure.
a. Validity
b. Reliability
c. Accountability
d. Robustness
*18. ______ refers to how consistently a measurement tool will yield the same result when the
phenomenon under investigation does not change.
a. Validity
b. Reliability
c. Replicability
d. Dependability
**19. Kade has spent the past month carefully observing a group of third graders on the playground
during recess, taking note of how the students interact with one another. On the basis of these
observations, Kade is drawing conclusions about the interaction styles of boys and girls. This is
an example of:
a. hypothetical logic.
b. deductive logic.
c. inductive logic.
d. propositional logic.
**20. Kimberly knows that teenagers often do not make good decisions in areas where they have little
knowledge. She also knows that most teens have little knowledge about human sexuality.
Therefore, Kimberly believes that teens are likely to make poor decisions about sexual activity.
This is an example of:
a. inductive logic.
b. propositional logic.
c. transductive logic.
d. deductive logic.
Multiple-Choice Questions
*1. Research problems, as defined in your textbook:
a. are identified by experts in the field, and not typically knowable by novices.
b. clearly and completely specify important questions that are currently unanswered in a
particular field of inquiry.
c. are broad, general statements about the incomplete state of understanding in a particular
field of inquiry.
d. can be addressed by compiling and synthesizing existing information in a way that sheds
light on the issue of interest.
**6. Three of the following questions lend themselves well to formal research. Which one does NOT?
a. “How does the organization of mathematical information in long-term memory differ
between 3-year-olds and 13-year-olds?”
b. “How do business teams of six or fewer members compare to teams of more than six
members in terms of productivity?”
c. “Does message medium, print versus television, impact the effectiveness of public
service health messages?”
d. “Which general education course is more interesting, U.S. History or World Music?”
*7. Three of the following are characteristics of a well-written research problem. Which one is
NOT?
a. The problem statement includes jargon associated with the field.
b. The problem statement clearly delimits the object(s) of study.
c. The problem statement identifies the important factors to be investigated in the study.
d. The problem statement explicitly identifies assumptions.
**9. “What proportion of workers hired by selected factories in the state of Oklahoma between 1995
and 2000 held four-year college degrees?”
The chief weakness of this research problem is that:
a. it lacks clarity or completeness in the problem statement.
b. it implies only description of the data, not interpretation.
c. it does not lead to the creation/discovery of new information.
d. studying the question as stated is not feasible.
**10. “What do underemployed U.S. workers (i.e., those workers who are employed, but not in
positions for which they have specialized training or expertise) identify as the primary reason for
their inability to find suitable employment?”
The chief weakness of this research problem is that:
a. it lacks clarity or completeness in the problem statement.
b. it does not lead to the creation/discovery of new information.
c. it implies only description of the data, not interpretation.
d. studying the question as stated is not feasible.
**11. “What is the correlation between an index of civic-mindedness and years of involvement in local
organizations and charities among members of city councils of selected midsized cities in the
northeastern United States?”
The chief weakness of this research problem is that:
a. it implies only description of the data, not interpretation.
b. it does not lead to the creation/discovery of new information.
c. it lacks clarity or completeness in the problem statement.
d. studying the question as stated is not feasible.
**12. “Among social workers in selected U.S. urban areas, are the personality characteristics of Need
for Structure or In-Group Preference related to prejudicial social judgments about African
Americans, Latino Americans, or Asian Americans?”
Which of the following is a well-stated subproblem that follows from this research problem?
a. Which group is more discriminated against by the public at large in each of the selected
areas: African Americans, Latino Americans, or Asian Americans?
b. What is the most valid existing measure of In-Group Preference?
c. What is the relationship between an index of Need for Structure and an index of prejudice
targeting attitudes about Asian Americans among the selected social workers?
d. Which analytic technique is best suited to addressing the research problem, multiple
regression or path analysis?
*13. In regard to research questions and hypotheses, a high-quality research study will:
a. articulate only research questions, not hypotheses, so as not to constrain the possible
findings.
b. articulate only hypotheses, not research questions, in order to preserve the scientific rigor
of the investigation.
c. focus only on those questions that can support the correctness of current hypotheses or
theoretical positions.
d. articulate either research questions or hypotheses depending on the nature of the study.
*17. Three of the following comprise the setting of the research problem. Which one does NOT?
a. A clear description of all measurement tools to be used in the research project
b. A clear statement of what the researcher will and will not do in the course of the study
c. A clear statement of the assumptions on which the research problem rests
d. A clear definition of all terms related to the research problem that might be
misunderstood by a reader
Multiple-Choice Questions
*2. The basic format of the quantitative research process includes (in part), in chronological order:
a. pose the question, pose a hypothesis, search the literature, collect the data.
a. clearly state the research question, collect data, review the literature, write up the
findings.
c. review the literature, identify a question, collect data, analyze data.
d. pose a hypothesis, collect data, analyze data, review the literature.
*3. When considering general criteria for high-quality research projects, universality refers to the fact
that:
a. the research design allows the researcher to control those factors that are central to the
success of the project.
b. another researcher in the same field, using the same procedures under the same
circumstances to research the same question, would obtain comparable results.
c. a well-designed research project could be carried out by any competent researcher; it
does not rely on a specific individual.
d. the phenomena of interest must be quantified in some systematic way.
*4. When considering general criteria for high-quality research projects, replicability refers to the
fact that:
a. the research design allows the researcher to control those factors that are central to the
success of the project.
b. another researcher, using the same procedures under the same circumstances to research
the same question, would obtain comparable results.
c. a well-designed research project could be carried out by a specific individual conducting
research in the same field.
d. the phenomena of interest must be quantified in some systematic way.
*5. Three of the following accurately characterize data. Which one does NOT necessarily
characterize data?
a. Data may be elusive.
b. Data can be volatile.
c. Data are ever changing.
d. Data reveal truth.
**6. Charlotte, an anthropologist, has been living in an Incan village for three years. During that time
Charlotte has become expert in Incan weaving by observing and imitating the master weavers in
the community. For Charlotte, observing weaving constitutes:
a. primary data.
b. secondary data.
c. informal data.
d. nonempirical data.
**7. Charlotte wrote a book about her experience as an anthropologist living in an Incan village for
three years and becoming an expert weaver. Her book was widely read by other anthropologists,
including Mira, who is an expert in Navaho weaving. For Mira, Charlotte’s book constitutes:
a. hearsay data.
b. secondary data.
c. informal data.
d. primary data.
**8. Sean, a high school wrestler, has agreed to participate in a study of cardiovascular conditioning.
He is left somewhat confused when, at the first research session, he is asked to complete a
questionnaire about commonly purchased grocery items. Sean’s confusion indicates a lack of
______ regarding the task.
a. construct validity
b. content validity
c. criterion validity
d. face validity
**9. A researcher decides to use a high school sample to test the relationship between her new
measure of empathy and a well-established measure of interpersonal sensitivity. She finds that
the two instruments are highly related, which supports the ______ of the new instrument.
a. predictive validity
b. content validity
c. criterion validity
d. face validity
**10. A researcher designed a new questionnaire to measure political conservatism. To test out his new
instrument, he asks people leaving their polling place on election day to report their degree of
political conservatism on a scale of 1 (low) to 10 (high) and then complete his questionnaire.
Results show that people who identified themselves as political conservatives also had the highest
scores on his questionnaire. This is an indication of the ______ of the new instrument.
a. criterion validity
b. content validity
c. face validity
d. predictive validity
**11. Dick and Jane are studying aggression among preschool children. Separately, they each watch a
videotape of four children interacting in a playroom and then rate each child on the level of
aggression displayed during the play session. They compare their completed ratings and are
pleased to note they are highly similar. This is an example of ______ reliability.
a. interrater
b. internal consistency
c. equivalent form
d. test–retest
**12. Dr. Drive is testing a 10-question measure of achievement motivation. He notes that if his
respondents agree with the first question, they tend to also agree with the other nine. Likewise, if
his respondents disagree with the first question, they tend of disagree with the other nine. This is
an indication of good ______ reliability.
a. interrater
b. internal consistency
c. equivalent form
d. test–retest
**13. Professor Pickle is studying civic-mindedness among senior citizens. She administers a survey of
civic mindedness to a senior citizens group in early April, then again in early May. By
comparing the two sets of scores, the professor can assess the ______ reliability of her measure of
civic-mindedness.
a. interrater
b. internal consistency
c. equivalent form
d. test–retest
*14. Three of the following are associated with quantitative research methods. Which one is NOT?
a. The purpose is to explain or predict.
b. It is assumed that the findings will generalize to similar others.
c. Deductive reasoning is applied to data analysis and interpretation.
d. Statistical analyses are the primary source of findings.
*15. Three of the following are associated with qualitative research methods. Which one is NOT?
a. The purpose is to describe or explain.
b. No data are gathered as part of this approach.
c. Textual data are gathered from a small number of participants.
d. The study is context bound.
*16. Three of the following are techniques for strengthening the internal validity of a study. Which
one is NOT?
a. Conduct the study in a controlled laboratory setting.
b. Conduct a double-blind experiment.
c. Make participants fully aware of your expected findings.
d. Build in opportunities for triangulation.
*17. Three of the following are techniques for strengthening the external validity of a study. Which
one is NOT?
a. Conduct the study in a real-life setting.
b. Assure that you have a representative sample.
c. Replicate the study under a variety of relevant conditions.
d. Allow flexibility in procedures and instruments.
*18. Three of the following are techniques for strengthening the credibility or dependability of a
qualitative study. Which one is NOT?
a. Spend extensive time in the field studying the phenomenon of interest.
b. Acquire rich and detailed descriptions of the phenomena being studied.
c. Exclude participants who have experiences or opinions that are very different from those
of others in the study.
d. Ask participants to comment on the conclusions being drawn from the study.
*19. The requirement to keep information provided by research participants confidential applies:
a. to legal minors (children under the age of 18), but not adults.
b. only in cases where it is specifically requested by the participant.
c. to all persons under almost all conditions.
d. only in cases where participants divulge information that is potentially illegal.
*20. The altering of data is allowable:
a. when it is clear that the participant marked a response in error.
b. when the researcher suspects a participant of being careless.
c. when the researcher suspects a participant of misunderstanding the question.
d. under no circumstances.
**21. Dr. Davenport wants to conduct a study of whether high school students learn more efficiently
while seated at a desk compared to in an easy chair. Participants will be seniors in local high
school history classes. She hopes to publish her findings in the History Teacher Quarterly. Does
Dr. Davenport need internal review board (IRB) approval for this study?
a. Yes
b. No
c. Only if the study is accepted for publication
**22. Dr. Davenport wants to conduct a study of whether high school students learn more efficiently
while seated at a desk compared to in an easy chair. She knows there is a large research literature
regarding similar influences on learning, and she wants to see if the findings hold true with a
group of high school history students. Moreover, as a researcher she is uneasy with a lack of
structure. You recommend that Dr. Davenport conduct a ______ study.
a. quantitative
b. qualitative
**23. Dr. Greenhill wants to know how it is that some early adolescents come to make a connection
between their personal lifestyle and environmental problems, while others don’t. Furthermore,
among those who see the connection, why do some become committed to environmentalism
while others do not? Dr. Greenwald looks forward to probing the thoughts of young teens on
these issues and trying to see the questions and issues through “14-year-old eyes.” You
recommend that Dr. Greenhill conduct a ______ study.
a. quantitative
b. qualitative
*5. In ______ research proposal(s), the review of literature comes late in the document in conjunction
with interpretation of data.
a. both quantitative and qualitative
b. neither quantitative or qualitative
c. a quantitative
d. a qualitative
*6. In ______ research proposal(s), a specific research problem is clearly stated at the outset
of the proposal.
a. both quantitative and qualitative
b. neither quantitative or qualitative
c. a quantitative
d. a qualitative
*7. In ______ research proposal(s), a specific plan for how the data will be handled is clearly laid out
in the document.
a. both quantitative and qualitative
b. neither quantitative or qualitative
c. a quantitative
d. a qualitative
*8. In ______ research proposal(s), specific hypotheses regarding findings are often stated.
a. both quantitative and qualitative
b. neither quantitative or qualitative
c. a quantitative
d. a qualitative
*13. Research proposals that ______ are commonly judged to be of higher quality than proposals that
do not.
a. favor straightforward vocabulary
b. employ complex sentence structure
c. favor a highly esoteric vocabulary
d. rely on the reader to draw inferences
Research Methods Practice Questions
2. The researcher should never report flaws in procedural design and estimate their
effect on the findings.
a) True
b) False
3. Adequate analysis of the data is the least difficult phase of research for the novice.
a) True
b) False
a) True
b) False
5. Researchers are tempted to rely too heavily on data collected in a prior study and
use it in the interpretation of a new study
a) True
b) False
a) True
b) False
7. A complete disclosure of methods and procedures used in the research study is
required. Such openness to scrutiny has a positive effect on the quality of research.
However, competitive advantage often mitigates against methodology disclosure in
business research.
a) True
b) False
8. Business research has an inherent value to the extent that it helps management make
better decisions. Interesting information about consumers, employees, or
competitors might be pleasant to have, but its value is limited if the information
cannot be applied to a critical decision.
a) True
b) False
9. Research is any organized inquiry carried out to provide information for solving
problems.
a) True
b) False
10. Business research is a systematic inquiry that provides information to guide business
decisions. This includes the following except:
a) Reporting
b) Descriptive
c) Explanatory
d) Predictive studies
11. Identify the style of thinking that is defined as “to devote observations and
propositions based on sense experience and/or derived from such experience by
methods of inductive logic, including mathematics and statistics”
a) Idealism
b) Empricism
c) Extentialism
d) Rationalism
12. When we mean that reason is a primary source of knowledge, the style of thinking is
named as
a) Empricism
b) Rationalism
c) Idealism
d) Extentialism
13. All students studying in Skyline College are having bright future. Abdul Rahman is
a student of Skyline College. Abdul Rahman has a bright future. This type of
argument is called as
a) Introduction
b) Induction
c) Detective
d) Deduction
14. In deduction, the conclusion must necessarily follow from the reasons given. In
inductive argument there is no such strength of relationship between reasons and
conclusions.
a) True
b) False
15. “Conclusions must necessarily follow from the premises.” Identify the type of
arguments that follows the above condition.
a) Induction
b) Combination of Induction and Deduction
c) Deduction
d) Variables
16. Eminent scientists who claim there is no such thing as the scientific method, or if
exists, it is not reveled by what they write, caution researchers about using template
like approaches
a) True
b) False
17. One of the terms given below is defined as “a bundle of meanings or characteristics
associated with certain events, objects, conditions, situations, and the like
a) Construct
b) Definition
c) Concept
d) Variable
18. This is an idea or image specifically invented for a given research and/or theory
building purpose
a) Concept
b) Construct
c) Definition
d) Variables
19. The following are the synonyms for independent variable except
a) Stimulus
b) Manipulated
c) Consequence
d) Presumed Cause
20. The following are the synonyms for dependent variable except
a) Presumed effect
b) Measured Outcome
c) Response
d) Predicted from…
21. In the research process, a management dilemma triggers the need for a decision.
a) True
b) False
22. In the research process, the management question has the following critical activity
in sequence.
a) Work plan
b) Prospectus
c) Outline
d) Draft plan
e) All of the above
26. Non response error occurs when you cannot locate the person or could not encourage
the respondent to participate in answering.
a.) True
b.) False
27. Secondary data can almost always be obtained more quickly and at a lower cost than
__________data.
a.) Tertiary
b.) Collective
c.) Research
d.) Primary
28. The purpose of __________________ research is to help in the process of
developing a clear and precise statement of the research problem rather than in
providing a definitive answer.
a.) Marketing
b.) Causal
c.) Exploratory
d.) Descriptive
30. __________________ is the determination of the plan for conducting the research
and as such it involves the specification of approaches and procedures..
a.) Strategy
b.) Research Design
c.) Hypothesis
d.) Deductive
31. If the researcher is concerned with finding out who, what where, when, or how
much, then the study is __________.
a) Exploratory
b) Descriptive
c) Empirical
d) Causal
e) Casual
32. If the study is carried out once and represent a snapshot of one point in time, then
the study is ___________
34. When we try to explain the relationships among variables, the study is called
a) Exploratory study
b) Longitudinal study
c) Causal study
d) Cross sectional study
a) Data collection
b) Exploration
c) Description
d) Definition
37. If we consider the possible relationships that can occur between two variables, we
can conclude that there are three possibilities. The following are the possible except:
a) Property-behavior relationships
b) Reciprocal relationship
c) Symmetrical
d) Asymmetrical
38. Some major descriptors of research design are the following except:
39. A research design is the strategy for a study and the plan by which the strategy is to
be carried out
a) True
b) False
40. We test causal hypothesis by seeking to do three things. Those are the following
except:
41. The procedure by which we assign numbers to opinions, attitudes, and other
concepts is called ________________
a.) Scaling
b.) Measurement
c.) Sampling
d.) Data Collection
43. “Number of cars in a parking lot”, “Number of students in a class” are examples of :
a.) Dichotomous variable.
b.) Discrete variable.
c.) Continuous variable.
d.) None of the above.
44. The introduction of the new models of Nokia mobile will lead to a decrease in the
sales of Siemens mobiles”. In this statement :
a.) The introduction of the new models of Nokia mobile, is the independent
variable, and the decrease in the sales of siemens mobiles is the dependent
variable.
b.) The introduction of the new models of Nokia mobile, is the dependent ariable,
and the decrease in the sales of siemens mobiles is the independent variable.
c.) There are no independent or dependent variables.
d.) None of the above.
a.) The population is divided into groups, and some groups are randomly
selected for study.
b.) Every nth item is chosen in the sample, beginning with a random start for the
choice of n
c.) The population is divided into subpopulations.
d.) None of the above
47. A set of systematically interrelated concepts, definitions and propositions that are
advanced to explain and predict phenomena is called
a.) Research
b.) Model
c.) Theory
d.) None of the above
48. The process by which the sample is constructed to include all elements from each of
the segments is called:
a) Systematic sampling
b) Cluster sampling
c) Double sampling
d) Stratified random sampling
a) Concept
b) Construct
c) Variables
d) Moderating variables
52. ___________ exists when two variables mutually influence or reinforce each other.
a) Reciprocal relationship
b) Symmetrical relationship
c) Asymmetrical relationship
d) Causal relationship
53. In _________ , each sample has equal and known chance of selection.
54. Data that is created, recorded or generated by an entity other than the researcher's
organisation is collectively called
a) Primary data
b) Secondary data
c) Internal data
d) External data
55. Total survey error can be broadly divided into random sampling error and
56. A statistical fluctuation that occurs because of change variation in the elements
selected for the sample is called
57. When the results of a sample show a persistent tendency to deviate in one direction
from the true value of the population parameter, it is a case of
a) Interviewer bias
b) Respondent bias
c) Sample bias
d) None of the above
58. A bias that occurs when respondents tend to answer questions with a certain slant
that consciously or uncounsciously misrepresents the truth is called
a) Respondent bias
b) Non response bias
c) Response bias
d) Non response bias
59. The category of response bias that results because some individuals tend to agree
with all questions or to concur with a particular position is called
a) Auspices bias
b) Social desirability bias
c) Extremity bias
d) Acquiescence bias
60. One of the best survey methods that can be used for all research situations is the e-
mail questionnaire surveys
a) True
b) False
61. A critical review of the information, pertaining to the research study, already
available in various sources is called
a) Research review
b) Research design
c) Data review
d) Literature review
65. After working for a plumbing contractor for several years, Ken Crowe finally
established his own plumbing shop. Unfortunately, Crowe's first six months have
been disappointing. Crowe decided to conduct a marketing research study to gather
preliminary data to shed light on the nature of the problem and suggest some new
ideas. He needs to conduct _____ research.
a) Exploratory
b) Causal
c) Secondary
d) Descriptive
e) Observational
66. Until recently Canadian condo developers operated under the philosophy, “Build it
and they will buy.” Then, Stan Kates launched the Preferred Home Buyer
Alliance. He is in the process of creating a database of new homebuyers and
prospective homebuyers in Ontario who provide his organization with information
about what they want and don’t want in their homes. A builder can contract with
Kates and find out, for example, if homebuyers with small children prefer track
lighting or two sinks in the master bedroom. The database also has information on
homebuyer’s favorite restaurants and hobbies. One way Kates collects this data is
through a gathering of six to ten new and prospective homebuyers who are invited to
talk about their ideal home. Kates uses _____ research.
a) Focus-group
b) Experiential
c) Observational
d) Causal
e) Behavioral
67. The manufacturer of Brother sewing machines wants to know the effect rebates have
on sales. It plans on dividing its retailers into three regions. One group will offer
consumers who buy a Brother sewing machine a $25 cash rebate. One will offer
buyers of the machine $50 worth of “free” machine accessory parts. A third region
will offer buyers a $40 store credit. The results of this market research will provide
Brother with _____________ data.
a) Observational
b) Survey
c) Secondary
d) Experimental
e) Descriptive
68. Respondents are asked to rate an attitude object on a number of multiple-point rating
scales bounded at each end by one of two bipolar adjectives or phrases. This type of
question is called:
a) Dichotomous
b) A semantic differential
c) Multiple choice
d) Rating scale
e) A likert scale
69. If the guests at Bayside Resort were asked to rate their night’s sleep on a scale with
the following ratings: excellent, very good, good, fair, poor, the resort would be
using a(n) _____ to gather primary data.
a) Semantic differential
b) Importance scale
c) Rating scale
d) Dichotomous question
e) Likert scale
70. The question, “What is your opinion on the safety of American highways?” is an
example of a _____ question.
a) Completely unstructured
b) Thematic
c) Dichotomous
d) Semantic differential
e) Rating
a) Mail
b) Telephone
c) Intercept interview
d) Focus group
e) Personal interview
72. If time is of the essence for a research project, the preferred contact method is:
a) Mail
b) Telephone
c) Intercept interview
d) Personal interview
e) Focus group
73. The best contact method to use to quickly determine how many people saw the
commercial for the new Volkswagen Beetle that ran last night during the television
show Friends would be:
a) Mail
b) Internet
c) Telephone
d) Focus group
e) Personal interview
74. If flexibility is the most important criterion for a research project, the preferred
contact method is:
a) Intercept interview
b) Telephone
c) Focus group
d) Personal interview
e) Mail
76. Research is an expensive, sophisticated process that is often beyond the reach of
small businesses with their limited budgets.
a) True
b) False
77. Primary data are generally available more quickly and at a lower cost than
secondary data.
a) True
b) False
78. A producer of herb mixes that wants to explore adding new products should use
close-ended questions in interviews with a sampling of its current customers.
a) True
b) False
79. Students surveyed were asked the following question: "I would support a company
that provides my school with scholarships. "
Strongly Agree
Agree
Neither Agree Nor Disagree
Disagree
Strongly Disagree
a) Semantic differential
b) Thematic apperception test
c) Importance scale
d) Open-ended question
e) Likert scale
80. A variable that is contingent on, or restricted to, one value or a set of values assumed
by the independent variable is called
a) Independent variable
b) Dependent variable
c) Experimental variable
a) On-site interviewing
b) Focus group interviewing
c) In-home interviewing
d) Intercept interviews
82. A researcher wants to study the characteristics of people who are heavy users of film
(purchase more than 12 rolls per year). This group is referred to as the:
a) Sample
b) Census
c) Population
d) None of the above
83. Kellogg seeks to determine consumer believability towards it's products' health
claims. The most appropriate technique for this purpose is
a) Observation
b) Survey
c) Experimentation
d) Simulation
a) Observation
b) Mail survey
c) Semantic differential
d) Multidimensional scaling
86. _______________ sampling is especially useful when you are trying to reach
population that are inaccessible or hard to find.
a) Convenience sampling
b) Quota sampling
c) Snowball sampling
d) All of the above
87. If population = 100, sample size = 20, interval size = 5, and randomly selected
number from 1 to 5 is 4, then for choosing a systematic random sample, the first unit
4 will be followed by
a) 5
b) 9
c) 24
d) 14
88. The quality of a research to produce almost identical results in successive repeated
trials reflects it's
a) Reliability
b) Validity
c) Accuracy
89. An easy reference about the sources of the data through which the research has been
compiled is provided by the
a) Footnotes
b) Executive summary
c) Introduction
d) Bibliography
90. What should a market researcher do once he or she has defined the problem and the
research objectives?
a) Collect the information
b) Budget for information collection
c) Develop the research plan
d) Sample the population
e) Develop a survey instrument
91. A survey asked questions like, “Are you currently married?”, “Do you have a
favorite TV show?”, “Do you go to the grocery store at least once a week?”, and
“Do you own a car?” What type of close-ended questions did this survey have?
a) A Likert scale
b) Semantic approval
c) Experiential
d) Dichotomous
e) Dual answer
92. For answering questions about sensitive issues such as age, it is ideal to use
a) response brackets
b) response technique
c) hypothetical projective brackets
d) none of the above
93. The group on which the researcher wants to generalize the results of his study is
called the
a) sampling frame
b) study population
c) theoretical population
d) sample
95. A base document for research purposes, providing the questions and structure for an
interview or self-completion and providing space for respondents answers is more
popularly known as a
a) questionnaire
b) scaling
c) tests
d) none of the above
96. Rosco Publishing Company sells books to college students on test-taking skills,
motivation, relationship management, and ways to deal with stress. Its wants to use
a probability sampling method that will ensure the percentage of freshmen,
sophomores, juniors, seniors, and graduate students in the sample reflect the
percentage on the college campus. What is the best sampling method for the
publisher to use?
97. The basic idea of sampling is that by _______________ some of the elements in a
population, we may draw conclusions about the entire population.
a.) clustering
b.) selecting
c.) commenting
d.) tabulating
a.) secondary
b.) quantitative
c.) qualitative
d.) primary
99. Dividing population into subpopulations (strata) and using simple random on each
strata is called _____________________ sampling.
a.) stratified
b.) systematic
c.) cluster
d.) judgement
100. in depth interviews are exactly as the name suggests and use an interview
schedule rather than a formal questionnaire as the basic __________ collection
instrument
a) data
b) number
c) information
d) none of the above
101. an appropriate adage might be, "a problem well defined is a problem half
solved.," an orderly definition of the research problem gives a sense of
____________ to the investigation
a) direction
b) seriousness
a) Communication
b) Marketing
c) Management
d) Information
105 the major ______________ in data storage and data retrieval system means that
there has been and contuinues to be a rapid growth in terms of secondary data sources
a) Expense
b) Addition
c) Explosion
d) Function
104. A
107. the key objective of any training activity is to ensure that the data collection
instrument will be administered by all interviewers in a uniform and ____________
manner
a) fashionable
b) smart
c) consistent
d) inconsistent
108. the conversion of the raw data into information means that the data needs to be
___________ and coded so that it can be transferred onto a computer or other data
storage media
a) edited
b) audited
c) amalgamated
d) converted
109. the major disadvantage with in depth interviews is that because of their time
consuming nature it is usually only possible to carry out a relatively small number of
such interviews and as such the results are likely to be highly ____________
a) subjective
b) objective
c) questionable
d) objectionable
110. A population is the total collection of elements about which we wish to make
some __________
a) Census
b) Inferences
c) Demographic
d) None of the above
111. students surveyed were asked the following questions: "which cereals have you
seen advertised within the last three months?" The survey used a(n):
a) semantic differential
b) thematic apperception test
c) importance scale
d) open ended question
e) likert scale
113. the process of uncovering the nature and boundaries of a negative or positive
situation or question is called
a) research design
b) research process
c) data collection process
d) problem definition
115. once obtained there is no need to evaluate the relevance of the literature to your
research question and objectives
a) true
b) false
116. usually, syndicated data services can provide consumer panel data at a much
lower cost that if a company carried on it's own panel operations
a) true
b) false
117. which of the following types of causal research projects would a company that
publishes custom cookbooks used for fundraisers by churches, colleges, and civic
groups choose?
a) A study to determine the types of fundraising most commonly use by church
groups
b) A survey of previous customers to see if they are interested in a new edition
c) A study determining if more people buy the custom cookbook when the
cover has a picture relating to the group selling it, rather than if it has just a
generic cover.
d) A study to determine the price range for an average sized cookbook
e) An industrial study of what similar publishing companies are doing to better
serve their customers
118. which of the following is an example of primary data that would be used by the
Ashton - Drake Galleries to determine the popularity of it's precious moments doll
series?
a) Input from a focus group that was put together specifically to discuss their
perception of the popularity of the doll series
b) An article about the precious moments doll in a recent issue of Crafts
magazine
c) Sales records for collectible dolls gathered by the industry's trade council
d) A survey that noted that dolls are the most often collected item by women
between the ages of 40 and 60
e) Data from the sales records kept by the exclusive dealers of the precious
moments dolls
119. how would delta, a manufacturer of acrylic paints used in arts and crafts, use
observational research to gather primary data?
a) By surveying current users to find out the ways the paint could be removed
b) By watching how members of a class learn to paint mailboxes using the
paint
c) By asking users of other brands of paint to list the most important attributes
for acrylic paint
121. which is typically the most expensive step of marketing research process
a) problem definition
b) developing the research plan
c) information collection
d) information analysis
e) questionnaire design
122. which step in the marketing research process is generally considered to be the
most prone to error?
a) Problem definition
b) Sample framing
c) Questionnaire design
d) Data collection
e) Data analysis
123. inspite of the rapid growth of research, many companies still fail to use it
sufficiently or correctly. Which of the following describes a reason for this failure
a) a narrow conception of marketing research
b) uneven caliber of researchers
c) poor framing of problems
d) personality and presentational differences
e) all of the above
124. a semantic differential scale takes a form such as "united airline food service is
__________ excellent ________very good _________good _______fair
_______poor"
a) true
b) false
125. data collection that focuses on providing an accurate description of the variables
in a situation forms the basis of which type of study
a) exploratory study
b) descriptive study
c) causal study
126. organizations that collect general information and sell it to clients are called
a) data providers
b) syndicated data services
c) indicated data services
d) dedicated data services
129. a “real world” environment in which experiments take place is also referred to
as
a) field settings
b) field trips
c) field
d) field research
e) accuracy
130. experiments in which households log their weekly purchases and consumption
patterns are known as
a) home placements
b) diary test
c) experiments
d) causal studies
131. a sampling method in which the final choice of respondent is left to the
interviewers who base their choices on one or more variables such as age,
nationality, education etc is called
a) area sampling
b) stratified sampling
c) random sampling
d) quota sampling
132. which of these is a precisely defined problem definition
a) why are current sales so poor
b) will additional advertising have a positive impact on sales
c) are we in compliance with current local pricing legislation
d) what per cent of adults recall an ad two days after it appeared
136. Imagine your college is in the process of measuring student satisfaction with the
college’s cafeteria. The college is concerned about the objectivity of the research
process. Which of the following strategies best illustrates objectivity.
a) Developing the survey instrument on the basis of the researcher’s
preconceptions of the cafeteria
b) Asking students in a personal survey “why do you like the cafeteria?”
and reminding students that the cafeteria food is healthier than the offerings
of the nearby fast food restaurants
c) Mailing the questionnaire to a random sample of all students
d) Using a personal survey directed to students who purchased a meal card
137. according to the marketing director of a frozen food marketer, “we need to
determine why our coupon redemption rate dropped from 20 % last month to 5 %
this month.” This statement outlines the firm’s
a) research design
b) issue (problem ) definition
c) secondary data needs
d) primary data needs
138. for questions which the respondents are not likely to answer truthfully, it is ideal
to use which technique
a) response technique
b) hidden response technique
c) hypothetical projective respondent
d) response brackets
139. the question “what kind of headache remedy do you use? Is free of any errors?
a) True
b) False
141. random sampling error is the difference between the sample _________and the
results of a complete survey of the total population using exactly the same
procedures
a) population
b) observation
c) result
d) sample
142. both stratified and quota sampling have the ______________ objective, the
approaches should not be confused
a) different
b) objection
c) same
d) deterrent
143. in the absence of more information to determine a sample size on the basis of
sound statistical principles, at every point the researcher must attempt to
____________- sources of error
a) maximize
b) minimize
c) reject
d) accept
146. the quality of the data will be influenced by the relative efficiency of the
questionnaire as a recording schedule. _________________, incomplete coding and
misunderstanding of questions and answers all arise from poor lay out and a badly
formulated questionnaire
a) coding
b) coating
c) mid coating
d) miscoding
148. closed ended questions are used when the majority of answers are known and
appropriate _____________ responses can be presented
a) functional
b) formatted
c) post coded
d) pre coded
1- Mixed methods research is a type of research that combines qualitative and quantitative research techniques into a
single study.
True.
2- “Double-barreled” questions ask two questions at one time and are very effective in survey research because it saves
valuable time.
False.
3- If the researcher is providing answer choices for a survey question, they have to be both exhaustive and mutually
exclusive.
True.
4- Open-ended questions are those that provide the answers for respondents to select from in their response to a survey
question.
False.
5- When constructing a questionnaire, it is best to get the potentially threatening questions out of the way first at the start
of the survey.
False.
6- Mixed methods research is not currently used in the field of criminology and criminal justice.
False.
7- Quantitative research designs are geared toward statistical associations and “predictions.”
True.
8- Personal interviews are more common with qualitative research, and survey research is more common with quantitative
research.
True.
9- Quantitative research designs are geared toward statistical associations and “predictions.”
True.
10- Mixed methods research is not currently used in the field of criminology and criminal justice.
False.
11- If the researcher is providing answer choices for a survey question, they have to be both
exhaustive and mutually exclusive.
True.
12- Mixed methods research is a type of research that combines qualitative and quantitative research
techniques into a single study.
True.
13- In research methods, a “gatekeeper” refers to research related to the behavior of a warden at a
prison.
False.
14- In general, qualitative research takes place in a laboratory setting.
False.
15- The purpose of qualitative research is to provide an in-depth and complete understanding of the
research subject.
The correct answer was: a. True.
16- The purpose of qualitative research is to provide a large-scale statistical analysis designed to test
hypotheses.
The correct answer was: b. False.
17- In research methods, there are different types of validity.
The correct answer was: a. True.
18- Typically, in quantitative research designs, the literature review comes at the beginning of the
project (research report).
The correct answer was: a. True.
19- A literature review should simply be a “recap” of one article after another.
The correct answer was: b. False.
20- In qualitative studies, statistical testability of null hypotheses is the focus of the research design.
The correct answer was: b. False.
21- An “independent” variable is what is being used by the researcher to try and explain the
dependent variable.
The correct answer was: a. True.
22- A “dependent” variable is the social problem/phenomenon that the researcher is trying to explain.
The correct answer was: a. True.
23- A “dependent” variable is the social problem/phenomenon that the researcher is trying to explain.
The correct answer was: a. True.
24- As a student, when writing a research project, it is best to keep the topic very broad.
The correct answer was: b. False.
25- Qualitative research relies heavily on positivism.
The correct answer was: b. False.
26- An example of “explorative research” would be an evaluation of a drug rehabilitation program.
The correct answer was: b. False.
27- A “hypothesis” is the research methods term used to describe the expected relationship between
variables.
The correct answer was: a. True
28- Personal interviews are more common with qualitative research, and survey research is more
common with quantitative research.
The correct answer was: a. True.
29- Quantitative research designs are geared toward statistical associations and “predictions.”
The correct answer was: a. True.
30- Mixed methods research is not currently used in the field of criminology and criminal justice.
The correct answer was: b. False.
31- Open-ended questions are those that provide the answers for respondents to select from in their
response to a survey question.
The correct answer was: b. False.
32- Mixed methods research is a type of research that combines qualitative and quantitative research
techniques into a single study.
The correct answer was: a. True.
33- Quantitative data is data in the form of numbers
True
34- Effect on participants is a practical issue
False - it's ethical
35- Subject matter is a theoretical issue
False - it's practical
36- Vulnerable groups is ethical
True
37- Another word for reliability is replicability
True
38- Validity is whether or not the people we study are a typical cross section of the group we are
interested in
False - validity is where a method creates a true or genuine picture of what something is really like
53- Inductive reasoning occurs when many observations lead to a general statement.
T
54- Perfect induction occurs when an investigator wants to determine a specific characteristics for all
the members of a certain population.
T
55- A swimmer changing the way he pushes his hand through the water to test whether this will
increase his speed is an example of basic research.
F
56- Qualitative research involves non-numerical data with assumption that the environment is
changing and conditions are situation specific.
T
57- In "Defining the Problem," the three important considerations are interest in the area,
significance, and feasibility.
T
58- When carrying out exploratory research in which little is known about a certain area, a
nondirectional hypothesis may be used.
T
a) True
b) False
3. Adequate analysis of the data is the least difficult phase of research for the novice.
a) True
b) False
a) True
b) False
5. Researchers are tempted to rely too heavily on data collected in a prior study and
use it in the interpretation of a new study
a) True
b) False
a) True
b) False
a) True
b) False
8. Business research has an inherent value to the extent that it helps management make
better decisions. Interesting information about consumers, employees, or
competitors might be pleasant to have, but its value is limited if the information
cannot be applied to a critical decision.
a) True
b) False
9. Research is any organized inquiry carried out to provide information for solving
problems.
a) True
b) False
1. What is a good research? The following are correct except
2. The researcher should never report flaws in procedural design and estimate their
effect on the findings.
a) True
b) False
3. Adequate analysis of the data is the least difficult phase of research for the novice.
a) True
b) False
a) True
b) False
5. Researchers are tempted to rely too heavily on data collected in a prior study and
use it in the interpretation of a new study
a) True
b) False
a) True
b) False
a) True
b) False
8. Business research has an inherent value to the extent that it helps management
make better decisions. Interesting information about consumers, employees, or
competitors might be pleasant to have, but its value is limited if the information cannot
be applied to a critical decision.
a) True
b) False
9. Research is any organized inquiry carried out to provide information for solving
problems.
a) True
b) False
a) Reporting
b) Descriptive
c) Explanatory
d) Predictive studies
11. Identify the style of thinking that is defined as “to devote observations and
propositions based on sense experience and/or derived from such experience by methods
of inductive logic, including mathematics and statistics”
a) Idealism
b) Empricism
c) Extentialism
d) Rationalism
12. When we mean that reason is a primary source of knowledge, the style of thinking
is named as
a) Empricism
b) Rationalism
c) Idealism
d) Extentialism
13. All students studying in Skyline College are having bright future. Abdul Rahman is
a student of Skyline College. Abdul Rahman has a bright future. This type of argument
is called as
a) Introduction
b) Induction
c) Detective
d) Deduction
14. In deduction, the conclusion must necessarily follow from the reasons given. In
inductive argument there is no such strength of relationship between reasons and
conclusions.
a) True
b) False
16. Eminent scientists who claim there is no such thing as the scientific method, or if
exists, it is not reveled by what they write, caution researchers about using template like
approaches
a) True
b) False
21. In the research process, a management dilemma triggers the need for a decision.
a) True
b) False
26. Non response error occurs when you cannot locate the person or could not encourage the
respondent to participate in answering.
a.) True
b.) False
39. A research design is the strategy for a study and the plan by which the strategy is to be
carried out
a) True
b) False
60. One of the best survey methods that can be used for all research situations is the e-mail
questionnaire surveys
a) True
b) False
76. Research is an expensive, sophisticated process that is often beyond the reach of
small businesses with their limited budgets.
a) True
b) False
77. Primary data are generally available more quickly and at a lower cost than
secondary data.
a) True
b) False
78. A producer of herb mixes that wants to explore adding new products should use
close-ended questions in interviews with a sampling of its current customers.
a) True
b) False
115. once obtained there is no need to evaluate the relevance of the
literature to your research question and objectives
a) true
b) false
116. usually, syndicated data services can provide consumer panel data at a
much lower cost that if a company carried on it's own panel operations
a) true
b) false
124. a semantic differential scale takes a form such as "united airline food service is
__________ excellent ________very good _________good _______fair _______poor"
a) true
b) false
139. the question “what kind of headache remedy do you use? Is free of any errors?
a) True
b) False